Automotive Rain Sensors Market Share Analysis
The windshield washer market is intricately linked to the production and sales of automobiles. Fluctuations in the demand for vehicles directly influence this market. In 2017, the global production volume of passenger and commercial vehicles reached nearly 96 million units, with expectations of substantial growth to around 100 million units by 2020. The graph below illustrates the steady increase in vehicles sold from 2012 to 2017, showing a notable 15.2% growth over this five-year period.

The market is poised for expansion due to the rising demand for various vehicle types, including sedans, SUVs, luxury vehicles, and light commercial vehicles. This trend creates opportunities for major automotive component manufacturers such as ITW Global Brands, 3M, and Total SA to expand their customer base globally. The anticipated growth in automobile sales is a key factor expected to drive the windshield washer market during the forecast period.
Global automotive market players like Fiat, BMW, and Audi are gearing up for continued growth by introducing new passenger cars and luxury vehicles. This strategic move aligns with the changing consumer preference for vehicles equipped with advanced technologies. The inclination toward cutting-edge features over traditional options is expected to contribute to steady growth in automobile sales worldwide. Consequently, to keep pace with the rising demand for sedans, SUVs, and luxury vehicles, automotive Original Equipment Manufacturers (OEMs) are integrating advanced safety technologies into their new vehicle offerings.
As the capacities of global automotive OEMs expand to meet the growing vehicle demand, domestic automotive parts and component manufacturers are adopting advanced technologies to provide cost-effective solutions. This shift towards sophistication in manufacturing processes is expected to have a substantial impact on the global windshield washer market, elevating it from a moderate to a high-growth trajectory during the forecast period.
In conclusion, the windshield washer market's fate is closely tied to the dynamics of the automotive industry, with increasing vehicle sales acting as a catalyst for growth. The ongoing trend of introducing technologically advanced vehicles by major players in the automotive market further propels the demand for associated components, including windshield washers. The market is poised to experience significant growth as the global automotive landscape evolves with consumer preferences and technological advancements.