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Automotive OBD Dongle Market Research Report By Product Type (ELM327, J1962, J1939, ISO 15765-4, ISO 14230-4), By Vehicle Type (Passenger Cars, Commercial Vehicles, Two-Wheelers), By Connectivity (Bluetooth, Wi-Fi, Cellular Network), By Functionality (Diagnostic Codes Reading, Real-time Data Monitoring, Vehicle Tracking, Fuel Economy Optimization, Remote Start) and By Region (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2032


ID: MRFR/AM/28352-HCR | 128 Pages | Author: Swapnil Palwe| November 2024

Automotive OBD Dongle Market Overview:


As per MRFR analysis, the Automotive OBD Dongle Market Size was estimated at 1.94 (USD Billion) in 2022. The Automotive OBD Dongle Market industry is expected to grow from 2.14(USD Billion) in 2023 to 5.02 (USD Billion) by 2032. The Automotive OBD Dongle Market CAGR (growth rate) is expected to be around 9.97% during the forecast period (2024-2032).


Key Automotive OBD Dongle Market Trends Highlighted


The escalating demand for vehicle diagnostics, remote monitoring, and personalized driving experiences is propelling the growth of the Automotive OBD Dongle market. The increasing adoption of connected cars and the proliferation of smartphone-based vehicle management applications are driving the demand for OBD dongles. Moreover, the growing emphasis on vehicle maintenance and safety is fueling the adoption of OBD dongles as they provide real-time vehicle data, enabling proactive maintenance and early detection of potential issues


Emerging trends in the market include the integration of advanced technologies such as AI and IoT, which enhance the capabilities of OBD dongles and provide deeper insights into vehicle performance. Additionally, the increasing popularity of subscription-based services for OBD dongles is creating new opportunities for market players. The growing awareness of environmental concerns is also driving the demand for OBD dongles as they can help monitor vehicle emissions and promote eco-friendly driving practices.


Automotive OBD Dongle Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Automotive OBD Dongle Market Drivers


Increasing Adoption of Telematics and Connected Cars


The automotive industry is undergoing a significant transformation, with the increasing adoption of telematics and connected cars. Telematics systems collect data from various sensors in the vehicle, including the OBD port. This data can be used to improve vehicle performance, efficiency, and safety. Connected cars are equipped with internet connectivity, which allows them to access a wide range of services, including real-time traffic updates, remote diagnostics, and over-the-air software updates.


The growing adoption of telematics and connected cars is expected to drive the demand for automotive OBD dongles, as they provide an easy and affordable way to access vehicle data and connect cars to the internet. The increasing adoption of telematics and connected cars is being driven by several factors, including the rising popularity of ride-sharing services, the growing demand for autonomous vehicles, and the increasing awareness of the benefits of telematics systems.


Ride-sharing services such as Uber and Lyft rely on telematics systems to track driver and passenger locations, manage payments, and provide customer support. Autonomous vehicles require telematics systems to collect data from sensors and cameras, which is used to control the vehicle and ensure safety.  Telematics systems can also provide valuable insights into driver behavior and vehicle performance, which can be used to improve safety and efficiency. The increasing adoption of telematics and connected cars is expected to have a significant impact on the automotive OBD dongle market.


As more and more vehicles are equipped with telematics systems and connected car technology, the demand for OBD dongles is expected to grow. OBD dongles provide an easy and affordable way to access vehicle data and connect cars to the internet, making them an essential tool for telematics and connected car applications.


Growing Demand for Vehicle Diagnostics and Maintenance


The growing demand for vehicle diagnostics and maintenance is another key driver of the automotive OBD dongle market. OBD dongles can be used to diagnose vehicle problems, track maintenance schedules, and monitor vehicle performance. This information can help drivers to identify and fix problems early on, which can save time and money.


OBD dongles can also be used to track maintenance schedules and remind drivers when it is time for service. This can help to prevent costly repairs and keep vehicles running smoothly. The growing demand for vehicle diagnostics and maintenance is being driven by several factors, including the increasing complexity of vehicles, the rising cost of repairs, and the growing popularity of DIY vehicle maintenance.


 Vehicles are becoming increasingly complex, with more electronic components and sensors. This complexity makes it more difficult to diagnose and repair problems without the use of specialized tools and equipment. The rising cost of repairs is also driving the demand for OBD dongles, as they provide an affordable way to diagnose and fix problems without having to take the vehicle to a mechanic. The growing popularity of DIY vehicle maintenance is also contributing to the demand for OBD dongles, as they allow drivers to perform their own maintenance and repairs.


Government Regulations and Initiatives


Government regulations and initiatives are also playing a role in driving the demand for automotive OBD dongles. In many countries, governments are implementing regulations that require vehicles to be equipped with OBD ports. These regulations are designed to improve vehicle safety and emissions. OBD dongles can be used to access data from the OBD port, which can be used to monitor vehicle emissions and ensure that vehicles are meeting regulatory standards.


In addition to regulations, governments are also implementing initiatives to promote the adoption of telematics and connected cars. These initiatives include tax incentives, subsidies, and public awareness campaigns. These initiatives are helping to drive the demand for OBD dongles, as they make telematics and connected car technology more affordable and accessible to consumers.


Automotive OBD Dongle Market Segment Insights:


Automotive OBD Dongle Market Product Type Insights


The global automotive OBD dongle market is segmented into various product types such as ELM327, J1962, J1939, ISO 15765-4, and ISO 14230-4. The ELM327 segment is expected to hold a significant market share in 2023 and is projected to continue its dominance throughout the forecast period, with a market valuation of around USD 1.14 billion and a projected valuation of USD 2.44 billion by 2032.


The growth of this segment can be attributed to the widespread adoption of ELM327 OBD dongles due to their low cost, open-source nature, and compatibility with a wide range of vehicles and applications. They offer basic vehicle diagnostic and monitoring capabilities, making them a popular choice for DIY enthusiasts and small repair shops.


The J1962 segment is another important product type, primarily used for heavy-duty vehicles such as trucks and buses. It provides more advanced diagnostic and troubleshooting capabilities, making it suitable for professional mechanics and fleet managers. The J1939 segment, on the other hand, is designed for commercial vehicles and offers enhanced communication and data transfer capabilities, enabling remote monitoring and diagnostics.


Both J1962 and J1939 segments are expected to witness steady growth over the forecast period, driven by the increasing adoption of telematics and remote vehicle management systems in the commercial vehicle industry. The ISO 15765-4 and ISO 14230-4 segments cater to specific vehicle manufacturers and protocols.


ISO 15765-4 is commonly used in European vehicles, while ISO 14230-4 is used in Asian vehicles. These segments are expected to grow in line with the overall market, driven by the increasing production and sales of vehicles in these regions.


Automotive OBD Dongle Market Product Type Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Automotive OBD Dongle Market Vehicle Type Insights


The global automotive OBD dongle market is segmented based on vehicle type into passenger cars, commercial vehicles, and two-wheelers. The passenger cars segment held the largest market share in 2023 and is expected to continue its dominance throughout the forecast period. The growth of this segment can be attributed to the increasing adoption of OBD dongles in passenger cars for real-time vehicle diagnostics, fuel efficiency monitoring, and enhanced driving experience.


The commercial vehicles segment is also expected to witness significant growth due to the rising demand for fleet management solutions and vehicle tracking systems. The Two-Wheelers segment is anticipated to have a steady growth rate, driven by the increasing popularity of OBD dongles among motorcycle enthusiasts for performance monitoring and diagnostics.


Automotive OBD Dongle Market Connectivity Insights


The global automotive OBD dongle market is segmented by connectivity into Bluetooth, wi-fi, and cellular network. Bluetooth holds the largest market share due to its widespread adoption and compatibility with various devices. The revenue for the Bluetooth segment is projected to reach $1.2 billion by 2024, growing at a CAGR of 9.5%.


Wi-Fi is another popular connectivity option, offering faster data transfer speeds and a wider range. The revenue for the Wi-Fi segment is estimated to be $0.6 billion in 2024, with a CAGR of 8.2%. Cellular network provides reliable and secure connectivity, enabling real-time data transmission and remote access to vehicle diagnostics. The revenue for the cellular network segment is anticipated to grow at a CAGR of 10.1%, reaching $0.4 billion by 2024.


Automotive OBD Dongle Market Functionality Insights


The functionality segment plays a crucial role in shaping the global automotive OBD dongle market. Diagnostic codes reading holds a substantial market share, allowing users to retrieve and interpret trouble codes from the vehicle's Engine Control Unit (ECU).


Real-time data monitoring enables users to access and visualize various vehicle parameters such as speed, fuel consumption, and engine temperature while driving. Vehicle Tracking offers valuable insights into vehicle location and movement, facilitating fleet management and theft prevention.


Fuel economy optimization helps drivers improve fuel efficiency by providing personalized driving recommendations. Remote start enables users to start their vehicles remotely using a smartphone app, providing convenience and comfort. The global automotive OBD dongle market revenue is projected to reach USD 2.43 billion in 2024, showcasing the growing demand for advanced OBD dongles with enhanced functionality.


Automotive OBD Dongle Market Regional Insights


The global automotive OBD dongle market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America is expected to hold the largest market share in 2023, owing to the high adoption rate of advanced automotive technologies and the presence of major automotive manufacturers in the region.


Europe is expected to be the second-largest market, followed by APAC. The APAC region is expected to witness significant growth in the coming years, due to the increasing demand for automotive OBD dongles in emerging economies such as China and India. South America and MEA are expected to be the smallest markets for automotive OBD dongles, but they are expected to grow at a steady pace in the coming years.


Automotive OBD Dongle Market Regional Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Automotive OBD Dongle Market Key Players and Competitive Insights:


Major players in the market are constantly striving to develop and launch new products to gain a competitive edge in the market. Leading players are also focusing on strategic partnerships and collaborations to expand their market reach and enhance their product offerings. The automotive OBD dongle market is expected to witness significant growth in the coming years, driven by increasing demand for vehicle diagnostics and monitoring solutions.


A leading player in the market is Autel, which offers a wide range of OBD dongles and diagnostic tools for both professional and DIY users. Autel OBD dongles are known for their reliability, accuracy, and ease of use. The company has a strong global presence and a large customer base. Autel is committed to providing innovative and high-quality products to meet the evolving needs of the automotive industry.


Another competitor in the market is Launch Tech, which also offers a range of OBD dongles and diagnostic tools. Launch Tech OBD dongles are popular among professional mechanics and DIY enthusiasts alike. The company is known for its advanced diagnostic capabilities and user-friendly software. Launch Tech is committed to providing comprehensive and cost-effective solutions for vehicle diagnostics and maintenance.


Key Companies in the Automotive OBD Dongle Market Include:



  • BAFX Products

  • Innova Electronics

  • Veepeak

  • Vgate

  • Ancel

  • Kiwi Technologies

  • net

  • Autel Intelligent Technology

  • FIXD Automotive

  • Carista

  • OBDLink

  • Yada

  • Launch Tech


Automotive OBD Dongle Market Developments


The automotive OBD dongle market is projected to reach USD 5.02 billion by 2032, exhibiting a CAGR of 9.97% during the forecast period. Rising demand for vehicle diagnostics and the growing adoption of connected cars are major factors driving market growth.


Recent developments include the launch of OBD dongles with advanced features such as real-time vehicle tracking, remote diagnostics, and over-the-air updates. Key players are also focusing on partnerships and collaborations to expand their product offerings and geographic reach.


For instance, in 2023, Autel Intelligent Technology Corp. partnered with Amazon to integrate its OBD dongles with the Amazon Alexa voice assistant. Such developments are expected to fuel market growth in the coming years.


Automotive OBD Dongle Market Segmentation Insights


Automotive OBD Dongle Market Product Type Outlook



  • ELM327

  • J1962

  • J1939

  • ISO 15765-4

  • ISO 14230-4


Automotive OBD Dongle Market Vehicle Type Outlook



  • Passenger Cars

  • Commercial Vehicles

  • Two-wheelers


Automotive OBD Dongle Market Connectivity Outlook



  • Bluetooth

  • Wi-fi

  • Cellular Network


Automotive OBD Dongle Market Functionality Outlook



  • Diagnostic Codes Reading

  • Real-time Data Monitoring

  • Vehicle Tracking

  • Fuel Economy Optimization

  • Remote Start


Automotive OBD Dongle Market Regional Outlook



  • North America

  • Europe

  • South America

  • Asia Pacific

  • Middle East and Africa


 

Report Attribute/Metric Details
Market Size 2022 1.94 (USD Billion)
Market Size 2023 2.14 (USD Billion)
Market Size 2032 5.02 (USD Billion)
Compound Annual Growth Rate (CAGR) 9.97% (2024-2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019-2023
Market Forecast Units USD Billion
Key Companies Profiled BAFX Products, Innova Electronics, Veepeak, Vgate, Ancel, Kiwi Technologies, ScanTool.net, Autel Intelligent Technology, FIXD Automotive, Carista, OBDLink, Yada, Launch Tech
Segments Covered Product Type, Vehicle Type, Connectivity, Functionality, Region
Key Market Opportunities 1.      Rising demand for vehicle diagnostics 2.      Increasing adoption of telematics 3.      Growing popularity of connected vehicles 4.      Expanding aftermarket for automotive electronics 5.      Advancements in wireless connectivity
Key Market Dynamics 1.      Rising demand for connectivity 2.      Advanced diagnostics capabilities 3.      Growing awareness of vehicle health 4.      Integration with smartphones 5.      Telematics and fleet management
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The global automotive OBD dongle market was valued at approximately 2.14 billion USD in 2023.

The global automotive OBD dongle market will grow at a CAGR of 9.97% from 2024 to 2032.

The global automotive OBD dongle market is expected to reach 5.02 billion USD by 2032.

North America is expected to hold the largest share in the global automotive OBD dongle market throughout the forecast period.

Increasing vehicle production, rising demand for vehicle diagnostics, and growing adoption of connected car technologies are key factors driving growth.

Key competitors in the market include Autel Intelligent Technology, Ancel, Bosch, Carista, and Konnwei.

Major applications include vehicle diagnostics, fuel economy monitoring, and engine performance optimization.

Bluetooth OBD dongles are expected to witness the highest growth rate due to their ease of use and compatibility with various devices.

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