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Automotive Navigation Systems Market Research Report Information By Device Type (In-Dash Navigation System, Portable Navigation System, Mobile Navigation System), By Vehicle Type (Passenger Car, Heavy Commercial Vehicle, Light Commercial Vehicle), By Propulsion (Electric Vehicle, ICE), By Sales Channel (OEM, Aftermarket) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/AM/6393-CR | 100 Pages | Author: Swapnil Palwe| July 2022

Automotive Navigation Systems Market Overview:


The Global Automotive Navigation Systems industry is projected to grow from USD 18.51 Billion in 2024 to USD 31.52 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.87% during the forecast period (2024 - 2032). Automotive Navigation Systems Market Size was valued at USD 17.16 billion in 2023. Increased application area of navigation systems is a key market drivers enhancing the market growth.


Automotive Navigation Systems Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Automotive Navigation Systems Market Trends




  • Increasing the application area of navigation systems is driving market growth.




Navigation systems provide optimized routes from one location to another. It is primarily aided by external technologies such as the Global Positioning System (GPS) and satellite-based radio navigation systems. GPS has many advantages, such as high accuracy, usability, reliability, and self-calibration. However, GPS is limited to outdoor operation. The practice of combining data from different sources to improve overall results is often used in various fields. GIS has been integrated with GPS to provide visualization and implementation aspects of a given location. Thus, the growing application of the navigation systems market due to its high reliability and scalability drives the growth of  the market CAGR.


Additionally, an automotive navigation system is a navigation system for cars. Major luxury automakers offer dashboards and aftermarket products. These are used as positioning systems, aiding vehicle tracking and localization. The main industries that use these technologies are transportation and logistics, as these industries have a variety of vehicles. The increasing adoption of wireless communication technologies has been a major factor in the market. Wireless communication technologies include various IT equipment such as Wi-Fi, Bluetooth, ZigBee, and cellular networks (GSM, UMTS, and LTE). Moreover, there is a rise in demand for vehicles with advanced safety & navigation features, demand for reliable real-time traffic information, the rapid development of connected cars, and adoption of car-sharing & ride-hailing services, especially in developing nations. These factors are driving the navigation systems market revenue.


Automotive GPS Systems Market Segment Insights:


Automotive Navigation Systems Device Type Insights


Based on device type, the automotive gps systems Market segmentation includes In-dash navigation systems, portable navigation systems, and mobile navigation systems. The dash navigation system segment dominated the market due to its user-friendly interface, high accuracy, and real-time traffic updates. It is integrated into the car's dashboard and provides a seamless navigation experience to the driver. The report also suggests that the rising demand for connected cars and the increasing adoption of advanced driver assistance systems (ADAS) are further driving the growth of the in-dash navigation system segment.


Automotive Navigation Systems Vehicle Type Insights


The market segmentation, based on vehicle type, includes passenger car, heavy commercial vehicle, and light commercial vehicle. The dominance of the passenger car segment in the market can be attributed to increased passenger car production worldwide. The production of passenger cars has seen a considerable rise in recent years, leading to a surge in demand for navigation systems globally.


Automotive Navigation Systems By Propulsion Insights


The market segmentation, based on propulsion, includes electric vehicles and ICE. The electric vehicle segment dominated the market; due to the growing demand for electric vehicles globally and the government initiatives for promoting the use of electric vehicles to reduce carbon emissions.


Automotive Navigation Systems By Sales Channel Insights


Based on sales channels, the Navigation Systems Market segmentation includes OEM and aftermarket. The aftermarket segment dominated the market; The Aftermarket segment is predicted to hold the most significant CAGR in the forecast period. This is mainly due to the fitment rate from the aftermarket channels, which is the primary factor contributing to this trend.


Figure 1: Automotive Navigation Systems Market, by Sales Channel, 2022 & 2032 (USD billion)


Automotive Navigation Systems Market, by Sales Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Automotive Navigation Systems Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American automotive navigation systems market area will dominate this market, owing to an increased application area of navigation systems, and the high cost of the navigation systems will boost the market growth in this region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Automotive Navigation Systems Market Share By Region 2022 (%)


Automotive Navigation Systems Market Share By Region 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Automotive Navigation Systems market accounts for the second-largest market share due to individuals' rising per capita disposable income. The region benefits from the significant presence of key players in the automotive industry. Further, the German Automotive Navigation Systems market held the largest market share, and the UK Automotive Navigation Systems market was the fastest-growing market in the European region.


The Asia-Pacific Automotive Navigation Systems Market is expected to grow at the fastest CAGR from 2023 to 2032. The reason behind this is the significant number of manufacturers operating in the region. Moreover, the market is expected to see profitable growth prospects due to increased demand for commercial journeys and swift technological progress. Moreover, China’s Automotive Navigation Systems market held the largest market share, and the IndianAutomotive Navigation Systems market was the fastest-growing market in the Asia-Pacific region.


Automotive Navigation Systems: Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the automotive navigation systems market grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The automotive navigation systems industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global automotive gps systems industry to benefit clients and increase the market sector. In recent years, the gps system for car industry has offered some of the most significant advantages to medicine. Major players in the automotive gps systems market, includingContinental, Alpine, Robert Bosch GmbH, Denso, Aisin Seiki, Faurecia Clarion, Garmin Ltd., NNG Software, TomTom, Harman, HERE Technologies, JVC Kenwood, Pioneer, Telenav, and others, are attempting to increase market demand by investing in research and development operations.


Gentex Corporation, a technology and electronics company based in the United States, has recently introduced three new products in the aftermarket sector. These include an advanced Full Display Mirror (FDM) that enhances the driver's view of the rear of the vehicle through a combination of a custom camera and mirror-integrated display, a high-performance FDM specifically designed for professional race teams, and a state-of-the-art automatic-dimming mirror equipped with HomeLink buttons for operating RF and cloud-based home automation devices. All three products will be available for purchase through Voxx Electronics.


Mahindra & Mahindra Limited is a leading Indian multinational automotive manufacturer headquartered in Ludhiana. It has produced vehicles since 1945 and is part of the larger Mahindra Group. The company is one of the largest vehicle manufacturers in India, with a significant production capacity. Recently, Mahindra announced that the Bolero Neo's N10 variant, the second-highest in the range, will now come with Kenwood's new aftermarket infotainment system. However, the top-spec N10 (O) variant will continue to be fitted with the existing unit.


Key Companies in the automotive navigation systems market include



  • Continental

  • Alpine

  • Robert Bosch GmbH

  • Denso

  • Aisin Seiki

  • Faurecia Clarion

  • Garmin Ltd.

  • NNG Software

  • TomTom

  • Harman

  • HERE Technologies

  • JVC Kenwood

  • Pioneer


Automotive Navigation Systems Industry Developments


November 2019: Gentex Corporation, a technology company in the US automotive industry, has released three new products for the Aftermarket. These include a next-generation Full Display Mirror (FDM) that utilizes a specialized camera and mirror-integrated display to improve the driver's rearward view. A high-performance FDM is designed particularly for professional racecar teams, and an all-new automatic-dimming mirror featuring integrated HomeLink buttons that can operate RF (radio frequency) and cloud-based home automation devices. All three products will be accessible through Voxx Electronics.


September 2021: Mahindra has recently announced that its Bolero Neo's N10 variant, which is the second-to-top variant, will be delivered with Kenwood's latest aftermarket infotainment system. On the other hand, the top-spec N10 (O) variant will still have the existing unit.


Automotive Navigation Systems Market Segmentation:


Automotive Navigation Systems Device Type Outlook



  • In-Dash Navigation System

  • Portable Navigation System

  • Mobile Navigation System


Automotive Navigation Systems Vehicle Type Outlook



  • Passenger car

  • Heavy Commercial Vehicle

  • Light Commercial Vehicle


Automotive Navigation Systems Propulsion Outlook



Automotive Navigation Systems Sales Channel Outlook



  • OEM

  • Aftermarket


Automotive Navigation Systems Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2023 USD 17.16 billion
Market Size 2024 USD 18.51 billion
Market Size 2032 USD 31.52 billion
Compound Annual Growth Rate (CAGR) 6.87% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Device Type, Vehicle Type,Propulsion, Sales Channel, and Region
Geographies Covered North America, Europe, AsiaPacific, and the Rest of the World
Countries Covered The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled  Continental, Alpine, Robert Bosch GmbH, Denso, Aisin Seiki, Faurecia Clarion, Garmin Ltd., NNG Software, TomTom, Harman, HERE Technologies, JVC Kenwood, Pioneer, and Telenav
Key Market Opportunities Increasing Application Area of Navigation Systems
Key Market Dynamics High Cost of the Navigation Systems


Frequently Asked Questions (FAQ) :

The Automotive Navigation Systems Market size was valued at USD 17.16 Billion in 2023.

The global market is projected to grow at a CAGR of 6.87% during the forecast period, 2024-2032.

North America had the largest share of the global market

The key players in the market areContinental, Alpine, Robert Bosch GmbH, Denso, Aisin Seiki, Faurecia Clarion, Garmin Ltd., NNG Software, TomTom, Harman, HERE Technologies, JVC Kenwood, Pioneer, and Telenav.

The Passenger car Automotive Navigation Systems category dominated the market in 2023.

The Aftermarket had the largest share of the global market.

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