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The increasing number of road accidents and fatalities is a big worry worldwide. According to the World Health Organization (WHO), in 2017, over 1 million people lost their lives, and more than 50 million people got hurt in road incidents each year because of poor road conditions. Most of these road traffic accidents, around 90%, happen mainly in developing countries, with rear-end collisions being one of the most common types of accidents. In the United States, the National Highway Traffic Safety Administration (NHTSA) stated that nearly 1.6 million crashes occur every year because of texting while driving and driver distraction. To make driving safer, many fancy cars are now being equipped with something called an automotive Head-Up Display (HUD). This is like a special screen that shows information directly on the car's windshield, making it easier for the driver to see important details. People want to know things like how far they've traveled, directions, how fast they're going, the nearest gas station, and the condition of the car while driving. Having a HUD in cars helps drivers keep their eyes on the road and avoid getting distracted by looking at the speedometer or their phones while driving.
There's a growing demand from consumers for features like travel distance, navigation, vehicle speed, nearby gas stations, oil and gas levels, and car condition to be displayed while driving, making HUDs more popular in vehicles. This is because having this information right in front of the driver makes it easier and safer to drive. Companies that make HUDs are also coming up with new technologies to make driving even more convenient. For example, in January 2019, a company called Continental AG started working on a special HUD designed specifically for sports cars. This display shows important information right in the driver's field of vision, making it safer and more comfortable to drive, especially in traffic jams. This driving assistant helps with things like road behaviors, updates on the road, and information about busy traffic areas. In conclusion, the rising number of accidents and deaths on the roads is a big concern globally. To address this, many cars are now equipped with automotive HUDs, special screens that show important information directly on the windshield. This helps drivers stay focused on the road, reducing distractions and making driving safer. With the increasing demand for features like travel distance, navigation, and vehicle condition, HUDs are becoming more popular in vehicles. Companies are also developing new technologies to enhance driving experiences, such as special HUDs designed for sports cars that provide crucial information and improve safety and comfort while driving.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | New product launches and R&D. |
| Market Dynamics | Consumer demand for advanced user experience in the mid-priced. |
Automotive Digital Cockpit Market Highlights:
Automotive Digital Cockpit Market Overview
The Automotive Digital Cockpit Market size was valued at USD 175.7 Billion in 2023. The Automotive Digital Cockpit industry is projected to grow from USD 192.39 Billion in 2024 to USD 363.2 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.26% during the forecast period (2024 - 2032). In the mid-priced and economic segment of the passenger car market, there is an ever-growing desire from consumers for improved user experiences are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Automotive Digital Cockpit Market Trends
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Increased automotive sales have resulted in the customization of digital cockpits for convenience, which is driving market growth
Increased automotive sales have resulted in the customization of digital cockpits for convenience, driving the market CAGR for automotive digital cockpit. Most automotive OEMs offer customizations in digital cockpits based on buyer demands and preferences, with controls mounted on steering wheels or a voice control touch screen to operate the vehicle, focusing on providing the driver with an effortless driving experience with smoother vehicle functionality.
Furthermore, the emergence of self-driving cars and other technological advances in cars and other vehicles, digitalization of compatible components, and surging vehicle sales, particularly of passenger vehicles and luxury vehicles, are expected to exponentially accelerate the growth of the automotive digital cockpit industry.
In addition, automobile manufacturers are also promoting ADAS adoption by investing heavily in R&D in digital automobile solutions, which are primarily used in passenger vehicles on a large scale for premium, safety, comfort, and security benefits in the automotive digital cockpit market. According to the European Automobile Manufacturers Association, European R&D investments in automotive increased by 6.7% in 2019 to roughly USD 62.17 billion each year.
The manufacturing of commercial vehicles and passenger cars has exhibited favorable market growth as investments in automotive R&D have increased. As a result, the global market for vehicle digital cockpits is constantly expanding.
Automotive Digital Cockpit Market Segment Insights
Automotive Digital Cockpit Vehicle Type Insights
The Automotive Digital Cockpit Market segmentation, based on vehicle type includes light commercial vehicle, passenger car, and heavy commercial vehicle. The passenger car segment dominated the automotive digital cockpit market, accounting for more than 80.0% of revenue in 2022. The growing demands for connected car technologies in passenger vehicles, as well as the introduction of self-driving vehicles, are likely to fuel market growth. Furthermore, automakers are increasingly focusing on providing a better user experience to their customers, which has increased demand for automotive digital cockpits.
Automotive Digital Cockpit Equipment Insights
The Automotive Digital Cockpit Market segmentation, based on equipment, includes digital instrument cluster display type, advanced head unit, head-up display (HUD), and camera-based driver monitoring system. The camera-based driver monitoring system category dominated the automotive digital cockpit market, accounting for 48.3% of total volume in 2022. Driving monitoring systems are infotainment systems that provide a variety of interactive functions such as entertainment, navigation, cabin climate controls, and several safety and security features such as advanced driver aid systems. Advances in autonomous vehicles and connection technology in automobiles are projected to drive demand for driving monitoring systems.
Automotive Digital Cockpit Propulsion Insights
The Automotive Digital Cockpit Market segmentation, based on propulsion, includes hybrid electric vehicle (HEV), battery electric vehicle (BEV), plug-in hybrid electric vehicle (PHEV), and internal combustion engine (ICE). The plug-in hybrid electric vehicle (PHEV) category had a significant market share. A plug-in hybrid electric vehicle (PHEV) is a hybrid electric vehicle that combines a gasoline or diesel engine with an electric motor and a huge battery that can be recharged by connecting into an electrical outlet or charging station. Conventional hybrid vehicles contain an electric motor and battery, but their power is entirely derived from gasoline or diesel.
Figure 1: Automotive Digital Cockpit Market, by Propulsion, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Automotive Digital Cockpit Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America dominated the vehicle digital cockpit market, accounting for 54.6% of total sales in 2022. This expansion can be attributed to the region's increased production and sales of passenger vehicles. Because of the increased demand for automobiles and rising income levels, the region's mid-sized premium and luxury car categories are expanding.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Automotive Digital Cockpit Market Share By Region 2022 (Usd Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe automotive digital cockpit market accounts for the second-largest market share because of the consistent re-engineering of the safety systems found in luxury and high-end vehicles to improve driver safety in the region. Further, the German automotive digital cockpit market held the largest market share, and the UK automotive digital cockpit market was the fastest-growing market in the European region
The Asia-Pacific Automotive Digital Cockpit Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due of the surge in vehicle production of conventional and electric cars in this particular location. Moreover, China’s automotive digital cockpit market held the largest market share, and the Indian automotive digital cockpit market was the fastest-growing market in the Asia-Pacific region.
Automotive Digital Cockpit Key Market Players & Competitive Insights
Leading market players are investing heavily in R&D to expand their product lines, which will help the automotive digital cockpit market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, automotive digital cockpit industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global automotive digital cockpit industry to benefit clients and increase the market sector. In recent years, the automotive digital cockpit industry has offered some of the most significant advantages to medicine. Major players in the automotive digital cockpit market, including Robert Bosch GmbH (Germany), Continental (Germany), Denso Corporation (Japan), Panasonic Corporation (Japan) and others, are attempting to increase market demand by investing in R&D operations.
Visteon Corporation (VC), headquartered in Van Buren Township, Michigan, is an American global automotive electronics supplier. Visteon develops, creates, and manufactures vehicle cockpit electronics, connected car services, and electrification systems for a diverse customer base that includes nearly all of the world's major automakers. Visteon had $3.76 billion in sales and nearly 10,000 people in more than 40 sites across 18 countries in 2022. Visteon has set a corporate aim of increasing its business with other firms, and it now has a diverse customer base, working with all of the world's leading manufacturers. In January 2020, Visteon introduced next-generation digital cockpit technology platforms at CES 2020. This system contains an infotainment solution for connected cars that is an Android infotainment solution for seamless connectivity, including seamless integration with Android Auto and Apple CarPlay technologies for smartphone projection.
Faurecia SE is a French global automobile supplier headquartered in Nanterre, a suburb of Paris in the west. It was the world's ninth largest multinational automotive components maker in 2018 and ranked first in vehicle interiors and pollution control technology. Faurecia equips one out of every three autos. It creates seats, exhaust systems, interior systems (dashboards, centre consoles, door panels, acoustic modules), and vehicle aesthetic elements (aluminium, wood). Customers of Faurecia include, among others, the Volkswagen Group, Stellantis, Renault-Nissan-Mitsubishi, Ford, General Motors, BMW, Daimler, Toyota, Tesla, Inc., Hyundai-Kia, Jaguar Land Rover, and BYD. In July 2019, Faurecia has announced a partnership with Microsoft to develop revolutionary, connected, and personalized services for the Cockpit. This type of technology will be unique, and premium automobile manufacturers will desire such technology in their vehicles to improve the driving experience of their customers.
Key Companies in the automotive digital cockpit market include
- Faurecia (France),
- Aptiv (Ireland),
- Continental (Germany),
- Robert Bosch GmbH (Germany)
- Panasonic Corporation (Japan),
- Denso Corporation (Japan)
- HARMAN International (US),
- Visteon Corporation (US),
- Pioneer Corporation (Japan),
- Nippon Seiki Co., Ltd (Japan)
Automotive Digital Cockpit Industry Developments
In October 2019 Audi launched the A6 model in India with its characteristic Audi virtual cockpit with full HD resolution and controls on the steering wheel. The vehicle includes a touch screen with a 10-inch monitor, an audio system, and wireless smartphone charging. The infotainment system supports both Apple and Android cellphones.
In March 2019 Samsung SmartThings, a fully owned and independent subsidiary of Samsung, and Harman International have established a strategic partnership. Through this partnership, Harman will work with SmartThings to design and develop the SmartThings app, integrate third-party sensors, and lead initiatives for IoT platform hub.
In June 2021 Volkswagen will launch the new Polo with a digital cockpit as a major standard in a few inclusive automotive cockpit markets.
Automotive Digital Cockpit Market Segmentation
Automotive Digital Cockpit Market By Vehicle Type Outlook
- Light Commercial Vehicle
- Passenger Car
- Heavy Commercial Vehicle
Automotive Digital Cockpit Market By Equipment Outlook
- Digital Instrument Cluster Display Type
- Advanced Head Unit
- Head-Up Display (HUD)
- Camera-Based Driver Monitoring System
Automotive Digital Cockpit Market By Propulsion Outlook
- Hybrid electric vehicle (HEV)
- Battery electric vehicle (BEV)
- Plug-in hybrid electric vehicle (PHEV)
- Internal combustion engine (ICE)
Automotive Digital Cockpit Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
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