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Automated Turf Harvester Market Research Report By Type (Riding Automated Turf Harvesters, Walking Automated Turf Harvesters), By Power Source (Electric, Fuel-Powered), By Cutting Width (Less than 20 Inches, 20-26 Inches, 27-32 Inches, Over 32 Inches), By Application (Commercial, Residential), By Price Range (Low-End, Mid-Range, High-End) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032


ID: MRFR/CO/22573-HCR | 100 Pages | Author: Snehal Singh| November 2024

Global Automated Turf Harvester Market Overview


The Automated Turf Harvester Market Size was estimated at 1.6 (USD Billion) in 2022. The Automated Turf Harvester Industry is expected to grow from 1.67(USD Billion) in 2023 to 2.5 (USD Billion) by 2032. The Automated Turf Harvester Market CAGR (growth rate) is expected to be around 4.56% during the forecast period (2024 - 2032).


Key Automated Turf Harvester Market Trends Highlighted


Key market drivers include rising demand for natural and artificial turf in sports fields, golf courses, and residential landscapes. Growing concerns over environmental sustainability and labor shortages are further propelling the adoption of automated turf harvesters.


Opportunities for exploration lie in advancements in technology, such as the integration of robotics, precision guidance, and remote monitoring. These innovations promise improved efficiency, productivity, and cost optimization. Furthermore, the expansion of the residential turf market offers significant growth potential for automated turf harvesters.


Recent trends include a shift towards multifunctional machines that combine harvesting and other lawn maintenance tasks, such as aeration and scarification. The emergence of compact and lightweight harvesters is addressing the challenges of handling turf in tight spaces or on slopes. Additionally, the increasing demand for turf with specific characteristics, such as drought tolerance and disease resistance, is driving the development of specialized harvesting equipment.


Automated Turf Harvester Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Automated Turf Harvester Market Drivers


Increasing Demand for Automated Turf Harvesting in Sports Fields and Golf Courses


The growing popularity of sports and recreational activities, coupled with the rising demand for well-maintained sports fields and golf courses, is driving the market for automated turf harvesters. Automated turf harvesters offer significant advantages over traditional manual harvesting methods, such as increased efficiency, reduced labor costs, and improved turf quality. As a result, sports field and golf course managers are increasingly investing in automated turf harvesters to maintain optimal playing conditions and enhance the overall aesthetic appeal of their facilities.


The increasing adoption of automated turf harvesters in these applications is expected to continue in the coming years, contributing to the overall growth of the Automated Turf Harvester Market Industry. Sports fields and golf courses are major end-users of automated turf harvesters, and their growing demand for these machines is a key factor driving the market's expansion.


Technological Advancements and Innovation


The continuous technological developments in the Automated Turf Harvester Market Industry are spurring the growth of the sector. The trend has led to the manufacture of more efficient and sophisticated automated turf harvesters. Consequently, more machine-makers are installing sensors, automation systems, and GPS in their revenue collection equipment to cut down harvesting inaccuracies, reduce downtime, and enhance productivity. On a similar note, it is imperative to note that advanced turf harvesting machines are exceedingly becoming more versatile and multi-functional.For example, more advanced models can collect, mow, and harvest the turf, thus saving the users the extra expenses involved in buying machines designed to carry out the three unique tasks. As long as more players in the turf harvester manufacturing industry continue to focus on inventiveness and tech development, the use of the machines will further increase, and hence, it is imperative to state that focusing on tech development will drive up the industry’s revenue.


Growing Environmental Concerns and Sustainability Initiatives


The increasing awareness of environmental issues and the mounting emphasis on sustainable development have had a considerable impact on the Automated Turf Harvester Market Industry. Indeed, automated turf harvesters are considered a far more sound solution than their traditional counterparts. Using less fuel and producing fewer harmful emissions, as well as making far less noise, turf harvesters are traditionally recognized as being environmentally friendly.Furthermore, turf harvesters offer an opportunity to maintain sustainability in the use of turfs. It can harvest turfs more precisely, therefore, allowing owners to remove only the necessary amount of turf and keep the turfgrass healthier and, arguably, more sustainable. The call for sustainable approaches in sports and landscaping is expected to support the growth of the market.


Automated Turf Harvester Market Segment Insights:


Automated Turf Harvester Market Type Insights  


The Automated Turf Harvester Market is segmented by Type into Riding Automated Turf Harvesters and Walking Automated Turf Harvesters. In 2023, the Riding Automated Turf Harvesters segment held the largest market share, accounting for over 60% of the global market. This segment is expected to continue to dominate the market throughout the forecast period, owing to its high efficiency and productivity. Riding Automated Turf Harvesters are designed to be operated by a single person who sits on a seat and controls the machine using a steering wheel and pedals.These machines are typically equipped with a large cutting deck that can cut a wide swath of grass in a single pass. They are also equipped with a powerful engine that provides ample power for cutting through thick grass and weeds. Walking Automated Turf Harvesters, on the other hand, are designed to be operated by a person who walks behind the machine and guides it using a handle. These machines are typically smaller and more maneuverable than Riding Automated Turf Harvesters, making them ideal for use in small areas or on uneven terrain. This growth is expected to be driven by the increasing demand for automated lawn care solutions from both commercial and residential customers.The growing popularity of artificial turf is also expected to contribute to the growth of the market, as automated turf harvesters can be used to maintain these surfaces.


Automated Turf Harvester Market Type Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Automated Turf Harvester Market Power Source Insights  


The Automated Turf Harvester Market is segmented by Power Source into Electric and Fuel-Powered. Among these segments, the Electric segment is projected to witness significant growth over the forecast period. The increasing demand for eco-friendly and sustainable solutions is driving the growth of the Electric segment. Electric Automated Turf Harvesters produce zero emissions, making them an environmentally friendly option. Additionally, they are more efficient and require less maintenance compared to Fuel-Powered Automated Turf Harvesters.The Fuel-Powered segment, however, still holds a dominant share of the market due to its lower upfront cost and wider availability of fuel sources.


Automated Turf Harvester Market Cutting Width Insights  


The Cutting Width segment of the Automated Turf Harvester Market is expected to witness significant growth in the coming years, driven by the increasing demand for efficient and time-saving turf maintenance solutions. The market is segmented into four categories based on cutting width: Less than 20 Inches, 20-26 Inches, 27-32 Inches, and Over 32 Inches. Among these, the '20-26 Inches' segment is projected to hold the largest market share in 2023, accounting for approximately 35% of the Automated Turf Harvester Market revenue. This is primarily due to the widespread adoption of 20-26 inch cutting widths by professional landscapers and golf course superintendents, as it offers a balance between efficiency and maneuverability.The 'Less than 20 Inches' segment is expected to experience steady growth over the forecast period, driven by the rising popularity of robotic lawnmowers and smaller-sized automated turf harvesters. The '27-32 Inches' segment is anticipated to witness moderate growth, primarily due to its suitability for large-scale turf maintenance applications, such as sports fields and parks. The 'Over 32 Inches' segment is projected to have a niche market share, catering to specialized applications requiring wide cutting widths, such as airport runways and industrial lawns.Overall, the market segmentation based on Cutting Width provides valuable insights into the specific preferences and requirements of various end-users, enabling manufacturers to tailor their product offerings accordingly and drive market growth.


Automated Turf Harvester Market Application Insights  


The Automated Turf Harvester Market segmentation by application comprises commercial and residential applications. Commercial applications held the dominant share of the market in 2023 and are projected to continue their dominance throughout the forecast period. The high demand for automated turf harvesters in commercial applications can be attributed to their increased efficiency, reduced labor costs, and ability to handle large-scale turf harvesting operations.


Residential applications, on the other hand, are expected to witness moderate growth during the forecast period, owing to the growing adoption of automated turf harvesters for residential lawns and gardens.The increasing popularity of automated turf harvesters in both commercial and residential applications is primarily driven by the rising demand for well-maintained turf areas and the need for efficient and cost-effective turf harvesting solutions.


Automated Turf Harvester Market Price Range Insights  


The Automated Turf Harvester Market is segmented by Price Range into Low-End, Mid-Range, and High-End. The High-End segment is expected to hold the largest market share in 2023, owing to the increasing demand for high-quality automated turf harvesters with advanced features.


The Mid-Range segment is projected to grow at the highest CAGR during the forecast period, as it offers a balance between cost and performance. The Low-End segment is expected to hold a significant market share due to its affordability and suitability for small-scale operations.Overall, the Automated Turf Harvester Market is expected to grow steadily over the forecast period, driven by factors such as rising demand for automated solutions, increasing awareness of turf management, and growing investments in sports and recreational facilities.


Automated Turf Harvester Market Regional Insights  


The regional segmentation of the Automated Turf Harvester Market provides insights into the market's geographic distribution and growth potential. North America holds a significant market share, driven by the presence of large-scale golf courses, sports fields, and commercial landscaping companies. Europe follows closely, with a growing demand for automated turf harvesters in golf courses and public parks. The Asia-Pacific (APAC) region is expected to witness substantial growth due to the increasing adoption of automated turf harvesters in China, India, and Southeast Asian countries.South America and the Middle East and Africa (MEA) regions are expected to have a smaller market share but offer opportunities for growth as urbanization and infrastructure development drive the demand for automated turf harvesters.


Automated Turf Harvester Market Regional Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Automated Turf Harvester Market Key Players And Competitive Insights:


Major players in the Automated Turf Harvester Market industry are constantly striving to gain a competitive edge by investing heavily in research and development activities. Leading Automated Turf Harvester Market players are focusing on developing innovative products with advanced features to cater to the evolving demands of customers. The Automated Turf Harvester Market development landscape is characterized by strategic partnerships, mergers, and acquisitions as companies seek to expand their market presence and strengthen their competitive position. Industry participants are also actively involved in collaborations with research institutions and academia to drive innovation and stay abreast of technological advancements.A leading company in the Automated Turf Harvester Market, Toro has established a strong reputation for its high-quality turf maintenance equipment. The company offers a wide range of automated turf harvesters designed to meet the specific needs of various customers, including golf courses, sports fields, and commercial landscapes. Toro's automated turf harvesters are equipped with advanced features such as GPS guidance systems, automated height adjustment, and intelligent obstacle detection, allowing for precise and efficient operation. The company's commitment to innovation and customer satisfaction has solidified its position as a leading player in the Automated Turf Harvester Market.Another key competitor in the Automated Turf Harvester Market, John Deere, is known for its innovative and technologically advanced products. The company's automated turf harvesters are designed to provide superior performance and durability in demanding conditions. John Deere's automated turf harvesters feature intuitive controls, automated steering systems, and advanced cutting technologies that deliver precise and consistent results. The company's focus on sustainability and environmental responsibility is reflected in its development of eco-friendly automated turf harvesters that minimize fuel consumption and emissions. Through its commitment to innovation and customer-centric approach, John Deere has established itself as a formidable competitor in the Automated Turf Harvester Market.


Key Companies in the Automated Turf Harvester Market Include:



  • Mean Green

  • Grasshopper

  • Walker

  • Bobcat

  • Ariens

  • Kubota Corporation

  • Hustler

  • Kubota

  • John Deere

  • Yanmar

  • Exmark

  • Scag

  • Cub Cadet

  • Toro

  • Billy Goat Industries


Automated Turf Harvester Market Industry Developments


The Automated Turf Harvester Market is projected to reach USD 2.5 billion by 2032, exhibiting a CAGR of 4.56% during the forecast period (2024-2032). The growing demand for automated solutions in turf management and the increasing popularity of synthetic turf are key factors driving market growth. Recent advancements in technology, such as the integration of GPS and sensors, have enhanced the efficiency and accuracy of automated turf harvesters.


Moreover, the rising adoption of these machines in sports fields, golf courses, and other recreational areas is contributing to market expansion. Key industry players are focusing on strategic partnerships and product innovations to gain a competitive edge. For instance, in 2022, Toro Company acquired the leading turf harvester manufacturer, Precision Products. This acquisition strengthens Toro's position in the automated turf harvester market and expands its product portfolio.


Automated Turf Harvester Market Segmentation Insights



  • Automated Turf Harvester Market Type Outlook

    • Riding Automated Turf Harvesters

    • Walking Automated Turf Harvesters




 



  • Automated Turf Harvester Market Power Source Outlook

    • Electric

    • Fuel-Powered




 



  • Automated Turf Harvester Market Cutting Width Outlook

    • Less than 20 Inches

    • 20-26 Inches

    • 27-32 Inches

    • Over 32 Inches




 



  • Automated Turf Harvester Market Application Outlook

    • Commercial

    • Residential




 



  • Automated Turf Harvester Market Price Range Outlook

    • Low-End

    • Mid-Range

    • High-End




 



  • Automated Turf Harvester Market Regional Outlook

    • North America

    • Europe

    • South America

    • Asia Pacific

    • Middle East and Africa  



Report Attribute/Metric Details
Market Size 2022 1.6(USD Billion)
Market Size 2023 1.67(USD Billion)
Market Size 2032 2.5(USD Billion)
Compound Annual Growth Rate (CAGR) 4.56% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2023
Market Forecast Units USD Billion
Key Companies Profiled Mean Green, Grasshopper, Walker, Bobcat, Ariens, Kubota Corporation, Hustler, Kubota, John Deere, Yanmar, Exmark, Scag, Cub Cadet, Toro, Billy Goat Industries
Segments Covered Type, Power Source, Cutting Width, Application, Price Range, Regional
Key Market Opportunities Increased demand for automated harvesting solutions Growing popularity of robotic lawnmowers Expansion of smart landscaping Development of more efficient and cost-effective models Rising adoption of precision farming techniques
Key Market Dynamics 1 Growing demand for automated solutions in turf maintenance2 Technological advancements and innovation in automation3 Rise in labor costs and shortage of skilled labor4 Focus on efficiency and productivity improvements5 Increasing adoption of sustainable practices
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The Automated Turf Harvester Market size was valued at USD 1.67 billion in 2023 and is projected to grow at a CAGR of 4.56% from 2023 to 2032. The market growth is attributed to the increasing demand for automated solutions in the agriculture industry and the rising need for efficient and cost-effective turf management practices.

North America held the largest market share in 2023, accounting for over 35% of the global market. The region has a well-established agriculture sector and a high adoption rate of advanced farming technologies. Asia-Pacific is expected to witness the fastest growth during the forecast period due to the increasing demand for automated solutions in emerging economies such as China and India.

Key players in the Automated Turf Harvester Market include Toro, John Deere, Kubota, Iseki, and Yanmar. These companies offer a wide range of automated turf harvesters with varying features and capabilities. Toro and John Deere are leading manufacturers with a strong global presence.

Automated Turf Harvesters are primarily used for harvesting turfgrass in various applications such as golf courses, sports fields, parks, and residential lawns. They offer precision cutting and collection, reducing labor costs and improving overall turf quality.

The growth of the Automated Turf Harvester Market is driven by several factors, including the increasing demand for automated solutions in the agriculture industry, rising labor costs, and the need for efficient and sustainable turf management practices. Additionally, government initiatives and support for precision agriculture are contributing to the market growth.

The Automated Turf Harvester Market faces some challenges, such as high initial investment costs, technological complexities, and the need for skilled operators. Additionally, competition from traditional turf harvesters and the availability of low-cost labor in certain regions may hinder market growth in some areas.

Emerging trends in the Automated Turf Harvester Market include the adoption of advanced technologies such as GPS guidance systems, robotics, and data analytics. These technologies enhance precision, efficiency, and productivity in turf harvesting operations.

The future of the Automated Turf Harvester Market looks promising, driven by the increasing demand for automated solutions and the adoption of advanced technologies. The market is expected to continue growing steadily, with a focus on innovation and sustainability.

Key growth opportunities in the Automated Turf Harvester Market include the expansion into emerging markets, the development of new and innovative products, and the integration of advanced technologies. Additionally, partnerships and collaborations between manufacturers and technology providers can drive growth and innovation in the market.

Key challenges that the Automated Turf Harvester Market may face in the future include competition from traditional turf harvesters, technological obsolescence, and the need for skilled operators. Additionally, economic downturns and fluctuations in the agriculture industry can impact market growth.

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