Athleisure Clothes Market

• Increased sports participation and flourishing demand for sports apparel is driving the market growth

Global Market CAGR for Athleisure Clothes is driven by the Increased Sports Participation and Flourishing Demand for Sports Apparel. The surge in popularity of fitness activities, encompassing aerobics, running, weight training, and yoga, coupled with a notable increase in women's involvement in sports and fitness and a rise in gym memberships, is propelling the demand for athleisure products. A trend toward health and wellness has motivated consumers to engage in home-based and outdoor physical activities, fostering a heightened demand for sports apparel known for its absorbent and comfortable features.

For instance, in April 2022, the Australian Government allocated USD 4.4 million to support Cricket Australia and the ICC Men's T20 World Cup 2022 local organizing committee, aligning with the T20 World Cup's legacy objectives and reinforcing Australian cricket's vision of inclusivity. Additionally, a survey conducted in November 2021, in collaboration with Japan Sports Agency, revealed that 15.1% of respondents in their twenties in Japan reported using fitness clubs.

Furthermore, celebrity endorsements, international sporting events, the influence of social media, and government initiatives like #FitIndia (by the Government of India) are motivating consumers to actively participate in fitness and sports. This, in turn, has led to increased spending on athleisure products worldwide. As an illustration, in March 2022, the Australian Government disclosed plans to invest AUD 10.7 million in major sporting events, including the ICC T20 Men's World Cup 2022 and the FIFA Women's Football World Cup 2023, aiming to enhance community engagement, promote gender equality, and encourage physical activity participation for comprehensive social, economic, and sporting benefits.

As a result, it is anticipated that throughout the projection period, demand for the Athleisure Clothes Market will increase due to the Increased Sports Participation and Flourishing Demand for Sports Apparel. Thus, driving the Athleisure Clothes Market revenue.

Social media platforms play a pivotal role in shaping consumer preferences, particularly in the Global Athleisure Clothes Market Industry. Influencers and fitness enthusiasts showcase athleisure wear, creating aspirational lifestyles that resonate with followers. This phenomenon not only drives brand visibility but also encourages purchases among younger demographics. As a result, companies are increasingly investing in social media marketing strategies to engage potential customers. The impact of social media on purchasing decisions is substantial, suggesting that brands leveraging these platforms may experience accelerated growth in the Global Athleisure Clothes Market.

The Global Athleisure Clothes Market Industry is poised for substantial growth, with projections indicating a rise from 440.1 USD Billion in 2024 to 1194.6 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 9.5% from 2025 to 2035. Such figures reflect the increasing integration of athleisure wear into everyday wardrobes, driven by lifestyle changes and evolving consumer preferences. The market's expansion is likely to attract new entrants and foster innovation, further enhancing the diversity of offerings available to consumers.

The increasing awareness of health and fitness among consumers is a primary driver of the Global Athleisure Clothes Market Industry. As individuals prioritize physical well-being, the demand for versatile clothing that accommodates both exercise and casual wear rises. This trend is particularly evident in urban areas, where busy lifestyles necessitate functional yet stylish apparel. The Global Athleisure Clothes Market is projected to reach 440.1 USD Billion in 2024, reflecting this shift in consumer behavior. Brands that effectively blend performance with aesthetics are likely to capture a significant share of this expanding market.

The proliferation of e-commerce platforms is transforming the retail landscape, particularly within the Global Athleisure Clothes Market Industry. Online shopping provides consumers with convenience and access to a broader range of products. This trend is especially relevant for athleisure wear, as consumers seek to explore various brands and styles from the comfort of their homes. The ease of online shopping is expected to drive sales, contributing to the market's projected growth to 1194.6 USD Billion by 2035. Retailers that optimize their online presence and enhance user experience may capture a larger segment of the market.

Innovations in fabric technology significantly influence the Global Athleisure Clothes Market Industry. The development of moisture-wicking, breathable, and stretchable materials enhances the performance of athleisure wear, appealing to consumers seeking comfort and functionality. Brands that adopt these advancements can differentiate themselves in a competitive landscape. For instance, the integration of sustainable materials is gaining traction, aligning with the growing demand for eco-friendly products. As the market evolves, companies that prioritize technological advancements in their offerings are likely to see increased consumer loyalty and market share.

The increasing emphasis on sustainability is reshaping consumer preferences in the Global Athleisure Clothes Market Industry. As awareness of environmental issues rises, consumers are gravitating towards brands that prioritize eco-friendly practices and materials. This shift is prompting companies to adopt sustainable production methods and transparent supply chains. The demand for sustainable athleisure wear is likely to grow, influencing purchasing decisions. Brands that effectively communicate their commitment to sustainability may enhance their reputation and attract environmentally conscious consumers, thereby positioning themselves favorably in the competitive landscape.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Athleisure Clothes market in North America can be attributed to several key factors. In North America, customers exhibit heightened activity levels and engage in a diverse range of sports and fitness pursuits. This surge in physical activity has led to an increased demand for sportswear that seamlessly transitions from the gym to daily life.

In the United States, a notable 76% of the population, equivalent to 236.9 million individuals, participated in at least one activity in the 2022 calendar year. Analyzing trends amid and post-pandemic disruptions, the United States observed a 9.2% rise in overall participation rates from 2017 and a 1.9% increase from 2021. Athletic wear designs are now combining fashion and functionality to cater to both workout enthusiasts and fashion-conscious consumers. Influential personalities, celebrities, and social media influencers have significantly contributed to positioning athleisure as a stylish and appealing trend.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: ATHLEISURE CLOTHES MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe's Athleisure Clothes Market accounts for the second-largest market share as Europe, boasting renowned fashion capitals such as Paris, Milan, and London, has significantly embraced athleisure as a prominent fashion trend influenced by these fashion-forward cities and their inhabitants. As per the European Commission's data in 2019, approximately 44% of the EU population engaged in physical activities at least once a week. Additionally, one-third of Europeans dedicated a minimum of 150 minutes per week to physical activity in the same year, showcasing a notable inclination toward active lifestyles.

Further, the German Athleisure Clothes Market held the largest market share, and the UK Athleisure Clothes Market was the fastest-growing market in the European region.

The Asia-Pacific Athleisure Clothes Market is expected to grow at the fastest CAGR from 2023 to 2032. The Asia Pacific region is poised to experience the highest growth globally in the coming years. Factors such as a significant population of millennials and Generation Z, actively engaged in work and athletic pursuits, contribute to the region's high demand for athleisure. According to NASSCOM, as of 2021, India boasts a 52% share of Millennials and Gen Z, surpassing the average of 47%.

This trend is anticipated to persist until 2030, with India's Gen Z and Millennial population share reaching 50%, exceeding the average of 46%. Furthermore, the increasing awareness of a healthy lifestyle, a growing female working population, and a rise in health and wellness activities are additional factors fueling the demand for athleisure products. The presence of key market players such as Nike, Alo Yoga, and Under Armour, among others, in the Asia Pacific is expected to further accelerate the regional growth of the athleisure industry throughout the forecast period.

Moreover, China’s Athleisure Clothes Market held the largest market share, and the Indian Athleisure Clothes Market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Athleisure Clothes market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Athleisure Clothes industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Athleisure Clothes industry to benefit clients and increase the market sector. In recent years, the Athleisure Clothes industry has offered some of the most significant advantages to fashion-conscious consumers seeking a seamless blend of style, comfort, and versatility in their everyday wardrobe.

Major players in the Athleisure Clothes Market, including Hanes Brands, Inc., Adidas AG, Vuori, PANGAIA, Under Armour, Inc., Outerknown, EILEEN FISHER, Patagonia, Inc., Wear Pact, LLC, and Lululemon Athletica are attempting to increase market demand by investing in research and development operations.

Under Armour Inc. (Under Armour) operates as a developer, marketer, and distributor of apparel, footwear, and related accessories globally. The company's diverse product portfolio includes items such as sweatshirts, socks, football gloves, shoes, sandals, performance bags, and baseball batting gloves. Under Armour employs various sales channels, including retail stores, direct-to-consumer avenues, and e-commerce websites to reach its customers. The brand portfolio encompasses well-known labels like UA, Armour, Heatgear, Coldgear, Protect This House, I WILL, Armour Fleece, and Armour Bra.

Headquartered in Baltimore, Maryland, the United States, Under Armour announced in May 2022 its strategic move to launch the direct-to-consumer (D2C) platform, UnderArmour.com, in India. This initiative is part of the company's endeavor to expand its product and service distribution in the country through its local distributor and master franchise, Underdog Athletics. Under Armour aims to capitalize on the success of its direct-to-consumer business model.

Adidas is a leading company specializing in the design, manufacturing, and marketing of athletic and sports lifestyle products. The extensive product portfolio includes footwear, apparel, and accessories such as bags, sunglasses, fitness equipment, and balls. The company employs a diverse distribution network, reaching customers through its own-branded stores, retail outlets, wholesale channels, sporting goods chains, department stores, lifestyle retail chains, e-retailers, and franchise stores. Additionally, Adidas markets its products through e-commerce platforms and mobile shopping apps. The brand operates ly, with business activities spanning the Americas, Europe, Asia-Pacific, Africa, and the Middle East. adidas is headquartered in Herzogenaurach, Germany.

In August 2022, adidas introduced a new sportswear capsule collection, showcasing versatile pieces with minimalist aesthetics. The collection emphasizes comfort and can seamlessly transition from activewear to casual wear. Notably, several items in the collection are crafted from recycled materials, aligning with Adidas' commitment to sustainability. Featured pieces include a women's rib dress, a men's classic tee paired with woven pants and a coach jacket, and a women's oversized hoodie with a rib crop top and biker shorts, among other options.