UK Athleisure Market Research Report: By Product Type (Leggings, Tights Joggers, Hoodies Sweatshirts, Sneakers, Shorts, Sports Jackets, Sports Bra, Yoga Pants, Others), By Distribution Channel (Store-Based, Non-Store Based) and By End User (Men, Women, Unisex) - Forecast to 2035

UK Athleisure Market Overview

The UK Athleisure Market Size was estimated at 25.5 (USD Million) in 2023. The UK Athleisure Market Industry is expected to grow from 28.07(USD Million) in 2024 to 71.9 (USD Million) by 2035. The UK Athleisure Market CAGR (growth rate) is expected to be around 8.928% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key UK Athleisure Market Trends Highlighted

The UK Athleisure Market is experiencing significant growth driven by several key market drivers. Health and fitness trends are becoming increasingly popular, with many individuals adopting active lifestyles and seeking comfortable clothing that can transition from gym to casual wear. The government promotes physical activity, targeting initiatives to improve public health, which positively influences consumer behavior towards athleisure products. Sustainability is another prominent driver, with consumers increasingly prioritizing eco-friendly materials and ethical manufacturing practices. This reflects a broader trend in the UK, where shoppers are more conscious of their environmental impact and are willing to support brands that align with their values.There are numerous opportunities to be explored in the UK Athleisure Market. The rise of remote working has led to a more relaxed dress code, increasing the demand for versatile clothing suitable for both home and outdoor activities. Brands that innovate by offering multifunctional designs that cater to this new lifestyle can expect to capture a larger share of the market. Additionally, the influence of social media and celebrity endorsements is reshaping how consumers discover athleisure products, creating opportunities for digital marketing strategies that connect with younger demographics. In recent times, trends within the UK Athleisure Market have highlighted the growing interest in gender-neutral and inclusive sizing options.As conversations surrounding body positivity and inclusivity gain momentum, brands are adapting their offerings to cater to a more diverse audience. Furthermore, collaborations between fashion brands and fitness influencers are prevalent, blurring the lines between style and performance. This trend indicates a shift towards products that not only serve a functional purpose but also make a fashion statement, reinforcing the appeal of athleisure wear among UK consumers.

UK Athleisure Market Drivers

Rising Health and Fitness Awareness

One of the main factors propelling the UK athleisure market industry is the growing health consciousness among the populace. Around 63% of adults in England were deemed overweight or obese in 2020, according to the UK Department of Health and Social Care, underscoring the need for better lives. As a result of this greater awareness, more people are engaging in physical activities and fitness regimens, which has raised the demand for athleisure clothing that combines comfort and style. As customers place a higher value on active, healthy lifestyles, major brands like Nike and Adidas have reported increased sales in their athleisure collections. These businesses have used cutting-edge research and development (R) to create novel items that appeal to this health-conscious clientele, which has influenced market expansion. Additionally, the government has launched initiatives to encourage physical exercise, which has resulted in a notable increase in the number of people in the UK who participate in sports. The long-term growth trajectory of the UK athleisure market is supported by these factors, which together guarantee that the market demand for athleisure items stays high.

Influence of Social Media and Celebrity Endorsements

The impact of social media influencers and celebrity endorsements is a powerful driver for the UK Athleisure Market Industry. With the rise of platforms like Instagram and TikTok, brands are leveraging popular personalities to promote their athleisure lines. Research has shown that 70% of young adults are influenced by social media when making purchasing decisions. Major brands such as Gymshark have utilized unique marketing strategies that involve collaborations with fitness influencers, resulting in substantial growth in brand visibility and sales.This trend not only helps increase consumer interest in athleisure but also encourages people to adopt a more active lifestyle, driving demand. The UK market is witnessing a significant shift where consumers seek products that are both functional for workouts and fashionable for casual wear, further boosting the athleisure market.

The Shift Towards Remote Work and Casual Wear

The shift towards remote working arrangements, accelerated by the COVID-19 pandemic, has changed consumer preferences significantly in the UK. As many organizations have adopted flexible work policies, there has been a notable increase in demand for comfortable attire suitable for home offices. Reports suggest that over 80% of employees in the UK expressed a desire to continue working from home in some capacity, leading to a greater inclination towards comfortable yet stylish clothing.This trend has catalyzed a surge in athleisure wear as individuals seek clothing that offers both comfort and versatility during their day-to-day activities. Brands such as Lululemon have successfully tapped into this market shift, reporting increased sales figures linked to their comfortable athleisure offerings that seamlessly transition from workout to home environments, thereby contributing positively to the UK Athleisure Market.

UK Athleisure Market Segment Insights

Athleisure Market Product Type Insights

The UK Athleisure Market is witnessing remarkable growth, driven largely by evolving consumer preferences and lifestyle shifts towards comfort and versatility in apparel. The segment of Product Type within this market encompasses various styles and categories that cater to diverse consumer needs. Leggings, Tights, and Joggers have become staples in both fitness and everyday wear, reflecting a casual trend where functionality meets style. These products are not only popular among fitness enthusiasts but also among individuals seeking comfortable clothing for daily activities.Hoodies and Sweatshirts represent another significant aspect of the Athleisure Market, appealing to the youth demographic with their casual and relaxed aesthetic, which perfectly aligns with current fashion trends emphasizing comfort. Sneakers continue to dominate as a footwear choice, combining athletic performance with everyday utility, making them essential for both workouts and casual outings. Shorts are gaining traction, especially in warmer months, appealing to consumers looking for breathable and stylish options for outdoor activities. Sports Jackets add a functional but fashionable layer to outfits, particularly for those engaging in outdoor sports or seeking an active lifestyle.Sports Bras cater specifically to active women, encouraging a comfortable and supportive fit during workouts, effectively enhancing participation in physical activities. Yoga Pants are increasingly becoming a go-to option for both workouts and leisure, symbolizing a blend of performance and leisure, catering to rising yoga practices and wellness trends among UK consumers. Additionally, other miscellaneous items also contribute to the overall product variety, accommodating niche preferences and expanding the market's consumer base. The segmentation of the UK Athleisure Market highlights a trend towards apparel that meets multiple needs, integrating workout functionality with lifestyle appeal, and reflects a broader shift towards health and wellness within UK society.These insights into the Product Type segmentation underscore the dynamic nature of the market and the crucial role each category plays in meeting the varied demands of consumers, reinforcing the significance of the UK Athleisure Market industry within the global apparel landscape.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Athleisure Market Distribution Channel Insights

The Distribution Channel segment of the UK Athleisure Market plays a crucial role in the overall consumer shopping experience. Retailers leverage both Store-Based and Non-Store Based channels to reach diverse customer demographics, responding to the shift towards more casual and functional fashion. The Store-Based approach remains significant, often providing an opportunity for consumers to try on products, further enhancing customer satisfaction and driving impulse buys. Meanwhile, the Non-Store Based channel, including e-commerce platforms, continues to gain momentum, attributed to the increasing preference for online shopping driven by convenience and accessibility.The rising trend of omnichannel retailing, where customers interact through multiple formats, highlights the importance of both distribution methods in maximizing market reach. With the growth in health consciousness among UK consumers and the rise in active lifestyles, the demand for athleisure products is expected to thrive, prompting retailers to adapt their distribution strategies to cater to evolving consumer preferences. Consequently, understanding the dynamics within these channels is essential for stakeholders aiming to stay competitive in the ever-evolving UK Athleisure Market landscape..

Athleisure Market End User Insights

The End User segment of the UK Athleisure Market showcases a diverse array of consumers, primarily categorized into Men, Women, and Unisex users. This segmentation plays a crucial role in understanding consumer behavior and preferences within the market. Men have increasingly adopted athleisure as an integral part of their daily attire, driving trends toward functional and stylish options that seamlessly transition from athletic to casual settings. Women, often considered the primary market drivers, prioritize both fitness functionality and fashion, leading to a significant influence on athleisure trends and innovations in design and materials.Unisex athleisure caters to a growing demand for inclusive and versatile options, appealing to a wider audience and reflecting modern societal shifts toward gender neutrality in fashion. The UK Athleisure Market data indicates that this segment is strongly influenced by lifestyle changes, with an increased focus on health and wellness among consumers. Notably, rising participation in physical activities and the growing acceptance of athleisure as appropriate attire for various occasions contribute to market growth. This evolving landscape presents both challenges and opportunities for brands to develop tailored marketing strategies, capitalize on emerging trends, and meet the diverse needs of a segmented consumer base.

UK Athleisure Market Key Players and Competitive Insights

The UK Athleisure Market has seen significant growth over the past few years, driven by changing consumer lifestyles and a growing interest in health and fitness. As athleisure becomes increasingly integrated into everyday fashion, brands are competing not only on the quality and performance of their products but also on style and versatility. This market is characterized by intense competition, with established players and new entrants vying for market share. The rise of online shopping and social media has further amplified competition as brands leverage these platforms to reach a broader audience and engage with a more diverse consumer base. Competitive insights reveal that brands are investing in innovative designs, sustainable materials, and targeted marketing strategies to effectively capture consumer interest and loyalty in the UK.JD Sports has emerged as a leading player in the UK athleisure market, leveraging its strong brand recognition and extensive retail network. The company operates a significant number of stores across the country, providing access to a wide variety of athleisure apparel and footwear. One of JD Sports' key strengths lies in its ability to curate a diverse range of high-quality products, which caters to various segments of the market, from performance athletes to fashion-forward consumers. The company has successfully positioned itself as a trendy retail destination, attracting a loyal customer base. Its effective marketing strategies, including collaborations with influencers and popular culture tie-ins, have reinforced brand visibility and consumer engagement in this competitive landscape.New Balance holds a distinguished position within the UK athleisure market, known for its commitment to performance-driven products and innovative designs. The company offers a comprehensive range of athletic footwear, apparel, and accessories that emphasize comfort and functionality. New Balance has built a strong market presence by focusing on personalization and promoting a healthy lifestyle. The brand's strengths include premium-quality materials and a commitment to sustainability, appealing to environmentally conscious consumers. In recent years, New Balance has engaged in strategic mergers and acquisitions, enhancing its portfolio and bolstering its market reach within the UK. By continuously evolving its product offerings and capitalizing on trends, New Balance has established itself as a prominent and competitive force in the UK athleisure market.

Key Companies in the UK Athleisure Market Include

• JD Sports


• New Balance


• Zalando


• Puma


• Under Armour


• H and M


• Forever 21


• Sports Direct


• Nike


• Gymshark


• Reebok


• ASICS


• Fabletics


• Lululemon Athletica


• Adidas

UK Athleisure Market Industry Developments

Recent developments in the UK Athleisure Market have illustrated both growth and evolving consumer preferences. Companies like JD Sports and Gymshark continue to expand their offerings, leveraging the demand for comfortable clothing that fits both athletic and casual environments. In September 2023, Nike launched a new range of sustainable athleisure products reflecting consumer interest in eco-friendly materials. Meanwhile, Puma announced plans to enhance their digital retail experience to cater to younger audiences’ shopping habits. Notably, Sports Direct has increased its stock offerings to finance further expansion into the athleisure sector, which has been gaining traction due to changes in lifestyle and working habits post-pandemic. In addition, there were reports in August 2023 of H and M's intention to collaborate with Forever 21 to introduce a new line targeting Gen Z customers, aiming to capture market share from competitors. The market has also seen a valuation boost, with Lululemon Athletica and Adidas reporting substantial growth in sales, benefiting from diversified product lines. Overall, the UK Athleisure Market is responding to a greater emphasis on health, wellness, and sustainable living, driving innovation and collaboration among key industry players.

UK Athleisure Market Segmentation Insights

Athleisure Market Product Type Outlook

• Leggings


• Tights Joggers


• Hoodies Sweatshirts


• Sneakers


• Shorts


• Sports Jackets


• Sports Bra


• Yoga Pants


• Others

Athleisure Market Distribution Channel Outlook

• Store-Based


• Non-Store Based

Athleisure Market End User Outlook

• Men


• Women


• Unisex

 

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	25.5(USD Million)
MARKET SIZE 2024	28.07(USD Million)
MARKET SIZE 2035	71.9(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.928% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	JD Sports, New Balance, Zalando, Puma, Under Armour, H and M, Forever 21, Sports Direct, Nike, Gymshark, Reebok, ASICS, Fabletics, Lululemon Athletica, Adidas
SEGMENTS COVERED	Product Type, Distribution Channel, End User
KEY MARKET OPPORTUNITIES	Sustainable and eco-friendly materials, Expansion of digital shopping experiences, Rise of inclusive sizing options, Collaborations with active lifestyle influencers, Increased focus on wellness and self-care.
KEY MARKET DYNAMICS	increasing health consciousness , rise of remote working , fashion-forward athlete demand , sustainability and eco-friendly materials , digital shopping trend
COUNTRIES COVERED	UK