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Asphalt Shingles Market Share

ID: MRFR//5706-HCR | 102 Pages | Author: Pradeep Nandi| December 2024

Asphalt Shingles Market, a leader in the construction and roofing industry, uses different strategies of market share positioning in order to dominate its rivals and maintain its share. One most common of the strategies is product differentiation, where the companies are trying to create a uniqueness of features or benefits in their asphalt shingles as compared to competitors. It could be done through the improvement of materials, increase in durability or design of new aesthetic. Such companies compete by providing “something different” for a portion of the market represented by the customers who are attracted by these unique features.

Price positioning is an important strategy of the Aspahlt Shingles Market. Other organizations choose to pursue the path of cost leadership that would lower the prices and make them the cheapest on the market. It is the strategy to increase our market share and attract cost-conscious customers by providing economical option. On the other hand, high pricing strategies are also employed by some market players that precisely positioning their asphalt shingles as high quality premium products. It is possible that this will give the impression of higher value and elite offering so customers who choose quality over affordability are lured in.

It is territory-based strategic thinking, which includes all local or global markets. Companies will concentrate on conquering portfolios with rich geographical locations which gives them a competitive advantage such as raw materials access or already established distribution channels. In contrast, they will take a global strategy, endeavoring to capture many regional and country market shares. This will typically include designing products to serve specific climatic conditions and hence building codes.

Distribution and accessibility are such critical elements in market positioning for manufacturers of asphalt shingles. Companies increasingly try to penetrate the traditional supermarkets, home improvement stores and go online to enable their products to become readily available for consumers. State-of-the-art distribution networks allow products to reach customers very fast, which in turn enables companies to grow market share.

As a matter of fact, brand positioning in the marketplaces has great impact on cognition of consumers. Branding with the right strategy and the right psychology can impact customers' preferences and market share. Companies frequently spend money on marketing and ads to show that their brand is trustworthy, stable, and compatible with the customers' belief systems. This tactic is geared towards establishing a bond with consumers, thus increasing the likelihood that they will patronize an individual brand over its competitors.

Asphalt Shingles Market Overview


According to the latest research report, Asphalt Shingles Market Size was valued at USD 8.47 Billion in 2023. The Asphalt Shingles industry is projected to grow from USD 8.72 Billion in 2024 to USD 1.17 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.7% during the forecast period (2024 - 2032).


Asphalt shingles, often known as wall or roof shingles, use asphalt for waterproofing. These are commonly used as roof covers since they are less expensive than other varieties and are simple to install. Such benefits drive overall demand for such shingles in new buildings and refurbishment, particularly in developed countries such as North America and Europe. The harsh temperature conditions in these locations, along with the requirement for aesthetics in the roofing system in the building industry, have led to the development of asphalt shingles.


As a result of increased urbanization, the construction sector has experienced modest development, with an increase in the number of new residential buildings and remodeling/renovation projects. This has fueled the expansion of the asphalt shingle sector. When evaluating the economic growth of any economy, the construction industry has always been an essential indication. Emerging trends like product and material innovation, investments, and others have a direct influence on the building industry's dynamics.


This report contains all the information on the global asphalt shingles market outlook and its strengths. The report also contains the culmination of dynamics, segmentation, key players, regional analysis, and other important factors. And a detailed analysis of the global asphalt shingles market forecast to 2030 is also included in the report.


Asphalt Shingles Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Covid 19 Analysis


While the COVID-19 problem worsens, producers are progressively changing their methods and buying tactics to suit the demands of a market-based pandemic, creating a demand for Asphalt Shingles. Over the next several months, there will be a lot of both positive and bad surprises as companies and their vendors respond to rising client demand. With the global economy in disarray, numerous sectors appear susceptible to export-dependent economies. Because of a shortage of downstream demand, the impact of this pandemic will change the worldwide market for Asphalt Shingles, causing some producers to cease or reduce output. Some have had their output suspended as a precautionary measure by their respective governments to fight the spread of the virus. In such cases, market conditions in Asia Pacific areas have been fragile, collapsing on a regular basis and proving difficult to stabilize.


Competitive landscape


The worldwide asphalt shingles industry is very competitive, with several competitors from all over the world. The players used a variety of tactics to enhance their worldwide presence and market share. Some of the major strategies employed by the companies include advanced material product development, mergers and acquisitions, strategic alliances, and collaborations.


List of the major Key companies in the Asphalt Shingles Market are



  •         Owens Corning (US)

  •         Certain Teed Corporation (US)

  •         IKO Industries, Ltd. (Canada)

  •         TAMKO Building Products, Inc. (US)

  •         Tarco, Inc. (US)

  •         Siplast, Inc. (US)

  •         Henry Company LLC (US)

  •         Malarkey Roofing Products (Portland)

  •         Polyglass U.S.A., Inc. (US)

  •         Atlas Roofing Corporation (US)


Asphalt Shingles Market Dynamic




  •         Drivers




The expansion of the global construction sector is proving to be the main force driving the global asphalt shingles market growth. Due to growing urbanization, the Asia Pacific area is anticipated to see an increase in construction investment throughout the projection period. Asphalt shingles are increasingly being utilized in conjunction with other components such as leak barriers, ventilation, and breathable membranes to assist prevent water absorption and ice damming from snow. Thus, the substantial improvement in the durability and weather resistance performance of asphalt shingles is projected to contribute significantly to their growing usage and, as a result, boost the market throughout the projection period. However, fluctuating polymer costs may stifle market expansion.




  •         Opportunities




The market for high-performance laminated shingles is expected to expand at a 4% annual pace through 2025. These goods have superior performance characteristics and have the classic look of high-quality wood because they contain two layers of bonded material that provide it more durability, customizable options in terms of different colors, and elaborate cutting. Because of growing urbanization and globalization, there will be an increase in demand for luxury residential and commercial buildings such as residential villas, offices, lodges, and institutes, which will provide growth opportunities.




  •         Restraints




Polymer price volatility may stymie asphalt shingles market expansion.




  •         Challenges




However, the availability of alternative goods such as clay tiles, metal, slate, and cedar shake may impede demand for asphalt products and it may create challenges for the target market's growth over the projection period.


Cumulative Growth Analysis


Demand for High-Performance Laminated Shingles has increased faster than demand for other products. High-Performance Laminated Shingles produced USD 2,868.8 million in sales in 2019 and are anticipated to grow at a CAGR of 4.0 percent during the forecasted period. Organic Asphalt Shingles produces revenue of USD 3,447.0 million in total business based on composition in 2019. The new Construction sector is one of the major contributors to the Asphalt Shingles Market value, accounting for around 47.0 percent of revenue in 2019. North America is a significant market stakeholder, accounting for roughly 31.0 percent of the market's entire business in 2019.


Value Chain Analysis


According to the reports, the worldwide asphalt shingles market has been classified into three segments: type, material, and application. The market has been divided into three types: heavy laminates, laminates, and strips. The material category is further divided into fiberglass and organic. The application segment is divided into two categories: new construction and renovation/remodeling. The market has been segmented into three types: heavy laminates, laminates, and strips. The fastest-growing sector is strip asphalt shingles. When compared to other asphalt shingles, the rationale is linked to their lightweight and cost-effectiveness. These are composed of one layer of asphalt and have a slate-like flat look.


The sector is further subdivided based on material into fiberglass and organic. Fiberglass held the highest market share in 2017 and is projected to exhibit a similar growth trend over the forecast period. Fiberglass has advantages such as being lower in weight, more fire-resistant, and more durable. Because of the core, which provides an additional level of flexibility, fiberglass stands out as being more durable. The section is divided into two categories: new construction and renovation/remodeling. In 2017, the renovation/remodeling section was the dominating category. The cause is linked to increasing expenditure on renovation and repair operations in both residential and commercial areas. As a result, there is a high demand for asphalt shingles in both the residential and commercial sectors.


Asphalt Shingles Market Segmentation Overview


The market is segmented on the basis of type, material, application, and region. The global asphalt shingles market trend is expected to witness decent growth during the forecast period.


By Application


Based on the application, the market is segmented into new construction and renovation/remodeling.


By end-users


Based on the propulsion types, the market is segmented into new construction and renovation/remodeling.


Regional Analysis


According to the reports, the worldwide asphalt shingles market has been divided into four regions: North America, Europe, Asia-Pacific, and the Rest of the World (RoW). In 2017, North America and Europe accounted for the largest share of the worldwide asphalt shingles market share, followed by Asia-Pacific, and this dominance is expected to continue through 2023. This is linked to harsh climate conditions in North America and Europe, as well as increased spending in R&D for innovative materials in these regions. After North America and Europe, the Asia-Pacific region has a sizable market share. The area has seen an increase in the number of building projects, fueled by significant investment in commercial and residential development in nations like China and India. This is likely to increase demand for asphalt shingles in the Asia-Pacific area in the near future.


Report Overview


The following report comprises of –



  •         Market overview 

  •         Covid 19 Analysis

  •         Market Dynamic

  •         Drivers

  •         Opportunities

  •         Restraints 

  •         Challenges

  •         Cumulative Growth Analysis

  •         Value Chain Analysis

  •         Segmentation Overview 

  •         By Application 

  •         By End-Users

  •         Regional Analysis

  •         Competitive landscape


Recent Development



  •         FOAMULAR NGX is a new product line from Owens Corning (Next Generation Extruded). The unique blowing agent used in this new range of extruded polystyrene (XPS) foam products reduces global warming potential (GWP) by 90% without losing product performance.

  •         IKO stated that it has reached an agreement with the SMAC group to buy Axter's waterproofing membrane division. The acquisition of AXTER's waterproofing membrane segment will strengthen the company's industry-leading position in the European waterproofing and insulation market.

  •         Saint-Gobain stated that Continental Building Products had received shareholder approval to be purchased by Saint-Gobain and that the waiting time under the Hart-Scott-Rodino Act had passed, completing the regulatory approval criteria under the merger agreement.


 Product Outlook



  • Dimensional Shingles

  • High-Performance Laminated Shingles

  • Three-Tab Shingles


Composition Outlook



  • Organic Asphalt Shingles

  • Fiberglass Asphalt Shingles


Application Outlook



  • New Construction

  • Re-Roofing


Regional Outlook



  • North America


    • U.S.

    • Canada


  • Europe


    • Germany

    • The U.K.

    • France

    • Benelux

    • Rest of Europe


  • Asia Pacific


    • China

    • Japan

    • South Korea

    • Rest of APAC


  • Latin America


    • Brazil

    • Rest of LATAM


  • Middle East & Africa


    • Saudi Arabia

    • UAE

    • Rest of MEA


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