Global Anthocyanin Food Colors Market Overview
As per MRFR analysis, the Anthocyanin Food Colors Market Size was estimated at 14.39 (USD Billion) in 2022.
The Anthocyanin Food Colors Market Industry is expected to grow from 15.76(USD Billion) in 2023 to 35.77 (USD Billion) by 2032. The Anthocyanin Food Colors Market CAGR (growth rate) is expected to be around 9.53% during the forecast period (2024- 2032).
Key Anthocyanin Food Colors Market Trends Highlighted
Key market drivers for anthocyanin food colors include increasing consumer demand for natural and clean-label ingredients, rising awareness of the health benefits associated with anthocyanins, and the growing popularity of plant-based foods and beverages. Opportunities for growth in the market lie in the expansion of the functional food and beverage sector, the development of new extraction and purification technologies, and the exploration of novel applications in cosmetics and pharmaceuticals.Emerging trends in the anthocyanin food colors market include the use of anthocyanins as natural antioxidants and antimicrobial agents in food preservation, the development of microencapsulation techniques to enhance stability and bioavailability, and the exploration of sustainable sourcing practices to meet growing demand. The market is also expected to benefit from increasing research into the health-promoting effects of anthocyanins, such as their potential role in reducing the risk of chronic diseases.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Anthocyanin Food Colors Market Drivers
Rising Health Consciousness Among Consumers
The awareness among consumers is gradually rising and causing shifts towards more healthful and natural food products. Anthocyanins are one of the natural pigments with confirmed benefits, such as being antioxidants, anti-inflammatory agents, and even preventing cancer. As a result, more people are willing to avoid artificial food colors and, instead, purchase anthocyanin food colors to incorporate them into their diet. The Anthocyanin Food Colors Market Industry is expected to show significant growth in the coming years, experiencing a CAGR of 9.53% in 2024-2032 and ultimately reaching a value of USD 35.77 billion in 2032.One of the reasons why the market is expected to grow is the higher awareness among consumers of the confirmed health benefits of anthocyanins. Many consumers are familiar with the fact that anthocyanins are natural antioxidants responsible for giving blueberries and other food products their color. The antioxidants have been proven to reduce the risks of heart disease, various cancers, and neurodegenerative diseases. In turn, more consumers now prefer to purchase softer drinks, snacks, or coffee with anthocyanins.Another reason for the growth of the anthocyanin food colors market is the demand by consumers for more natural and clean-label food products. Often, the growth occurs as a result of the industry’s response to the consumer’s preferences. Consumers are increasingly seeking food and beverages that do not use artificial color additives. Being natural food pigments, anthocyanins can color up food and drinks that require a more intense and bright tone but do not rely on synthesizing artificial colors.Finally, the market is also growing as the number of consumers eating food derived from plants, which often feature more anthocyanins naturally.
Increasing Use of Anthocyanins in Food and Beverage Applications
The present-day context features the increased use of anthocyanins in food and beverage applications as a natural approach to providing the product with both a particular color and taste. The range of such products is extensive, with the types of food and beverages including juices, smoothies, yogurt, candy, and baked goods, among many others. In the future, the use of anthocyanins in the aforementioned application is expected to continue to grow as customer demand for natural and organic products expands.The Anthocyanin Market Industry is expected to also grow, as the use of the discussed component in food and beverage applications increases. Therefore, it is expected to grow at a CAGR of 9.53% over the period of 2024-2032, with a value of USD 35.77 billion being expected by the end of the specified period. To a considerable extent, the surge in the popularity of natural and clean-label food and beverage items is the driving factor. Indeed, since many customers refuse to buy food products that contain artificial food coloring, the described trend should have a strong influence on the stressed market.Additionally, it is important to note that the sugar content included in the diet is one of the reasons for the declining use of food products in the Western world. Finally, with plant-based items becoming increasingly popular, especially with people who view them as a crucial element of a healthy diet, there is a growing need for these items to include a natural pigment, which is also found in the majority of the food types.
Technological Advancements in Anthocyanin Extraction and Processing
The translation of advancements in technology for the extraction and processing of anthocyanin is a factor that makes it easier to produce anthocyanin food colors and less expensive than ever before. The broader utility of anthocyanins in the food and beverage market will be the likely consequence. Anthocyanin Food Colors Market industry will experience a summary of dramatic growth based on the technology of anthocyanin extraction and processing.Estimates suggest a CAGR of 9.53 percent from 2023 through 2032, with the market reaching $35.77 billion. One of the main advantages of technology is the invention of new and easier ways to extract anthocyanins into discrete colors from the substances in which they are found. Fewer steps are needed, and these newly formulated methods result in products that are far more concentrated and purer. The other advantage of new technologies is the possibility of improving the methods presently in use to process anthocyanin.The final results are more solid foods with a longer shelf-life. These advances in anthocyanin processing and consumption have also provided nutritional and taste advantages. They have proven to be even more fond than before as the more sustainable shelf life becomes increasingly apparent. Permanent mechanical and chemical limitations within anthocyanins have long made them the ideal food coloring agent of the past, but advances in technology have now made them even more prominent as products that provide an important additive for the food and drink processing industry.
Anthocyanin Food Colors Market Segment Insights
Anthocyanin Food Colors Market Type Insights
In 2021, the powder segment held the largest market share, of over 42%. The same segment is expected to be the largest segment in 2026, holding over 45% of the Anthocyanin Food Colors Market. In addition, the extract segment will experience the fastest growth during the projected period. Given the increasing demand for natural food colors, fruit, and vegetable extracts can provide the bright colors expected by consumers. This explains why the excerpts market will develop at the highest pace throughout the projected period. Powder Anthocyanin Food Colors are the most popular type of anthocyanin food color in the food and beverage industry.The powder is created by drying an anthocyanin-rich fruit or vegetable. Powder anthocyanin is user-friendly because it can be easily incorporated into a variety of foods and beverages. In addition, the powder is relatively resistant and long-lived. áo Extract Anthocyanin Food Colors are created by extracting anthocyanin from fresh fruits or vegetables. Phyto-nutrients extracted from organic matter are more concentrated and provide a much clearer color. Excerpts are more expensive than powders, but they can create a much brighter color. áo Liquid Anthocyanin Food Colors are made by dissolving anthocyanin in water or another solvent.Liquid anthocyanin is user-friendly because it can be easily incorporated into a variety of foods and beverages. In addition, the liquid is also quite resistant. However, the liquid is not as stable as the powder or the extract. áo Final use cases benefit from all three types of anthocyanin food colors, including stability, price, and desired color. Powder anthocyanin is the most cost-effective industrialization option and is suitable for more applications. While extracts are more expensive, they provide the desired bright colors. Liquid is easy to use and can be included in a variety of foods and beverages.However, liquid colors are the least resistant of all three.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Anthocyanin Food Colors Market Source Insights
The source segment of the Anthocyanin Food Colors Market is pivotal to the overall market dynamics. Grapes are projected to account for a considerable market share due to their substantial anthocyanin content and ample supply. By 2024, the market value of grapes in the Anthocyanin Food Colors Market is expected to amount to 4.15 billion USD. Berries, which also contain a plethora of anthocyanins and are increasingly popular in many foods and beverages as natural colorants, will closely follow with 2.96 billion USD. Red cabbage, pomegranates, and black carrots will also stake out their claim to the market growth, each providing a unique anthocyanin profile and meeting specific demands of different applications.The Anthocyanin Food Colors Market segmentation reveals the manifold sources of anthocyanins and can assist stakeholders in strategic decision-making.
Anthocyanin Food Colors Market Application Insights
The Anthocyanin Food Colors Market is segmented by Application into Beverages, Confectionery, Dairy Products, Meat Products, and Bakery Products. Among these segments, Beverage companies account for the maximum share in 2023 and are expected to dominate the market over the forecast period. The growth of the beverage segment can be attributed to the rising demand for natural and healthy food colorants in the beverage industry. Confectionery is the second-largest segment and is expected to grow at a significant rate over the forecast period. Dairy Products, Meat Products, and Bakery Products are other important segments of the Anthocyanin Food Colors Market and are also expected to witness considerable growth over the forecast period.
Anthocyanin Food Colors Market Distribution Channel Insights
The Anthocyanin Food Colors Market revenue is expected to reach USD 23.71 Billion by 2027, exhibiting a CAGR of 9.2% during the forecast period. The growth of the market is attributed to the increasing demand for natural and clean-label food products. Distribution Channel The distribution channel segment of the Anthocyanin Food Colors Market is categorized into direct-to-consumer, online retailers, supermarkets, food processors, and pharmacies. Supermarkets hold a significant market share due to their wide reach and accessibility to consumers. Online retailers are gaining traction due to the convenience and wide variety of products they offer. Food processors are another important distribution channel, as they use anthocyanin food colors in the production of processed foods and beverages. Direct-to-consumer channels are becoming increasingly popular as consumers seek personalized and tailored products. Pharmacies are also expected to contribute to the growth of the anthocyanin food colors market as they offer a wide range of health and wellness products.
Anthocyanin Food Colors Market Regional Insights
The Anthocyanin Food Colors Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America is expected to hold the largest market share in 2023, followed by Europe. The market in APAC is expected to grow at the highest CAGR during the forecast period. The growth of the Anthocyanin Food Colors Market in North America is attributed to the increasing demand for natural and clean-label food products. Consumers in the region are becoming more health-conscious and are looking for food products that are free from artificial ingredients.The market in Europe is also expected to grow steadily due to the increasing demand for natural food colors in the region. The APAC region is expected to witness the highest growth in the Anthocyanin Food Colors Market during the forecast period. The growing population and the increasing disposable income in the region are driving the demand for food products, including food colors. The growth of the market is attributed to the increasing demand for natural and clean-label food products, as well as the growing population and disposable income in emerging markets.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Anthocyanin Food Colors Market Key Players And Competitive Insights
Companies operating in the anthocyanin food colors market are actively involved in enhancing the quality and functionality of their products. Leading market operators are chiefly concentrating on developing new products for their offerings, which can cater to the changing tastes and preferences of consumers. The development of the anthocyanin food colors market is primarily influenced by the increasing demand for natural and clean-label products. Moreover, companies are also investing in expanding their production capacities to cater to efficiency across various applications. The anthocyanin food colors market is expected to rear a fragmented series of developments, which may comprise small and medium businesses in addition to multinational partnerships. ADM Inc.ADM Inc. is considered to be one of the key contributors to the anthocyanin food colors market. ADM Inc. allows the consumer to choose from their wide range of product offerings. Consumers may opt for CMP anthocyanins from black carrots, VIVID Red Sweet Potatoes, or VivaPurple Power – a grape extract. The company also offers anthocyanin food colors in liquids, powders, and even encapsulated product lines.However, the company primarily concentrates on improving the quality and functionality of its products. As a result, the company firmly stands by its commitment to providing value-focused and high-performing solutions to its consumers. ADM Inc. ensures it reaches all of its customer requirements by also providing anthocyanin colors for applications like beverages, dairy products, confectionery, and even baked products. Sensient TechnologiesSensient Technologies is another major contributor to operating the anthocyanin food colors market. Sensient Technologies is operating in the market by providing its consumer base with a product range that includes anthocyanin food colors in liquid, powder, and encapsulated forms. The source of anthocyanin food color offerings includes black carrots, purple sweet potatoes, and grapes.However, similar to ADM Inc., Sensient Technologies is strongly focused on commissioning the companies’ resources using the most sustainable methods possible. The significant level of innovation present in the company has enabled it to compete with others in order to provide the maximum value offering to its customers. Sensient Technologies’ anthocyanin food colors are also supplied to consumers across various market offerings and applications.
Key Companies in the Anthocyanin Food Colors Market Include
- Prinova
- DDW The Colour House
- Archroma
- Lycored Limited
- Nanjing Nuode Import and Export Co., Ltd.
- GNT Group
- Jiangsu Ingredient Co., Ltd.
- FMC Corporation
- Hansen Holding A/S
- Kalsec Inc.
- Anhui Greenlife Biotech Co., Ltd.
- Naturex
- Huzhou Qiaobang Biological Extract Co., Ltd.
- Sensient Technologies Corporation
- Nature's Flavours
Anthocyanin Food Colors Market Industry Developments
The Anthocyanin Food Colors Market is projected to reach USD 35.77 billion by 2032, exhibiting a CAGR of 9.53% during the forecast period (2024-2032). Rising consumer demand for natural and clean-label food products, coupled with increasing health consciousness, is driving market growth. Anthocyanins, natural pigments found in fruits, vegetables, and plants, provide vibrant colors and antioxidant properties, making them a sought-after ingredient in the food and beverage industry. Growing awareness about the health benefits of anthocyanins, such as their anti-inflammatory, anti-aging, and neuroprotective effects, is further fueling market expansion. Additionally, stringent regulations on synthetic food colors and the increasing popularity of plant-based diets are creating favorable conditions for anthocyanin food colors.
Anthocyanin Food Colors Market Segmentation Insights
- Anthocyanin Food Colors Market Type Outlook
- Anthocyanin Food Colors Market Source Outlook
- Grapes
- Berries
- Red Cabbage
- Pomegranates
- Black Carrots
- Anthocyanin Food Colors Market Application Outlook
- Beverages
- Confectionery
- Dairy Products
- Meat Products
- Bakery Products
- Anthocyanin Food Colors Market Distribution Channel Outlook
- Direct-to-Consumer
- Online Retailers
- Supermarkets
- Food Processors
- Pharmacies
| Report Attribute/Metric |
Details |
| Market Size 2022 |
14.39(USD Billion) |
| Market Size 2023 |
15.76(USD Billion) |
| Market Size 2032 |
35.77(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
9.53% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Prinova, DDW The Colour House, Archroma, Lycored Limited, Nanjing Nuode Import and Export Co., Ltd., GNT Group, Jiangsu Ingredient Co., Ltd., FMC Corporation, Chr. Hansen Holding A/S, Kalsec Inc., Anhui Greenlife Biotech Co., Ltd., Naturex, Huzhou Qiaobang Biological Extract Co., Ltd., Sensient Technologies Corporation, Nature's Flavours |
| Segments Covered |
Type, Source, Application, Distribution Channel, Regional |
| Key Market Opportunities |
1 Growing demand for natural food colors2 Health benefits associated with anthocyanins3 Expansion of functional foods and beverages4 Increase in consumer awareness about clean-label products5 Rising disposable income in emerging markets |
| Key Market Dynamics |
Increasing demand for natural food colorants Growing awareness of the health benefits of anthocyanins Expanding applications in the food and beverage industry Technological advancements in extraction and processing Stringent regulations on synthetic food colors |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Anthocyanin Food Colors Market is projected to reach USD 35.77 billion by 2032, exhibiting a CAGR of 9.53% during the forecast period (2024-2032).
The North America region is expected to dominate the Anthocyanin Food Colors Market throughout the forecast period, owing to the increasing demand for natural and clean-label food products in the region.
The major growth drivers of the Anthocyanin Food Colors Market include the rising consumer demand for natural and clean-label food products, the growing awareness about the health benefits of anthocyanins, and the increasing adoption of plant-based foods.
Anthocyanin food colors are primarily used in the food and beverage industry, particularly in the production of juices, beverages, confectionery, dairy products, and bakery products.
The key competitors in the Anthocyanin Food Colors Market include Chr. Hansen Holding A/S, Naturex, Sensient Technologies Corporation, DDW The Color House, and Kalsec, Inc.
The major challenges faced by the Anthocyanin Food Colors Market include the high cost of production, the limited availability of raw materials, and the stringent regulatory requirements.
The opportunities for the Anthocyanin Food Colors Market include the growing demand for natural and clean-label food products, the increasing awareness about the health benefits of anthocyanins, and the expanding applications in the food and beverage industry.
The key trends shaping the Anthocyanin Food Colors Market include the rising consumer demand for natural and clean-label food products, the growing popularity of plant-based foods, and the increasing adoption of sustainable practices in the food and beverage industry.
The COVID-19 pandemic had a moderate impact on the Anthocyanin Food Colors Market. The initial disruptions in the supply chain and the decline in demand from the food and beverage industry led to a temporary slowdown in market growth. However, the market is expected to recover in the post-pandemic period, driven by the increasing demand for natural and clean-label food products.
The Anthocyanin Food Colors Market is expected to witness steady growth in the coming years, driven by the increasing demand for natural and clean-label food products and the growing awareness about the health benefits of anthocyanins. The expanding applications in the food and beverage industry, as well as the growing adoption of sustainable practices, are also expected to contribute to market growth.
