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In recent years, the market dynamics of the AMOLED display have undergone dramatic changes due to a combination of new technologies, alterations in consumer tastes and an expanding range applications. Because AMOLED displays provide superior image quality, vibrant colors and are energy efficient they have become amazingly popular.
One of the major forces that determine whether and how things will work out for AMOLED display makers is pressure from within to innovate. AMOLED technology is constantly being improved in the R&D of display companies. It involves improvements in resolution, contrast ratios and the overall display efficiency. However, increased adoption of OLED technology means that consumers can enjoy screen displays with sharper images and deeper blacks as well as higher refresh rates. This in turn provides a better view for users on not only cell phones but TVs too.
Consumer preferences are also instrumental in defining the shape of AMOLED markets. As the need for sleek, lightweight devices has increased over time, AMOLED displays have become an appealing option to many manufacturers. The flexibility of the AMOLED display technology means curved and foldable displays are possible, giving designers a freedom they never thought was available. As a result, demand for smartphones with curved or foldable AMOLED screens has risen sharply and the market is growing.
In addition, with the rapidly expanding applications for AMOLED displays in various industries, this market is very dynamic and changing. But AMOLED screens aren't just for consumer electronics. They are also used in car dashboards, wearable devices and even healthcare equipment With its versatile applications and ability to produce high-quality imaging in different surroundings, AMOLED technology is a flexible solution for numerous industries. For this reason, manufacturers are adjusting their business plans to meet the requirements of each market segment. This helps fulfill most needs and thus drives growth for the AMOLED display sector as a whole.
Premium smartphones and high-end televisions are also responsible for the rapidly growing global demand for AMOLED displays. With the increasing demand for standards of display quality, consumers are willing to spend on devices offering better views. This trend is particularly noticeable in the emerging economies, where an expanding middle class has increased ability to purchase and a growing taste for advanced technology products.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Display Type, Material, Application |
AMOLED Display Market Highlights:
AMOLED Display Market Overview:
Active Matrix Organic Light Emitting Diode or AMOLED is an energy-efficient display object that blends the technology used in the manufacturing of TFT and OLED displays. AMOLED displays are gaining popularity among smartphones, tabs, and computer screens. These are also utilized in the making of televisions as it provides high-resolution pictures. AMOLED display phones can provide a high-resolution picture quality, and also provides a user-friendly interface with smooth-touch and configuration properties. It also has adjustable brightness.
AMOLED Display Market is anticipated to increase at a faster rate in the coming future. The AMOLED Display market is expected to grow at approximately USD 14 Billion by 2027, at 18% of CAGR between 2020 and 2027.
COVID 19 Analysis:
People across the globe are suffering from the COVID19. It has adversely affected the functioning of all the industries, except for the pharmaceutical industry. There has been a complete lockdown in almost every nation. The borders are sealed, which means there will be no travel possible across borders soon. The businesses are also being shut down.Â
This has adversely affected the AMOLED Displays Market. It is expected that post the Covid19 situation, Global Flexible AMOLED Display Market will grow tremendously. This owns to the fact that most of the AMOLED display companies are based in China, where the Coronavirus was first confronted. This has postponed all the manufacturing and operational activities related to OLED Display Market.
Market Dynamics
Market Drivers:
The major factor affecting the growth of AMOLED display is the monumental growth of smartphones and the television market. AMOLED screens are pencil-thin. They are fine and delicate more than the LEDs and LCDs. It is possible to adjust them in any shape and size as per the requirement.
Market Opportunities:
AMOLED displays are flexible and adjustable. Thus, AMOLED screens are also giving a boost to the Foldable Display Market. They make the touch functions in a smartphone easier and more smooth. Due to this, they are in high demand. These are also used in the manufacturing of gaming devices and head-mounted devices.
Market Restraints:
There is tough competition in the global AMOLED display market. The major key players are holding the largest market share. Also, there are new arrivals every day in the market. Due to technological advances, the methods and materials used for manufacturing get obsolete. Businesses have to update and upgrade their techniques continuously so that their products remain in demand and not become old-fashioned. There is inflation in the production cost as the manufacturing operations are complicated.
Value Chain Analysis:
Super AMOLED display provides the information, or images, in high resolution. These are being popularly used in head-mounted displays, smartwatches, smartphones, notebooks, computers, laptops, and others. The demand for AMOLED displays has rapidly increased because they are portable in size and are user-friendly. They consume less energy and do not encounter heat-up problems. The key players in the global AMOLED display market are making technological advances frequently so that the consumers could use advanced products. They are trying to lower the total cost of production so that the end product is economically priced.
Market Segmentation:
AMOLED Display Market can be divided into various segments. These are based on display type, based on application, and based material.
AMOLED Display Type Insights
The display types that are available in the market are conventional, transparent, flexible, and 3D. The flexible and 3D type display is expected to take over the conventional displays shortly. This owns to the obsoleteness of the technology involved in manufacturing conventional displays.
AMOLED Display Material Used Insights
Generally, three different materials are used in the production of AMOLED displays. These are, namely, polymer, a glass substrate, and glass.
AMOLED Display Application Insights
The various industries that use AMOLED displays include the medical industry, electronics, retail, and commercial industry, automotive industry, aerospace industry, military, and defense industry. These are also used in the sector of education.
Regional Analysis:
AMOLED Display Market Size is increasing with every passing day. It is leaving its impression in every corner of the world. The regions where they are operating include America, Europe, Asia-pacific, and the rest of the world.
America, which includes the area of North America (the US and Canada) and Latin America, is the largest hub for manufacturing as well as consumption of AMOLED microdisplays. This owns to the rise population and its demand for advanced consumer products.
The European region, which includes Germany, UK, France, Russia, and Italy, is also expanding its market of AMOLED displays. This owns to the rise in demand for smartphones, tablets, and monitor screens. The growing automotive industry has also led to a rise in demand for AMOLED displays and their related products. The car play systems installed in cars are made up of AMOLED screens.
Asia-Pacific region, which includes China, Japan, India, Australia, and South Korea, is growing tremendously because of the increasing demand for AMOLED displays for head-mounted devices, smartwatches, smartphones, notebooks, computers, laptops, and others. China, Japan, and South Korea hold the largest market share because leading manufacturing companies are located in this region.
The rest of the world, which includes the region of the Middle East and Africa, is growing at a slower but constant rate. This owns to lower economic development. ROW region is steadily becoming a potential consumer due to the rise in the standard of living of the residents.
Competitive Landscape:
The list of major global key players and AMOLED display manufacturers is as follows:
-
AU Optronics (Taiwan) - Beijing Opto-Electronics (China)
- Chimei Innolux Corp. (Taiwan)
- Dresden Microdisplay (Germany)
- Japan Display Inc. (Japan)
- LG Display Co. Ltd. (Korea)
- Panasonic Corporation (Japan)
- Samsung Display (Korea)
- Sharp Corp. (Japan)
- Sony Corporation (Japan)
- BOE Technology Group Co. Ltd.
- Innolux Corporation
- Novaled GmbH (Samsung SDI Co. Ltd.)
- Universal Display Corporation
The above-listed companies come together in joint ventures, mergers and, acquisitions to make technological advancements. Their main objective is to develop end-products that are cost-effective, proficient in working and can deliver accurate solutions to the problems.
Recent Developments:
The various recent activities found in Global Flexible AMOLED Display Market are as follows:
- Samsung Display, a South Korea-based multinational organization, has recently launched an advanced touch panel. These became popular with the name of Super AMOLED.
- The Samsung group holds a competitive edge in the global display market. It is making technological advances regularly by launching new smartphones, tablets, monitor screens, and televisions. They became the first company to manufacture a smartphone using an AMOLED display in the year 2010. The series was named ‘galaxy S’.
- In June of the year 2019, LG Display Co. Ltd., a Korean organization, launched a transparent AMOLED display for commercial purposes. It has a pencil-thin display that is fine and delicate. It is majorly demanded by the retail industry and healthcare industry.
- In Aug of the year 2019, Samsung Electronics reduced its operational functions of LCDs and LEDs. They invested a huge sum in the production of OLED screens.
- The FitBit bands use the AMOLED displays as they are flexible and adjustable. Thus, AMOLED screens are also giving a boost to the Foldable Display Market.
Report Overview:
This AMOLED Display Market Report includes the following elements:
- Market Overview
- COVID19 Analysis
- Market Dynamics
- Value Chain Analysis
- Market Segmentation
- Regional Analysis
- Competitive Landscape
- Recent Developments
This research report, on the global market of AMOLED Display Market, provides a thorough analysis of its usage and its market trends. Active Matrix Organic Light Emitting Diode or AMOLED is an energy-efficient display object that blends the technology used in the manufacturing of TFT and OLED displays. The global AMOLED Display Market will rise with a CAGR of 10.68% by the year 2023. AMOLED displays are flexible and adjustable. Thus, AMOLED screens are also giving a boost to the Foldable Display Market. Different materials are used in the production of AMOLED displays are polymer, a glass substrate, and glass.
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