AMOLED Display Companies

The Competitive Landscape of AMOLED Display Market

The AMOLED display market is no longer just about vibrant colors and sleek smartphones. It's a dynamic arena where established giants and innovative newcomers battle for dominance, illuminating the future of visual experiences. To navigate this captivating stage, understanding the competitive landscape is crucial. Let's delve into the strategies at play, factors influencing market share, and the rising stars shaping the future of displays.

Key Player:

• AU Optronics


• Beijing Opto-Electronics


• Chimei Innolux Corp.


• Dresden Microdisplay


• Japan Display Inc.


• LG Display Co. Ltd.


• Panasonic Corporation


• Samsung Display


• Sharp Corp.


• Sony Corporation


• BOE Technology Group Co. Ltd.


• Innolux Corporation


• Novaled GmbH


• Universal Display Corporation

Strategies Adopted by Key Player:

• Product Diversification: Leading players like Samsung, LG, and BOE Technology Group are expanding their portfolios beyond smartphones, offering AMOLED displays for TVs, laptops, automotive applications, and even wearables. This caters to diverse needs and expands market reach.


• Technological Innovation: The race for brighter, thinner, and more energy-efficient displays is heating up. Advancements in organic materials, OLED structures, and low-temperature polysilicon (LTPS) backplanes are pushing the boundaries of what's possible. Companies like MicroOLED and AU Optronics are specializing in niche technologies like microLED and foldable displays.


• Integration and Partnerships: Collaborations with chipmakers, software developers, and OEMs are crucial for creating seamless user experiences and driving market adoption. Partnerships between Samsung and Qualcomm for integrated display drivers and BOE and Hisense for TV panels are prime examples.


• Sustainability Focus: Environmental concerns are influencing production processes and materials. Companies like LG Display are prioritizing green manufacturing practices and developing biodegradable OLED materials.

Factors for Market Share Analysis:

• Technology Breadth: Offering a diverse range of AMOLED panels across sizes, resolutions (HD, FHD, UHD), refresh rates, and flexible/foldable options influences market share.


• Innovation and Quality: Investing in R&D to develop advanced functionalities like under-display sensors, integrated touch panels, and improved energy efficiency differentiates players and attracts tech-savvy customers.


• Production Capacity and Cost-Efficiency: Possessing efficient manufacturing facilities and maintaining competitive pricing across various segments plays a crucial role in market share dominance.


• Industry Focus: Expertise in specific industries like smartphones, laptops, TVs, or wearables allows for tailored solutions and deeper customer understanding.


• Supply Chain Management and Sustainability: Securing reliable material sources, practicing eco-friendly manufacturing processes, and minimizing waste are increasingly important for responsible sourcing and sustainable practices.

New and Emerging Companies:

Startups like Royole Corporation (China) and Kopin Corporation (USA) inject fresh perspectives with niche solutions. Royole specializes in flexible and printed OLEDs for wearables and smart devices, while Kopin focuses on high-brightness micro-OLEDs for defense and medical applications. These newcomers bring agility, disruptive technologies, and focused solutions, challenging established players to adapt and diversify their offerings.

Industry Development:

• November 2023, Samsung Display remains the dominant player in the AMOLED market, supplying panels for leading smartphone brands like Apple, Google, and Xiaomi. They recently announced the production of LTPO OLED panels for iPhones, further solidifying their market leadership. 


• December 2023, LG Display is Samsung's main competitor in the AMOLED market, known for its high-quality OLED panels with wide viewing angles and accurate color reproduction. They are focusing on expanding their LTPO OLED production and developing flexible displays for various applications.