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Ammonium Sulphate Market Share

ID: MRFR//0222-CR | 272 Pages | Author: Chitranshi Jaiswal| February 2021

Market share positioning strategies play a crucial role in determining the success of companies within the Ammonium Sulfate Market. In this competitive landscape, businesses employ various tactics to establish and enhance their position. One common approach is differentiation, where companies strive to offer unique features or benefits that set their products apart from competitors. For instance, some companies may focus on producing high-purity ammonium sulfate, appealing to customers who prioritize quality. Others may emphasize sustainability by using eco-friendly production methods or sourcing raw materials responsibly, targeting environmentally conscious consumers. By differentiating their products, companies can carve out a distinct market niche and attract specific customer segments, thereby strengthening their market share position.

This is prompting many to build on prime farmland. With fewer acres of land to grow crops on and increasing demand for more and better nutrition, farmers and agriculturalists are forced to rely on fertilizers more often to increase crop yields and quality. The agricultural industry is growing and developing dramatically in most nations around the world. This is creating more demand for ammonium sulfate because it’s needed to make fertilizer.

Another key strategy is cost leadership, where companies aim to become the lowest-cost producer in the market. This approach involves optimizing production processes, reducing overheads, and achieving economies of scale to offer competitive prices. By offering ammonium sulfate at lower prices compared to rivals, companies can appeal to price-sensitive customers and capture a larger share of the market. However, maintaining cost leadership requires continuous efforts to improve efficiency and reduce costs without compromising product quality. Companies may also explore strategic partnerships or vertical integration to gain better control over the supply chain and further drive down costs, thus solidifying their market share position.

Furthermore, innovation plays a vital role in market share positioning within the Ammonium Sulfate Market. Companies that invest in research and development to develop new products or improve existing ones can gain a competitive edge. For example, introducing innovative formulations with enhanced nutrient content or developing specialized ammonium sulfate blends tailored for specific crops can attract discerning customers seeking advanced agricultural solutions. Moreover, innovation extends beyond product development to include marketing strategies, distribution channels, and customer engagement approaches. Companies that innovate across these areas can differentiate themselves effectively and capture market share by offering superior value to customers.

Additionally, market segmentation is a fundamental aspect of market share positioning strategies. Instead of targeting the entire market with a one-size-fits-all approach, companies identify distinct customer segments with unique needs and preferences. By tailoring their products, messaging, and distribution channels to target specific segments, companies can penetrate deeper into the market and increase their market share. For instance, companies may focus on serving niche markets such as organic farming or hydroponic agriculture, where there is a growing demand for specialized fertilizers like ammonium sulfate. By understanding the distinct requirements of each segment and aligning their offerings accordingly, companies can strengthen their position within the market.

Moreover, effective branding and marketing are essential for building a strong market share position. Companies that invest in building brand awareness, establishing a positive reputation, and communicating their value proposition effectively can differentiate themselves from competitors and attract loyal customers. A compelling brand story, supported by consistent messaging across various touchpoints, helps create an emotional connection with customers and fosters brand loyalty. Furthermore, targeted marketing campaigns that highlight the unique features and benefits of ammonium sulfate products can resonate with specific customer segments, driving demand and expanding market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 4.87% (2024-2032)

Global Ammonium Sulfate Market Overview


Ammonium Sulfate Market Size was valued at USD 3.06 billion in 2023. The Ammonium Sulfate industry is projected to grow from USD 3.20 Billion in 2024 to USD 4.70 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.87% during the forecast period (2024 - 2032). Increasing demand for fertilizers and Increasing demand from various end-use industries are driving the market growth.  


Ammonium Sulfate Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Ammonium Sulfate Market Trends




  • Increasing demand for fertilizers




The use of fertilizer products, which contain nitrogen and sulfur, is the primary driver driving the worldwide market. It is mostly used to reduce the acidity of alkaline soils because to their high pH level. The product comprises nitrogenous components as well as sulfur, which is used in plant protein synthesis. Nitrate-based fertilizers are also a bad choice for flooded soils used in rice production since they can cause denitrification and leaching.


Ammonium sulfate is a water-soluble inorganic salt that contains sulfur and nitrogen. The composition is designed for widespread usage as a fertilizer in the agricultural sector. Because of its high nitrogen concentration, the chemical is the most often used supplement for nitrogen-deficient lawns and soil. Furthermore, the product may be simply blended with nitrogen fertilizers, giving the fertilizer with increased stability and usefulness. These fertilizers' main advantages are water solubility, ease of mixing with nitrogenous fertilizers, increased soil acidity, optimal sulfur and nitrogen content in the treated soil, and nourishing of alkaline soils. These qualities promote rapid plant development, and the product is therefore widely acknowledged by the world's farming communities. With increased worldwide rivalry in product development by significant multinationals, the market is expected to rise steadily in the future years.


Farmers worldwide are working on improving crop output, which has resulted in huge developments in the agriculture industry over the years. Furthermore, limited total arable land throughout the world will increase fertilizer consumption, which would eventually improve Ammonium Sulfate market share during the predicted period. Thus, the increasing demand for fertilizers is likely to drive the growth of the Ammonium Sulfate market revenue.


April 2024- Stifel, on April 16th, modified its price target for AdvanSix shares, raising it to USD43 from the previous USD 40 while maintaining a Buy rating on the stock. The alteration comes after an analysis of market rates and trade data, which has caused an upward revision of projections for the first quarter of 2024 and beyond. The organization's decision to increase the goal is based on the latest performance of the US ammonium sulfate market, which has witnessed a substantial price increase. This rise in the rates is a prime aspect of an improved outlook for AdvanSix's financial performance in the near term. Along with the robust ammonium sulfate market, there are signals that the fundamentals of the nylon market are starting to strengthen.

Ammonium Sulfate Market Segment Insights


Ammonium Sulfate Material Product Type Insights


The Ammonium Sulfate market segmentation, based on application, includes Solid, Liquid. The Solid segment held the majority share in 2021 contributing to around ~60%-63% with respect to the  Ammonium Sulfate market revenue. Ammonium sulfate is a white odorless substance that is typically recognized as an organic sulfate salt. It dissolves easily in water but does not dissolve in acetone or alcohol. Because of their potential to improve soil nutrient content and sulfur deficit, solid ammonium sulfate crystals are widely utilized as fertilizers in alkaline soils across the world. Because the solid or crystalline grade is purer, it is expected to gain favor in the pharmaceutical business.


January 2023: Azersulfat LLC plans to produce ammonium sulfate fertilizers. The company is planning to increase the production of sulfuric acid as well as ammonium sulfate fertilizers to overcome the high prices of fertilizers imported from the market


Figure 2:  Ammonium Sulfate Market, by End-use, 2021 & 2030 (USD Billion)


Ammonium Sulfate Market, by End-use


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Ammonium Sulfate Material Application Insights


The  Ammonium Sulfate market segmentation, based on Application Fertilizers, Industrial, Pharmaceutical, Food & Beverage, Water Treatment, Textile Dyeing and other. The fertilizers segment held the majority share in 2021 contributing to around ~60% with respect to the  Ammonium Sulfate market revenue. As the population grows, so does the demand for food. According to the Organization for Economic Cooperation and Development (OECD) and FAO (Food and Agriculture Organization) annual Agricultural Outlook, worldwide grain output is expected to grow by 13% by 2027. Crop production, farming operations, and trade volumes will need to expand to fulfill the rising population's demands. Agribusiness firms will boost their purchases of arable land in order to increase agricultural output. Agriculture firms are anticipated to expand their presence and operations in order to fulfill rising demand from farming activities and flourish. Hence the growth in the agriculture industry will propel the demand in the Ammonium Sulfate market.


Ammonium Sulfate Regional Insights


By Region, the study segments the market into North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. Asia-Pacific Ammonium Sulfate market accounted for largest market share in 2021 and is expected to exhibit a 6.08% CAGR during the study period. The increase is attributable to an increase in demand for fertilizers used in the region's agriculture sector, which would drive up demand for ammonium sulfate. Agriculture is a key sector in several of the region's economies, including India, Bangladesh, and Sri Lanka. Although the agricultural industry is growing slowly, ongoing developments in the area are expected to generate significant growth potential for various fertilizers used in agriculture.


Further, the major countries studied are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3:  AMMONIUM SULFATE MARKET SHARE BY REGION 2021 (%)


AMMONIUM SULFATE MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North America Ammonium Sulfate market accounts for the ~20%-22% market share. Overall, the US is the largest market share. Due to higher demand for Nitrogen fertilizers for the production of cereals, such as corn and wheat, in the country. Ammonium sulfate is one of the first and most widely used nitrogen fertilizers for crop production. Ammonium sulfate provides just 21% nitrogen, and alternative fertilizer sources that are more concentrated and easier to handle and transport are frequently a preferable choice for N-deficient crops. It does, however, provide a great supply of sulfur, which supports or promotes a variety of vital plant activities such as protein synthesis. Further, the USA Ammonium Sulfate  market held the largest market share and was the fastest-growing market in the region


The Europe Ammonium Sulfate Market has the second-largest market share of 25%-27% in Ammonium Sulfate market. This is due to growth in the agriculture industry. Moreover, Germany Ammonium Sulfate market held the largest market share, and was the fastest growing market in the European region.


Ammonium Sulfate Key Market Players & Competitive Insights


The  Ammonium Sulfate market is characterized by the presence of , regional, and local players. The market is highly consolidated, with all the players competing to gain significant market share. The key market players of Ammonium Sulfate compete based on cost, product quality, availability of raw materials, and durability of the product. They are engaged in expanding their production capacity and investing in R&D activities to gain an edge over competitors. Furthermore, the growing popularity of Ammonium Sulfate in various end-use industries is expected to offer lucrative opportunities to manufacturers in the coming years. However, scarcity of raw materials is expected to hinder the growth of the market studied significantly.


Additionally, the adoption of various strategies by the Ammonium Sulfate industry such as expansion, R&D, agreements, acquisitions, collaborations, and investments is expected to help these players to gain maximum revenue and long-term growth during the review period. The key participants in the  Ammonium Sulfate market are Royal DSM (The Netherlands), Honeywell International Inc (US), BASF SE (Germany), Sumitomo Chemical Co., Ltd (Japan), Merck KGaA (Germany), Evonik Industries AG (Germany), and LANXESS (Germany)


LANXESS is a well-known corporation on the international market with about 13,200 employees across 33 countries. The company's core activity is developing, producing, and marketing chemical intermediates, additives, and consumer protection goods. It runs its business through five main segments: advanced industrial intermediates, specialty additives, consumer protection, engineering material, and reconciliation. These comprise 11 business units, which interact with a wide range of markets and applications.


Also, BASF SE (BASF) is one of the largest chemical producers in the world. The company has divided its business segments into six divisions, namely, materials, industrial solutions, chemicals, surface technologies, agricultural solutions, and nutrition & care.  The company operates through 12 divisions that manage 54 regional business units and develops strategies for the 86 strategic businesses. BASF has a presence in 80 countries and operates through six Verbund sites, which interlink the working of production plants, energy flows, and infrastructure in different regions. BASF primarily operates in Europe and has an active presence in the Americas, Asia-Pacific, and the Middle East & Africa


Key Companies in the Ammonium Sulfate market includes




  • Royal DSM (The Netherlands)

  • Honeywell International Inc (US)

  • BASF SE (Germany)

  • Sumitomo Chemical Co., Ltd (Japan)


  • Merck KGaA (Germany)

  • Evonik Industries AG (Germany)

  • LANXESS (Germany)


Ammonium Sulfate Industry Developments


October 2021: ThyssenKrupp Industrial Solutions, is aiding the establishment of a new chemical complex in Uzbekistan aimed at increasing the production of fertilizers. The potential output at the complex is expected to include urea, ammonium sulfate, melamine, and phosphorous-based fertilizers. This will drive growth in the ammonium sulfate market.


Ammonium Sulfate Market Segmentation


Ammonium Sulfate Product Type Outlook



  • Solid

  • Liquid


Ammonium Sulfate End-user Outlook



  • Fertilizers

  • Industrial

  • Pharmaceutical

  • Food & Beverage

  • Water Treatment

  • Textile Dyeing

  • Others


Ammonium Sulfate Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Latin America

    • Mexico

    • Brazil

    • Argentina

    • Rest of Latin America



  • Middle East & Africa

    • GCC

    • South Africa

    • Rest Of Middle East & Africa



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