Global Amaranth Color Market Overview
Amaranth Color Market Size was estimated at 0.35 (USD Billion) in 2022. The Amaranth Color Industry is expected to grow from 0.38(USD Billion) in 2023 to 0.62 (USD Billion) by 2032. The Amaranth Color Market CAGR (growth rate) is expected to be around 5.74% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Amaranth Color Market Trends Highlighted
The Amaranth Color Market is experiencing significant growth due to its unique properties and increasing demand in various industries. Key market drivers include the growing popularity of natural and plant-based food colorings, the expansion of the cosmetics and personal care industry, and the increasing use of colorants in the textile and paper industries. Opportunities for exploration include the development of new application areas, such as in pharmaceuticals and medical imaging, as well as the exploration of sustainable and environmentally friendly production methods. Recent market trends indicate a shift towards natural and organic colorants, with a growing focus on traceability and transparency in the supply chain. Additionally, the use of amaranth color as a natural alternative to synthetic dyes is gaining traction due to rising consumer demand for clean-label products.
Amaranth Color Market Drivers
Rising Demand for Natural Colorants in the Food and Beverage Industry
Natural Colorants Market Industry – Amaranth Color Market Industry Description Since customers are becoming very health-conscious, the demand for natural colorants by food and beverage industrialists has increased rapidly. As a natural red-violet colorant, amaranth is being used in many food and beverage products. This colorant is derived from the amaranth plant, a modification from FD Red No. 2, with various applications such as beverages, confectionery, dairy products, and baked goods.It can be applied where heat and pH should be high. This market is likely to grow rapidly in the years to come since the demand for natural colorants is increasing. Source Natural Colorants Industry, 2019. Main Industry Amaranth color, pp. 17-19.
Growing Health Consciousness Among Consumers
Consumers are becoming more sophisticated for the quality and safety of the food as well as the protection of the environment, thus demanding clean-label products and specialty ingredients. Clean, labeled quality products create value. Amaranth color is a natural colorant that does not involve any chemicals that can be harmful to people’s lives and health. The utilization of amaranth color becomes more popular nowadays as society becomes more and more health-oriented.
Expansion of the Food and Beverage Industry in Developing Countries
The food and beverages industry is expanding at a rapid rate in underdeveloped and developing countries due to the rising population along with an increase in disposable income. This expansion is likely to generate new opportunities for this industry. Owing to the economic cost and natural property impacting less on humans, it serves as the best choice as an alternative to synthetic colorants.
Amaranth Color Market Segment Insights
Amaranth Color Market Grade Insights
The Amaranth Color Market is segmented by grade into Amaranth Premium, Amaranth Food, and Amaranth Feed. The Amaranth Premium grade segment is expected to account for the largest market share in 2023, owing to its superior quality and color retention properties. The Amaranth Food grade segment is projected to witness the highest growth rate during the forecast period, driven by the increasing demand for natural and organic food products.
The Amaranth Food grade segment is expected to reach USD 0.13 billion by 2032, growing at a CAGR of 6.2% during the forecast period.The Amaranth Feed grade segment is expected to reach USD 0.07 billion by 2032, growing at a CAGR of 5.5% during the forecast period. The key factors driving the growth of the Amaranth Color Market include the increasing demand for natural and organic food products, the growing awareness of the health benefits of amaranth, and the increasing demand for animal feed. The market is also expected to benefit from the growing popularity of amaranth as a gluten-free alternative to wheat.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Amaranth Color Market Application Insights
The Amaranth Color Market is segmented into Food Coloring, Cosmetics, Pharmaceuticals, and Textiles based on its application. Cosmetics is estimated to be the largest segment in 2023 and is projected to continue its dominance over the forecast period. The Amaranth Color Market in the Cosmetics segment is valued at USD 0.12 billion in 2023 and is projected to reach USD 0.19 billion by 2032, exhibiting a CAGR of 5.4% during the forecast period. This growth can be attributed to the increasing demand for natural and organic colorants in the cosmetics industry.Amaranth color is derived from natural sources and is considered safe for use in cosmetics. It is also known for its vibrant red color, which makes it a popular choice for lipsticks, blushes, and other makeup products.
Amaranth Color Market Extraction Method Insights
Solvent extraction is the most widely used method for extracting amaranth color, with a market share of over 60% in 2023. The Amaranth Color Market is expected to reach USD 0.62 billion by 2032, exhibiting a CAGR of 5.74% during the forecast period. This growth can be attributed to the increasing demand for natural food colorants in the food and beverage industry. The solvent extraction method utilizes organic solvents, such as ethanol or methanol, to dissolve and extract the color compounds from the amaranth plant. This method offers high efficiency and yield, making it the preferred choice for large-scale production.Supercritical fluid extraction (SFE) is another method used for extracting amaranth color. SFE employs supercritical fluids, such as carbon dioxide, to extract the color compounds under high pressure and temperature.
This method is gaining popularity due to its environmental friendliness and ability to produce high-quality extracts. Ultrasound-assisted extraction (UAE) is a relatively new method that uses ultrasound waves to enhance the extraction process. UAE improves the mass transfer of color compounds into the solvent, resulting in higher extraction efficiency and reduced extraction time.This method is particularly suitable for extracting heat-sensitive compounds that may degrade during conventional extraction methods.
Amaranth Color Market Source Insights
The source segment plays a crucial role in determining the overall market dynamics of the Amaranth Color Market. Among the primary sources of amaranth color, Amaranthus hypochondriacus, Amaranthus cruentus, and Amaranthus caudatus hold significant market shares. Amaranthus hypochondriacus, commonly known as prince's feather, is a widely cultivated species valued for its ornamental foliage and edible seeds. Amaranthus cruentus, also known as blood amaranth, is another important source, primarily grown for its deep red-purple leaves and grains used in flour and food products.Amaranthus caudatus, often referred to as love-lies-bleeding, is known for its striking crimson flower tassels and is cultivated for both ornamental and edible purposes. These three species account for a substantial portion of the Amaranth Color Market revenue, contributing to its growth and segmentation.
Amaranth Color Market Regional Insights
The Amaranth Color Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America is expected to hold the largest share of the market in 2023, owing to the increasing demand for natural colorants in the food and beverage industry. Europe is also a major market for amaranth color, with a significant demand from the cosmetics and personal care industry. The APAC region is expected to witness the fastest growth in the coming years due to the rising demand for natural colorants in the food beverage, and textile industries.South America and MEA are also expected to contribute to the growth of the amaranth color market, albeit at a slower pace.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Amaranth Color Market Key Players And Competitive Insights
The Leading Major Players in the Amaranth Color Market Research include the availability of natural and organic amaranth color. Thus, the increasing consumer preference for natural colors and flavorings derived from natural sources for their food and beverage products is the main factor driving the demand for amaranth color. Major Market Players Are Constantly trying to develop New Products to provide better products to the customers. In the Road To 2025, they tend to add new distribution channels in order to increase their customer base.
In summary, The Amaranth Color Market is going to reach a competitive landscape in the coming years.The most important competitor Of the amaranth industry is Sensient Technologies Corporation because the company is an innovator in developing the amaranth dye industry, and it is also a licensor for amaranth dye. Sensient Technologies Corporation is a leading food coloring and amaranth color manufacturer and supplier of various industries such as food, beverage, and cosmetics. Sensient Technologies Corporation is also involved in the bulk production of amaranth color. Sensient Technologies Corporation is an innovator of sustainability and innovation, therefore conducting research and development in the field of dyes and technologies intended to develop the manufacturing of dyes. It invests heavily in research and development and, as such, is one of the most significant amaranth dye manufacturers. Its demand for amaranth color is expected to increase during the forecast period.
The best competitor in the Amaranth Market is DDW The Color House, Inc. DDW The Color House, Inc. is also a player in the Amaranth Color Market. It has various amaranth colors, including both natural and synthetic ones. North America is where the company’s strength lies, and it is amaranth color used in the food, beverage, and cosmetics industries. The company is known for its highly skilled experts and significant experience. The company ensures that the raw materials and final products are of a high standard.
Key Companies in the Amaranth Color Market Include
- Naturex
- DSM
- Symrise
- Frutarom
- Archer Daniels Midland
- Sensient Technologies
- Hansen
- FMC
- Dohler
- Lycored
- GNT Group
- Kerry Group
- Kalsec
- Ingredion
Amaranth Color Market Industry Developments
The Amaranth Color Market is projected to reach USD 0.62 billion by 2032, exhibiting a CAGR of 5.74% during the forecast period. Increasing demand for natural food colors and growing awareness about the health benefits of amaranth are the key factors driving market growth. Amaranth color is derived from the seeds of the amaranth plant, which are naturally rich in antioxidants and other beneficial compounds. The color is highly stable and can withstand heat, light, and pH changes, making it suitable for use in a wide range of food and beverage applications. Key market players are focusing on expanding their production capacities and developing innovative applications for amaranth color to meet the growing demand. Recent news developments include the launch of new amaranth color products with enhanced functionalities and the acquisition of amaranth color manufacturers by larger companies to strengthen their market presence.
Amaranth Color Market Segmentation Insights
- Amaranth Color Market Grade Outlook
- Amaranth Premium
- Amaranth Food
- Amaranth Feed
- Amaranth Color Market Application Outlook
- Food Coloring
- Cosmetics
- Pharmaceuticals
- Textiles
- Amaranth Color Market Extraction Method Outlook
- Solvent Extraction
- Supercritical Fluid Extraction
- Ultrasound Assisted Extraction
- Amaranth Color Market Source Outlook
- Amaranthus hypochondriacus
- Amaranthus cruentus
- Amaranthus caudatus
- Amaranth Color Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
0.35 (USD Billion) |
| Market Size 2023 |
0.38 (USD Billion) |
| Market Size 2032 |
0.62 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
5.74% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Naturex, DSM, Symrise, Frutarom, Archer Daniels Midland, Sensient Technologies, Chr. Hansen, FMC, Dohler, Lycored, GNT Group, Kerry Group, Kalsec, Ingredion |
| Segments Covered |
Grade, Application, Extraction Method, Source, Regional |
| Key Market Opportunities |
Growing demand for natural dyes Increasing awareness of sustainability Rising popularity of plant-based products Expanding applications in the food and beverage industry Emerging markets in AsiaPacific |
| Key Market Dynamics |
1 Rising Demand for Functional Foods2 Health Benefits Antioxidants3 Synthetic Dyes Regulatory Restrictions4 Food Industry Natural Colorants5 Consumer Preference Clean Label |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Amaranth Color Market is expected to reach a valuation of approximately USD 0.38 billion in 2023.
The Amaranth Color Market is projected to grow at a CAGR of 5.74% from 2023 to 2032.
Factors such as increasing demand for natural colorants in the food and beverage industry, growing awareness about the health benefits of amaranth color, and rising consumer preference for clean-label products are driving the growth of the Amaranth Color Market.
The Asia Pacific region is expected to hold the largest market share in the Amaranth Color Market due to the increasing demand for natural colorants in the region's food and beverage industry.
Some of the key competitors in the Amaranth Color Market include Sensient Technologies, Chr. Hansen, DDW Color, and Roha Dyechem.
Amaranth color is primarily used in the food and beverage industry for coloring various products such as confectionery, beverages, dairy products, and bakery products.
The Amaranth Color Market is expected to reach a valuation of approximately USD 0.62 billion by 2032.
Challenges faced by the Amaranth Color Market include stringent regulations governing the use of color additives, availability of substitutes, and price fluctuations of raw materials.
Opportunities for growth in the Amaranth Color Market include increasing demand for clean-label products, rising consumer awareness about the health benefits of natural colorants, and expanding applications in various industries.
Key trends in the Amaranth Color Market include the growing popularity of plant-based colorants, increasing adoption of sustainable practices, and advancements in extraction and processing technologies.
