Key participants in the market for aluminium rolled products constantly work on obtaining a competitive advantage over their counterparts. The companies engage in product development, expansion of geographical outreach, and entering into partnerships. More specifically, leading companies are increasingly investing in research and development to deliver innovative products. Furthermore, the organisations work on strengthening their positions by expanding their presence on the global markets. A case in point is establishing new production capacities beyond the country of origin and entering partnership agreements with the local providers.
Another frequently used strategy is conducting the mergers and acquisitions in the efforts to gain market share, subdue competitors, and obtain the access to the cutting-edge technologies. To sum up, the market for aluminium rolled products is characterised by intensive competition and a high speed of innovative development.One of the most prominent companies working in the market for aluminium rolled product is Alcoa Corporation. The organisation, based in the US, is a top supplier of bauxite, alumina, and primary aluminium, as well as of the fabricated aluminum products and downstream value-added system solutions.
The provider owns facilities in over 30 countries and produces a broad line of aluminium intermediates. Alcoa is known for its commitment to sustainable development and history of continuous innovation, including design of new materials and machinery. This organisation has a strong position on the global market primarily due to its extensive portfolio and high-quality goods and services.The company that can be considered a competitor of Alcoa is Novelis Inc. This US-based firm provides a wide range of the products related to aluminium, for example, flat rolled aluminium products and aluminium sheets.
Novelis runs 11 aluminium rolling facilities in North America, Europe, and Asia and employs 12,000 members of staff. Sustainability is one of the major priorities for the company, which has also defined a target to become a carbon-neutral manufacturer by 2050. Novelis is an innovative and customer-oriented organisation and has proven to be a strong player in the market for aluminium rolled products.