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The beauty and personal care industry is driving considerable trends in the Airless Bottle Market. Cosmetic and skincare products are popularly packed in airless bottles, which shield delicate formulations from air and contaminants. The emphasis on product preservation and efficacy is one of the significant market trends for these containers. As a result of longer self-life and better functionality demands by consumers, beauty and personal care brands have embraced the use of airless bottles to maintain their formulas at the right condition for optimal performance.
The emerging trends affecting the market for airless bottles are customization and aesthetics. The significance that packaging plays as an integral part of complete product experience is now being realized by many brands. Customizable airless bottles can be colored, shaped or branded differently to make unique products with impressive appearances. This tendency complies with contemporary consumers’ desire to buy items that look nice packed inside thereby increasing popularly of this type of packing as a whole.
Airless Bottles market trend has been attributed to sustainability drive. Various industries including beauty industry have embarked on looking for eco-friendly packaging options, hence leading to an increased focus on environmental responsibility among them. As such Airless bottles reduce wastage since consumers can use all parts of the product without exposing it to oxygen which may cause spoilage thereby indirectly promoting sustainable goals. In addition, materials used in making these containers are becoming more recyclable/eco-friendly due to various reasons including shift towards green packaging practices across sectors
This market is experiencing major shifts because of e-commerce whose peculiarities necessitate specific approaches towards its packaging solutions. Moreover, they serve as leak-proof packages which cannot be tampered with while in transit thus ensuring no loss of content during transportation process which would otherwise make customers concerned about safety their products into hands of carriers as well as dropping number users opting Airless Bottles in e-commerce category.
Technological advancements are highly responsible for shaping trends within this sector because they have been used to improve the functionality of airless bottles. The functionalities and user experience of airless bottles are being enhanced through innovations in dispensing systems and materials. Airless pumps, accurate dosing mechanisms, improved barrier materials are some of the features that make these packages more reliable and easier to use in general. Brands are leveraging on such technological advancements for purposes of differentiating their products from those of rivals as well as satisfying the changing needs of customers.
Collaborations and partnerships along the supply chain are becoming a prominent trend in the airless bottle market. Packaging manufacturers collaborate with beauty brands and formulation experts to develop customized solutions for specific beauty products using airless bottles. This sort of collaboration ensures that these bottles do not just serve their function but also look good as per what each beauty product demands.
Nevertheless, there still remain challenges like cost factor which is one of them; education and awareness for both buyers and sellers against this type packaging were also mentioned amongst barriers why this innovation has not gained wider acceptance yet. Although this kind of packing offers much more benefits than other traditional ones, it is normally charged very high during initial installation stage as compared to others alternatives. Educating both consumers and brands about benefits linked with introduction if Airless Bottles involving product preservation, sustainability or even convenience when using them will be so important if resistance is to be overcome thus ensuring wide spread uptake.
Airless Bottle Market Highlights:
Global Airless Bottle Market Overview
Airless Bottle Market Size was valued at USD 2.2 Billion in 2022. The Airless Bottle industry is projected to grow from USD 2.3 Billion in 2023 to USD 3.50 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.30% during the forecast period (2023 - 2032). Rising demand for natural skin care products, an increasing number of working women, and the introduction of cosmetic products across the world are expected to be a significant market driver for the Airless Bottle Market.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Airless Bottle Market Trends
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Escalating demand for premium products worldwide, especially in the personal care sector encompassing haircare, skincare, and cosmetics is driving the market growth
Market CAGR for Airless Bottle is being driven by the escalating demand for premium products worldwide, especially in the personal care sector encompassing haircare, skincare, and cosmetics. Notably, the sales of premium beauty products in the United States saw a significant 15% boost, with skincare sales alone witnessing a 12% increase in 2022 compared to 2021, as reported by the NPD Group. Leading cosmetics company L'Oréal estimated its sales for the year 2022 at 38.26 billion Euros, experiencing a remarkable 28% surge in e-commerce sales.
Market expansion is fueled by the quest for enhanced packaging solutions and the growing adoption of airless packaging technology, which minimizes product waste and substantially extends shelf life. The use of high-quality materials like plastics and glass in packaging has contributed to elevating product quality. The increased adoption and reduced product waste are key drivers of this trend, with the airless packaging market poised for growth, particularly due to the rising interest in comprehensive lifestyle products, notably in the food and beverage and personal care industries.
As a result, it is anticipated that throughout the projection period, demand for the Airless Bottle Market will increase due to the escalating demand for premium products worldwide, especially in the personal care sector encompassing haircare, skincare, and cosmetics. Thus, driving the Airless Bottle Market revenue.
Airless Bottle Market Segment Insights
Airless Bottle Market Material Insights
The Airless Bottle Market segmentation, based on Material includes Aluminum, Glass, Plastic, and Others. The RO Purifier segment dominated the market, accounting for 58% of market revenue. Diverse plastic resins such as PE, PET, ABS, PMMA, and SAN are extensively employed in the production of plastic-based airless bottles, jars, and tubes. Plastics, being lightweight, easily moldable, and more cost-effective compared to metal and glass, are the preferred choice for end-user companies. Acrylic plastic, or PMMA, shares a visual resemblance with glass but is break-resistant, making it a popular alternative to glass in the manufacturing of airless packaging products.
Figure 1: Airless Bottle Market, by Material, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Airless Bottle Market Dispensing System Insights
The Airless Bottle Market segmentation, based on Dispensing Systems includes Dropper, Pumps, Twists, and Clicks. The Residential segment dominated the market, accounting for 58% of market revenue. Airless pumps enable precise and controlled delivery of products. Users can easily regulate the amount of dispensed product, minimizing waste and ensuring optimal effectiveness. These pumps create a vacuum seal within the container, preventing air contact with the product during dispensing. This safeguarding measure preserves the formulation's integrity and efficacy by averting product oxidation and contamination.
Airless Bottle Market Application Insights
The Airless Bottle Market segmentation, based on Application includes Personal and Homecare. The personal segment dominated the market, accounting for 60% of market revenue. In the personal care sector, airless bottles and jars, pouches, and tubes serve as packaging solutions for semisolid forms like lotions, creams, ointments, gels, and pastes. These products contribute to maintaining the integrity of formulations and extending the shelf life by preventing oxidation. Furthermore, they eliminate the need for preservatives by providing comprehensive isolation from external influences such as oxygen and UV light. This feature is anticipated to enhance the product's appeal within the personal care and cosmetic industry. Moreover, the rising demand for preservative-free cosmetic products is poised to positively impact market growth.
Airless Bottle Market Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The anticipated expansion of the Airless Bottle market in North America can be attributed to several key factors. Anticipated significant growth in North America is driven by the rapidly evolving beauty and personal care sector in the region, coupled with the rising population of working women. Consumers, particularly millennials and Gen Z, are increasingly favoring herbal beauty products, especially in skin care and hair care, characterized by labels such as "vegan," "natural," "organic," "botanical," and "free from." For instance, in June 2021, French organic beauty brand SO'BiO étic introduced its organic beauty product line in the United States. The company is committed to producing healthy beauty products for both its customers and the environment, adhering to eco-friendly production values throughout its supply chain.
Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: AIRLESS BOTTLE MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Airless Bottle Market accounts for the second-largest market share due to the substantial demand for premium cosmetics and the robust presence of cosmetics manufacturing companies. Skincare brands in Europe are placing growing emphasis on adopting sustainable airless packaging to address mounting concerns related to sustainability and safeguarding products against oxidation. A notable example is Ren Clean Skincare, a skincare brand under Unilever, which, in February 2020, launched its skincare product in an airless bottle crafted from recycled plastic. Further, the German Airless Bottle Market held the largest market share, and the UK Airless Bottle Market was the fastest-growing market in the European region
The Asia-Pacific Airless Bottle Market is expected to grow at the fastest CAGR from 2023 to 2032. The Asia-Pacific market has experienced the most rapid growth, attributed to the robust demand for high-end cosmetics and the expanding middle-class populations in key countries such as China, India, Indonesia, and Vietnam. As reported by the Cosmetic, Toiletry & Perfumery Association (CTPA), the Chinese cosmetics market, ranking third globally, was estimated to reach 70 billion Euros in 2020, consequently driving the demand for airless packaging in the historical period. The market's trajectory is expected to be influenced by increasing awareness of personal appearance, rising disposable incomes, population growth, and technological advancements in the product. Moreover, China’s Airless Bottle Market held the largest market share, and the Indian Airless Bottle Market was the fastest-growing market in the Asia-Pacific region.
Airless Bottle Market Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the Airless Bottle market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Airless Bottle industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Airless Bottle industry to benefit clients and increase the market sector. In recent years, the Airless Bottle industry has offered some of the most significant advantages to the packaging and cosmetics sectors. Major players in the Airless Bottle Market, including Cospack America Corp., AptarGroup, Inc., Pharma Packaging Solutions, Albea Services S.A.S., Eastman Chemical Company, Silgan Dispensing Systems, Webpac Ltd, Lumson S.p.A., WestRock Company, HCP Packaging UK Ltd are attempting to increase market demand by investing in research and development operations.
AptarGroup Inc. (AptarGroup) is a leading supplier of dispensing and sealing packaging delivery systems, catering to various industries including personal care, beauty, homecare, pharmaceutical, and food and beverage markets. The company's extensive product portfolio includes aerosol valves, bag-on valves, dispensing systems, fine mist pumps, lotion pumps, dispensing and non-dispensing closures, continuous spray valves, and dose inhaler valves. AptarGroup also specializes in elastomeric primary packaging components and provides tailored packaging solutions. The company reaches its customers through a direct sales force, independent representatives, and a network of distributors. With manufacturing facilities strategically located worldwide, including in the US, the UK, Germany, Spain, Switzerland, France, Russia, India, China, Indonesia, Thailand, Mexico, Brazil, and Colombia, AptarGroup is a global player in the packaging industry. The company's headquarters is situated in Crystal Lake, Illinois, the United States. In February 2020, Aptar Group Inc., a worldwide leader in providing consumer dispensing, active packaging, and drug delivery solutions, disclosed its commitment to acquiring FusionPKG. FusionPKG is a renowned leader in delivering high-quality, prestige airless and color cosmetics packaging, and comprehensive turnkey solutions from conceptualization to market launch, specifically catering to the North American beauty market.
WestRock stands as a frontrunner in providing sustainable, fiber-based packaging solutions. Boasting a team of approximately 58,000 members and a vast volume of packages in circulation, the company holds the capacity and responsibility to make substantial strides toward fostering a circular and sustainable economy. Comprising materials scientists, packaging designers, mechanical engineers, and manufacturing experts, WestRock employs cutting-edge science and technology to propel innovation in the packaging sector. The company's global reach encompasses over 300 production facilities worldwide.
Key companies in the Airless Bottle Market include
- Cospack America Corp
- AptarGroup, Inc
- Pharma Packaging Solutions
- Albea Services S.A.S.
- Eastman Chemical Company
- Silgan Dispensing Systems
- Webpac Ltd
- Lumson S.p.A
- WestRock Company
- HCP Packaging UK Ltd
Airless Bottle Industry Developments
May 2022: In May 2022, Baralan, a prominent provider of cosmetics and personal care product packaging solutions, introduced a new product line named DEA (Developing the Evolution of Airless). This series comprises glass airless containers, offering two variations - classic and premium - and is available in capacities of 15 mL, 30 mL, and 50 mL.
October 2022: In October 2022, Lumson, a leading provider of cosmetic and makeup packaging solutions, announced its collaboration with Biotherm, a premium skincare products provider. Biotherm selected Lumson's airless glass bottle for its Aquapower Advanced Gel Homme, a men's skincare treatment serum. To enhance sustainability, Lumson incorporated 40% recycled glass and developed the cap and pump styrene-free, thereby reducing the bottle's environmental impact.
Airless Bottle Market Segmentation
Airless Bottle Market Material Outlook
- Aluminum
- Glass
- Plastic
- Others
Airless Bottle Market Dispensing System Outlook
- Dropper
- Pumps
- Twists
- Clicks
Airless Bottle Market Application Outlook
- Personal
- Homecare
Airless Bottle Market Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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