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Airless Bottle Market Share

ID: MRFR//17287-HCR | 128 Pages | Author: Snehal Singh| November 2024

The Airless Bottle Market is experiencing rapid growth as the demand for airless packaging solutions in the cosmetics and personal care industries has increased. Market players here are adopting other market share positioning strategies to differentiate themselves in the market place. One of such strategies is product innovation. These firms have noticed that customers want effective and hygienic product dispensing, and therefore, they are investing heavily on research and development of advanced airless bottle designs. They, thus, create a new range of products that prevent air from entering the packaging hence extending shelf life of cosmetic and skin care products while minimizing waste. The aim is to offer state-of-the-art airless packaging solutions in order to stand out in the eyes of cosmetics brands while becoming pacesetters in this industry.

Cost leadership continues to be one strategic market positioning for Airless Bottle Market (ABM). As brands look for affordable premium packaging options, companies optimize production processes so as to bring down manufacturing costs. By offering competitive-priced yet high quality or useful airless bottles, these companies hope to attract a wide range of cosmetics and personal care product manufacturers. This strategy is very crucial since pricing decisions play an important role when selecting packaging alternatives for any marketer who wants to survive competition

Strategic partnerships and collaborations have been key determinants of how companies position themselves within the Airless Bottle Market (ABM). There are many different types of cosmetic companies; hence, companies involved with ABM have created various relationships with them such as alliances with cosmetic brands; Packaging designers; Manufacturing partners: etcetera. Such relationships go beyond enhancing the design and aesthetics aspects of airless bottles by making it easier for them to customize these products based on specific needs or requirements from figures like colors or logos associated with certain cosmetic businesses. For comprehensive partners who can deliver customized airless packaging solutions, there exists a need for collaborative approaches.

Geographic expansion also falls under market share positioning strategies employed by firms operating in the Airless Bottle Market (ABM). With the growth of the cosmetics industry worldwide, companies are expanding their presence strategically by establishing distribution networks and manufacturing bases in key markets. This move allows them not only to tap into emerging opportunities but also be seen as suppliers who can cater for a wide range of needs both global and local personal care brands.

Sustainability is increasingly becoming one of the major market share positioning strategies in the Airless Bottle Market (ABM). To meet the demand for environmentally friendly packaging, companies are investing in sustainable materials as well as manufacturing processes. Thereby degradation capable materials, ability to recycle and reduced environmental impact are now some of the popular factors considered when designing airless bottles. Consequently, they become green-conscious vendors hence aligning themselves with sustainability goals sought by cosmetic brands in this competitive packaging market.

Another aspect of market share positioning that is prominent in ABM is customer focus which entails customization and user-friendly features. By taking into consideration brand image requirements and user experience, these organizations have been modifying their airless bottle designs to suit specific customers’ demands. For starters, companies provide customization options such as innovative dispensing mechanisms and beautiful appearances that result into strong relationships with cosmetics brands thereby fostering loyalty from customers based on visual attractiveness as well as performability within this particular market space although high purchase price may deter others from using it at first.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 5.30% (2023-2032)

Global Airless Bottle Market Overview


Airless Bottle Market Size was valued at USD 2.2 Billion in 2022. The Airless Bottle industry is projected to grow from USD 2.3 Billion in 2023 to USD 3.50 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.30% during the forecast period (2023 - 2032). Rising demand for natural skin care products, an increasing number of working women, and the introduction of cosmetic products across the world are expected to be a significant market driver for the Airless Bottle Market.


Airless Bottle Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Airless Bottle Market Trends




  • Escalating demand for premium products worldwide, especially in the personal care sector encompassing haircare, skincare, and cosmetics is driving the market growth




Market CAGR for Airless Bottle is being driven by the escalating demand for premium products worldwide, especially in the personal care sector encompassing haircare, skincare, and cosmetics. Notably, the sales of premium beauty products in the United States saw a significant 15% boost, with skincare sales alone witnessing a 12% increase in 2022 compared to 2021, as reported by the NPD Group. Leading cosmetics company L'Oréal estimated its sales for the year 2022 at 38.26 billion Euros, experiencing a remarkable 28% surge in e-commerce sales.


Market expansion is fueled by the quest for enhanced packaging solutions and the growing adoption of airless packaging technology, which minimizes product waste and substantially extends shelf life. The use of high-quality materials like plastics and glass in packaging has contributed to elevating product quality. The increased adoption and reduced product waste are key drivers of this trend, with the airless packaging market poised for growth, particularly due to the rising interest in comprehensive lifestyle products, notably in the food and beverage and personal care industries.


As a result, it is anticipated that throughout the projection period, demand for the Airless Bottle Market will increase due to the escalating demand for premium products worldwide, especially in the personal care sector encompassing haircare, skincare, and cosmetics. Thus, driving the Airless Bottle Market revenue.


Airless Bottle Market Segment Insights


Airless Bottle Market Material Insights


The Airless Bottle Market segmentation, based on Material includes Aluminum, Glass, Plastic, and Others. The RO Purifier segment dominated the market, accounting for 58% of market revenue. Diverse plastic resins such as PE, PET, ABS, PMMA, and SAN are extensively employed in the production of plastic-based airless bottles, jars, and tubes. Plastics, being lightweight, easily moldable, and more cost-effective compared to metal and glass, are the preferred choice for end-user companies. Acrylic plastic, or PMMA, shares a visual resemblance with glass but is break-resistant, making it a popular alternative to glass in the manufacturing of airless packaging products.


Figure 1: Airless Bottle Market, by Material, 2022 & 2032 (USD Billion)


Airless Bottle Market, by Material, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Airless Bottle Market Dispensing System Insights


The Airless Bottle Market segmentation, based on Dispensing Systems includes Dropper, Pumps, Twists, and Clicks. The Residential segment dominated the market, accounting for 58% of market revenue. Airless pumps enable precise and controlled delivery of products. Users can easily regulate the amount of dispensed product, minimizing waste and ensuring optimal effectiveness. These pumps create a vacuum seal within the container, preventing air contact with the product during dispensing. This safeguarding measure preserves the formulation's integrity and efficacy by averting product oxidation and contamination.


Airless Bottle Market Application Insights


The Airless Bottle Market segmentation, based on Application includes Personal and Homecare. The personal segment dominated the market, accounting for 60% of market revenue. In the personal care sector, airless bottles and jars, pouches, and tubes serve as packaging solutions for semisolid forms like lotions, creams, ointments, gels, and pastes. These products contribute to maintaining the integrity of formulations and extending the shelf life by preventing oxidation. Furthermore, they eliminate the need for preservatives by providing comprehensive isolation from external influences such as oxygen and UV light. This feature is anticipated to enhance the product's appeal within the personal care and cosmetic industry. Moreover, the rising demand for preservative-free cosmetic products is poised to positively impact market growth.


Airless Bottle Market Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The anticipated expansion of the Airless Bottle market in North America can be attributed to several key factors. Anticipated significant growth in North America is driven by the rapidly evolving beauty and personal care sector in the region, coupled with the rising population of working women. Consumers, particularly millennials and Gen Z, are increasingly favoring herbal beauty products, especially in skin care and hair care, characterized by labels such as "vegan," "natural," "organic," "botanical," and "free from." For instance, in June 2021, French organic beauty brand SO'BiO étic introduced its organic beauty product line in the United States. The company is committed to producing healthy beauty products for both its customers and the environment, adhering to eco-friendly production values throughout its supply chain.


Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: AIRLESS BOTTLE MARKET SHARE BY REGION 2022 (USD Billion)


AIRLESS BOTTLE MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's Airless Bottle Market accounts for the second-largest market share due to the substantial demand for premium cosmetics and the robust presence of cosmetics manufacturing companies. Skincare brands in Europe are placing growing emphasis on adopting sustainable airless packaging to address mounting concerns related to sustainability and safeguarding products against oxidation. A notable example is Ren Clean Skincare, a skincare brand under Unilever, which, in February 2020, launched its skincare product in an airless bottle crafted from recycled plastic. Further, the German Airless Bottle Market held the largest market share, and the UK Airless Bottle Market was the fastest-growing market in the European region


The Asia-Pacific Airless Bottle Market is expected to grow at the fastest CAGR from 2023 to 2032. The Asia-Pacific market has experienced the most rapid growth, attributed to the robust demand for high-end cosmetics and the expanding middle-class populations in key countries such as China, India, Indonesia, and Vietnam. As reported by the Cosmetic, Toiletry & Perfumery Association (CTPA), the Chinese cosmetics market, ranking third globally, was estimated to reach 70 billion Euros in 2020, consequently driving the demand for airless packaging in the historical period. The market's trajectory is expected to be influenced by increasing awareness of personal appearance, rising disposable incomes, population growth, and technological advancements in the product. Moreover, China’s Airless Bottle Market held the largest market share, and the Indian Airless Bottle Market was the fastest-growing market in the Asia-Pacific region.


Airless Bottle Market Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Airless Bottle market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Airless Bottle industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Airless Bottle industry to benefit clients and increase the market sector. In recent years, the Airless Bottle industry has offered some of the most significant advantages to the packaging and cosmetics sectors. Major players in the Airless Bottle Market, including Cospack America Corp., AptarGroup, Inc., Pharma Packaging Solutions, Albea Services S.A.S., Eastman Chemical Company, Silgan Dispensing Systems, Webpac Ltd, Lumson S.p.A., WestRock Company, HCP Packaging UK Ltd are attempting to increase market demand by investing in research and development operations.


AptarGroup Inc. (AptarGroup) is a leading supplier of dispensing and sealing packaging delivery systems, catering to various industries including personal care, beauty, homecare, pharmaceutical, and food and beverage markets. The company's extensive product portfolio includes aerosol valves, bag-on valves, dispensing systems, fine mist pumps, lotion pumps, dispensing and non-dispensing closures, continuous spray valves, and dose inhaler valves. AptarGroup also specializes in elastomeric primary packaging components and provides tailored packaging solutions. The company reaches its customers through a direct sales force, independent representatives, and a network of distributors. With manufacturing facilities strategically located worldwide, including in the US, the UK, Germany, Spain, Switzerland, France, Russia, India, China, Indonesia, Thailand, Mexico, Brazil, and Colombia, AptarGroup is a global player in the packaging industry. The company's headquarters is situated in Crystal Lake, Illinois, the United States. In February 2020, Aptar Group Inc., a worldwide leader in providing consumer dispensing, active packaging, and drug delivery solutions, disclosed its commitment to acquiring FusionPKG. FusionPKG is a renowned leader in delivering high-quality, prestige airless and color cosmetics packaging, and comprehensive turnkey solutions from conceptualization to market launch, specifically catering to the North American beauty market.


WestRock stands as a frontrunner in providing sustainable, fiber-based packaging solutions. Boasting a team of approximately 58,000 members and a vast volume of packages in circulation, the company holds the capacity and responsibility to make substantial strides toward fostering a circular and sustainable economy. Comprising materials scientists, packaging designers, mechanical engineers, and manufacturing experts, WestRock employs cutting-edge science and technology to propel innovation in the packaging sector. The company's global reach encompasses over 300 production facilities worldwide.


Key companies in the Airless Bottle Market include



Airless Bottle Industry Developments


May 2022: In May 2022, Baralan, a prominent provider of cosmetics and personal care product packaging solutions, introduced a new product line named DEA (Developing the Evolution of Airless). This series comprises glass airless containers, offering two variations - classic and premium - and is available in capacities of 15 mL, 30 mL, and 50 mL.


October 2022: In October 2022, Lumson, a leading provider of cosmetic and makeup packaging solutions, announced its collaboration with Biotherm, a premium skincare products provider. Biotherm selected Lumson's airless glass bottle for its Aquapower Advanced Gel Homme, a men's skincare treatment serum. To enhance sustainability, Lumson incorporated 40% recycled glass and developed the cap and pump styrene-free, thereby reducing the bottle's environmental impact.


Airless Bottle Market Segmentation


Airless Bottle Market Material Outlook



  • Aluminum

  • Glass

  • Plastic

  • Others


Airless Bottle Market Dispensing System Outlook



  • Dropper

  • Pumps

  • Twists

  • Clicks


Airless Bottle Market Application Outlook



  • Personal

  • Homecare


Airless Bottle Market Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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