Air Fryer Market Analysis

Global Air Fryer Market Overview

Air Fryer Market Size was valued at USD 1.21 billion in 2023. The air fryer market industry is projected to grow from USD 1.30 Billion in 2024 to USD 2.20 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.84% during the forecast period (2024 - 2032). The rising awareness of healthy food and the growth in demand for the kitchen appliance market globally is the growth factor of the air fryer market.

 Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Air Fryer Market Trends

Growing Health Benefits in Air Fryers to boost the market growth

Recently there has been increasing in demand for air fryers owing to multiple key factors. Some of the well-known factors in increasing demand for air fryers include the increasing awareness of healthfulness and the concern over fat intake. The air fryers are used in residential as well as commercial applications for cooking deep-fried food more healthily. Air fryers have been replaced by traditional deep fryers. The key benefits of these air fryers are that they decrease the intake of oil that affects human health. The high intake of oils can be harmful to human health that leads to inflammatory disorders, diabetes, and various other lifestyle disorders. So, these air fryer helps in avoiding or reducing high-fat and high-calorie oils from cooked deep-fried foods.

There are various fryers which are available in the market those are Air fryers, instant pot air fryers, air fryers Philips, instant pot air fryer lid, crux air fryers, mini air fryers, cheap air fryers, top-rated air fryers, digital air fryers, commercial air fryer, air fryer low watt, hot air fryer, air fryer healthy, toastmaster air fryer, cooks air fryer, compact air fryer.

Air Fryer Market Segment Insights

Air Fryer End User Insights

The air fryer market segmentation, based on end users, includes residential and commercial. The residential segment held the majority share in 2021 contributing to around ~25-30 % concerning the air fryer market revenue. This is primarily owing to the rising demand for air fryers with advanced technologies that remove the odor helping the homestay smell clean and fresh that doesn’t make smells. Furthermore, due to changing lifestyles and increasing disposable income adoption of air fryers in the market is driving in growth of the market.

February 2022: Tower, the UK’s favorite Air Fryer brand and fastest-growing Small Kitchen Appliance brand, has announced it will be launching its new collection ‘Vizion’, offering a variety of genius ways of cooking with no stress. The new Vizion Air Fryers will also come with Tower’s exclusive Vortex airflow technology meaning consumers can cook up to 30% faster and 99% fat-free. The translucent Vizion titan glass used in these new items makes it even easier to keep an eye on r cooking since the consumer can do so without opening the door or lid, guaranteeing that all of the meals are perfectly cooked without losing warmth. The new innovative Vizion collection gives customers the ability to view their food whilst it’s cooking, giving even more control over cooking times resulting in delicious healthy meals for the whole family. The manual (T17071) and digital (T17072) Vizion air fryers both feature a large 7-liter capacity, providing up to 75% more cooking room than any other standard air fryer, making mealtimes for families and guests stress-free.

Air Fryer Distribution Channel Insights

The air fryer market segmentation, based on distribution channels, includes store-based and non-store-based. The store based dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030 (60-65%). This is due to the increasing purchase of home appliances from brick-and-mortar stores, as the presence of sales associates helps the consumers for understanding the functionality and features of the products to make the buying decision easier. Hence, store-based segments are comparable to more sustainable than non-store-based, therefore, this factor can anticipate supporting segment growth over the forecast year market growth.

Figure 2: Air Fryer Market, by Distribution Channel, 2021 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Air Fryer Regional Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North American air fryer market accounted for USD 0.33 billion in 2021 and is expected to exhibit a 6.5% CAGR during the study period. The companies are launching new products which are driving the market to grow in this region. For instance, in September 2020, Shark Ninja is introducing the new Ninja Foodi 2-Basket Air Fryer, which features a two-basket cooking system for additional versatility compared with traditional air fryers. The air fryer’s 8-quart capacity and Dual Zone technology let the user cook two foods, two ways, and finish at the same time, the company noted.

Further, the major countries studied are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: AIR FRYER MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe’s air fryer market accounts for the second-largest market share due to the availability of cutting-edge air fryers with new features and functionality with innovations. For instance, in September 2022, the Philips Air fryer XL Connected launched in India with smartphone connectivity & Amazon Alexa integration. The new air fryer has an 80°C to 200°C temperature range and uses Rapid Air Technology for healthy frying. It works with the NutriU App, which instructs users on how to cook and when to interact with their food. The Philips Air fryer XL Connected features a touch screen and seven pre-programmed functions, including keeping warm, frying, baking, grilling, roasting, and reheating.

Asia-Pacific air fryer market accounts for the third-largest market share due to the dynamic lifestyles.

Air Fryer Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the air fryer market grow even more. Additionally, market players are launching new products, entering into contracts, acquiring companies, increasing investments, and collaborating with other organisations in order to expand their presence. To grow and compete in a more cutthroat and competitive market climate, air fryer sector competitors must provide affordable products.

One of the primary business strategies adopted by manufacturers in the air fryer industry to benefit clients and expand the cervical fusion market sector is to manufacture locally to reduce operating costs. In recent years, automated irrigation has provided products with some of the most significant benefits.

Key Companies in the air fryer market include

• Koninklijke Philips N.V. (Netherlands)


• Tatung Company of America, Inc. (US)


• De'Longhi America Inc. (Italy)


• Groupe SEB (France)


• Bajaj Electricals Limited (India)


• Cuisinart (US)


• SharkNinja Operating LLC (US)


• Breville Inc. (Australia)


• Havells India Limited (India), among others

Air Fryer Industry Developments

Jan 2022: The Whirlpool brand adds new connected features to smart appliances, demonstrating how its reliable products get smarter over time. Through a software update, Wi-Fi-connected ovens will acquire an air fry mode to imitate the crisp reheating qualities of one of the internet's most popular cooking appliances. Through what Whirlpool refers to as a "immediate over-the-air update," the functionality will be added to its Smart Slide-in Gas and Electric Ranges and Smart Single, Double, and Combination Wall Ovens. Additionally, the ovens will be able to communicate with Whirlpool's Yummly smart thermometer, allowing you to begin preheating the oven from some of the recipes in the app.

September 2022: For the first time in India, INALSA introduced their air fryer with dual baskets. The model is prepared to give fantastic deals to customers who acquire a Dual Zone, Air Fryer. This Diwali, if customers or consumers are anxious to get a smart air fryer with dual baskets, the greatest XL capacity, and a plethora of preset cooking functions, this air fryer from INALSA is the perfect fit. Several of the product characteristics include With a power of 2100 Watts, the INALSA Nutri Fry Dual Zone is ideal for cooking side dishes, appetisers, whole chickens, and more. a wonderful addition for any kitchen. The XL air fryer, the first air fryer with two separate baskets, eliminates back-to-back cooking like a conventional single-basket air fryer and allows you to cook two items in two different ways at once. With Dual Zone Technology, you may select between the Sync Finish feature, which enables simultaneous cooking of two different items, and the Sync Basket function, which makes it simple to duplicate settings across both zones to use the whole 10 L capacity. includes 11 flexible culinary routines, from drying crunchy vegetable chips to air-frying wings, roasting chicken, baking cookies, and toasting bread.

August 2022: Xiaomi introduces a Wi-Fi-enabled, app-controlled smart air fryer. With the introduction of the Smart Air Fryer 3.5L in India, Xiaomi has increased the range of its AIoT devices. The air fryer has many cooking modes, a dual-speed fan, a broad range of temperature options, app control, voice assistant compatibility, and more. It also has over 50 cooking recipes. There are several possibilities for choosing the temperature on the Xiaomi Smart Air Fryer. Depending on the meal they are preparing, consumers may choose a temperature range between 40 and 200 degrees, according to the business. The manufacturer also claims that the air fryer may be utilised for other multipurpose culinary tasks, such as baking and thawing. In addition, the air fryer has a function called planned cooking that enables customers to plan their cooking up to 24 hours in advance. The front of the air fryer has an OLED display that provides the required information and enables users to monitor mode, temperature, and time. According to the manufacturer, the 1500W heating capacity of the Xiaomi Smart Air Fryer 3.5L offers a quicker rise in temperature and more even heating throughout.

Air Fryer Market Segmentation

Air Fryer End User Outlook

• Residential


• Commercial

Air Fryer Distribution Channel Outlook

• Store Based


• Non-Store Based

Cervical Fusion Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  

• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  

• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  

• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America