AI email assistants use artificial intelligence, machine learning, and natural language processing to automate and facilitate email writing chores such as producing customised, personalised emails and even profiling prospects for better conversions. Their enhanced skills can help in save time and energy by expediting the email authoring process and producing new email talking points. These AI email systems may analyse writing style, tone, and preferences, incorporating wording and phrasing consistent with company's brand and communication style. This makes emails more professional, personalised, and effective. They can also automate operations like sorting and categorising emails, prioritising messages based on priority, proposing responses, organising meetings, and even composing emails on the user's behalf. With such potent tools at disposal, it's no surprise that email assistants have become an essential component of modern email communication.
FIGURE 1: GLOBAL AI EMAIL ASSISTANT MARKET SIZE 2019-2032 (USD BILLION)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The AI Email Assistant market is expanding rapidly, thanks partly to improved integration with other productivity products. This integration expands the utility and value of AI Email Assistants by effortlessly integrating them with a variety of tools and applications typically used for productivity and communication. Artificial intelligence email assistants are gradually being integrated into popular productivity suites such as Microsoft Office 365, Google Workspace (previously G Suite) and project management apps such as Trello and Asana. Users may manage their emails and associated tasks through a unified interface, improving workflow and decreasing the need to transfer between separate applications. Artificial intelligence email assistants are gradually being integrated into popular productivity suites such as Microsoft Office 365, Google Workspace (previously G Suite) and project management apps such as Trello and Asana. Users may manage their emails and associated tasks through a unified interface, improving workflow and decreasing the need to transfer between separate applications.
The global AI Email Assistant market, in this report, has been segmented based on type into personal email assistants and business email assistants.
The segment business email assistants holds the largest share of the total market. The increasing usage of business email assistants, which are advanced AI-powered solutions designed to expedite and enhance email communication and productivity inside corporate contexts, is majorly influencing the growth of the AI Email Assistants market. AI algorithms are used by corporate email assistants to analyze and prioritize emails based on business importance, ensuring that crucial communications from colleagues, clients, or partners receive prompt attention. They offer pre-configured responses and email templates designed specifically for business communication, allowing professionals to react to inquiries and requests more quickly while keeping a professional tone. Many corporate email assistants interface with calendar and scheduling applications, making it easier to arrange meetings, coordinate schedules, and send meeting invitations directly from email threads.
The AI Email Assistant market, in this report, has been segmented on the basis of tool into NLP tools, deep learning tools, and ML tools.
The NLP tool segment holds the largest share of the total share. AI Email Assistants can better grasp the intent and context of user emails thanks to NLP algorithms. They are capable of deciphering sophisticated language, colloquial idioms, and user preferences, allowing for more precise replies and actions. NLP-driven algorithms can categorize and prioritize emails based on content, allowing AI Email Assistants to sort communications into folders or labels effectively. This contributes to the presentation of a well-organized inbox to users, saving them time and effort in email management.NLP enables AI Email Assistants to generate contextually relevant email responses. These responses are not only template-based but also consider the individual content and queries in the email, resulting in more natural and personalized contact. NLP aids in the summarization of lengthy emails or discussions.
The AI Email Assistant market in this report has been segmented on the basis of application into personalization, automation and tracking.
The personalization segment holds 40% of the total share. Personalization is a significant growth factor in the AI Email Assistant market. Personalization refers to personalizing email management and helping experience individual users' choices, behaviors, and needs. This degree of personalization boosts user pleasure and productivity. Personalization algorithms are used by AI Email Assistants to prioritize emails based on the user's previous interactions, preferences, and priorities. This guarantees that the most critical messages are shown prominently, saving users time and increasing email management efficiency. Based on the user's preferences, AI Email Assistants can sort and organize emails into folders or labels. For example, they may organize emails from specific contacts or projects into specific folders, making email management easier.
FIGURE 2: GLOBAL AI EMAIL ASSISTANT MARKET, BY APPLICATION, 2022 VS 2032 (USD BILLION)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The AI Email Assistant market in this report has been segmented on the basis of vertical into marketing, sales, customer service, education, media and entertainment, and others.
The customer service segment holds the largest share of the total market share. The customer service segment is crucial in driving the growth of the AI Email Assistant market. AI Email Assistants can analyze client inquiries quickly and accurately, categorize them, and prioritize important requests. This guarantees that customer service teams can address urgent issues as soon as possible, resulting in higher customer satisfaction. AI Email Assistants can generate automated responses or propose relevant email templates for regular and commonly asked topics. This minimizes response time while also ensuring uniformity in client interactions. AI Email Assistants work around the clock to assist and respond to consumers outside of typical business hours. This improves accessibility and reactivity while serving a global consumer base.
Based on region, the global AI Email Assistant is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Further, the major countries studied in the market report are the U.S., Canada, Germany, UK, Italy, Spain, China, Japan, India, Australia, UAE, and Brazil.
North America is a worldwide technological hub, with some of the world's largest technology corporations, innovative startups, and world-class research institutes based there. This ecosystem promotes the creation and use of cutting-edge AI technology, such as AI Email Assistants. The region's dedication to R&D, combined with significant investments in AI by both the public and private sectors, has expedited the emergence of AI-powered email management systems.
Second, firms and professionals in North America are early users of productivity-enhancing solutions. The business landscape, which is defined by high levels of competition and a focus on efficiency, has prompted organizations to seek novel email management solutions. AI Email Assistants' capacity to streamline workflows, raise productivity, and improve communication is well aligned with the region's corporate priorities.
APAC is home to some of the world's most populous and fastest-growing economies, including China and India. As the region's economies grow, firms and professionals are embracing digital tools and solutions to improve productivity and communication. The use of AI Email Assistants is consistent with this digital transformation trend, providing effective email handling in an increasingly interconnected environment. The APAC region's email communication ecosystem is diversified and dynamic. With a large and technologically sophisticated population, email is an essential medium of communication for both personal and professional needs. As email quantities increase, so does the demand for tools to assist users in successfully managing their inboxes. AI Email Assistants are regarded as important tools for reducing email overload and increasing email efficiency.
FIGURE 3: GLOBAL AI EMAIL ASSISTANT MARKET SIZE BY REGION 2022 VS 2032 (USD BILLION)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The AI Email Assistant market is a highly competitive industry, as numerous companies offer AI Assistant to the various industry. The market is characterized by the presence of established and large AI Email Assistant companies, as well as many smaller and emerging players such as Missive, Compose.ai, Nanonets, Lavender, SaneBox, etc. Mailbutler's AI email assistant, provide a few keywords, and the Smart Assistant will create an email. Mailbutler Intelligent Assistant connects as a plug-in into Apple Mail, bringing strong AI functions straight into the email application's user interface. SmartWriter supports users with grammar and spelling corrections, as well as grammar, tone, style, readability, and punctuation adjustments. Its capacity to detect language issues in emails and propose repairs makes it a useful tool for guaranteeing professional and polished communication.
May 2023 Litmus, a pioneer in email marketing, has announced the beta launch of Litmus Assistant, a new AI-powered tool that enables marketers to generate captivating and effective email campaigns in record time. Litmus Assistant, which complements their existing portfolio of AI-driven email personalization solutions, harnesses the power of AI to empower marketers to create amazing email experiences at scale. Litmus Assistant saves marketers time by optimizing email content and assuring inclusivity, giving them more time to develop and test novel email campaign tactics that optimize email-driven revenue.
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