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Agricultural Films Market Share

ID: MRFR//1226-CR | 110 Pages | Author: Anshula Mandaokar| October 2022

In the dynamic landscape of the Agricultural Films Market, companies employ a range of market share positioning strategies to differentiate themselves and gain a competitive advantage. These strategies encompass product differentiation, market segmentation, environmental sustainability, strategic partnerships, research and development investment, brand positioning, cost leadership, global expansion, customer relationship management, and quality assurance.

Product Differentiation:

Specialized Film Types: Companies focus on developing specialized agricultural films tailored for specific applications, such as mulching, greenhouse covering, or silage wrapping. Offering films with unique properties, such as UV resistance or water conservation features, distinguishes products in the market.
Advanced Technologies: Incorporating advanced technologies like nano-materials or biodegradable polymers into film formulations enhances product performance, attracting environmentally conscious farmers and improving market positioning.
Market Segmentation:

Crop-Specific Films: Tailoring agricultural films to meet the specific needs of different crops or cultivation methods allows companies to address the diverse requirements of farmers. Films optimized for specific crops, like vegetables or fruits, cater to niche markets.
Geographical Customization: Recognizing regional variations in agricultural practices and climate, companies may customize films to suit specific geographical markets, addressing factors like temperature, humidity, and soil conditions.
Environmental Sustainability:

Biodegradable Films: The growing emphasis on sustainable agriculture drives companies to develop biodegradable or compostable agricultural films. These films align with eco-friendly farming practices, promoting soil health and reducing environmental impact.
Recyclable Materials: Promoting the use of recyclable materials in film production contributes to sustainability goals and appeals to environmentally conscious farmers and consumers.
Strategic Partnerships and Alliances:

Collaboration with Agribusinesses: Forming partnerships with agribusinesses and cooperatives allows film manufacturers to understand specific needs and co-develop films tailored for large-scale agricultural operations. Such collaborations strengthen market presence and customer loyalty.
Distribution Partnerships: Collaborating with distributors and retailers enhances the reach of agricultural films, ensuring widespread availability and accessibility to farmers. Efficient distribution networks contribute to market penetration.
Investment in Research and Development:

Innovative Film Formulations: Companies that invest significantly in research and development gain a competitive edge by introducing innovative film formulations. Continuous innovation enables the development of films with enhanced durability, efficiency, and adaptability to different farming practices.
Precision Agriculture Integration: Adapting films to align with precision agriculture technologies, such as sensors or automation, enhances market relevance and positions companies at the forefront of technological advancements.
Brand Positioning and Marketing:

Effective Branding: Building a strong brand presence and identity is crucial for standing out in the agricultural films market. Effective marketing strategies, including educational campaigns, contribute to increased visibility and brand recognition.
Educational Initiatives: Informative campaigns that educate farmers about the benefits and proper usage of specific agricultural films create awareness and position a company as a knowledgeable industry player.
Cost Leadership Strategies:

Economies of Scale: Achieving economies of scale through efficient production processes allows companies to offer cost-competitive agricultural films without compromising quality. This is especially important for films used in large-scale farming operations.
Value-for-Money Proposition: Emphasizing the value proposition of films, such as longer lifespan, enhanced crop yields, or reduced water usage, justifies higher upfront costs and positions products as investments in sustainable farming practices.
Global Expansion Strategies:

Entering Emerging Agricultural Markets: Identifying and entering emerging agricultural markets provides opportunities for growth. Tailoring films to meet the unique needs of these markets ensures relevance and competitiveness.
International Distribution Networks: Establishing a robust international distribution network allows companies to reach a broader customer base. Global expansion enhances the potential for increased market share.
Customer Relationship Management:

Technical Support Services: Offering technical support services, including on-farm assistance and training programs, strengthens the relationship between companies and farmers. Providing resources for proper film installation and usage builds trust and customer loyalty.
Feedback Integration: Actively seeking and incorporating customer feedback into product development and improvement processes demonstrates a commitment to meeting farmer needs and expectations.
Quality Assurance and Certification:

Stringent Quality Standards: Adhering to strict quality control measures and obtaining relevant certifications assures farmers of the reliability and performance of agricultural films.
Compliance with Agricultural Standards: Aligning films with agricultural standards and regulations builds trust among farmers and positions a company as a reliable and responsible supplier.

Covered Aspects:

Report Attribute/Metric	Details
Base Year For Estimation	2022
Historical Data	2018 & 2020
Forecast Period	2023-2030
Growth Rate	4.00% (2023-2030)

Agricultural Films Market Highlights:

Agricultural Films Market Trends

Agricultural Films Market Analysis

Agricultural Films Market Share

Agricultural Films Companies

Global Agricultural Films Market Overview

Agricultural Films Market Size was valued at USD 06 Billion in 2022. The Agricultural Films industry is projected to grow from USD 7.5 Billion in 2023 to USD 16 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.00% during the forecast period (2023 - 2030). The prime driver of the agricultural films market is the rising adoption of plasticulture for increased yield and high qualitative food commodities. Factors such as increasing population, limited cultivable land, and poor soil quality coupled with numerous benefits of agricultural films promote their use are the key market drivers enhancing market growth. Agricultural Films Market Overview Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Agricultural Films Market Trends

Rising adoption of plasticulture to boost market growth

The rising adoption of plasticulture has been a key driver for the growth of the agricultural film market in recent years. Plasticulture refers to the use of plastic materials in agriculture, including the use of agricultural films to cover crops and protect them from various environmental factors. Agricultural films are used for a variety of applications in the agriculture industry, including greenhouse films, mulch films, silage films, and stretch films. These films help to improve crop yields, reduce water consumption, control temperature and humidity, and protect crops from pests and diseases.

The adoption of plasticulture has been driven by several factors, such as the need to improve agricultural productivity, the increasing demand for food due to the growing population, and the need to conserve natural resources. Additionally, the development of new and advanced agricultural films with improved properties, such as greater durability, UV resistance, and better temperature regulation, has also contributed to the growth of the agricultural film market. Overall, the increasing adoption of plasticulture is expected to drive the growth of the agricultural film market in the coming years, particularly in emerging economies where the adoption of modern agricultural practices is on the rise. Therefore, such factors related to Agricultural Films have enhanced the Agricultural Films market CAGR across the globe in recent years.

Agricultural Films Market Segment Insights

Agricultural Films Polymer Type Insights

The Agricultural Films market segmentation, based on polymer type, includes Linear low-density Polyethylene (LLDPE), Low-density Polyethylene (LDPE), Ethylene-vinyl Acetate (EVA), High-Densityity Poly Ethylene (HDPE), Reclaim PE, Others. The Linear low-density Polyethylene (LLDPE) segment held the majority share in 2022 of the Agricultural Films market revenue. LLDPE is a type of plastic material that is commonly used in the manufacturing of agricultural films due to its excellent mechanical properties, high tensile strength, and flexibility.

Agricultural Films Application Insights

Based on application, the Agricultural Films market segmentation includes Mulching, Greenhouses, Silage, and Others. The Greenhouses segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2023-2030. The increasing demand for greenhouse crops, especially in emerging economies, is driving the growth of this segment. Agricultural films such as greenhouse films are used to regulate temperature and humidity, control pests and diseases, and increase crop yield in greenhouse farming. Additionally, the growing popularity of organic farming and the need to reduce water consumption is also contributing to the growth of this segment. These all factors for Agricultural Films positively impact the market growth.

Figure 2: Agricultural Films Market, by Application, 2022 & 2030 (USD Billion)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Agricultural Films Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific region has emerged as the largest and fastest-growing market for agricultural films in recent years. The region is witnessing significant growth due to several factors such as increasing population, rising demand for food, growing awareness about the benefits of modern farming techniques, and the need to increase agricultural productivity. In addition, government initiatives promoting the use of modern agricultural practices and technologies, such as greenhouse farming and plasticulture, have also contributed to the growth of the agricultural film market in the region. The adoption of advanced agricultural films is also being driven by the need to reduce water consumption, improve crop yield, and protect crops from various environmental factors such as pests, diseases, and adverse weather conditions.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil

Figure 3: AGRICULTURAL FILMS MARKET SHARE BY REGION 2022 (%)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe’s Agricultural Films market accounts for the third-largest market share. The demand for agricultural films is being driven by the increasing adoption of modern farming practices and technologies, the need to improve crop yield and quality, and the growing awareness about the benefits of sustainable agriculture. Moreover, the increasing government support and initiatives to promote sustainable agriculture and reduce carbon emissions are expected to drive the growth of the agricultural film market in the region. Further, the Germany Agricultural Films market held the largest market share, and the UK Agricultural Films market was the fastest-growing market in the European region.

North America, Agricultural Films market, is expected to grow at the fastest CAGR from 2023 to 2030. The growth of the agricultural film market is being driven by the increasing adoption of greenhouse farming, the need to conserve water resources, and the growing demand for organic farming. Additionally, the development of new and advanced agricultural films with improved properties such as biodegradability, UV resistance, and increased durability is also expected to boost the market growth in the region. Moreover, the U.S. Agricultural Films market held the largest market share, and the Canada Agricultural Films market was the fastest-growing market in the North American region.

Agricultural Films Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Agricultural Films market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Agricultural Films industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Agricultural Films. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Agricultural Films industry must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Agricultural Films industry to benefit customers and expand the market sector. Major Agricultural Films market players, including RKW Group, Coveris, Rani Group, Groupe Barbier, Plastika Kritis, Industrial Development Company Sal, Polifilm Group, Sigma Plastics Group, Geminor, ExxonMobil, and The Grupo Armando Alvarez, and others, are attempting to increase market demand by funding R&D initiatives.

RKW Group is a German-based company that produces a wide range of films and nonwovens for various applications, including agriculture, packaging, and hygiene. In the agricultural films market, the company offers a range of films such as silage films, greenhouse films, mulch films, and tunnel films. RKW Group's agricultural films are designed to improve crop yield and quality, protect crops from pests and diseases, and reduce water consumption.

Coveris is a packaging and manufacturing company with a focus on the food, beverage, and consumer goods industries. The company offers a range of packaging solutions such as flexible packaging, rigid packaging, and carton packaging. In the agricultural films market, Coveris offers a range of films such as silage films, mulch films, greenhouse films, and tunnel films. The company's agricultural films are designed to protect crops from environmental factors, increase crop yield and quality, and reduce water consumption.

Key Companies in the Agricultural Films market includes

RKW Group

Coveris

Rani Group

Groupe Barbier

Plastika Kritis

Industrial Development Company Sal

Polifilm Group

Sigma Plastics Group

ExxonMobil

Geminor

The Grupo Armando Alvarez among others

Agricultural Films Industry Developments

January 2022: ExxonMobil announced a joint venture with SABIC to develop a manufacturing facility in San Patricio County, Texas.

October 2021: Geminor announced that it has entered the production of a new kind of stretch film made up of 100% recycled plastic feedstock.September 2023: The American Association of Nurserymen released a report stating that the use of agricultural films in nurseries is increasing. The report attributed the increase to the films' ability to control pests and diseases, conserve water, and improve plant growth.

Agricultural Films Market Segmentation

Agricultural Films Type Outlook

Linear low-density Polyethylene (LLDPE)

Low-density Polyethylene (LDPE) & Ethylene-vinyl Acetate (EVA)

High-Density Poly Ethylene (HDPE) & Reclaim PE

Others

Agricultural Films Application Outlook

Mulching

Greenhouses

Silage

Others

Agricultural Films Regional Outlook

North America
- US
- Canada

Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe

Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific

Rest of the World
- Middle East
- Africa
- Latin America

Agricultural Films Companies

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