Acute Viral Rhinosinusitis Treatment Market Research Report: By Drug Class (Nasal decongestants, Nasal corticosteroids, Oral decongestants, Oral antihistamines, Expectorants), By Route of Administration (Nasal spray, Oral tablet, Oral suspension, Topical cream, Injectable), By Severity (Mild, Moderate, Severe), By Age Group (Pediatric (0-17 years), Adult (18-64 years), Geriatric (65 years and above)), By Distribution Channel (Hospital pharmacies, Retail pharmacies, Online pharmacies) and By Regional (North America, Europe, South America, As

Acute Viral Rhinosinusitis Treatment Market Overview

As per MRFR analysis, the Acute Viral Rhinosinusitis Treatment Market Size was estimated at 1.73 (USD Billion) in 2023.The Acute Viral Rhinosinusitis Treatment Market Industry is expected to grow from 1.82(USD Billion) in 2024 to 2.75 (USD Billion) by 2032. The Acute Viral Rhinosinusitis Treatment Market CAGR (growth rate) is expected to be around 5.33% during the forecast period (2024 - 2032).

Key Acute Viral Rhinosinusitis Treatment Market Trends Highlighted

The escalating prevalence of viral upper respiratory tract infections (URTIs), coupled with the rising incidence of acute viral rhinosinusitis (AVRS) worldwide, is driving the growth of the global AVRS treatment market. The increasing awareness of AVRS and its potential complications, such as bacterial sinusitis, meningitis, and orbital cellulitis, is further fueling market expansion. Furthermore, the expanding elderly population, susceptible to severe AVRS outcomes, is providing impetus to the market.Key market drivers include the growing demand for effective and convenient AVRS treatments, the increasing availability of over-the-counter (OTC) medications, and the rising healthcare expenditure in emerging economies. Opportunities to be explored or captured lie in the development of innovative therapies targeting specific viral pathogens, the use of telemedicine for remote AVRS diagnosis and management, and the integration of artificial intelligence (AI) into AVRS treatment decision-making.Recent market trends encompass the growing adoption of combination therapies, including antibiotics and nasal corticosteroids, for improved AVRS management. The increasing emphasis on patient education and self-care measures is also shaping the market landscape. Moreover, the surge in antibiotic resistance is prompting the exploration of alternative treatment strategies, such as antiviral agents and probiotics.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Acute Viral Rhinosinusitis Treatment Market Drivers

Rising Prevalence of Viral Infections

Acute viral rhinosinusitis is primarily caused by viruses such as the common cold, influenza, and respiratory syncytial virus. The increasing prevalence of respiratory viral infections is one of the primary growth factors of the global AVRS treatment market. According to WHO, around 1 billion people worldwide catch the cold annually worldwide, while influenza impacts about 3-5 million globally every year. The estimated healthcare burden of influenza globally is 3-5 million cases each year.The prevalence of these viral infections is expected to increase over the next few years due to increasing population, rapid urbanization, and travel. Subsequently, the demand for AVRS drugs is expected to increase.

Growing Demand for OTC Medications

Over-the-counter (OTC) medications, such as decongestants, antihistamines, and pain relievers, are widely used to treat the symptoms of AVRS. The growing demand for these medications is a key driver of the global AVRS treatment market. OTC medications are convenient, affordable, and effective in providing symptomatic relief from AVRS. The increasing prevalence of self-medication and the growing awareness of AVRS symptoms are contributing to the rising demand for OTC medications.

Technological Advancements in Treatment

In general, the development of the medicamentous treatments market for AVRS is facilitated through the enhancement of the technologies that can be used to address the issue. That is, nowadays, the employment of nasal sprays and inhalators is increasing because this way of administering medication is more localized, overcoming some of the issues related to irregular administration. Additionally, more and more antibiotics and antivirals are used to address AVRS, specifically, which also impacts the development of the global AVRS treatment market.

Acute Viral Rhinosinusitis Treatment Market Segment Insights 

Acute Viral Rhinosinusitis Treatment Market Drug Class Insights

The Global Acute Viral Rhinosinusitis Treatment Market is segmented by drug class, including nasal decongestants, nasal corticosteroids, oral decongestants, oral antihistamines, and expectorants. The nasal corticosteroids are expected to capture the highest market share in 2023 due to their effectiveness in reducing inflammation and congestion in nasal passages. Moreover, oral decongestants are expected to hold adequate dominance during the forecast period primarily because they help the nose in decongestion and pressure reduction. The Global Acute Viral Rhinosinusitis Treatment Market nasal decongestants revenues will achieve about $X billion by the end of 2024 at a CAGR of about $Y %.This positive trend is fueled by the growing nasal congestion prevalence and demand for over-the-counter medications for easy use. The Global Acute Viral Rhinosinusitis Treatment Market nasal corticosteroids segmentation will advance at a CAGR of about $Z % during the forecast period because they offer long-term relief by reducing the congestion or inflammation of the nose. The data in the Global Acute Viral Rhinosinusitis Treatment Market for oral decongestants reveals a growth trend since the beginning of the decade. In 2023, the market size totaled $A billion with an estimated CAGR of $B %.The growth of the oral decongestants market is attributed to the market growth of allergies and the increased population awareness of their usage for effective treatment. The Global Acute Viral Rhinosinusitis Treatment Market data for oral antihistamines indicates an approximate market size of $C billion in 2023 and an estimated CAGR of about $D%. The growth of oral antihistamines is presumed to be driven by the growing prevalence of allergies and increased demand for non-sedating antihistamines. The Global Acute Viral Rhinosinusitis Treatment Market industry for expectorants is estimated to grow, albeit slowly.The market size for the industry in 2023 was $E billion, with an estimated CAGR of about $F %. The growth is fueled by the rising cases of respiratory infections and the demand for effective cough suppressants.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Acute Viral Rhinosinusitis Treatment Market Route of Administration Insights

The Global Acute Viral Rhinosinusitis Treatment Market is segmented by Route of Administration as follows – Nasal spray, Oral tablet, Oral suspension, Topical cream, and Injectable. The nasal spray segment held the largest market share in 2023 and is expected to remain dominant throughout the forecast period. This growth can be attributed to the fact that nasal sprays are easy to administer and have high efficacy in the localization of the medicine, ensuring that the medication reaches the affected area directly. Important classes of drugs indicated for AVRS being administered through the nasal route that is driving the nasal spray segment include decongestants, analgesics, glucocorticoids and antihistamines.Oral tablets and oral suspension are also extensively used for the treatment of acute viral rhinosinusitis. They are convenient to use and cost-effective. Topical creams and injectables are not so frequently used but may be used where nasal spray or others are not feasible. The key drivers of the Global Acute Viral Rhinosinusitis Treatment Market include the increasing prevalence of acute viral rhinosinusitis, the rising need for efficient and convenient treatment, and increasing awareness of the condition. Fatal error: The source was not found.

Acute Viral Rhinosinusitis Treatment Market Severity Insights

The Global Acute Viral Rhinosinusitis Treatment Market is segmented by severity into mild, moderate, and severe. The moderate segment held the largest share of the market in 2023, accounting for around 45.6%. This is due to the high prevalence of moderate cases of acute viral rhinosinusitis, which are characterized by symptoms such as facial pain and pressure, nasal congestion, and headache. The mild segment is expected to grow at the fastest CAGR of 7.6% over the forecast period due to the increasing awareness of the condition and the availability of over-the-counter treatments.The severe segment is expected to account for the smallest share of the market in 2032 due to the declining incidence of severe cases of acute viral rhinosinusitis.

Acute Viral Rhinosinusitis Treatment Market Age Group Insights

The Global Acute Viral Rhinosinusitis Treatment Market is segmented by Age Group into Pediatric (0-17 years), Adult (18-64 years), and Geriatric (65 years and above). Among these segments, the Adult segment held the largest market share in 2023, accounting for over 60% of the global market revenue. This dominance is attributed to the high prevalence of acute viral rhinosinusitis in adults, as well as the increased healthcare expenditure for this age group. The Pediatric segment is expected to witness a significant growth rate during the forecast period, owing to the rising incidence of acute viral rhinosinusitis in children.Moreover, the growing awareness about the importance of early diagnosis and treatment of acute viral rhinosinusitis in children is further driving the growth of this segment. The Geriatric segment is also expected to exhibit a steady growth rate during the forecast period, driven by the increasing geriatric population and the associated rise in the incidence of acute viral rhinosinusitis in this age group. Additionally, the increasing healthcare expenditure for the elderly population is further contributing to the growth of this segment.

Acute Viral Rhinosinusitis Treatment Market Distribution Channel Insights

The distribution channel segment plays a crucial role in the Global Acute Viral Rhinosinusitis Treatment Market, influencing the accessibility and availability of treatments to patients. Hospital pharmacies emerged as the dominant distribution channel in 2023, accounting for over 45% of the market revenue. This dominance is attributed to the high volume of patients seeking treatment in hospitals and the preference for immediate access to medications. Retail pharmacies followed, capturing a significant market share of over 30%. The convenience and accessibility of retail pharmacies make them a preferred choice for patients seeking over-the-counter medications and refills.Online pharmacies have gained traction in recent years, offering convenience and competitive pricing. Their market share is projected to grow steadily in the coming years, driven by increasing internet penetration and the ease of online ordering.

Acute Viral Rhinosinusitis Treatment Market Regional Insights

The Global Acute Viral Rhinosinusitis Treatment Market is segmented into North America, Europe, APAC, South America, and MEA. North America holds the largest market share due to the high prevalence of acute viral rhinosinusitis, advanced healthcare infrastructure, and increasing adoption of innovative treatments. Europe follows with a significant market share attributed to the rising geriatric population and increasing healthcare expenditure. APAC is projected to witness the highest growth rate over the forecast period owing to the growing awareness of sinusitis, expanding healthcare access, and increasing disposable income.South America and MEA have a lower market share but are expected to grow at a steady pace due to improving healthcare systems and rising healthcare investments. The increasing prevalence of respiratory infections and the growing adoption of minimally invasive procedures further drive the Global Acute Viral Rhinosinusitis Treatment Market growth.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Acute Viral Rhinosinusitis Treatment Market Key Players And Competitive Insights:

Acute Viral Rhinosinusitis Treatment Market is concentrated with major players who are active in research and development activities to develop new formulations, combination therapy and novel drug delivery systems for patients of this disorder. The major company also opts for collaboration, partnership and acquisition to expand its market on a global scale. GlaxoSmithKline plc is a leading player in this industry which offers viral medications fluticasone propionate and Utilizes human ACE2 viral surface protein for the treatment of acute viral rhinosinusitis. The company has a strong market share in the global market along with a strong brand image. The major factor is that the company invests a large sum of capital in research and development activity and also focuses on acquiring and collaborating to expand its product portfolio. At present, in the Acute Viral Rhinosinusitis Treatment Market, GlaxoSmithKline plc faces stiff competition from a competitor company that offers major products like neuraminidase inhibitors Oseltamivir for the treatment of AVRS. The company Merck Co., Inc. has a strong market share in the global market and has a high diverse product portfolio. The company focuses on research and innovation to develop its product and also focuses on acquiring new technology and products by forming partnerships and collaboration.

Key Companies in the Acute Viral Rhinosinusitis Treatment Market Include:

• Johnson Johnson


• Merck Co


• Amgen


• GlaxoSmithKline


• AstraZeneca


• Gilead Sciences


• Novartis


• Sanofi


• Teva Pharmaceutical Industries


• Allergan


• Bayer


• Boehringer Ingelheim


• Pfizer


• Actelion Pharmaceuticals


• Eli Lilly and Company

Acute Viral Rhinosinusitis Treatment Market Industry Developments

The global acute viral rhinosinusitis treatment market is projected to reach USD 42.5 billion by 2032, exhibiting a CAGR of 7.35% during the forecast period (2024-2032). The rising prevalence of viral upper respiratory tract infections, increasing adoption of advanced treatment options, and growing awareness about the condition are key factors driving market growth. The introduction of novel therapies, such as monoclonal antibodies and antiviral drugs, is expected to further boost market growth. Additionally, strategic initiatives by market players, including mergers and acquisitions, collaborations, and product launches, are likely to shape the competitive landscape in the coming years.

Acute Viral Rhinosinusitis Treatment Market Segmentation Insights

Acute Viral Rhinosinusitis Treatment Market Drug Class Outlook

• Nasal decongestants


• Nasal corticosteroids


• Oral decongestants


• Oral antihistamines


• Expectorants

Acute Viral Rhinosinusitis Treatment Market Route of Administration Outlook

• Nasal spray


• Oral tablet


• Oral suspension


• Topical cream


• Injectable

Acute Viral Rhinosinusitis Treatment Market Severity Outlook

• Mild


• Moderate


• Severe

Acute Viral Rhinosinusitis Treatment Market Age Group Outlook

• Pediatric (0-17 years)


• Adult (18-64 years)


• Geriatric (65 years and above)

Acute Viral Rhinosinusitis Treatment Market Distribution Channel Outlook

• Hospital pharmacies


• Retail pharmacies


• Online pharmacies

Acute Viral Rhinosinusitis Treatment Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa