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Activated bleaching earth's market trends depict a dynamic environment shaped by the diverse needs of different industries as well as growing awareness about its numerous applications. Activated bleaching earth or fuller's earth is extensively used in refining edible fats like waxes and oils, including mineral oil purification. One of the major trends in the activated bleaching earth market is increasing demand from the edible oil industry. With an emphasis on producing high-quality cooking oils, manufacturers are utilizing activated bleaching earth for vegetable oil purification, thus removing impurities, color pigments, and other undesirable substances that would make a final product look dirty or unattractive to prospective customers. Moreover, the cosmetics and personal care industry has significantly contributed to market trends for activated bleaching earth. The material is characterized by its ability to absorb excess oil impurities, such as toxins from the skin. Hence, it can be formulated into face masks and cleansers, among others.
Another trend worth noting includes using activated bleaching earth during industrial oil refining, particularly in the lubricant industry as well as the transformer oil manufacturing sector. It helps remove contaminants together with color bodies present in these oils, thereby ensuring optimum performance and good serviceability. There is an increasing focus on environmental friendliness through sustainable formulations, due to which competition between manufacturers of Activated Bleaching Earth becomes tough when it comes to finding ways to reduce its environmental footprints, including setting up low waste or reusable processes. Agriculture also contributes to activated bleaching earth market trends by finding use in the purification of animal fats and plant-based oils used for animal feeds. Therefore, as the agriculture sector becomes more particular about quality feed ingredients free from any form of contamination, this application is projected to witness viable growth in demand for activated bleaching earth.
Furthermore, globalization has altered the activated bleaching earth industry's market dynamics, including supply chain and competition levels. Manufacturers are expanding their global footprint by looking at new markets to penetrate and adjusting product offerings based on specific requirements associated with different regions/sectors. However, despite these positive developments, some issues persist within the activated bleaching earth market, which includes a need for continuous innovation to improve its performance across various applications. Furthermore, regulatory compliance with set safety standards and quality control remains very important for players involved in this trade to ensure safe yet effective utilization of activated bleaching earth within multiple industrial processes.
Activated Bleaching Earth Market Highlights:
Global Activated Bleaching Earth Market Overview
The Activated Bleaching Earth Market Size was valued at USD 1.99 Billion in 2023. The Activated Bleaching Earth industry is projected to grow from USD 2.09 Billion in 2024 to USD 3.16 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.26% during the forecast period (2024 - 2032). The activated bleaching earth refers to the clay mine rich in minerals extracted from the earth. Such materials are mainly used to refine edible oils or animal fats for consumption by humans by removing impurities and unwanted matter like trace metals, coloring agents, carotenoid content, and others. The growing demand for edible oil and fat and the increasing demand from the food and agricultural sectors are major drivers. On the other hand, the detrimental effects of oil adsorption during refining mineral or edible oil may be a major issue for the market.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Activated Bleaching Earth Market Trends
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Rising demand for decolorizing, refining, and bleaching of edible oil and fats is boosting the market growth.
The activated bleaching earth is extensively used in the decolorizing, refining, and bleaching of edible oil and fats. The requirement for the product is essential in Asia Pacific countries such as Indonesia, Malaysia, and India. Favorable government administration and policies in these countries have boosted market growth. Increasing acreage and yield of oilseed crops and technological advancements in the production process are the important driving forces in this industry.
Additionally, expanding demand for biofuel, which is procured from vegetable oil, is also one of the factors leading to the demand for activated bleaching earth, especially in developed nations. the increasing adoption of healthy eating practices and consumption of low-fat oil is anticipated to drive the market in North America and Europe. Furthermore, manufacturers are utilizing advanced bleaching processes to give the consumer a more reliable quality of edible oils attributed to the individuals’ concern over the quality of these oils. These factors have positively anticipated driving the growth of the Activated Bleaching Earth Market.
In 2022 As oil refineries face increasing quality, efficiency, and product-range demands, take full advantage of Clariant's ever-expanding and powerful purification support at oils+fats 2022 to improve impurity removal and sustainable processing. Clariant provides a wide range of high absorption solutions based on responsibly mined bentonite clay, targeted at decreasing contaminants and adsorbent dose for the growing diversity of edible oils demanded by consumers and food manufacturers.
Activated Bleaching Earth Market Segment Insights
Activated Bleaching Earth Application Insights
The Activated Bleaching Earth market segmentation, based on Application, includes Mineral Oil & Lubricants, Edible Oil & Fats, and Others. The Edible Oil & Fats segment holds the largest market share during the forecast period. The factors that can be attributed to the increasing production of vegetable oil, growing consumption of edible oil by countries such as India and China, and rising demand for decolorization are fueling the demand for this segment.
Figure 2: Activated Bleaching Earth Market, by Application, 2023 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Activated Bleaching Earth Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific dominated the market in 2021 and accounted for the maximum revenue share of more than 63.5%. This is attributed to the increased consumption of edible oils by the most populated countries in the region. The high yield of crops, such as groundnuts and other seeds, in this region, is also responsible for the rising product consumption. The activated bleaching earth is utilized in the refining and purification of edible oils and making them suitable for human consumption by removing toxic substances from them. Europe emerged as the second-largest regional market in 2021.
Figure 3: ACTIVATED BLEACHING EARTH MARKET SHARE BY REGION 2023 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
This region is influenced by the growth of the vegetable oil & mineral oil industry in Russia, Ukraine, and Germany, which drives the product demand. The region utilizes the product for the manufacturing of edible oils & fats, such as vegetable & seed oils, and animal-based oils, such as fish oil, and in refining mineral oil. A large quantity of vegetable oils is used in the production of good-quality biodiesels. The market in North America closely follows the European market. The moderate growth in this region is attributed to the presence of refineries and edible & non-edible oil processing units in the region. Edible oil, such as seed and fish oils, is consumed heavily in the region. Consumers in the region are cautious of oil due to the rising awareness about health.
Activated Bleaching Earth Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Activated Bleaching Earth market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Activated Bleaching Earth industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Activated Bleaching Earth. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Activated Bleaching Earth industry must offer affordable products.
Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Activated Bleaching Earth industry to benefit customers and expand the market sector. The Low-Profile Additives market has recently given medicine some of the most important advantages. Major Activated Bleaching Earth market players, including BASF SE, Clariant International AG, Taiko Group of Companies, and AMC (UK) Limited. Shenzhen Aoheng Science and Technology Co. Ltd. and others are attempting to increase market demand by funding R&D initiatives.
BASF is a company that provides petrochemicals, intermediates, performance materials, monomers, dispersions and pigments, performance chemicals, catalysts, coatings, and care chemicals. It conducts its operations through six business segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition and Care, and Agricultural Solutions. The company serves transportation, energy, and resources.
Also, Clariant International is a company that develops, manufactures, distributes, and sells specialty chemicals. The company operates three segments: Care Chemicals, Catalysis, and Natural Resources. It provides flame retardants, polymer additives, and waxes for plastics, coatings, inks, catalysts for petrochemical and refining, synthesis gas, chemical, emissions control, specialty zeolites and zeolite-based, and custom catalysts markets
Key Companies in the Activated Bleaching Earth market include
- BASF SE
- Clariant International AG
- Taiko Group of Companies
- AMC (UK) Limited. Shenzhen Aoheng Science and Technology Co. Ltd.
- Ashapura Perfoclay Limited
- Korvi Activated Earth
- Musim Mas Holdings
- Oil-Dri Corporation of America
Activated Bleaching Earth Industry Developments
January 2022, The Heubach Group, a pigment manufacturer headquartered in Germany, and private equity company SK Capital Partners have finalized the acquisition of Clariant's Colorants Business ("Clariant Pigments"). Clariant is a market leader in the production of a range of products, including activated bleaching earth. The united company will operate under the Heubach name, becoming a pigment technology and industry leader with its headquarters currently in Vienna, Austria. Heubach Group is a manufacturer of corrosion protection pigments, organic and inorganic color pigments, hybrid pigments, and pigment preparations for use in the plastics, paint, printing, and building industries, as well as for other high-quality niche applications. SK Capital's increasing portfolio of specialty materials, chemicals, and pharmaceutical companies includes a majority stake in Techmenr PM, a specialty chemicals company situated in New York City. The demand for the activated bleaching earth has been increasing rapidly due to its primary use to refine edible oils or animal fats for human consumption, improving impurities and unwanted matter. The consumption of the activated bleaching earth is particularly so high in the Asia-Pacific region due to the prevalence of densely populated countries like India and China and the increase in consumption from the food and agricultural economy of the world. Furthermore, the government of India also announced a financial expenditure of approximately INR 11,040 crore, almost USD 1.4 billion, in the cultivation and farming sectors for the next five years. The slow and steady increase of the edible oil production industries will also need the activated bleaching earth to refine the edible oil and remove impurities. All such things will ultimately grow the production work of such industries, which will lead to an increase in the activated bleaching earth market sector.
Activated Bleaching Earth Market Segmentation
Activated Bleaching Earth Application Outlook
- Mineral Oil & Lubricants
- Edible Oil & Fats
- Others
Activated Bleaching Earth Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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