The demand growth path and the competition landscape are influenced by several determinants known as market dynamics. Activated clay, also known as fuller's earth or Activated Bleaching Earth (ABE), is a versatile sorbent used mostly in edible oil refinery plants globally. Drivers: the major driver of the activated bleaching earth market is the increasing demand for refined and purified vegetable oils and fats. The edible oil industry determines the dynamics of the activated bleaching earth market. Increased usage of cooking oils, as well as increased awareness among health-conscious individuals, has led to a higher demand for refined, visually attractive edible oils. Activated bleaching earth acts as an efficient adsorbent for removing impurities and colorants from food ingredients in the process of oil refining. As the global edible oil industry opens, a continuous increase in the demand for ABE is expected.
Also, geopolitical and economic factors influence dynamics within activated bleaching earth markets. Fluctuations in raw material prices, trade policies, and global economic conditions affect production costs and pricing strategies. Legal issues form one of the key drivers in relation to the dynamic AIS field, especially when it revolves around food production, namely the activation of soil or other substances that make oils safe for human consumption. Technological advancements are transforming the dynamics of the activated bleaching earth market, leading to new formulations and manufacturing processes that have improved its performance and efficiency. Continual technological innovations bring about better activation methods, particle size distribution, and product customization, among others, which enable manufacturers to meet specific industrial requirements.
Strategic alliances, mergers, and acquisitions among the major players in the industry drive the activated bleaching earth market competitive landscape. The partnership enables companies to join hands and share resources, expand their geographic scope, and improve their product mix. This is complemented by consumer preferences and changing market trends that have a significant impact on the Activated Bleaching Earth Market. As health and wellness take center stage, consumers are becoming more concerned about the quality and purity of the food they eat. Consequently, edible oil producers prioritize high-quality activated bleaching earth to ensure clear and pure oils deliverable to consumers' satisfaction.
The Activated Bleaching Earth Market Size was valued at USD 1.99 Billion in 2023. The Activated Bleaching Earth industry is projected to grow from USD 2.09 Billion in 2024 to USD 3.16 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.26% during the forecast period (2024 - 2032). The activated bleaching earth refers to the clay mine rich in minerals extracted from the earth. Such materials are mainly used to refine edible oils or animal fats for consumption by humans by removing impurities and unwanted matter like trace metals, coloring agents, carotenoid content, and others. The growing demand for edible oil and fat and the increasing demand from the food and agricultural sectors are major drivers. On the other hand, the detrimental effects of oil adsorption during refining mineral or edible oil may be a major issue for the market.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The activated bleaching earth is extensively used in the decolorizing, refining, and bleaching of edible oil and fats. The requirement for the product is essential in Asia Pacific countries such as Indonesia, Malaysia, and India. Favorable government administration and policies in these countries have boosted market growth. Increasing acreage and yield of oilseed crops and technological advancements in the production process are the important driving forces in this industry.
Additionally, expanding demand for biofuel, which is procured from vegetable oil, is also one of the factors leading to the demand for activated bleaching earth, especially in developed nations. the increasing adoption of healthy eating practices and consumption of low-fat oil is anticipated to drive the market in North America and Europe. Furthermore, manufacturers are utilizing advanced bleaching processes to give the consumer a more reliable quality of edible oils attributed to the individuals’ concern over the quality of these oils. These factors have positively anticipated driving the growth of the Activated Bleaching Earth Market.
In 2022 As oil refineries face increasing quality, efficiency, and product-range demands, take full advantage of Clariant's ever-expanding and powerful purification support at oils+fats 2022 to improve impurity removal and sustainable processing. Clariant provides a wide range of high absorption solutions based on responsibly mined bentonite clay, targeted at decreasing contaminants and adsorbent dose for the growing diversity of edible oils demanded by consumers and food manufacturers.
The Activated Bleaching Earth market segmentation, based on Application, includes Mineral Oil & Lubricants, Edible Oil & Fats, and Others. The Edible Oil & Fats segment holds the largest market share during the forecast period. The factors that can be attributed to the increasing production of vegetable oil, growing consumption of edible oil by countries such as India and China, and rising demand for decolorization are fueling the demand for this segment.
Figure 2: Activated Bleaching Earth Market, by Application, 2023 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific dominated the market in 2021 and accounted for the maximum revenue share of more than 63.5%. This is attributed to the increased consumption of edible oils by the most populated countries in the region. The high yield of crops, such as groundnuts and other seeds, in this region, is also responsible for the rising product consumption. The activated bleaching earth is utilized in the refining and purification of edible oils and making them suitable for human consumption by removing toxic substances from them. Europe emerged as the second-largest regional market in 2021.
Figure 3: ACTIVATED BLEACHING EARTH MARKET SHARE BY REGION 2023 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
This region is influenced by the growth of the vegetable oil & mineral oil industry in Russia, Ukraine, and Germany, which drives the product demand. The region utilizes the product for the manufacturing of edible oils & fats, such as vegetable & seed oils, and animal-based oils, such as fish oil, and in refining mineral oil. A large quantity of vegetable oils is used in the production of good-quality biodiesels. The market in North America closely follows the European market. The moderate growth in this region is attributed to the presence of refineries and edible & non-edible oil processing units in the region. Edible oil, such as seed and fish oils, is consumed heavily in the region. Consumers in the region are cautious of oil due to the rising awareness about health.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Activated Bleaching Earth market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Activated Bleaching Earth industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Activated Bleaching Earth. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Activated Bleaching Earth industry must offer affordable products.
Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Activated Bleaching Earth industry to benefit customers and expand the market sector. The Low-Profile Additives market has recently given medicine some of the most important advantages. Major Activated Bleaching Earth market players, including BASF SE, Clariant International AG, Taiko Group of Companies, and AMC (UK) Limited. Shenzhen Aoheng Science and Technology Co. Ltd. and others are attempting to increase market demand by funding R&D initiatives.
BASF is a company that provides petrochemicals, intermediates, performance materials, monomers, dispersions and pigments, performance chemicals, catalysts, coatings, and care chemicals. It conducts its operations through six business segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition and Care, and Agricultural Solutions. The company serves transportation, energy, and resources.
Also, Clariant International is a company that develops, manufactures, distributes, and sells specialty chemicals. The company operates three segments: Care Chemicals, Catalysis, and Natural Resources. It provides flame retardants, polymer additives, and waxes for plastics, coatings, inks, catalysts for petrochemical and refining, synthesis gas, chemical, emissions control, specialty zeolites and zeolite-based, and custom catalysts markets
January 2022, The Heubach Group, a pigment manufacturer headquartered in Germany, and private equity company SK Capital Partners have finalized the acquisition of Clariant's Colorants Business ("Clariant Pigments"). Clariant is a market leader in the production of a range of products, including activated bleaching earth. The united company will operate under the Heubach name, becoming a pigment technology and industry leader with its headquarters currently in Vienna, Austria. Heubach Group is a manufacturer of corrosion protection pigments, organic and inorganic color pigments, hybrid pigments, and pigment preparations for use in the plastics, paint, printing, and building industries, as well as for other high-quality niche applications. SK Capital's increasing portfolio of specialty materials, chemicals, and pharmaceutical companies includes a majority stake in Techmenr PM, a specialty chemicals company situated in New York City. The demand for the activated bleaching earth has been increasing rapidly due to its primary use to refine edible oils or animal fats for human consumption, improving impurities and unwanted matter. The consumption of the activated bleaching earth is particularly so high in the Asia-Pacific region due to the prevalence of densely populated countries like India and China and the increase in consumption from the food and agricultural economy of the world. Furthermore, the government of India also announced a financial expenditure of approximately INR 11,040 crore, almost USD 1.4 billion, in the cultivation and farming sectors for the next five years. The slow and steady increase of the edible oil production industries will also need the activated bleaching earth to refine the edible oil and remove impurities. All such things will ultimately grow the production work of such industries, which will lead to an increase in the activated bleaching earth market sector.
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