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Activated Bleaching Earth Market Size

ID: MRFR//3307-HCR | 135 Pages | Author: Priya Nagrale| December 2024

Various market factors, including the increasing demand from industries such as edible oil refining, cosmetics, and petrochemicals, drive the Activated Bleaching Earth market. Fuller's earth, also known as Activated bleaching earth, is important in the purification process of different substances since it removes impurities, colors, and other unwanted contaminants. The market size for activated bleaching earth was estimated to be USD 1.89 billion in 2022. The industry is expected to grow at a compound annual growth rate (CAGR) of 5.26% from USD 1.98 billion in 2023 to USD 3.56 billion by the end of the year 2030. Global economic trends affect the activated bleaching earth market significantly.
Economic growth, urbanization, and increased consumer awareness of health and quality standards amplify the demand for refined products. However, economic recessions can cause temporary effects on this market, especially for sectors highly related to consumption patterns like cosmetics or some types of foodstuff. Innovation and technology are key drivers in determining how activated bleaching earth markets are shaped. Continuous research eventually leads to new, improved formulations for activated bleaching earth that make it more efficient and versatile. Raw material prices and availability are major considerations in the activated bleaching earth sector. Naturally occurring clay forms the main raw material used in producing activated bleaching earth, the shifting costs of which influence production expenses. Manufacturers must manage their raw material supply chains well to sustain competitiveness in the market.
Competition among manufacturers in the Activated Bleaching Earth industry is stiff, where numerous players try to establish their dominance over rivals through having significant percentages of the shares, quality of products, particle size distribution efficiency in removing impurities even as Geopolitical factors shape this marketplace. Such trade policies include tariffs and geopolitical tensions that shape the global supply chain and market dynamics. Manufacturers need to keep abreast of changes in international trading conditions to ensure smooth logistics and position themselves favorably in the industry. The market trends of activated bleaching earth are driven by customer preferences and awareness of its benefits. For instance, demand for edible oil with improved taste and appearance or cosmetics with better clarity leads to more use of activated bleaching earth.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate  5.26% (2023-2030)

Global Activated Bleaching Earth Market Overview


The Activated Bleaching Earth Market Size was valued at USD 1.99 Billion in 2023. The Activated Bleaching Earth industry is projected to grow from USD 2.09 Billion in 2024 to USD  3.16 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of  5.26% during the forecast period (2024 - 2032). The activated bleaching earth refers to the clay mine rich in minerals extracted from the earth. Such materials are mainly used to refine edible oils or animal fats for consumption by humans by removing impurities and unwanted matter like trace metals, coloring agents, carotenoid content, and others. The growing demand for edible oil and fat and the increasing demand from the food and agricultural sectors are major drivers. On the other hand, the detrimental effects of oil adsorption during refining mineral or edible oil may be a major issue for the market.


Activated Bleaching Earth Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Activated Bleaching Earth Market Trends




  • Rising demand for decolorizing, refining, and bleaching of edible oil and fats is boosting the market growth.




The activated bleaching earth is extensively used in the decolorizing, refining, and bleaching of edible oil and fats. The requirement for the product is essential in Asia Pacific countries such as Indonesia, Malaysia, and India. Favorable government administration and policies in these countries have boosted market growth. Increasing acreage and yield of oilseed crops and technological advancements in the production process are the important driving forces in this industry. 


Additionally, expanding demand for biofuel, which is procured from vegetable oil, is also one of the factors leading to the demand for activated bleaching earth, especially in developed nations. the increasing adoption of healthy eating practices and consumption of low-fat oil is anticipated to drive the market in North America and Europe. Furthermore, manufacturers are utilizing advanced bleaching processes to give the consumer a more reliable quality of edible oils attributed to the individuals’ concern over the quality of these oils. These factors have positively anticipated driving the growth of the  Activated Bleaching Earth Market.


In 2022 As oil refineries face increasing quality, efficiency, and product-range demands, take full advantage of Clariant's ever-expanding and powerful purification support at oils+fats 2022 to improve impurity removal and sustainable processing. Clariant provides a wide range of high absorption solutions based on responsibly mined bentonite clay, targeted at decreasing contaminants and adsorbent dose for the growing diversity of edible oils demanded by consumers and food manufacturers.


Activated Bleaching Earth Market Segment Insights


Activated Bleaching Earth Application Insights


The  Activated Bleaching Earth market segmentation, based on Application, includes Mineral Oil & Lubricants, Edible Oil & Fats, and Others. The Edible Oil & Fats segment holds the largest market share during the forecast period. The factors that can be attributed to the increasing production of vegetable oil, growing consumption of edible oil by countries such as India and China, and rising demand for decolorization are fueling the demand for this segment. 


Figure 2:  Activated Bleaching Earth Market, by Application, 2023 & 2030 (USD Billion)


Activated Bleaching Earth Market, by Application, 2023 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Activated Bleaching Earth Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific dominated the market in 2021 and accounted for the maximum revenue share of more than 63.5%. This is attributed to the increased consumption of edible oils by the most populated countries in the region. The high yield of crops, such as groundnuts and other seeds, in this region, is also responsible for the rising product consumption. The activated bleaching earth is utilized in the refining and purification of edible oils and making them suitable for human consumption by removing toxic substances from them. Europe emerged as the second-largest regional market in 2021.


Figure 3:  ACTIVATED BLEACHING EARTH MARKET SHARE BY REGION 2023 (%)


ACTIVATED BLEACHING EARTH MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


This region is influenced by the growth of the vegetable oil & mineral oil industry in Russia, Ukraine, and Germany, which drives the product demand. The region utilizes the product for the manufacturing of edible oils & fats, such as vegetable & seed oils, and animal-based oils, such as fish oil, and in refining mineral oil. A large quantity of vegetable oils is used in the production of good-quality biodiesels. The market in North America closely follows the European market. The moderate growth in this region is attributed to the presence of refineries and edible & non-edible oil processing units in the region. Edible oil, such as seed and fish oils, is consumed heavily in the region. Consumers in the region are cautious of oil due to the rising awareness about health.


Activated Bleaching Earth Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Activated Bleaching Earth market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Activated Bleaching Earth industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Activated Bleaching Earth. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Activated Bleaching Earth industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the  Activated Bleaching Earth industry to benefit customers and expand the market sector. The Low-Profile Additives market has recently given medicine some of the most important advantages. Major Activated Bleaching Earth market players, including BASF SE, Clariant International AG, Taiko Group of Companies, and AMC (UK) Limited. Shenzhen Aoheng Science and Technology Co. Ltd. and others are attempting to increase market demand by funding R&D initiatives.


BASF is a company that provides petrochemicals, intermediates, performance materials, monomers, dispersions and pigments, performance chemicals, catalysts, coatings, and care chemicals. It conducts its operations through six business segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition and Care, and Agricultural Solutions. The company serves transportation, energy, and resources.


Also, Clariant International is a company that develops, manufactures, distributes, and sells specialty chemicals. The company operates three segments: Care Chemicals, Catalysis, and Natural Resources. It provides flame retardants, polymer additives, and waxes for plastics, coatings, inks, catalysts for petrochemical and refining, synthesis gas, chemical, emissions control, specialty zeolites and zeolite-based, and custom catalysts markets


Key Companies in the Activated Bleaching Earth market include



  • BASF SE

  • Clariant International AG

  • Taiko Group of Companies

  • AMC (UK) Limited. Shenzhen Aoheng Science and Technology Co. Ltd.

  • Ashapura Perfoclay Limited

  • Korvi Activated Earth

  • Musim Mas Holdings

  • Oil-Dri Corporation of America


Activated Bleaching Earth Industry Developments


January 2022, The Heubach Group, a  pigment manufacturer headquartered in Germany, and private equity company SK Capital Partners have finalized the acquisition of Clariant's  Colorants Business ("Clariant Pigments"). Clariant is a market leader in the production of a range of products, including activated bleaching earth. The united company will operate under the Heubach name, becoming a  pigment technology and industry leader with its headquarters currently in Vienna, Austria. Heubach Group is a  manufacturer of corrosion protection pigments, organic and inorganic color pigments, hybrid pigments, and pigment preparations for use in the plastics, paint, printing, and building industries, as well as for other high-quality niche applications. SK Capital's increasing portfolio of specialty materials, chemicals, and pharmaceutical companies includes a majority stake in Techmenr PM, a specialty chemicals company situated in New York City. The demand for the activated bleaching earth has been increasing rapidly due to its primary use to refine edible oils or animal fats for human consumption, improving impurities and unwanted matter. The consumption of the activated bleaching earth is particularly so high in the Asia-Pacific region due to the prevalence of densely populated countries like India and China and the increase in consumption from the food and agricultural economy of the world. Furthermore, the government of India also announced a financial expenditure of approximately INR 11,040 crore, almost USD 1.4 billion, in the cultivation and farming sectors for the next five years. The slow and steady increase of the edible oil production industries will also need the activated bleaching earth to refine the edible oil and remove impurities. All such things will ultimately grow the production work of such industries, which will lead to an increase in the activated bleaching earth market sector.


Activated Bleaching Earth Market Segmentation


Activated Bleaching Earth Application Outlook



  • Mineral Oil & Lubricants

  • Edible Oil & Fats

  • Others


Activated Bleaching Earth Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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