1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVENESS ANALYSIS 17
2 MARKET INTRODUCTION
2.1 DEFINITION 18
2.2 SCOPE OF THE STUDY 18
2.3 RESEARCH OBJECTIVE 18
2.4 MARKET STRUCTURE 18
3 RESEARCH METHODOLOGY
4 MARKET INSIGHTS
5 MARKET DYNAMICS
5.1 INTRODUCTION 28
5.2 DRIVERS 29
5.2.1 INCREASE IN MOBILE SUBSCRIBER BASE 29
5.2.2 RISING DEMAND FOR A2P MESSAGING PLATFORM IN THE ENTERPRISE SECTOR 29
5.2.3 OPTIMUM METHOD OF REACHING CUSTOMERS 29
5.2.4 COST-EFFECTIVENESS 30
5.3 RESTRAINT 31
5.3.1 LACK OF INFRASTRUCTURE 31
5.4 OPPORTUNITY 31
5.4.1 SCOPE FOR STRENGTHENING BUSINESS STRATEGIES 31
5.4.2 EMERGING TRENDS IN THE MARKET 32
5.5 IMPACT OF COVID-19 32
5.5.1 IMPACT ON OVERALL MARKET Y-O-Y FOR 2020โ2022 32
5.5.2 IMPACT ON ENTERPRISE ACROSS VERTICALS 32
5.5.3 IMPACT ON DEMAND FROM THE GOVERNMENT VERTICAL 32
5.6 REGULATORY FRAMEWORK 33
5.6.1 NORTH AMERICA 33
5.6.2 ASIA-PACIFIC 33
5.6.3 EUROPE 34
5.7 INSIGHTS ON SMS FIREWALL MARKET 34
6 MARKET FACTOR ANALYSIS
6.1 VALUE CHAIN ANALYSIS 36
6.1.1 A2P MESSAGING SOLUTION PROVIDERS 36
6.1.2 MOBILE NETWORK OPERATORS 36
6.1.3 ENTERPRISES 37
6.2 PORTERโS FIVE FORCES MODEL 37
6.2.1 THREAT OF NEW ENTRANTS 38
6.2.2 BARGAINING POWER OF SUPPLIERS 38
6.2.3 THREAT OF SUBSTITUTES 38
6.2.4 BARGAINING POWER OF BUYERS 38
6.2.5 INTENSITY OF RIVALRY 38
7 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE
7.1 OVERVIEW 39
7.1.1 TRANSACTIONAL SERVICES 40
7.1.1.1 UNSTRUCTURED SUPPLEMENTARY SERVICE DATA (USSD) 40
7.1.1.2 ONE TIME PASSWORD (OTP) INTERACTIVE SERVICES 40
7.1.1.3 TWO FACTOR AUTHENTICATION (2FA) 41
7.1.2 PROMOTIONAL SERVICES 41
7.1.2.1 PROMOTIONAL CAMPAIGN SERVICES 41
7.1.2.2 PUSHED CONTENT SERVICES 41
7.1.2.3 INQUIRY AND SEARCH SERVICES 42
7.1.3 INTERACTIVE SERVICES 42
8 GLOBAL A2P MESSAGING MARKET, BY VERTICAL
8.1 OVERVIEW 43
8.1.1 BFSI 44
8.1.2 MEDIA & ENTERTAINMENT 44
8.1.3 HEALTHCARE 45
8.1.4 EDUCATION & RESEARCH 45
8.1.5 RETAIL AND E-COMMERCE 45
8.1.6 GOVERNMENT 45
8.1.7 UTILITIES & LOGISTICS 45
8.1.8 IT & TELECOMMUNICATIONS 46
8.1.9 OTHERS 46
9 GLOBAL A2P MESSAGING MARKET, BY REGION
9.1 OVERVIEW 47
9.1.1 GLOBAL A2P MESSAGING MARKET, BY REGION, 2020โ2027 (USD MILLION) 47
9.2 ASIA-PACIFIC 49
9.2.1 ASIA-PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2020โ2027 (USD MILLION) 50
9.2.2 ASIA-PACIFIC: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 51
9.2.3 ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 52
9.2.4 ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 52
9.2.5 ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 53
9.2.6 CHINA 54
9.2.6.1 CHINA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 54
9.2.6.2 CHINA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 54
9.2.6.3 CHINA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 55
9.2.6.4 CHINA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 55
9.2.7 JAPAN 56
9.2.7.1 JAPAN: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 56
9.2.7.2 JAPAN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 56
9.2.7.3 JAPAN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 57
9.2.7.4 JAPAN A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 57
9.2.8 INDIA 58
9.2.8.1 INDIA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 58
9.2.8.2 INDIA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 58
9.2.8.3 INDIA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 59
9.2.8.4 INDIA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 59
9.2.9 REST OF ASIA-PACIFIC 60
9.2.9.1 REST OF ASIA-PACIFIC: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 60
9.2.9.2 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES,
2020โ2027 (USD MILLION) 60
9.2.9.3 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES,
2020โ2027 (USD MILLION) 61
9.2.9.4 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 62
9.3 NORTH AMERICA 63
9.3.1 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2020โ2027 (USD MILLION) 64
9.3.2 NORTH AMERICA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 65
9.3.3 NORTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 65
9.3.4 NORTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 66
9.3.5 NORTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 67
9.3.6 US 68
9.3.6.1 US A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 68
9.3.6.2 US A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 68
9.3.6.3 US A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 69
9.3.6.4 US A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 69
9.3.7 CANADA 70
9.3.7.1 CANADA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 70
9.3.7.2 CANADA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 70
9.3.7.3 CANADA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 71
9.3.7.4 CANADA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 71
9.3.8 MEXICO 72
9.3.8.1 MEXICO: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 72
9.3.8.2 MEXICO A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 72
9.3.8.3 MEXICO A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 73
9.3.8.4 MEXICO A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 73
9.4 EUROPE 74
9.4.1 EUROPE: A2P MESSAGING MARKET, BY COUNTRY, 2020โ2027 (USD MILLION) 75
9.4.2 EUROPE: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 76
9.4.3 EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 76
9.4.4 EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 77
9.4.5 EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 78
9.4.6 GERMANY 79
9.4.6.1 GERMANY: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 79
9.4.6.2 GERMANY A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 79
9.4.6.3 GERMANY A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 80
9.4.6.4 GERMANY A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 80
9.4.7 SPAIN 81
9.4.7.1 SPAIN: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 81
9.4.7.2 SPAIN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 81
9.4.7.3 SPAIN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 82
9.4.7.4 SPAIN A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 82
9.4.8 UK 83
9.4.8.1 UK: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 83
9.4.8.2 UK A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 83
9.4.8.3 UK A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 84
9.4.8.4 UK A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 84
9.4.9 REST OF EUROPE 85
9.4.9.1 REST OF EUROPE: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 85
9.4.9.2 REST OF EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 85
9.4.9.3 REST OF EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 86
9.4.9.4 REST OF EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 86
9.5 SOUTH AMERICA 87
9.5.1 SOUTH AMERICA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 87
9.5.2 SOUTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 88
9.5.3 SOUTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 88
9.5.4 SOUTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 89
9.6 MIDDLE EAST & AFRICA 90
9.6.1 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 90
9.6.2 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 91
9.6.3 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES,
2020โ2027 (USD MILLION) 91
9.6.4 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 92
10 COMPETITVE LANDSCAPE
10.1 COMPETITIVE BENCHMARKING 94
10.2 VENDOR SHARE ANALYSIS 95
10.3 RECENT DEVELOPMENTS 95
10.3.1 PRODUCT DEVELOPMENT 95
10.3.2 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS 95
11 COMPANY PROFILES
11.1 BHARTI AIRTEL LIMITED 98
11.1.1 COMPANY OVERVIEW 98
11.1.2 FINANCIAL OVERVIEW 99
11.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 99
11.1.4 KEY DEVELOPMENTS 100
11.1.5 SWOT ANALYSIS 100
11.1.6 KEY STRATEGIES 100
11.2 CHINA UNICOM (HONG KONG) LIMITED 101
11.2.1 COMPANY OVERVIEW 101
11.2.2 FINANCIAL OVERVIEW 101
11.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 102
11.2.4 KEY DEVELOPMENTS 102
11.2.5 SWOT ANALYSIS 102
11.2.6 KEY STRATEGIES 103
11.3 TATA COMMUNICATIONS LIMITED 104
11.3.1 COMPANY OVERVIEW 104
11.3.2 FINANCIAL OVERVIEW 105
11.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 105
11.3.4 KEY DEVELOPMENTS 106
11.3.5 SWOT ANALYSIS 106
11.3.6 KEY STRATEGIES 106
11.4 SAP SE 107
11.4.1 COMPANY OVERVIEW 107
11.4.2 FINANCIAL OVERVIEW 108
11.4.3 PRODUCTS OFFERED 108
11.4.4 KEY DEVELOPMENTS 109
11.4.5 SWOT ANALYSIS 109
11.4.6 KEY STRATEGIES 109
11.5 ORANGE BUSINESS SERVICES 110
11.5.1 COMPANY OVERVIEW 110
11.5.2 FINANCIAL OVERVIEW 110
11.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 111
11.5.4 SWOT ANALYSIS 111
11.5.5 KEY STRATEGIES 111
11.6 VODAFONE GROUP PLC. 112
11.6.1 COMPANY OVERVIEW 112
11.6.2 FINANCIAL OVERVIEW 113
11.6.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 113
11.6.4 KEY DEVELOPMENTS 114
11.6.5 SWOT ANALYSIS 114
11.6.6 KEY STRATEGIES 114
11.7 MONTY MOBILE 115
11.7.1 COMPANY OVERVIEW 115
11.7.2 FINANCIAL OVERVIEW 115
11.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 115
11.7.4 KEY DEVELOPMENTS 115
11.7.5 KEY STRATEGIES 116
11.8 ARPUPLUS 117
11.8.1 COMPANY OVERVIEW 117
11.8.2 PRODUCTS/SOLUTIONS/SERVICES OFFERED 117
11.8.3 KEY DEVELOPMENTS 117
11.9 CLICKATELL 118
11.9.1 COMPANY OVERVIEW 118
11.9.2 FINANCIAL OVERVIEW 118
11.9.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 118
11.9.4 KEY DEVELOPMENTS 118
11.10 GIGA WAVES 119
11.10.1 COMPANY OVERVIEW 119
11.10.2 FINANCIAL OVERVIEW 119
11.10.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 119
11.10.4 KEY DEVELOPMENTS 119
11.11 SMSGLOBAL 120
11.11.1 COMPANY OVERVIEW 120
11.11.2 FINANCIAL OVERVIEW 120
11.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 120
11.11.4 KEY DEVELOPMENTS 120
11.11.5 KEY STRATEGIES 120
11.12 ZEN INTERACTIVE TECHNOLOGIES 121
11.12.1 COMPANY OVERVIEW 121
11.12.2 FINANCIAL OVERVIEW 121
11.12.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 121
11.12.4 KEY DEVELOPMENTS 121
11.12.5 KEY STRATEGIES 121
11.13 GLOBAL MESSAGE SERVICES 122
11.13.1 COMPANY OVERVIEW 122
11.13.2 FINANCIAL OVERVIEW 122
11.13.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 122
11.13.4 KEY DEVELOPMENTS 122
11.13.5 KEY STRATEGIES 123
11.14 INFOBIP LTD. 124
11.14.1 COMPANY OVERVIEW 124
11.14.2 FINANCIAL OVERVIEW 124
11.14.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 124
11.14.4 KEY DEVELOPMENTS 124
11.15 MGAGE 125
11.15.1 COMPANY OVERVIEW 125
11.15.2 FINANCIAL OVERVIEW 125
11.15.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 125
11.15.4 KEY DEVELOPMENTS 125
11.15.5 KEY STRATEGIES 126
12 LIST OF TABLES
TABLE 1 MARKET SYNOPSIS 16
TABLE 1 GLOBAL SMS FIREWALL MARKET, 2020โ2027 (USD MILLION) 35
TABLE 2 GLOBAL SMS FIREWALL MARKET, BY REGION, 2020โ2027 (USD MILLION) 35
TABLE 3 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 40
TABLE 4 GLOBAL A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 41
TABLE 5 GLOBAL A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 42
TABLE 6 GLOBAL A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 44
TABLE 7 GLOBAL A2P MESSAGING MARKET, BY COUNTRY, 2020โ2027 (USD MILLION) 48
TABLE 8 ASIA-PACIFIC A2P MESSAGING MARKET, BY COUNTRY, 2020โ2027 (USD MILLION) 50
TABLE 9 ASIA-PACIFIC A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 51
TABLE 10 ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 52
TABLE 11 ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 52
TABLE 12 ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 53
TABLE 13 CHINA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 54
TABLE 14 CHINA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 54
TABLE 15 CHINA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 55
TABLE 16 CHINA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 55
TABLE 17 JAPAN A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 56
TABLE 18 JAPAN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 56
TABLE 19 JAPAN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 57
TABLE 20 JAPAN A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 57
TABLE 21 INDIA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 58
TABLE 22 INDIA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 58
TABLE 23 INDIA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 59
TABLE 24 INDIA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 59
TABLE 25 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 60
TABLE 26 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 60
TABLE 27 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 61
TABLE 28 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 62
TABLE 29 NORTH AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2020โ2027 (USD MILLION) 64
TABLE 30 NORTH AMERICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 65
TABLE 31 NORTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 65
TABLE 32 NORTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 66
TABLE 33 NORTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 67
TABLE 34 US A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 68
TABLE 35 US A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 68
TABLE 36 US A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 69
TABLE 37 US A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 69
TABLE 38 CANADA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 70
TABLE 39 CANADA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 70
TABLE 40 CANADA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 71
TABLE 41 CANADA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 71
TABLE 42 MEXICO A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 72
TABLE 43 MEXICO A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 72
TABLE 44 MEXICO A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 73
TABLE 45 MEXICO A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 73
TABLE 46 EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2020โ2027 (USD MILLION) 75
TABLE 47 EUROPE A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 76
TABLE 48 EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 76
TABLE 49 EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 77
TABLE 50 EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 78
TABLE 51 GERMANY A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 79
TABLE 52 GERMANY A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 79
TABLE 53 GERMANY A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 80
TABLE 54 GERMANY A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 80
TABLE 55 SPAIN A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 81
TABLE 56 SPAIN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 81
TABLE 57 SPAIN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 82
TABLE 58 SPAIN A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 82
TABLE 59 UK A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 83
TABLE 60 UK A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 83
TABLE 61 UK A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 84
TABLE 62 UK A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 84
TABLE 63 REST OF EUROPE A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 85
TABLE 64 REST OF EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 85
TABLE 65 REST OF EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 86
TABLE 66 REST OF EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 86
TABLE 67 SOUTH AMERICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 87
TABLE 68 SOUTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 88
TABLE 69 SOUTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 88
TABLE 70 SOUTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 89
TABLE 71 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 90
TABLE 72 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2020โ2027 (USD MILLION) 91
TABLE 73 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2020โ2027 (USD MILLION) 91
TABLE 74 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 92
TABLE 75 PRODUCT DEVELOPMENT 95
TABLE 76 PARTNERSHIPS/AGREEMENTS/COLLABORATIONS 95
TABLE 77 BHARTI AIRTEL LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 99
TABLE 78 BHARTI AIRTEL LIMITED: KEY DEVELOPMENTS 100
TABLE 79 CHINA UNICOM (HONG KONG) LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 102
TABLE 80 CHINA UNICOM (HONG KONG) LIMITED: KEY DEVELOPMENTS 102
TABLE 81 TATA COMMUNICATIONS LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 105
TABLE 82 TATA COMMUNICATIONS LIMITED: KEY DEVELOPMENTS 106
TABLE 83 SAP SE: PRODUCTS OFFERED 108
TABLE 84 SAP SE: KEY DEVELOPMENTS 109
TABLE 85 ORANGE BUSINESS SERVICES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 111
TABLE 86 VODAFONE GROUP PLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 113
TABLE 87 VODAFONE GROUP PLC: KEY DEVELOPMENTS 114
TABLE 88 MONTY MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 115
TABLE 89 MONTY MOBILE: KEY DEVELOPMENTS 115
TABLE 90 ARPUPLUS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 117
TABLE 91 ARPUPLUS: KEY DEVELOPMENTS 117
TABLE 92 CLICKATELL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 118
TABLE 93 GIGA WAVES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 119
TABLE 94 SMSGLOBAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 120
TABLE 95 ZEN INTERACTIVE TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 121
TABLE 96 GLOBAL MESSAGE SERVICES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 122
TABLE 97 DELL INC: KEY DEVELOPMENTS 122
TABLE 98 INFOBIP LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 124
TABLE 99 INFOBIP LTD.: KEY DEVELOPMENTS 124
TABLE 100 MGAGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 125
TABLE 101 MGAGE: KEY DEVELOPMENTS 125
13 LIST OF FIGURES
FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL A2P MESSAGING MARKET 17
FIGURE 2 GLOBAL A2P MESSAGING MARKET: STRUCTURE 18
FIGURE 3 BOTTOM-UP AND TOP-DOWN APPROACHES 23
FIGURE 4 NORTH AMERICA: A2P MESSAGING MARKET SIZE (USD MILLION) & MARKET SHARE (%), BY COUNTRY (2020 & 2027) 26
FIGURE 5 EUROPE: A2P MESSAGING MARKET SIZE (USD MILLION) & MARKET SHARE (%), BY COUNTRY (2020 & 2027) 26
FIGURE 6 ASIAโPACIFIC: A2P MESSAGING MARKET SIZE (USD MILLION) & MARKET SHARE (%), BY COUNTRY (2020 & 2027) 27
FIGURE 1 MARKET DYNAMIC ANALYSIS OF THE GLOBAL A2P MESSAGING MARKET 28
FIGURE 2 DRIVER IMPACT ANALYSIS 30
FIGURE 3 RESTRAINT IMPACT ANALYSIS 31
FIGURE 4 VALUE CHAIN: GLOBAL A2P MESSAGING MARKET 36
FIGURE 5 PORTERโS FIVE FORCES MODEL: GLOBAL A2P MESSAGING MARKET 37
FIGURE 6 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE, 2020 (% SHARE) 39
FIGURE 7 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE, 2020 VS 2027 (USD MILLION) 39
FIGURE 8 GLOBAL A2P MESSAGING MARKET, BY VERTICAL, 2020 (% SHARE) 43
FIGURE 9 GLOBAL A2P MESSAGING MARKET, BY VERTICAL, 2020 VS 2027 (USD MILLION) 43
FIGURE 10 GLOBAL A2P MESSAGING MARKET, BY REGION, 2020 (% SHARE) 47
FIGURE 11 GLOBAL A2P MESSAGING MARKET, BY REGION, 2020โ2027 (USD MILLION) 47
FIGURE 12 ASIA-PACIFIC A2P MESSAGING MARKET, BY COUNTRY, 2020 (% SHARE) 49
FIGURE 13 ASIA-PACIFIC A2P MESSAGING MARKET, BY COUNTRY, 2020โ2027 (USD MILLION) 50
FIGURE 14 ASIA-PACIFIC A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 51
FIGURE 15 ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 53
FIGURE 16 NORTH AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2020 (% SHARE) 63
FIGURE 17 NORTH AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2020โ2027 (USD MILLION) 63
FIGURE 18 NORTH AMERICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 64
FIGURE 19 NORTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 66
FIGURE 20 EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2020 (% SHARE) 74
FIGURE 21 EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2020โ2027 (USD MILLION) 74
FIGURE 22 EUROPE A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 75
FIGURE 23 EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 77
FIGURE 24 SOUTH AMERICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 87
FIGURE 25 SOUTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 89
FIGURE 26 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY SERVICE TYPE, 2020โ2027 (USD MILLION) 90
FIGURE 27 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY VERTICAL, 2020โ2027 (USD MILLION) 92
FIGURE 28 GLOBAL A2P MESSAGING MARKET: COMPETITIVE BENCHMARKING 94
FIGURE 29 VENDOR SHARE ANALYSIS (2020, %) 95
FIGURE 30 BHARTI AIRTEL LIMITED: FINANCIAL OVERVIEW SNAPSHOT 99
FIGURE 31 BHARTI AIRTEL LIMITED: SWOT ANALYSIS 100
FIGURE 32 CHINA UNICOM (HONG KONG) LIMITED: FINANCIAL OVERVIEW SNAPSHOT 101
FIGURE 33 CHINA UNICOM (HONG KONG) LIMITED: SWOT ANALYSIS 102
FIGURE 34 TATA COMMUNICATIONS LIMITED: FINANCIAL OVERVIEW SNAPSHOT 105
FIGURE 35 TATA COMMUNICATIONS LIMITED: SWOT ANALYSIS 106
FIGURE 1 SAP SE: FINANCIAL OVERVIEW SNAPSHOT 108
FIGURE 2 SAP SE: SWOT ANALYSIS 109
FIGURE 3 ORANGE S.A: FINANCIAL OVERVIEW SNAPSHOT 110
FIGURE 4 ORANGE BUSINESS SERVICES SWOT ANALYSIS 111
FIGURE 5 VODAFONE GROUP PLC.: FINANCIAL OVERVIEW SNAPSHOT 113
FIGURE 6 VODAFONE GROUP PLC: SWOT ANALYSIS 114