A2P Messaging Market to expand at a CAGR of 3.80% until 2030 to value USD 88.3 billion

A2P Messaging Market to expand at a CAGR of 3.80% until 2030 to value USD 88.3 billion

The market size for A2P messaging was estimated at USD 65.5 billion in 2021. The market for A2P messaging is anticipated to increase from USD 68.0 billion in 2022 to USD 88.3 billion in 2030, with a compound annual growth rate (CAGR) of 3.80% over the five-year forecast period (2022–2030). The market is anticipated to expand rapidly as a result of the growing usage of short message services (SMS) among businesses and the accessibility and affordability of A2P messaging. A2P messaging market is also anticipated to grow as a result of a strong emphasis on client acquisition and engagement.

A2P SMS Market Highlights

SMS has long been a popular method of communication between customers and service providers. Even while alternative communication techniques, such as phone calls (voice) and emails, are available, SMS is a ubiquitous way to communicate with people using basic mobile phones without access to additional data services. According to the research Mobile Economy 2022, users are still increasing as a result of the economic impact of mobile devices. Nearly 5.3 billion people, or 67% of the world's population, will be mobile service subscribers by the end of 2021. The younger generation significantly influences the future growth of the A2P messaging sector because a large percentage of adults possess and use mobile phones.

By 2025, 400 million additional mobile customers are anticipated, bringing the total to 5.7 billion (about 70% of the world's population). By 2021, mobile technologies and services should contribute approximately US$ 4.5 trillion to the global economy, or 5% of GDP. By 2025, revenues will have increased by more than $400 billion. The value rose to US$ 5 trillion as a result of increasing productivity, efficiency, and use of mobile services.

To build out a service, a company might need to bargain separately with each operator, or it might need to engage with several aggregators. Message exchange providers with built-in high-quality (SS7) direct interconnections and high-quality Signalling System (SS7) direct interconnections are very skilled at regulating SMS traffic and preventing spammers from contacting mobile customers. Operators are given a one-stop billing and support experience by messaging exchange providers, as well as assured quality in mobile messaging.

As a result, the CAGR of the A2P messaging market has increased in recent years due to the growth of mobile customers.

However, the use of A2P messaging is expanding across a number of sectors, including BFSI, healthcare, retail, and e-commerce, which benefits the industry's expansion. This is yet another element boosting the A2P Messaging market's income.

Segmentation of A2P Messaging Market:

Transactional services, such as one-time password (OTP) interactive services, two-factor authentication (2FA), and unstructured supplementary service data (USSD), are included in the A2P messaging market segmentation based on service type. In 2021, the interactive one-time password (OTP) services category held the lion's share, accounting for 41% to 43% of the A2P messaging market revenue.

The BFSI, media & amp; entertainment, healthcare, education & amp; research, retail and e-commerce, government, utilities & amp; logistics, it & amp; and telecommunications sectors have been divided into the A2P messaging market statistics. In 2021, the BFSI category dominated the A2P messaging market, and it is anticipated that throughout the forecast period, 2022–2030, it will grow more quickly than any other segment.

A2P Messaging Market Regional Analysis:The analysis offers market insights for A2P messaging in North America, Europe, Asia-Pacific, and the rest of the world by region. The market for Asia-Pacific A2P messaging, which reached a value of USD 28.6 billion in 2021, is anticipated to develop at a substantial CAGR over the research period. The expansion of internet services, the rise in smartphone adoption, and the number of internet subscribers in the area are all factors in the growth.

Large customer bases in China and India fuel demand and open up new business options for A2P companies.

The second-largest market share belongs to the A2P Messaging market in North America. Additionally, a number of businesses are creating cloud-based messaging solutions for complete message encryption, which is helping the A2P sector expand. Additionally, the US A2P Messaging market had the biggest market share, while the A2P Messaging industry in Canada was expanding at the quickest rate in the North American continent. From 2022 to 2030, the A2P messaging market in Europe is anticipated to experience the fastest CAGR growth. This is because new end users will be attracted to the market by technology and software innovations.

Key Companies in the A2P Messaging market include:

• Bharti Airtel Limited (India)


• China Unicom (Hong Kong) Limited


• Tata Communications Limited (India)


• Sap Se (Germany)


• Orange Business Services (France)


• Vodafone Group Plc. (UK)


• Monty Mobile (UK)


• ARPUPLUS (Giza)


• Clickatell (US)