The SMS firewall is a solution that helps to protect and block SMS traffic that is illegal through MNO (Mobile Network Operators) and SMS aggregators. SMS firewall market has a filtering solution that not only detects but also can filter and secure the illegal incoming SMS traffic solutions. The SMs firewall also provides benefits that reduce the operational cost and increases customer experience.The global SMS firewall market is estimated to grow at a high pace during the forecast period. The market is expected to reach USD 5 billion by the end of 2030 if the growth is recorded at a CAGR of 8%. Due to the rising concern for privacy and security, the market for SMS firewalls will be in great demand.
COVID-19 Analysis
The outbreak of the COVID-19 pandemic has caused a huge loss of lives. The economy has also been affected widely due to the spread of the virus. The global markets of tourism, manufacture, and finance have been hit hard. On the other hand, the online markets have increased during the outbreak. Strict lockdown and social distancing norms were imposed by governments across the world. During that time, work from home emerged as a new trend. Many people also lost their job during the outbreak of the pandemic. Fraud and hacking increased during that time which led to an increase in the growth of the SMS firewall market.
The global SMS firewall market is expected to reach USD 3.31 billion during the forecast period at a CAGR of 10.5%. The stringent government policies and regulations may lead to a huge growth in the SMS firewall market sales. In order to streamline business operations, there could be a high adoption of SMS firewall solutions by telecom operators.
The adoption of A2P messaging and the growing concern for privacy and security issues have led to the growth of the market. The key players that are associated with the SMS firewall industry are expected to expand their business and launch new products to secure a strong position in the market. In the Asia Pacific countries, SMS spam traffic which was kept under the radar of the government has led to the emergence of several regulations and policies which are advantageous to the market of SMS firewall and hence, can lead to a huge profit.
Regional Analysis
North America, Asia Pacific, Latin America, Europe, and the Middle East, and Africa are the five major regions into which the global SMS firewall market is segmented. Among these regions, the Asia Pacific is expected to record the highest market share. China is known to be having one of the most developed markets due to its famous companies like China Unicom, China Telecom, and China Mobile. These companies are moving ahead with the development of 5G services whereas 4G remains the most dominant mobile technology in most of the areas. With 1.2 billion mobile subscribers and 1.7 billion SIM connections, China records to be having one of the largest subscriber bases.
Recently, many new companies are joining the SMS firewall market with various growth strategies such as launching new services and partnerships to expand their presence in the SMS firewall market and also increase their customer base. Comviva has a wide range of products which includes digital lifestyle solutions, mobile financial solutions, messaging solutions, customer value management, mobile data, and converged mobile solutions. It also offers many messaging solutions for its customers and telecom operators to control spam traffic. Tata Communications, Tango Telecom Limited, Syniverse Technologies LLC, Broadnet Technologies, Comviva, and Openmind Networks are some of the key players that are responsible for the growth of the SMS firewall market.
WhatsApp, an instant messaging app owned by Meta, introduced a feature called Chat Lock that provided users’ intimacies with greater privacy through an additional layer of security. What occurred in May 2023 was the introduction of WhatsApp, an instant messaging app owned by Meta, a new feature called Chat Lock that provided users with increased privacy for their intimate discussions through another layer of security.
During February 2023 at the Mobile World Congress (MWC) Barcelona 2023, Tanla Platforms announced the unveiling of Wisely ATP – protection against SMS phishing. It intends to be an all-in-one platform for defeating the SMS phishing problem.
Infobip made a deal with BT Group in May 2022. The company will enable the arranging, designing, and scaling of custom consumer experiences across platforms through this agreement.
In January 2022, Proofpoint, Inc. completed the acquisition of Dathena, an artificial intelligence (AI)-powered data protection innovator. By making this acquisition, Proofpoint, Inc. can fortify its people-centric security solutions delivered via the cloud to cope with difficulties related to endpoint data loss prevention.
Globe Teleservices Pte Ltd., a renowned global telecommunications solution provider, has entered into a strategic partnership with Honora Tanzania PLC (TIGO), AXIAN Telecom-backed leading mobile network operator in Tanzania for A2P SMS traffic and revenue monetization. TIGO Tanzania selected only Globe Teleservices as its partner because it had embraced an advanced and intelligent firewall for A2P SMS requirements.
Mavenir has been awarded a contract by Deutsche Telekom to modernize and innovate messaging capabilities towards enabling 5G readiness on its networks in Austria, Czech Republic, Greece, and Slovakia starting from January 2024. Robi Axiata, which is the second largest mobile network operator in Bangladesh, has chosen Route Mobile as a partner for their Unified Communications as a Service (UCaaS), thus enabling them to increase their revenues, profits, and customer experience while facing growing Global Voice & Contact Center market
Mobileum Inc., a worldwide leader in analytics technology solutions for roaming, security services, testing, risk management, monitoring, and networking, has announced that it is acquiring Developing Solutions. The acquired company is a supplier of network testing solutions and software for load as well as lab use cases involving 3G, 4G, 5G, and IP Multimedia Subsystem (IMS).
The SMS firewall market profit is segmented into five major categories. They are by SMS type, by organization size, by deployment type, by SMS traffic, and by industry vertical. Here is a list of the SMS firewall market segments along with their sub-segments.
Government
Utilities & Logistics
Retail & Commerce
Telecom & IT
Healthcare and Life Sciences
Banking, Insurance, and Financial Services
Travel and Tourism
Manufacturing and Automotive
Media and Entertainment
Services
Managed Services
SMS firewall platform
Professional Services
| Report Attribute/Metric | Details |
|---|---|
| Market Size | USD 5 billion |
| CAGR | 8% |
| Base Year | 2019 |
| Forecast Period | 2020-2030 |
| Historical Data | 2018 |
| Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | By Type, By End-User |
| Geographies Covered | North America, Europe, Aisa Pacific |
| Key Vendors | Tata Communications Ltd (India) Defne Telecommunication A.S. (Turkey) Twilio Inc (US) SAP SE (Germany) Global Wavenet Limited (Australia) AMD Telecom SA (Greece) NetNumber Inc. (US) Anam Technologies Ltd (Ireland) NewNet Communication Technologies (US) Cloudmark Inc (US) |
| Key Market Opportunities | The major opportunity in the SMS firewall market is the growing trend of mobile marketing through SMS. |
| Key Market Drivers | The increasing privacy and security concerns have led to the increase in the SMS firewall market growth. |
Frequently Asked Questions (FAQ) :
The global SMS firewall market is expected to record a substantial market valuation of USD 5 billion by 2030.
The global SMS firewall market is projected to register a moderate 8% CAGR in the forecast period.
Application to Person (A2P) is slated to expand as the fastest-growing segment owing to its quick measurement technique.
Asia-Pacific is the fastest-growing region, which is projected to show high growth over the forecast period.
The major market players operating in the global SMS firewall market are Global Wavenet Limited (Australia), NewNet Communication Technologies (US) and Defne Telecommunication A.S. (Turkey) among others
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Senior Research Analyst Ankit gupta is an analyst in market research industry in ict and semi industry. with post-graduation in "telecom and marketing management" and graduation in "electronics and telecommunication" vertical he is well versed with recent development in ict industry as a whole. having worked on more than 150+ reports including consultation for fortune 500 companies such as microsoft and rio tinto in identifying solutions with respect to business problems his opinions are inclined towards mixture of technical and managerial aspects.
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