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    Water Purifier Market Share

    ID: MRFR/IA - E/1617-CR
    100 Pages
    Pradeep Nandi
    September 2022

    Water Purifier Market Research Report Information By Product Type (RO Water Purifier, UV Water Purifier and Activated Carbon Filter), End-Use (Residential and Commercial), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2035

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    Water Purifier Market Infographic
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    Market Share

    Water Purifier Market Share Analysis

    The World Health Organization (WHO) is actively engaged in campaigns aimed at raising awareness about health and safety issues worldwide. These campaigns focus on educating people about the causes of various illnesses, emphasizing the crucial role of safe drinking water, sanitation, and proper hand hygiene. According to the WHO, an alarming 4 billion cases of diarrhea occur globally each year due to unsafe drinking water, inadequate sanitation, and poor hand hygiene practices. The consumption of impure or contaminated water is directly linked to the prevalence of diseases such as cholera, diarrhea, dysentery, and typhoid. The increasing incidence of these serious illnesses is driving a growing awareness among individuals about the importance of drinking pure water, leading to a rising demand for commercial water filters.

    Governments worldwide are taking proactive measures to ensure the supply of clean and purified water to their populations. For instance, in December 2020, Honourable Marc Miller, Minister of Indigenous Services, announced a substantial investment of USD 1.5 billion for clean drinking water. Additionally, an annual allocation of USD 114.1 million from 2020 onwards was designated to support the daily operations and maintenance of water infrastructure on reserves. In India, the government's initiative called Jal Suddhi, set to launch in the coming years, aims to provide clean and purified water to over 21,000 habitations, spanning various states and benefiting around 47 million people. Such governmental schemes are expected to involve the installation of commercial water filters in villages affected by contaminated water, contributing to the growth of the global commercial water filter market.

    While the demand for commercial water filters is currently restrained in certain regions due to cost considerations outweighing health priorities, there is a notable shift occurring. As the number of diseases caused by contaminated water continues to rise, the impact of increasing awareness about water-borne illnesses on the global commercial water filter market is expected to transition from moderate to high in the forecast period.

    The emphasis on educating individuals about the dangers of unsafe water and the importance of adopting water purification measures is a crucial aspect of WHO's campaigns. By highlighting the direct link between impure water consumption and diseases like cholera, diarrhea, dysentery, and typhoid, these initiatives play a pivotal role in shaping public perception. The goal is to instigate a behavioral change, encouraging people to prioritize clean water consumption and consider the adoption of commercial water filters as a proactive health measure.

    Government initiatives, such as the substantial investments announced by Honourable Marc Miller, demonstrate a commitment to addressing water quality issues and ensuring access to clean drinking water. Similarly, projects like Jal Suddhi in India signify a targeted effort to combat water contamination in specific regions, further driving the need for commercial water filters. These initiatives not only address the immediate challenges but also contribute to the long-term well-being of communities by fostering healthier water consumption habits.

    In regions where the demand for commercial water filters is currently limited due to cost constraints, the changing scenario is noteworthy. The rising incidence of water-borne diseases is prompting a reconsideration of priorities, with health concerns taking precedence over economic considerations. This shift is expected to propel the global commercial water filter market towards higher growth rates in the forecast period.

    The global efforts led by organizations like WHO and initiatives by governments to provide clean drinking water are pivotal in creating awareness about water-borne diseases. As awareness increases, the demand for commercial water filters is likely to surge, driven by a growing recognition of the importance of safe and pure water consumption. The shift in priorities, supported by government schemes and rising health consciousness, positions the commercial water filter market for significant growth in the coming years.

    Market Summary

    As per Market Research Future Analysis, the Global Water Purifier Market was valued at USD 70754.90 billion in 2024 and is projected to grow to USD 295069.57 billion by 2035, with a CAGR of 13.86% from 2025 to 2035. Key drivers include government initiatives for clean water, rising population, and increased awareness of waterborne diseases. The market is witnessing a trend towards smart purifiers equipped with advanced technology, enhancing user experience and efficiency. The residential sector remains the largest end-user, driven by urbanization and health concerns related to water quality.

    Key Market Trends & Highlights

    The water purifier market is evolving with significant technological advancements and increasing consumer demand.

    • Market Size in 2024: USD 70754.90 billion. Projected Market Size by 2035: USD 295069.57 billion. CAGR from 2025 to 2035: 13.86%. Asia Pacific held over 45.80% of the global market share in 2021.

    Market Size & Forecast

    2024 Market Size USD 70754.90 billion
    2035 Market Size USD 295069.57 billion
    CAGR (2024-2035) 13.86%
    Largest Regional Market Share in 2021 Asia Pacific.

    Major Players

    <p>A. O. Smith, Unilever, EcoWater Systems LLC, Panasonic Corporation, Coway Co. Ltd., KENT RO Systems Ltd., Livpure Pvt. Ltd.</p>

    Market Trends

    Smart Purification's development and the numerous advantages of water filters drive market growth

    The advent of smart purifiers with cutting-edge technologies is a recent trend seen in the industry. Smart cleaners are simple to use and have a multi-stage purifying system. These filters keep an eye on how much water is used and change the settings as needed. Additionally, smart cleaners are made to send warnings and messages to users when their maintenance cycle is complete. Customers increasingly request feature-rich purifiers as their living standards and purchasing power rise, particularly in developing nations in the Asia Pacific and the Middle East. 

    This is creating the Water Purifier market development potential. Therefore, it is anticipated that demand for these purifiers will increase throughout the projection period due to the quick development of such smart technology-based purifiers. Thus, this factor is driving the market CAGR.

     

    Water purifiers provide safe drinking water by removing dangerous bacteria, viruses, and other pollutants. Giardia and cryptosporidium removal decreases the risk of gastrointestinal disease by 33%. Additionally, it removes chlorine and its metabolites and lessens the risk of rectal and bladder cancer. Additionally, drinking clean water helps to maintain an optimal energy level, enhance skin health, reduce weight, and strengthen the body's general immune system. Water flavor and taste are more valuable after purification. 

    As a result, using clean and safe water when cooking preserves the dish's flavor. Minerals are removed by household water filters, which might lower the water's overall quality. The purification at the water entry point extends the piping's life and greatly reduces maintenance costs.

    Industries that manufacture and process things use a lot of water. A water crisis also has the greatest impact on these businesses. Thus, the necessity for water purifying systems in these industries is further fueled by the demand for water recycling. There is a rising demand for modern technology-enabled water treatment cleaners to tackle the problem of water pollution, which results from untreated water discharged by processing businesses. The expansion of food and beverage production facilities is anticipated to drive the water purifier market revenue throughout the anticipated time frame.

    <p>The increasing prevalence of waterborne diseases and the growing awareness of water quality are driving a notable shift towards advanced water purification technologies across the globe.</p>

    World Health Organization

    Water Purifier Market Market Drivers

    Rising Disposable Income

    Rising disposable income levels across various demographics are contributing to the expansion of the Global Water Purifier Market Industry. As consumers gain more financial flexibility, they are increasingly willing to invest in high-quality water purification systems. This trend is particularly evident in emerging economies, where a growing middle class prioritizes health and wellness. The willingness to spend on advanced purification technologies is expected to drive market growth significantly. With a projected CAGR of 13.93% from 2025 to 2035, the industry is poised for substantial expansion, reflecting changing consumer priorities and economic conditions.

    Increasing Water Scarcity

    The Global Water Purifier Market Industry is experiencing a surge in demand due to increasing water scarcity across various regions. As populations grow and urbanization accelerates, the availability of clean drinking water diminishes. For instance, regions like sub-Saharan Africa and parts of Asia face severe water shortages, prompting a shift towards water purification solutions. This trend is reflected in the market's projected growth, with the industry expected to reach 70754.9 USD Billion in 2024 and potentially 297081.2 USD Billion by 2035. The urgency to address water scarcity issues drives consumers and governments alike to invest in water purification technologies.

    Market Growth Projections

    The Global Water Purifier Market Industry is poised for remarkable growth, with projections indicating a market size of 70754.9 USD Billion in 2024 and an anticipated increase to 297081.2 USD Billion by 2035. This growth trajectory suggests a robust demand for water purification solutions driven by various factors, including health awareness, technological advancements, and government initiatives. The projected CAGR of 13.93% from 2025 to 2035 underscores the industry's potential for expansion. This upward trend in market size reflects the increasing recognition of the importance of clean drinking water and the necessity for effective purification systems.

    Technological Advancements

    Technological advancements play a pivotal role in shaping the Global Water Purifier Market Industry. Innovations in Industrial Filtration technologies, such as reverse osmosis and UV purification, enhance the efficiency and effectiveness of water purifiers. These advancements not only improve the quality of purified water but also make systems more user-friendly and accessible. As a result, consumers are increasingly adopting modern purification solutions, driving market growth. The integration of smart technologies, such as IoT-enabled purifiers, further enhances consumer engagement and satisfaction. This trend is expected to propel the market towards a valuation of 70754.9 USD Billion in 2024, with continued growth anticipated in the coming years.

    Health Awareness and Safety Concerns

    The Global Water Purifier Market Industry is significantly influenced by heightened health awareness and safety concerns among consumers. As individuals become increasingly cognizant of the potential contaminants in tap water, the demand for effective purification systems rises. Reports indicate that consumers are more inclined to purchase water purifiers that ensure the removal of harmful substances, such as lead and bacteria. This shift in consumer behavior is likely to contribute to the industry's robust growth, with a projected CAGR of 13.93% from 2025 to 2035. The focus on health and safety is reshaping the market landscape, encouraging innovation in purification technologies.

    Government Initiatives and Regulations

    Government initiatives and regulations aimed at ensuring safe drinking water significantly impact the Global Water Purifier Market Industry. Many governments are implementing stringent regulations regarding water quality, compelling households and businesses to invest in purification systems. For instance, initiatives promoting the use of water purifiers in rural areas are gaining traction, as they aim to reduce waterborne diseases. These regulatory frameworks not only enhance public health but also stimulate market demand. As the industry evolves, it is likely to witness substantial growth, with projections indicating a market size of 297081.2 USD Billion by 2035, driven by supportive government policies.

    Market Segment Insights

    Water Purifier Product Type Insights

    <p>The Water Purifier market segmentation, based on product type, includes RO water purifier, UV water purifier and activated carbon filter. In 2022, the RO-based product sector led the water purification market revenue globally and was responsible for the highest revenue share of more than 38.00%. This was because it outperformed other products in terms of decontamination. In addition to eliminating microorganisms, RO-based purifiers also eliminate dissolved solids, heavy metals, and pesticides. Consumers are now more aware of the health concerns linked to tainted drinking water due to an increase in waterborne illness incidents.&nbsp;</p>

    <p>Additionally, it is anticipated that over the next few years, demand for residential water purifiers will increase due to the increasing penetration of low-cost residential water purifiers, <a href="https://www.marketresearchfuture.com/reports/portable-water-purifier-market-11601">portable water purifier </a>like candle-filter purifiers, by local manufacturers like Rama in developing countries as well as the appearance of advanced and innovative water purifiers by firms like Kent and AO Smith.</p>

    <p>Figure 2: Water Purifier Market, by Product Type, 2024 &amp; 2030 (USD billion)</p>

    Water Purifier End-user Insights

    <p>The Water Purifier market segmentation, based on end-user, includes residential and commercial. The residential sector was the most popular application in 2022, and this trend is expected to continue throughout the projection period. Residential buildings use much more water for daily activities like cooking, cleaning, bathing, and other activities than commercial buildings.&nbsp;</p>

    <p>Additionally, increased urbanization is anticipated throughout the forecast period to increase demand for water purification products. Over 55% of the world's population currently lives in urban areas. By the end of 2050, that percentage is projected to rise to 68%, according to the United Nations' 2018 Revision of World Urbanization Prospects.</p>

    Get more detailed insights about Water Purifier Market Research Report—Global Forecast till 2032

    Regional Insights

    The analysis offers market information for North America, Europe, Asia-Pacific, and the rest of the world, organized by Region. The Asia Pacific water purifiers market, which had sales of USD 25.9 billion in 2022, is anticipated to increase at a substantial CAGR over the research period. In 2021, the Asia Pacific region held the largest Water Purifier market share, accounting for more than 45.80% worldwide revenue. With more market participants and significant expenditures in R & D, product demand would pick up steam in this area. Businesses like Eureka Forbes have a sizable customer base, which helps the sector develop.

    Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 3: WATER PURIFIER MARKET SHARE BY REGION 2022 (%)

    WATER PURIFIER MARKET SHARE BY REGION 2022

    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

    The Europe water purifiers market held the second-largest revenue share in the market. Europe's largest market share belongs to Germany, followed by the United Kingdom. Germany has the greatest market share in Europe, followed by the United Kingdom. The main element fueling the market's expansion in Europe is the rise in tap water usage. The Germany Water Purifier market had the biggest market share, while the UK's Water Purifier market had the quickest growth rate on Europe's region.

    In 2022, North America Water Purifier market held the third-largest proportion of the market. Due to the existence of Water and Wastewater Treatment Equipment manufacturers in the area and the developed market for them, the U.S. is the main contributor to the growth of the North American market, followed by Canada. 

    The majority of Americans are aware of how important clean water is. Most homes employ these purifying devices to have access to clean water. The US Water Purifier market had the biggest market share, while the Canada Water Purifier market had the quickest growth rate on Europe's continent.

    Key Players and Competitive Insights

    The Water Purifier business will continue to develop as a result of major market players spending a lot of money on R&D to diversify their product lines. Participants in the market are also engaging in a number of strategic initiatives to improve their worldwide footprint in conjunction with key industry developments, such as new product releases, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To grow and remain in a market that is becoming more and more competitive, Water Purifier industry competitors must provide affordable products.

    One of the primary business strategies utilized by the water purifier industry to service consumers and expand the market is local manufacturing to reduce operational costs. The Water Purifier industry has recently given medicine some of the most important advantages. The Home Water Filtration Unit Market major players such as A. O. Smith, Unilever, Panasonic Corporation Coway Co. Ltd., KENT RO Systems Ltd., Livpure Pvt. Ltd., EcoWater Systems LLC, and Others are investing in research and development initiatives in an effort to increase market demand.

    Discover a variety of modern home devices from Samsung, including smartphones, tablets, TVs, home appliances, and more. The customizable, NSF-certified water filtration devices from Samsung with multi-facet, ambient, and hot-cold options were released in March 2021. With this launch, the corporation wanted to capitalize on the pandemic-encouraged stay-at-home trend and penetrate the South Korean market.

    Global private equity firm Advent International specializes in taking over businesses in Western and Central Europe, North America, Latin America, and Asia. The company focuses on global buyouts, expansion, and strategic restructuring in five key industries. Advent International and Shapoorji Pallonji Group signed a legally binding agreement in September 2021 for Advent International to buy the majority stake—more than 72%—in Eureka Forbes Ltd. The deal had a value of around USD 582 million. Together, the two businesses will use their combined experience to expand their local and international water treatment sector market share.

    Key Companies in the Water Purifier Market market include

    Industry Developments

    • Q1 2024: A. O. Smith Corporation Completes Acquisition of Pureit from Unilever PLC A. O. Smith Corporation announced the completion of its acquisition of Pureit, Unilever's water purification business, for approximately $120 million. The deal expands A. O. Smith’s residential water purifier portfolio, especially in India.[1]
    • Q2 2024: Pentair Launches New Smart Water Purifier Line in North America Pentair introduced a new range of smart water purifiers featuring IoT-enabled monitoring and real-time water quality analytics, targeting residential and commercial customers in the U.S.[3]
    • Q2 2024: Brita Unveils Advanced Filter Technology for PFAS Removal Brita launched a new water filter product line designed to remove PFAS contaminants, responding to heightened regulatory scrutiny and consumer demand for safer drinking water.[3]
    • Q2 2024: A. O. Smith Appoints New President for Global Water Purification Division A. O. Smith named a new president to lead its global water purification division, aiming to accelerate innovation and international expansion following the Pureit acquisition.[1]
    • Q3 2024: Culligan International Announces Partnership with Samsung for Smart Home Water Purification Culligan International entered a strategic partnership with Samsung to integrate Culligan’s water purification technology into Samsung’s smart home ecosystem, enhancing connected water safety solutions.[4]
    • Q3 2024: Xylem Opens New Water Purifier Manufacturing Facility in Vietnam Xylem inaugurated a new manufacturing plant in Vietnam dedicated to producing advanced water purifiers for Southeast Asian markets, supporting regional growth and supply chain resilience.
    • Q4 2024: Pentair Wins Major Contract to Supply Water Purification Systems to U.S. School Districts Pentair secured a multi-million dollar contract to provide water purification systems to several large U.S. school districts, addressing concerns over lead and other contaminants in drinking water.[3]
    • Q4 2024: Eureka Forbes Launches Solar-Powered Water Purifier for Rural India Eureka Forbes introduced a solar-powered water purifier designed for off-grid rural communities in India, aiming to improve access to safe drinking water in underserved regions.
    • Q1 2025: Aquasana Raises $40 Million in Series C Funding to Expand U.S. Water Purifier Operations Aquasana, a leading U.S. water purifier brand, closed a $40 million Series C funding round to scale manufacturing and accelerate product innovation in smart filtration technologies.
    • Q1 2025: LG Chem Receives EPA Approval for New Reverse Osmosis Membrane LG Chem obtained U.S. EPA approval for its latest reverse osmosis membrane, enabling the launch of new high-efficiency water purifiers in the American market.
    • Q2 2025: Tata Group Announces Joint Venture with Grundfos for Water Purification Solutions Tata Group and Grundfos formed a joint venture to develop and market advanced water purification systems for industrial and residential use across Asia.
    • Q2 2025: Waterdrop Launches Direct-to-Consumer Subscription Model for Filter Replacement Waterdrop, a U.S. water purifier startup, launched a subscription service for filter replacements, aiming to improve customer retention and ensure consistent water quality.

    Future Outlook

    Water Purifier Market Future Outlook

    <p>The Global Water Purifier Market is projected to grow at a 13.86% CAGR from 2025 to 2035, driven by increasing water scarcity, technological advancements, and rising health awareness.</p>

    New opportunities lie in:

    • <p>Develop smart water purification systems integrating IoT for real-time monitoring. Expand product lines to include portable water purifiers targeting outdoor enthusiasts. Invest in sustainable materials for eco-friendly water purification solutions.</p>

    <p>By 2035, the market is expected to achieve substantial growth, reflecting evolving consumer needs and technological innovations.</p>

    Market Segmentation

    Water Purifier End User Outlook

    • Residential
    • Commercial

    Water Purifier Regional Outlook

    • {"North America"=>["US"
    • "Canada"]}
    • {"Europe"=>["Germany"
    • "France"
    • "UK"
    • "Italy"
    • "Spain"
    • "Rest of Europe"]}
    • {"Asia-Pacific"=>["China"
    • "Japan"
    • "India"
    • "Australia"
    • "South Korea"
    • "Rest of Asia-Pacific"]}
    • {"Rest of the World"=>["Middle East"
    • "Africa"
    • "Latin America"]}

    Water Purifier Product Type Outlook

    • RO Water Purifier
    • UV Water Purifier
    • Activated Carbon Filters

    Report Scope

    Attribute/Metric Details
    Market Size 2024 USD 70,754.9 billion
    Market Size 2035 295069.57 (Value (USD Billion))
    Compound Annual Growth Rate (CAGR) 13.86% (2025 - 2035)
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2018 & 2022
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Product Type, Operating Platforms, and Region
    Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
    Countries Covered The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled A. O. Smith, Unilever, EcoWater Systems LLC, Panasonic Corporation Coway Co. Ltd., KENT RO Systems Ltd., and Livpure Pvt. Ltd.
    Key Market Opportunities Increase in per capita disposable income of Asia-pacific countries
    Key Market Dynamics Rapidly developing economy Government initiatives for pure water Growing population
    Market Size 2025 80562.96 (Value (USD Billion))

    Market Highlights

    Author

    Pradeep Nandi
    Senior Research Analyst

    She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    This is a great article! Really helped me understand the topic better.

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    FAQs

    How much is the Water Purifier market?

    In 2023, the market for water purifiers was estimated to be worth USD 63,075.3 billion.

    What is the market growth rate for water purifiers?

    The market for water purifiers is anticipated to expand at a CAGR of 13.86% from 2024 to 2032.

    Which Region accounted for the highest proportion of the market for water purifiers?

    The Region with the biggest market share for water purifiers was Asia Pacific.

    Who are the key players in the Water Purifier market?

    Smith, Unilever, EcoWater Systems LLC, Panasonic Corporation Coway Co. Ltd., KENT RO Systems Ltd., and Livpure Pvt. Ltd. are the major companies in the water purifier industry

    Which Product type led the Water Purifier market?

    The RO Water Purifier category dominated the market in 2021.

    Which End-User had the largest market share in the Water Purifier market?

    The Residential had the largest share in the global Water Purifier market.

    1. List of Tables and Figures
      1. Table FIGURE 1 MARKET SYNOPSIS 18 FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL WATER PURIFIER MARKET, 2020 19 FIGURE 3 GLOBAL WATER PURIFIER MARKET ANALYSIS, BY PRODUCT TYPE, 2020 20 FIGURE 4 GLOBAL WATER PURIFIER MARKET ANALYSIS, BY END USE, 2020 21 FIGURE 5 GLOBAL WATER PURIFIER MARKET ANALYSIS, BY REGION, 2020 22 FIGURE 6 GLOBAL WATER PURIFIER MARKET: STRUCTURE 24 FIGURE 7 KEY BUYING CRITERIA FOR WATER PURIFIER MARKET 24 FIGURE 8 RESEARCH PROCESS 25 FIGURE 9 TOP-DOWN AND BOTTOM-UP APPROACHES 28 FIGURE 10 NORTH AMERICA: WATER PURIFIER MARKET SIZE, BY COUNTRY (2020 VS. 2030) 31 FIGURE 11 EUROPE: WATER PURIFIER MARKET SIZE, BY COUNTRY (2020 VS. 2030) 31 FIGURE 12 ASIA-PACIFIC: WATER PURIFIER MARKET SIZE, BY COUNTRY (2020 VS. 2030) 32 FIGURE 13 REST OF THE WORLD: WATER PURIFIER MARKET SIZE, BY REGION (2020 VS. 2030) 32 FIGURE 14 MARKET DYNAMICS OVERVIEW 33 FIGURE 15 DRIVERS IMPACT ANALYSIS: GLOBAL WATER PURIFIER MARKET 35 FIGURE 16 RESTRAINT IMPACT ANALYSIS: GLOBAL WATER PURIFIER MARKET 36 FIGURE 17 GLOBAL WATER PURIFIER MARKET: SUPPLY CHAIN ANALYSIS 37 FIGURE 18 PORTER’S FIVE FORCES ANALYSIS: GLOBAL WATER PURIFIER MARKET 39 FIGURE 19 GLOBAL WATER PURIFIER MARKET, BY PRODUCT TYPE, 2020 (% SHARE) 44 FIGURE 20 GLOBAL WATER PURIFIER MARKET, BY PRODUCT TYPE, 2024-2030 (USD MILLION) 45 FIGURE 21 GLOBAL WATER PURIFIER MARKET, BY END USE, 2020 (% SHARE) 49 FIGURE 22 GLOBAL WATER PURIFIER MARKET, BY END USE, 2024-2030 (USD MILLION) 50 FIGURE 23 GLOBAL WATER PURIFIER MARKET, BY REGION, 2024-2030 (USD MILLION) 53 FIGURE 24 GLOBAL WATER PURIFIER MARKET, BY REGION, 2020 (% SHARE) 54 FIGURE 25 NORTH AMERICA: WATER PURIFIER MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 55 FIGURE 26 EUROPE: WATER PURIFIER MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 59 FIGURE 27 ASIA-PACIFIC: WATER PURIFIER MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 66 FIGURE 28 REST OF THE WORLD: WATER PURIFIER MARKET SHARE, BY REGION, 2020 (% SHARE) 74 FIGURE 29 BENCHMARKING OF MAJOR COMPETITORS 79 FIGURE 30 BENCHMARKING OF MAJOR COMPETITORS 80 FIGURE 31 GLOBAL WATER PURIFIER MARKET SHARE ANALYSIS, 2020 81 FIGURE 32 PANASONIC CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 86 FIGURE 33 PANASONIC CORPORATION: SWOT ANALYSIS 88 FIGURE 34 COWAY CO., LTD.: FINANCIAL OVERVIEW SNAPSHOT 89 FIGURE 35 COWAY CO., LTD.: SWOT ANALYSIS 91 FIGURE 36 XIAOMI INC.: FINANCIAL OVERVIEW SNAPSHOT 92 FIGURE 37 XIAOMI INC.: SWOT ANALYSIS 93 FIGURE 38 A. O. SMITH: FINANCIAL OVERVIEW SNAPSHOT 95 FIGURE 39 A. O. SMITH: SWOT ANALYSIS 97 FIGURE 40 UNILEVER: FINANCIAL OVERVIEW SNAPSHOT 99   FIGURE 41 UNILEVER: SWOT ANALYSIS 101 FIGURE 42 FORBES & COMPANY LIMITED (PARENT ORGANIZATION): FINANCIAL OVERVIEW SNAPSHOT 103 FIGURE 43 EUREKA FORBES: SWOT ANALYSIS 105 FIGURE 44 BWT AG: FINANCIAL OVERVIEW SNAPSHOT 106 FIGURE 45 CULLIGAN: FINANCIAL OVERVIEW SNAPSHOT 108 FIGURE 46 ECOWATER SYSTEMS LLC: FINANCIAL OVERVIEW SNAPSHOT 110 FIGURE 47 BRITA, LP: FINANCIAL OVERVIEW SNAPSHOT 112 FIGURE 48 3M: FINANCIAL OVERVIEW SNAPSHOT 115 FIGURE 49 3M: SWOT ANALYSIS 117 FIGURE 50 PENTAIR PLC: FINANCIAL OVERVIEW SNAPSHOT 119 FIGURE 51 PENTAIR PLC: SWOT ANALYSIS 121 FIGURE 52 MITSUBISHI CHEMICAL CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 123 FIGURE 53 MITSUBISHI CHEMICAL CORPORATION: SWOT ANALYSIS 125 FIGURE 54 TORAY INDUSTRIES, INC.: FINANCIAL OVERVIEW SNAPSHOT 127 FIGURE 55 TORAY INDUSTRIES, INC.: SWOT ANALYSIS 128 FIGURE 56 KONINKLIJKE PHILIPS N.V.: FINANCIAL OVERVIEW SNAPSHOT 130 FIGURE 57 KONINKLIJKE PHILIPS N.V.: SWOT ANALYSIS 131 FIGURE 58 ENMETEC GMBH: FINANCIAL OVERVIEW SNAPSHOT 132 FIGURE 59 CARRIER MIDEA INDIA: FINANCIAL OVERVIEW SNAPSHOT 134 FIGURE 60 KENT RO SYSTEMS LTD.: FINANCIAL OVERVIEW SNAPSHOT 136 FIGURE 61 LIVPURE PVT. LTD.: FINANCIAL OVERVIEW SNAPSHOT 140 FIGURE 62 SHENZHEN ANGEL DRINKING WATER EQUIPMENT CO., LTD.: FINANCIAL OVERVIEW SNAPSHOT 143 FIGURE 63 NINGBO LAMO DRINKING WATER EQUIPMENT CO., LTD.: FINANCIAL OVERVIEW SNAPSHOT 145
    2. Table FIGURE 1 MARKET SYNOPSIS 18 FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL WATER PURIFIER MARKET, 2020 19 FIGURE 3 GLOBAL WATER PURIFIER MARKET ANALYSIS, BY PRODUCT TYPE, 2020 20 FIGURE 4 GLOBAL WATER PURIFIER MARKET ANALYSIS, BY END USE, 2020 21 FIGURE 5 GLOBAL WATER PURIFIER MARKET ANALYSIS, BY REGION, 2020 22 FIGURE 6 GLOBAL WATER PURIFIER MARKET: STRUCTURE 24 FIGURE 7 KEY BUYING CRITERIA FOR WATER PURIFIER MARKET 24 FIGURE 8 RESEARCH PROCESS 25 FIGURE 9 TOP-DOWN AND BOTTOM-UP APPROACHES 28 FIGURE 10 NORTH AMERICA: WATER PURIFIER MARKET SIZE, BY COUNTRY (2020 VS. 2030) 31 FIGURE 11 EUROPE: WATER PURIFIER MARKET SIZE, BY COUNTRY (2020 VS. 2030) 31 FIGURE 12 ASIA-PACIFIC: WATER PURIFIER MARKET SIZE, BY COUNTRY (2020 VS. 2030) 32 FIGURE 13 REST OF THE WORLD: WATER PURIFIER MARKET SIZE, BY REGION (2020 VS. 2030) 32 FIGURE 14 MARKET DYNAMICS OVERVIEW 33 FIGURE 15 DRIVERS IMPACT ANALYSIS: GLOBAL WATER PURIFIER MARKET 35 FIGURE 16 RESTRAINT IMPACT ANALYSIS: GLOBAL WATER PURIFIER MARKET 36 FIGURE 17 GLOBAL WATER PURIFIER MARKET: SUPPLY CHAIN ANALYSIS 37 FIGURE 18 PORTER’S FIVE FORCES ANALYSIS: GLOBAL WATER PURIFIER MARKET 39 FIGURE 19 GLOBAL WATER PURIFIER MARKET, BY PRODUCT TYPE, 2020 (% SHARE) 44 FIGURE 20 GLOBAL WATER PURIFIER MARKET, BY PRODUCT TYPE, 2024-2030 (USD MILLION) 45 FIGURE 21 GLOBAL WATER PURIFIER MARKET, BY END USE, 2020 (% SHARE) 49 FIGURE 22 GLOBAL WATER PURIFIER MARKET, BY END USE, 2024-2030 (USD MILLION) 50 FIGURE 23 GLOBAL WATER PURIFIER MARKET, BY REGION, 2024-2030 (USD MILLION) 53 FIGURE 24 GLOBAL WATER PURIFIER MARKET, BY REGION, 2020 (% SHARE) 54 FIGURE 25 NORTH AMERICA: WATER PURIFIER MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 55 FIGURE 26 EUROPE: WATER PURIFIER MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 59 FIGURE 27 ASIA-PACIFIC: WATER PURIFIER MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 66 FIGURE 28 REST OF THE WORLD: WATER PURIFIER MARKET SHARE, BY REGION, 2020 (% SHARE) 74 FIGURE 29 BENCHMARKING OF MAJOR COMPETITORS 79 FIGURE 30 BENCHMARKING OF MAJOR COMPETITORS 80 FIGURE 31 GLOBAL WATER PURIFIER MARKET SHARE ANALYSIS, 2020 81 FIGURE 32 PANASONIC CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 86 FIGURE 33 PANASONIC CORPORATION: SWOT ANALYSIS 88 FIGURE 34 COWAY CO., LTD.: FINANCIAL OVERVIEW SNAPSHOT 89 FIGURE 35 COWAY CO., LTD.: SWOT ANALYSIS 91 FIGURE 36 XIAOMI INC.: FINANCIAL OVERVIEW SNAPSHOT 92 FIGURE 37 XIAOMI INC.: SWOT ANALYSIS 93 FIGURE 38 A. O. SMITH: FINANCIAL OVERVIEW SNAPSHOT 95 FIGURE 39 A. O. SMITH: SWOT ANALYSIS 97 FIGURE 40 UNILEVER: FINANCIAL OVERVIEW SNAPSHOT 99   FIGURE 41 UNILEVER: SWOT ANALYSIS 101 FIGURE 42 FORBES & COMPANY LIMITED (PARENT ORGANIZATION): FINANCIAL OVERVIEW SNAPSHOT 103 FIGURE 43 EUREKA FORBES: SWOT ANALYSIS 105 FIGURE 44 BWT AG: FINANCIAL OVERVIEW SNAPSHOT 106 FIGURE 45 CULLIGAN: FINANCIAL OVERVIEW SNAPSHOT 108 FIGURE 46 ECOWATER SYSTEMS LLC: FINANCIAL OVERVIEW SNAPSHOT 110 FIGURE 47 BRITA, LP: FINANCIAL OVERVIEW SNAPSHOT 112 FIGURE 48 3M: FINANCIAL OVERVIEW SNAPSHOT 115 FIGURE 49 3M: SWOT ANALYSIS 117 FIGURE 50 PENTAIR PLC: FINANCIAL OVERVIEW SNAPSHOT 119 FIGURE 51 PENTAIR PLC: SWOT ANALYSIS 121 FIGURE 52 MITSUBISHI CHEMICAL CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 123 FIGURE 53 MITSUBISHI CHEMICAL CORPORATION: SWOT ANALYSIS 125 FIGURE 54 TORAY INDUSTRIES, INC.: FINANCIAL OVERVIEW SNAPSHOT 127 FIGURE 55 TORAY INDUSTRIES, INC.: SWOT ANALYSIS 128 FIGURE 56 KONINKLIJKE PHILIPS N.V.: FINANCIAL OVERVIEW SNAPSHOT 130 FIGURE 57 KONINKLIJKE PHILIPS N.V.: SWOT ANALYSIS 131 FIGURE 58 ENMETEC GMBH: FINANCIAL OVERVIEW SNAPSHOT 132 FIGURE 59 CARRIER MIDEA INDIA: FINANCIAL OVERVIEW SNAPSHOT 134 FIGURE 60 KENT RO SYSTEMS LTD.: FINANCIAL OVERVIEW SNAPSHOT 136 FIGURE 61 LIVPURE PVT. LTD.: FINANCIAL OVERVIEW SNAPSHOT 140 FIGURE 62 SHENZHEN ANGEL DRINKING WATER EQUIPMENT CO., LTD.: FINANCIAL OVERVIEW SNAPSHOT 143 FIGURE 63 NINGBO LAMO DRINKING WATER EQUIPMENT CO., LTD.: FINANCIAL OVERVIEW SNAPSHOT 145

    Water Purifier Market Segmentation 

    Water Purifier Product Type Outlook (USD Billion, 2024-2030)

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    Water Purifier End User Outlook (USD Billion, 2024-2030)

    Residential

    Commercial

    Water Purifier Regional Outlook (USD Billion, 2024-2030)

    North America Outlook (USD Billion, 2024-2030)

    North America Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    North America Water Purifier by End-Use

    Residential

    Commercial

    US Outlook (USD Billion, 2024-2030)

    US Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    US Water Purifier End-Use

    Residential

    Commercial

    CANADA Outlook (USD Billion, 2024-2030)

    CANADA Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    CANADA Water Purifier by End-Use

    Residential

    Commercial

    Europe Outlook (USD Billion, 2024-2030)

    Europe Water Purifier by Product Type 

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    Europe Water Purifier End-Use

    Residential

    Commercial

    Germany Outlook (USD Billion, 2024-2030)

    Germany Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    Germany Water Purifier End-Use

    Residential

    Commercial

    France Outlook (USD Billion, 2024-2030)

    France Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    France Water Purifier End-Use

    Residential

    Commercial

    UK Outlook (USD Billion, 2024-2030)

    UK Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    UK Water Purifier End-Use

    Residential

    Commercial

    ITALY Outlook (USD Billion, 2024-2030)

    ITALY Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    ITALY Water Purifier End-Use

    Residential

    Commercial

    SPAIN Outlook (USD Billion, 2024-2030)

    Spain Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    Spain Water Purifier End-Use

    Residential

    Commercial

    Rest Of Europe Outlook (USD Billion, 2024-2030)

    Rest Of Europe Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    REST OF EUROPE Water Purifier End-Use

    Residential

    Commercial

    Asia-Pacific Outlook (USD Billion, 2024-2030)

    Asia-Pacific Water Purifier by Product Type 

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    Asia-Pacific Water Purifier End-Use

    Residential

    Commercial

    China Outlook (USD Billion, 2024-2030)

    China Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    China Water Purifier End-Use

    Residential

    Commercial

    Japan Outlook (USD Billion, 2024-2030)

    Japan Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    Japan Water Purifier End-Use

    Residential

    Commercial

    India Outlook (USD Billion, 2024-2030)

    India Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    India Water Purifier End-Use

    Residential

    Commercial

    Australia Outlook (USD Billion, 2024-2030)

    Australia Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    Australia Water Purifier End-Use

    Residential

    Commercial

    Rest of Asia-Pacific Outlook (USD Billion, 2024-2030)

    Rest of Asia-Pacific Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    Rest of Asia-Pacific Water Purifier End-Use

    Residential

    Commercial

    Rest of the World Outlook (USD Billion, 2024-2030)

    Rest of the World Water Purifier by Product Type 

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    Rest of the World Water Purifier End-Use

    Residential

    Commercial

    Middle East Outlook (USD Billion, 2024-2030)

    Middle East Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    Middle East Water Purifier End-Use

    Residential

    Commercial

    Africa Outlook (USD Billion, 2024-2030)

    Africa Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    Africa Water Purifier End-Use

    Residential

    Commercial

    Latin America Outlook (USD Billion, 2024-2030)

    Latin America Water Purifier by Product Type

    RO Water Purifier

    UV Water Purifier

    Activated Carbon Filters

    Latin America Water Purifier End-Use

    Residential

    Commercial

    Infographic

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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne

    Founder
    Case Study
    Chemicals and Materials