Water Purifier Market Trends

Global Water Purifier Market Overview

Global Water Purifier Market Size was valued at USD 63,075.3 billion in 2023. The Water Purifier market industry is projected to grow from USD 70,754.9 Billion in 2024 to USD 2,01,261.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.86% during the forecast period (2024 - 2032). A rapidly developing economy, government programs to provide clean water, increased population, and increasing knowledge about illnesses caused by water are the key market drivers enhancing the Water Purifier market CAGR.

Source: Secondary, Primary Research, MRFR Database and Analyst Review

One of the latest developments in the business is the emergence of smart purifiers with cutting-edge technology. Smart cleansers include a multi-stage purification technology and are easy to use. These filters monitor the amount of water used and adjust the settings as necessary. Additionally, smart cleaners are designed to notify users when their maintenance cycle is finished by sending messages and warnings. As living standards and purchasing power improve, customers increasingly ask for feature-rich purifiers, especially in emerging countries in the Asia Pacific and the Middle East. This is increasing the market development potential for water purifiers. 

May 2023

Cloud Water Filters announced the release of Cloud RO, its flagship product, an under-sink reverse osmosis water filter that enables users to track water usage and quality using the Cloud app. Reverse osmosis filtration can be replaced with Cloud RO, the company's flagship product. Cloud uses cutting-edge technology to optimize filtering performance by controlling flow and pressure within the system. Water quality is monitored by smart sensors, which transmit their findings to the consumer via a cloud app. Cloud offers its clients visibility into their usage patterns, filter health, and water quality.

Water Purifier Market Trends

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  Smart Purification's development and the numerous advantages of water filters drive market growth

  
  

The advent of smart purifiers with cutting-edge technologies is a recent trend seen in the industry. Smart cleaners are simple to use and have a multi-stage purifying system. These filters keep an eye on how much water is used and change the settings as needed. Additionally, smart cleaners are made to send warnings and messages to users when their maintenance cycle is complete. Customers increasingly request feature-rich purifiers as their living standards and purchasing power rise, particularly in developing nations in the Asia Pacific and the Middle East. This is creating the Water Purifier market development potential. Therefore, it is anticipated that demand for these purifiers will increase throughout the projection period due to the quick development of such smart technology-based purifiers. Thus, this factor is driving the market CAGR.

Figure 1: Types of Water borne diseases

Source: Secondary, Primary Research, MRFR Database and Analyst Review

Water purifiers provide safe drinking water by removing dangerous bacteria, viruses, and other pollutants. Giardia and cryptosporidium removal decreases the risk of gastrointestinal disease by 33%. Additionally, it removes chlorine and its metabolites and lessens the risk of rectal and bladder cancer. Additionally, drinking clean water helps to maintain an optimal energy level, enhance skin health, reduce weight, and strengthen the body's general immune system. Water flavor and taste are more valuable after purification. As a result, using clean and safe water when cooking preserves the dish's flavor. Minerals are removed by household water filters, which might lower the water's overall quality. The purification at the water entry point extends the piping's life and greatly reduces maintenance costs.

Industries that manufacture and process things use a lot of water. A water crisis also has the greatest impact on these businesses. Thus, the necessity for water purifying systems in these industries is further fueled by the demand for water recycling. There is a rising demand for modern technology-enabled water treatment cleaners to tackle the problem of water pollution, which results from untreated water discharged by processing businesses. The expansion of food and beverage production facilities is anticipated to drive the water purifier market revenue throughout the anticipated time frame.

Water Purifier Market Segment Insights

Water Purifier Product Type Insights

The global Water Purifier market segmentation, based on product type, includes RO water purifier, UV water purifier and activated carbon filter. In 2022, the RO-based product sector led the water purification market revenue globally and was responsible for the highest revenue share of more than 38.00%. This was because it outperformed other products in terms of decontamination. In addition to eliminating microorganisms, RO-based purifiers also eliminate dissolved solids, heavy metals, and pesticides. Consumers are now more aware of the health concerns linked to tainted drinking water due to an increase in waterborne illness incidents. 

Additionally, it is anticipated that over the next few years, demand for residential water purifiers will increase due to the increasing penetration of low-cost residential water purifiers, like candle-filter purifiers, by local manufacturers like Rama in developing countries as well as the appearance of advanced and innovative water purifiers by firms like Kent and AO Smith.

Figure 2: Global Water Purifier Market, by Product Type, 2024 & 2030 (USD billion)Source: Secondary, primary, MRFR database, and analyst review

Water Purifier End-user Insights

The global Water Purifier market segmentation, based on end-user, includes residential and commercial. The residential sector was the most popular application in 2022, and this trend is expected to continue throughout the projection period. Residential buildings use much more water for daily activities like cooking, cleaning, bathing, and other activities than commercial buildings. Additionally, increased urbanization is anticipated throughout the forecast period to increase demand for water purification products. Over 55% of the world's population currently lives in urban areas. By the end of 2050, that percentage is projected to rise to 68%, according to the United Nations' 2018 Revision of World Urbanization Prospects.

Water Purifier Regional Insights

The analysis offers market information for North America, Europe, Asia-Pacific, and the rest of the world, organized by Region. The Asia Pacific water purifiers market, which had sales of USD 25.9 billion in 2022, is anticipated to increase at a substantial CAGR over the research period. In 2021, the Asia Pacific region held the largest Water Purifier market share, accounting for more than 45.80% worldwide revenue. With more market participants and significant expenditures in R & D, product demand would pick up steam in this area. Businesses like Eureka Forbes have a sizable customer base, which helps the sector develop.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: GLOBAL WATER PURIFIER MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The Europe water purifiers market held the second-largest revenue share in the market. Europe's largest market share belongs to Germany, followed by the United Kingdom. Germany has the greatest market share in Europe, followed by the United Kingdom. The main element fueling the market's expansion in Europe is the rise in tap water usage. The Germany Water Purifier market had the biggest market share, while the UK's Water Purifier market had the quickest growth rate on Europe's region.

In 2022, North America Water Purifier market held the third-largest proportion of the market. Due to the existence of water purifier manufacturers in the area and the developed market for them, the U.S. is the main contributor to the growth of the North American market, followed by Canada. The majority of Americans are aware of how important clean water is. Most homes employ these purifying devices to have access to clean water. The US Water Purifier market had the biggest market share, while the Canada Water Purifier market had the quickest growth rate on Europe's continent.

Water Purifier Key Market Players & Competitive Insights

The Water Purifier business will continue to develop as a result of major market players spending a lot of money on R&D to diversify their product lines. Participants in the market are also engaging in a number of strategic initiatives to improve their worldwide footprint in conjunction with key industry developments, such as new product releases, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To grow and remain in a market that is becoming more and more competitive, Water Purifier industry competitors must provide affordable products.

One of the primary business strategies utilized by the water purifier industry to service consumers and expand the market is local manufacturing to reduce operational costs. The Water Purifier industry has recently given medicine some of the most important advantages. The Home Water Filtration Unit Market major players such as A. O. Smith, Unilever, Panasonic Corporation Coway Co. Ltd., KENT RO Systems Ltd., Livpure Pvt. Ltd., EcoWater Systems LLC, and Others are investing in research and development initiatives in an effort to increase market demand.

Discover a variety of modern home devices from Samsung, including smartphones, tablets, TVs, home appliances, and more. The customizable, NSF-certified water filtration devices from Samsung with multi-facet, ambient, and hot-cold options were released in March 2021. With this launch, the corporation wanted to capitalize on the pandemic-encouraged stay-at-home trend and penetrate the South Korean market.

Global private equity firm Advent International specializes in taking over businesses in Western and Central Europe, North America, Latin America, and Asia. The company focuses on global buyouts, expansion, and strategic restructuring in five key industries. Advent International and Shapoorji Pallonji Group signed a legally binding agreement in September 2021 for Advent International to buy the majority stake—more than 72%—in Eureka Forbes Ltd. The deal had a value of around USD 582 million. Together, the two businesses will use their combined experience to expand their local and international water treatment sector market share.

List of the Key Companies in the Water Purifier market include

• A. O. Smith


• Unilever


• EcoWater Systems LLC


• Panasonic Corporation Coway Co. Ltd.


• KENT RO Systems Ltd.


• Livpure Pvt. Ltd.


• Among others.

Water Purifier Industry Developments

• May 2022 With Madhuri Dixit as its brand spokesperson, Eureka Forbes Ltd. debuted its latest advertising campaign. The advertisement emphasizes the Aquaguard line's unique copper and zinc cartridge functionality. Taproot Dentsu India Communications Pvt. Ltd. conceptualized the idea.


• October 2022 To offer clean drinking water, HUL's Pureit introduced its new line of RO + UV + Minerals-based water purifiers with FiltraPower Technology. This technology has been shown to remove hazardous compounds, including pathogens, industrial pollutants, and pesticides.


• January 2022 Whirlpool Corporation announced the move of its Global Technologies & Engineering Center (GTEC) of its Global Product Organization to a site in Pune (India) to invent new technology in its products. GTEC is a key component of Whirlpool's global product research and development and one of the company's biggest innovation hubs worldwide. IoT, Industry 4.0, and other cutting-edge technologies are among those that GTEC is working to create.


• March 2024- Urban Company chooses to ignite the RO water-purifier market when RO itself is under fire. At the D2C pavilion of Startup Mahakumbh—a three-day entrepreneurial event arranged in New Delhi earlier in March—stood the booth of Urban Company. Opposite to hopes, Asia's biggest home-services company wasn't spectacular in its customary offerings. As a substitute, the focus was on its newest product: water purifiers with reverse osmosis (RO) technology. With that, Urban Company penetrated India's burgeoning USD 1 billion water-purifier market, which titans like Kent and Eureka Forbes had long ruled. However, instead of taking the regular route of "disruptive" prices, the almost-decade-old firm launched its Native M1 and M2 purifiers at Rs 14,500 (US$174) and Rs 18,500 (US$222).


• March 2024- Hindustan Unilever Ltd (HUL) is discovering a prospective sale of its Pureit water purifier business and has secured exploratory talks with a few potential buyers, people aware of the development said. The negotiations are investigative, and no official decision on the sale of the Pureit business has been made by HUL, the people cited above said, demanding anonymity. In the last few months, an unofficial discussion has taken place between potential buyers and HUL, including bulge bracket private equity funds. These discussions have concentrated on valuation, among other things, one of the people cited said. A spokesperson for HUL said in response to queries that they do not have any comments to offer. The discussions for the sale of the India Pureit business came during parent Unilever Plc's initial sale of its majority stake in a Chinese maker of water purification equipment that it acquired in 2014, Qinyuan Group Co. The offered sale could value Qinyuan at nearly USD300 million, Bloomberg reported.

Water Purifier Market Segmentation

Water Purifier Product Type Outlook

• RO Water Purifier


• UV Water Purifier


• Activated Carbon Filters

Water Purifier End User Outlook

• Residential


• Commercial

Water Purifier Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America