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Public and Personal Safety Market Share

ID: MRFR//2078-HCR | 100 Pages | Author: Aarti Dhapte| June 2024

In the highly competitive landscape of the Public and Personal Safety market, market share positioning strategies play a pivotal role in determining the success of companies. One key approach is differentiation through technological innovation. Companies strive to distinguish themselves by introducing cutting-edge solutions such as advanced surveillance systems, artificial intelligence-driven safety platforms, and smart wearable devices. By being at the forefront of technological advancements, companies can attract customers seeking state-of-the-art safety solutions, thereby solidifying their market share.

Another effective strategy is to focus on niche markets or specific segments within the broader safety industry. Companies may specialize in catering to the unique safety needs of particular industries, regions, or demographic groups. This targeted approach allows them to become experts in specific areas, establishing a strong presence and capturing a significant share of the market within those niches. For example, a company may specialize in providing safety solutions for the healthcare sector or develop products tailored for the needs of elderly individuals.

Strategic partnerships and collaborations are instrumental in enhancing market share positioning. By forming alliances with other companies, especially those with complementary strengths, businesses can create synergies that benefit both parties. Collaborative efforts can lead to the development of integrated safety solutions, expanded market reach, and shared resources. These partnerships strengthen a company's position within the market, enabling it to offer a more comprehensive suite of safety products and services.

Customer-centric strategies are essential for building and maintaining a substantial market share. Understanding the needs and preferences of customers allows companies to tailor their safety solutions accordingly. Providing excellent customer service, offering customization options, and ensuring user-friendly interfaces contribute to customer satisfaction and loyalty. Satisfied customers are more likely to recommend and continue using a company's safety products, contributing to the growth of its market share.

Price positioning is a crucial element in market share strategies. Companies may choose to compete on price by offering cost-effective safety solutions, attracting price-sensitive customers. Alternatively, some businesses focus on providing premium products and services with higher price points, appealing to customers who prioritize quality and advanced features. Striking the right balance between price and perceived value is essential for effective market share positioning.

Geographical expansion is another strategy employed to increase market share. Companies may target untapped regions or countries where there is a growing demand for safety solutions. Establishing a strong presence in new markets allows companies to capture a larger customer base and gain a competitive edge. This expansion could involve setting up local offices, forming partnerships with regional distributors, and adapting products to suit the specific needs of the target market.

Continuous investment in research and development is fundamental to maintaining a competitive edge in the Public and Personal Safety market. Companies that consistently innovate and improve their safety offerings are better positioned to adapt to evolving customer needs and industry trends. Investing in R&D not only helps companies stay ahead of the competition but also allows them to introduce new features and capabilities that attract customers and contribute to market share growth.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2019
Historical Data 2018
Forecast Period 2020-2027
Growth Rate 13% (2020-2027)

Public and Personal Safety Market Overview


Public and personal safety is an umbrella term as it refers to the security measures that are taken to provide safety from all types of criminal activities. TheĀ public and personal safety marketĀ is growing at a faster pace mainly due to the increase in the number of criminal activities, terrorism, and natural disaster. The growth of the market is also supported by safety features. The market growth is increasing as the vendors are offering advanced products consisting of innovative features at reasonable prices.


TheĀ global public and personal safety marketĀ is expected to reach a value of USD 518 billion by 2023. To reach this value, the market would have to obtain a CAGR of 13% during the forecast period. The growth of the market is also supported by a few major factors like population, increasing urbanization, and upgrading the economic conditions of the country. Along with this, advanced and user-friendly technologies have taken the market to another new level.


Ā Public and Personal Safety Market


COVID-19 Analysis


Due to the sudden outbreak of the COVID-19 pandemic, governments in various countries imposed strict lockdown and social distancing norms. During this time, many industries were impacted. Among all industries,Ā public and personal safety businessĀ also felt a huge impact. Only the healthcare centers were earning a huge revenue as they were continuously fulfilling the people with medical supplies and life support.


Market Dynamics




  • Market Drivers




During the outbreak of the COVID-19 pandemic, the CDC or the Centers for Disease Control and Prevention in the US and other such agencies all over the world have made certain recommendations to protect the people of their respective countries. Many technology companies are trying to help the first responders with various innovative and unique products to safeguard them as well as their families.




  • Market Opportunities




The speed at which new technologies are invented is increasing year over year. In order to protect some critical infrastructures from attacks, connected devices are trying to generate more information that can give actionable insights. The CCTV systems are now integrating advanced big data analytics.




  • Market Restraints




Ensuring the security and safety of the public is a priority for every government across the world. TheĀ marketĀ provides a wide variety of not only hardware components but also its software solution along with it. The governments of different countries are installing various communication networks, surveillance systems, emergency and disaster management systems, biometric security and authentication systems, scanning and screening systems. The maintenance cost of such safety and security solutions is around 40% of the TCO or Total Cost of Ownership. Hence, with the rise in the population, the cost of installing such security systems is also increasing. Such high installing costs may restrain the growth of theĀ public and personal safety market.




  • Market Challenges




The major challenge faced by theĀ public and personal safety marketĀ is the lack of enough storage and capacities for data management. The public and personal safety agencies are assimilating different digital solutions like in-car cameras, body-worn cameras, and high-quality video surveillance in order to give authentic evidence against the criminals and also to carry out sting operations. Though body-worn cameras provide enough benefits of public safety security they can also create challenges like data security.




  • Cumulative Growth Analysis




TheĀ globalĀ public and personal safety marketĀ are expected to grow at a considerable rate in the forecast period, which is between 2021 and 2023. With the rising number of criminal activities, cross-border terrorism, and natural disasters, the necessity for surveillance systems and their authentication is also increasing. These factors are responsible for the constant growth of theĀ public and personal safety market.


Technology Analysis


TheĀ public and personal safety marketĀ relies upon mainly IP-based solutions for dispatch communications. With the introduction of 5G in the market and advancements in LTE, the growth of the public and personal safety market has increased. This report mainly focuses on theĀ Public and Personal Safety Market Trends, value at the company level, regional level, and global level.


Market Segment Overview


According to theĀ Public and Personal safety analysis, the market of public and personal safety is segmented into four categories. They are ā€“ by service, by solution, by component, and by industry verticals. Here are the sub-segments of the four divisions.


Public and Personal Safety Service



  • Managed Services which include Managed Network Services and Managed Security Services.

  • Professional Services which include support and maintenance, design and consulting, installation and integration, training, and education managed services.


Public and Personal Safety Solution



  • Cybersecurity

  • Surveillance system

  • Biometric and Authentication System

  • C2/C4ISR System

  • Critical Communication Network

  • Emergency and Disaster Management

  • Scanning and Screening System

  • Backup and Recovery System

  • Public Address and General alarm


Public and Personal Safety Component



  • Service

  • Solution


Public and Personal Safety Vertical



  • Border Control

  • Public Transportation Security

  • Automotive and Logistics

  • Firefighting Services

  • Medical Services

  • Law Enforcement and Intelligence Agencies

  • Homeland Security

  • Manufacturing

  • Emergency Services

  • Disaster Management

  • Energy and Chemicals

  • Critical Infrastructure Security


Regional Analysis


North America is leading theĀ global public and personal safety marketĀ due to its high demand for safety features and the continuous adoption of new advanced technologies. The growth opportunity for this market also enhances due to the BFSI industry in that region. Among other North American countries, the US is currently leading the growth in theĀ public and personal safety industry.


In terms of volume and size, the market for public and personal safety in Europe is quite large. The public and personal safety market of the Asia Pacific region is appearing to be a promising market due to its few best manufacturers and technological advancements. China, among all other Asia Pacific countries, has got one of the largest publics and personal safety markets.


Competitive Landscape


TheĀ global public safety and security market industryĀ is coming up with new strategies as many new companies are joining the market which includes Cisco System, AGT International, Honeywell, Huawei, and many others.


List of Key Companies



  • Esri (US)

  • AGT International (Switzerland)

  • Honeywell (France)

  • Haystax Technology (US)

  • Huawei (China)

  • IDEMIA (France)

  • Teltronic (Spain)

  • Verint Systems (US)

  • Motorola Solution (US)

  • Rave Mobile Safety (US)

  • NEC (Japan)

  • Hexagon (Sweden)

  • Elbit Systems (Israel)

  • Alcatel-Lucent Enterprise (France)

  • BAE Systems (UK)

  • Siemens (Germany)

  • NICE (Israel)

  • Atos (France)

  • Cisco Systems (US)


Recent Developments



  • A company named Motorola Solutions introduced two new products in the market which are the L5Q License Plate Recognition Camera and the Avigilon Cloud Services 3.8. These are the two solutions that helped to ensure the safety and security of the public.

  • Cisco Systems announced the accessibility of Cisco SecureX in June 2020, which is a cloud-native security platform. Again in July 2020, Cisco bought Fluidmesh networks to support the increasing demand for wireless critical applications. The technology of Fluidmesh offers zero loss of data transfer within any high-speed assets. In the same month, Cisco added some new functionalities in its intent-based networking portfolio. The new functionalities include Indoor loT services to maintain the physical spaces' safety and Cisco DNA spaces which was for Return to Business.

  • Honeywell, in May 2020, introduced a temperature monitoring solution which was Artificial Intelligence. It was named as ThermoRebellion temperature. In June, Honeywell once again introduced another solution, Honeywell Forge Cybersecurity Suite which offered asset discovery capabilities and cybersecurity risk monitoring. These helped industries to embrace remote operations quickly.


Report Overview


This report is a detailed research based on the various other factors that are responsible for theĀ public and personal safety market growthĀ during the forecast period. This report also provides a qualitative and quantitative analysis of various segments that are related to theĀ public and personal safety market. The information in this report is gathered from both first-hand and second-hand sources. The public and personal safety research report will also give you detailed knowledge about the recent developments that took place. The factors that play a major role in the growth of the market are drivers, challenges, restraints, and opportunities.Ā 


Report Detail



  • Historic Period: 2018-2021

  • Base Year: 2021

  • Forecast Period: 2021-2023


By Geographically



  • Europe

  • North America

  • Latin America

  • Asia Pacific (APAC)

  • The Middle East and Africa

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