Food, Beverages & Nutrition

For the butter market, an increasing demand by consumers for natural and organic products drives it as well as a consciousness of its health benefits. Current fashion includes the rise in spreadable butter and flavored butter that are artisanal or from grass-fed cows. There is also room for entering emerging markets and introducing unique packaging ideas. Other than that, there is potential to grow by promoting artisanal products made with grass-fed cows’ milk, which have higher value in the market.