Zero Turn Mowers Market Analysis

Global zero turn mowers market Size was valued at USD 2,820.4 Billion in 2023. The zero turn mowers market industry is projected to grow from USD 3,000.9 Billion in 2024 to USD 5,112.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.9% during the forecast period (2024 - 2032). 

Zero Turn Mowers Market Overview

Zero-turn mowers have a z-turn and two drive wheels that rotate in opposite directions. There are three types of zero-turn mowers with hydraulic speed controls: gasoline engines, diesel engines, and battery-power tools electric motors. It can be found in both business and residential settings. 

Zero-turn mowers have a faster driver speed than traditional riding mowers of comparable size. Zero-turn mowers typically have four wheels, with the front wheels swiveling and the back wheels driving. Based on the driver's input, the back wheels drive and rotate independently of each other, and they can also rotate in opposite directions. Zero turn mowers market can pivot between the driving wheels, or around either of the drive wheels if one is stationary.

COVID-19 Impact Analysis

The construction, industrial, lodging, and tourism industries were severely impacted by the COVID-19 pandemic. Manufacturing operations have been interrupted or limited. Construction and transportation activities, and also their supply networks, were interrupted on a global scale. This resulted in a decrease in zero-turn mower manufacturing and demand in the industry, limiting the zero turn mowers market growth. Industries, on the other hand, are progressively returning to normal manufacturing and service operations. This is predicted to result in zero-turn mowers companies resuming operations at full capacity, allowing the market to recover by the end of 2021.

Zero Turn Mowers Market Dynamics

The driving factor of the zero turn mowers market is the increasing demand for self-propelled lawn mowers owing to the increasing population and rising disposable income and it also reduces the mowing time. In addition, increased government support for research and development of zero-turn mowers is expected to drive market growth. However, the high initial cost and concerns about rollover and a growing focus on air pollution through zero-turn mowers may hinder the market growth to a certain extent.

Drivers

• Zero-turn mowers' mobility range and reduced mowing time

Zero-turn machines' mobility range allows for simple moving around flower beds, trees, and other obstacles in the yard, making them easier to handle than a traditional lawn tractor. These save time by lowering many loops around bushes and reducing back and forward motions. As a result, these zero-turn mowers save a lot of time when compared to traditional lawn tractors. Because of their capacity to turn quickly and make tight turns while mowing, these mowers save time. Furthermore, the majority of these features custom-fabricated decks that cut faster than lawn tractors. The manufactured deck increases linear cutting speed, resulting in significant cost savings on higher-priced systems and also saving time, which is driving the zero turn mowers market growth.

Restraint:

• Concerns about rollover and a growing focus on air pollution could slow the growth of the zero-turn mower market.

Despite the numerous applications that zero-turn mowers market provide, many drawbacks are limiting the zero turn mowers market growth. For starters, if the field angle's slope is greater than 10 degrees, these aren't safe to utilize because they could overturn. Mowing on the wet ground also increases the risk of slipping or losing control, which can damage the lawn due to its weight. Furthermore, lawnmowers and their gas-powered engines, particularly older ones lacking catalytic conversion systems, contribute significantly to air pollution. According to the US Environmental Protection Agency (EPA), driving a car for 200 miles (321 kilometers) produces the same amount of hydrocarbons as mowing a gas-powered mower for an hour. As a result, the EPA has enacted strict laws and restrictions, including the installation of catalytic converters in smaller vehicles.

Opportunity:

• Reduced life cycle costs of items, which lower mower maintenance and operation costs, open up new opportunities 

The advantages of using the mowers that run at a low rpm include the decreased maintenance and operating cost, decreased pollution of the environment, and the increased use of renewable sources of energy. The life cycle cost of a product is the total cost of owning and operating the product over its lifetime. Sustaining the life cycle cost of the products is essential to create new opportunities for mower manufacturers. The new mower technologies should focus on decreasing the equipment and operating cost, increasing the reliability of the equipment, and providing more useable energy and renewable energy sources.

Zero Turn Mowers Market Segment Overview

By Cutting Width

Based on cutting width, the global zero turn mowers market has been divided into less than 50 inches, 50 to 60 inches, and more than 60 inches. Zero-turn mowers with a cutting width of more than 60 inches have a large market share. They are used for commercial applications because of their rapid speed, which allows them to cover huge areas quickly, saving cutting time.

By Application

Based on application, the global zero-turn mowers market has been divided into residential and industrial. Zero-turn mowers are used in a variety of commercial settings, such as golf/sports fields, commercial gardens, tourist attractions, green buildings, and so on. Landscape services are likely to be in high demand as a result of commercial infrastructure properties with extensive lawns and increasing zero turn mowers market growth.

Zero Turn Mowers Market Regional Analysis

By region, the global zero-turn mowers market has divided into North America, Europe, Asia-Pacific, and the Rest of the World. The largest zero turn mowers market share was held by North America. During the study period, Asia-Pacific is expected to witness highest CAGR.

North America Market

North America is expected to dominate the zero-turn mowers market and grow steadily in the coming years. This expansion can be attributed to the presence of several market leaders in the United States. Furthermore, significant investments in gardening technologies by local players are expected to produce a variety of equipment to meet specific customer demands. The US controls a sizable portion of the global zero turn mowers market. Its market dominance is due to increased investments by both public and private organizations, which are expected to boost the market growth.

Asia-Pacific Market

Asia Pacific is estimated to rise at the highest CAGR over the projected period. Due to the huge growth in commercial infrastructure projects and the emergence of "urban gardening" trends, and the increasing demand for green building solutions and attractive landscaping the zero turn mowers market is expected to grow rapidly.

Zero Turn Mowers Market Competitive Landscape

Tier-1, tier-2, and local players compete in the market. Tier-1 and tier-2 players have a global footprint and varied product ranges. Companies such as Deere & Company, DR Power Equipment, Husqvarna Group, and Textron Inc. dominate the global zero-turn mowers market. The players are concentrating their efforts on research and development. They also use strategic growth activities including product launches, expansion, joint ventures, and collaboration to boost their market position and attract a large consumer base.

Prominent players in the global zero-turn mowers market include Deere & Company, Husqvarna Group, The Toro Company, MTD Products Inc, Briggs & Stratton LLC, Robert Bosch GmbH, Textron Inc, Ariens Company, Brookfield Property Partners LP (STIGA SpA), DR Power Equipment.

• In March 2021, Deere & Company announced it had expanded its commercial ZTrak ZTR lineup with two new petrol models and two rear-discharge decks to meet the demand of customers.


• In September 2020: DR Power Equipment, announced the acquisition of Mean Green Products, LLC. This will enhances DR Power Equipment's product portfolio in the battery-powered vedomain.


• In October 2019: Husqvarna Group's construction division finalized the acquisition of Wacker Neuson Group's Concrete Power. Trowel business. Husqvarna Group's concrete surfaces and floors division will benefit from the acquisition.

Zero-Turn Mowers Market Scope of the Report

Global Zero Turn Mowers Market, by Cutting Width

• Less Than 50 Inches


• 50 To 60 Inches


• More Than 60 Inches

Global Zero Turn Mowers Market, by Application 

• Residential


• Industrial

Global Zero Turn Mowers Market, by Region

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • UK
  
  
  • Germany
  
  
  • France
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • Australia and New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • South America
  
  
  • Middle East
  
  
  • Africa
  
  
  
  

Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

Market Size and Forecast:

To identify and estimate the market size for the global zero-turn mowers market segmented by cutting width, application by value (in US dollars). Also, to understand the consumption/ demand created by consumers of zero-turn mowers from 2024 to 2032.

Market Landscape and Trends:

To identify and infer, the drivers, restraints, opportunities, and challenges for the global zero-turn mowers market

Market Influencing Factors:

To find out the factors which are affecting the sales of zero-turn mowers among consumers

Impact of COVID-19:

To identify and understand the various factors involved in the global zero-turn mowers market affected by the pandemic

Company Profiling:

To provide a detailed insight into the major companies operating in the zero turn mowers market. The profiling will include the financial health of the company past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

• Zero Turn Mowers Producers


• Raw Material Suppliers


• Retailers, Wholesalers, and Distributors


• Governments, Associations, and Industrial Bodies


• Investors and Trade Experts