Notable recent shifts in the yogurt powder market reflect shifting consumer preferences as well as a growing consciousness of heartiness and health. One important trend driving yogurt powder's appeal is the increasing need for yogurt products that are both easily accessible and shelf-stable. This crushed yogurt has a longer shelf life and doesn't need to be refrigerated, making it a practical choice for consumers who are constantly on the go. The reason for the widespread desertion of yogurt powder is its versatility in becoming a part of exciting food and beverage activities, such smoothies, snacks, and flame goods. The growing interest in dairy products is another important development in the yogurt powder industry.
As more people look at plant-based and lactose-free choices, yogurt powder manufactured from essential sources including coconut, almond, and soy have been introduced by producers in response. This diversity helps the market as a whole develop and expand by appealing to a wider range of customers, including those with dietary limitations or preferences. Yogurt powder sales have been significantly impacted by the health and heartiness trend, as customers are looking for goods that are tasty and nutritious. Because of this, producers are adding probiotics, vitamins, and minerals to yogurt powder and highlighting its advantages for digestive and general health. Additionally, healthier versions have been developed in response to market demand for low-fat and low-sugar alternatives, better satisfying the needs of health-conscious customers.
The global emphasis on sustainability has also had an effect on the yogurt powder sector. Customers' concerns about how their food choices affect the environment are waning, which is driving up demand for environmentally friendly packaging and ingredients that are obtained ethically. In response, manufacturers are using environmentally friendly packaging accessories and promoting sustainable practices across their product development processes. This trend is a reflection of consumers' increasing awareness and preference for goods that support their environmental sustainability principles while also improving their own well-being. The impact of digital platforms and e-commerce on customer behavior has been essential in determining market trends for yogurt powder.
Customers now have simple access to a large range of yogurt powder goods through online shopping channels, allowing them to research and make decisions based on elements such component translucency, product reviews, and brand character. Online shopping's ease of use has increased market accessibility by enabling both well-known firms and up-and-coming competitors to attract a larger customer base. Flavor histories and commercial phrasings are also being invented for the yogurt powder industry. Producers are experimenting with amazing and distinctive tastes to cater to consumers' changing palates. Additionally, the objectification of functional ingredients is becoming more popular, allowing customers a comprehensive approach to health and heartiness through their yogurt powder selections, just like superfoods and adaptogens do.
Global Yogurt Powder Market Scenario
Yogurt Powder Market is expected to register a CAGR of 7.8% from 2019 to 2024 and reach USD 432 million by the end of 2024. Yogurt powder is a dry form of yogurt obtained from cultured and pasteurized milk which is then evaporated and dried. Yogurt powder contains high amounts of protein with a diverse amino acid profile. Yogurt powder is a good source of vitamin A and contains high amounts of calcium. One of the main benefits of yogurt powder is that it can be stored for a longer period as compared to fresh yogurt; this is one of the major factors driving the growth of global yogurt powder market. Yogurt powder is becoming increasingly popular due to its applications in beverages, dips, bakery products, soups, and salad dressings. Yogurt powder is also used in confectionery coatings of dried fruits, snacks, cereal inclusions, and nutrition bars. This is expected to fuel the growth of the global yogurt powder industry. However, the heat in the drying process kills live and active cultures which are beneficial to humans; this can hamper the growth of the global yogurt powder industry.
The global yogurt powder market has been segmented based on product type, flavor, category, distribution channel, and region.
The global market has been classified, based on product type, as skimmed yogurt powder, semi-skimmed yogurt powder, and whole yogurt powder.
The global market has been bifurcated, on the basis of flavor, into plain and flavored.
By category, the global market has been divided into lactose-free and conventional.
The global market has been categorized, on the basis of distribution channel, as store-based and non-store-based. The store-based segment is further classified into supermarkets and hypermarkets, convenience stores, and others.
The global market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
The North American yogurt powder industry has further been segmented into the US, Canada, and Mexico.
The European yogurt powder industry has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe.Â
The yogurt powder industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific.
The yogurt powder industry, in the rest of the world, has been segmented into South America, the Middle East, and Africa.
Global Yogurt Powder Market Share (%), by Region, 2018 Â
Source: Secondary Sources and MRFR Analysis
Globally, the market in North America is expected to dominate the global yogurt powder market due to increased awareness about the benefits of yogurt, and the preference for low-calorie snacks. Moreover, several applications of yogurt powder in bakery and confectionery products is expected to fuel the growth of yogurt powder market in this region. The market in Asia-Pacific is expected to register the highest CAGR during the review period owing to the changing lifestyle and preference for healthier food options. Additionally, increasing per capita disposable incomes in many Asian countries like India and China is projected to boost the growth of the yogurt powder market in this region.
The market in the rest of the world is expected to register an impressive growth rate as the demand for yogurt powder is increasing in various countries of South America and the Middle East, due to increasing awareness about benefits of yogurt. Â Â
Store-Based
Supermarkets and Hypermarkets
Convenience Stores
Others
Non-Store-Based
Intended Audience
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