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Wireless Pos Terminal Market Share

ID: MRFR//4151-HCR | 100 Pages | Author: Shubham Munde| December 2024

In the fiercely competitive landscape of the Wireless POS Terminal market, companies deploy various market share positioning strategies to establish and strengthen their presence. One pivotal strategy involves product differentiation. Companies aim to distinguish their wireless POS terminals by offering unique features, advanced functionalities, and user-friendly interfaces. This approach allows them to carve a niche in the market and attract businesses looking for specific capabilities, whether it's seamless integration with other systems, enhanced security features, or compatibility with emerging payment technologies.

Another crucial aspect of market share positioning is pricing strategy. Companies strategically set their prices to appeal to different segments of the market. Some may adopt a cost leadership strategy, offering more affordable wireless POS terminals to target price-sensitive businesses. Others may position themselves as premium providers, focusing on delivering high-end features and superior performance, and charging a premium accordingly. Striking the right balance between pricing and perceived value is essential for companies aiming to capture and maintain a significant market share.

Market expansion is also a key strategy in the wireless POS terminal market. Companies seek to broaden their market reach by entering new geographical regions or targeting different industry verticals. This expansion can be achieved through partnerships, collaborations, or establishing a robust distribution network. By diversifying their customer base, companies reduce dependency on specific market segments, mitigating risks and enhancing their overall market position.

Strategic alliances and partnerships play a vital role in market share positioning. Collaborating with other businesses, software providers, or payment processors can lead to innovative solutions that offer a comprehensive package to customers. These partnerships not only strengthen the product offering but also enhance the market presence of companies involved, creating a mutually beneficial scenario. Through such collaborations, companies can leverage each other's strengths to gain a competitive edge and increase market share.

Moreover, continuous innovation is a cornerstone of successful market share positioning in the wireless POS terminal market. Companies invest in research and development to stay ahead of technological trends and consumer demands. This innovation can involve the introduction of cutting-edge hardware, the integration of advanced software solutions, or the incorporation of emerging technologies such as AI and machine learning. By consistently offering upgraded and innovative products, companies can capture the attention of tech-savvy businesses and maintain a competitive position in the market.

Strategies related to customer engagement and satisfaction also play a significant role in market share positioning. Building strong relationships with customers through effective communication, excellent customer support, and responsive service can lead to customer loyalty. Satisfied customers are more likely to recommend a product, fostering positive word-of-mouth marketing and contributing to market share growth. Companies that prioritize customer experience gain a competitive advantage and position themselves as preferred choices in the market.

Furthermore, flexibility and adaptability are critical strategies for market share positioning. The wireless POS terminal market is dynamic, with evolving technologies and changing consumer preferences. Companies that can quickly adapt to these changes, update their offerings, and embrace emerging trends are better positioned to capture market share. Agility in responding to market dynamics allows companies to stay relevant and meet the evolving needs of businesses across various industries.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2019- 2021
Forecast Period 2023-2032
Growth Rate 13.00% (2023-2032)

Global Wireless Pos Terminal Market Overview:


Wireless Pos Terminal Market Size was valued at USD 2.147 Billion in 2023. The Wireless Pos Terminal industry is projected to grow from USD 2.426 Billion in 2024 to USD 5.707 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.29% during the forecast period (2024 - 2032). An increase in the adoption rate of wireless point-of-sale terminals in retail and e-commerce is the key market driver enhancing market growth.


Wireless Pos Terminal Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Wireless Pos Terminal Market Trends




  • Growing adoption of wireless POS terminals is driving the market growth




The wireless POS terminal involves payments, recording sales figures, payroll management, and inventory control to ensure smooth business functions. In addition, everyday sales and inventory data recorded in the POS system are analyzed to track the sales pattern and help businesses manage sales tax reporting and their monthly and annual sales. Hence, adopting wireless POS systems can reduce tedious and manual tasks in recording sales and preparing tax reports. Additionally, integrating customer relationship management (CRM) software in the POS system automatically fetches customer information to create regular updates and prepare sales reports. The added advantage of adopting a wireless POS system to extract insights related to customer preference and sales trends are expected to augment the market growth. Thus, the increasing adoption of wireless POS terminals for smoother business operations propels the Market CAGR.


Additionally, the market will likely be driven by an increase in the adoption rate of wireless point-of-sale terminals in the retail and e-commerce sectors over the research period. On the other hand, major security risks related to cyber-attacks and a lack of public knowledge have remained a challenge for the Wireless POS Terminal Market. However, the market has significant hurdles, including security issues, expensive system maintenance costs, and a slow adoption rate of wireless terminal devices, which may restrict the Wireless Pos Terminal market revenue.


Wireless Pos Terminal Market Segment Insights:


Wireless Pos Terminal By Component Insights


Based on Type, the Wireless Pos Terminal market segmentation includes hardware, software. The hardware segment accounted for the largest share during the forecast period. Payment terminals, accessories, and workstations make up the Hardware. Smartphones and tablets with debit or credit card readers are part of the payment terminal, including monitors, receipt printers, barcode scanners, wireless barcode scanners, PIN pads, cash drawers, physical inventory scanners, and tag printers.


Figure 1: Wireless Pos Terminal Market, by Component, 2022 & 2032 (USD billion)


Wireless Pos Terminal Market, by Component, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Wireless Pos Terminal By Type Insights


Based on Type, the wireless pos terminal market segmentation includes smart pos and others. The smart pos accounted for the largest share during the forecast period. Smart POS systems are small, easy to set up, and simple for merchants and customers. These are utilized in stationary and semi-mobile variants in small enterprises with in-store purchases. These technologies are widely used in various businesses, including hospitality, sports and entertainment, and retail. These devices can feature-rich multimedia to increase client engagement and loyalty in addition to receiving money.


February 2020: Worldline SA, a France-based payment and transactional services company, acquired Ingenico Group S.A. for $ 8.6 billion. With this acquisition, two French companies, Worldline and Ingenico, would come together with far-reaching stakes in the electronic payments business. Ingenico Group S.A. is a France-based company specializing in producing point-of-sale payment terminals. Still, it also offers full payment software, related services, and merchant software.


Wireless Pos Terminal Industry Insights


Based on the industry, the wireless pos terminal market segmentation includes Retail, Hospitality, Healthcare, Transportation, and Sports & Entertainment. The healthcare sector is expected to remain dominant over the forecast period. The healthcare industry is rapidly deploying mobile point-of-sale terminals to streamline the payment process for treatments and medications provided by hospitals and clinics. As healthcare facilities become more digital, operators are encouraged to integrate these payment terminals.


The retail sector is expected to lead the segment over the forecast period. The changing payment scenario has led to digital payment penetration in brick-mortar and eCommerce retail platforms, creating seamless shopping experiences across all channels. Additionally, mobile payment wallets comprising Apple Pay, Android Pay, and Samsung Pay have increased the demand for mPOS terminals in the retail sector. Moreover, retailers benefit by engaging customers in omnichannel shopping experiences where mPOS keeps their sales associates more informed for real-time assistance. Adopting technology in various sectors, such as healthcare, hospitality, and entertainment, will positively impact market growth.


October 2022: Apollo Management, Inc. acquired Ingenico, a POS terminals and payment solutions provider.


Wireless Pos Terminal Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American wireless Pos terminal market will dominate this market due to increasing demand from the retail and restaurant industries in the Region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: WIRELESS POS TERMINAL MARKET SHARE BY REGION 2022 (%)


WIRELESS POS TERMINAL MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Wireless Pos Terminal market accounts for the second-largest market share due toan increase in the adoption rate of wireless point-of-sale terminals in the retail and e-commerce sector. Further, the German Wireless Pos Terminal market held the largest market share, and the UK Wireless Pos Terminal market was the fastest-growing market in the European Region.


The Asia-Pacific Wireless Pos Terminal Market is expected to grow at the fastest CAGR from 2024 to 2032. This isdue to increased demand from SMBs and a reduction in TCO. Moreover, China’s Wireless Pos Terminal market held the largest market share, and the IndianWireless Pos Terminal market was the fastest-growing market in the Asia-Pacific region.


Wireless Pos Terminal Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the wireless Pos terminal market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Wireless Pos Terminal products industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Wireless Pos Terminal industry to benefit clients and increase the market sector. In recent years, the Wireless Pos Terminal industry has offered some of the most significant advantages to the IT industry. Major players in the Wireless Pos Terminal market, including Ingenico (France), Verifone (U.S.), First Data (U.S.), Winpos (Finland), BITEL (Korea), Cegid Group (France), Moneris (Canada), Elavon (U.S.)., and others, are attempting to increase market demand by investing in research and development operations.


Worldline SA is a French international payment and transactional services company founded in 1974. It is the European leader in the payments and transactional services industry and has four players worldwide, with over 20,000 employees in more than 50 countries. Worldline SA, a France-based payment and transactional services company, acquired Ingenico Group S.A. for $ 8.6 billion. With this acquisition, two French companies, Worldline and Ingenico, would come together with far-reaching stakes in the electronic payments business. Ingenico Group S.A. is a France-based company specializing in producing point-of-sale payment terminals. Still, it also offers full payment software, related services, and merchant software.


Apollo Management, Inc. is an American private equity firm. It provides investment management and invests in credit, private equity, and real assets., Apollo Management, Inc. acquired Ingenico, a POS terminals and payment solutions provider.


Key Companies in the Wireless Pos Terminal market include




  • Ingenico (France)




  • Verifone (U.S.)




  • First Data (U.S.)




  • Winpos (Finland)




  • BITEL (Korea)




  • Cegid Group (France)




  • Moneris (Canada)




  • Elavon (U.S.)




  • Castles Technology (Taiwan)




  • Newland Payment Technology (China)




  • CITIXSYS AMERICAS (U.S.). Touchbistro (Canada)




  • PAX Technology (Hong Kong)




  • NCR Corporation (U.S.)




  • Diebold Nixdorf (U.S.)




  • Squirrel Systems (Canada)




  • BBPOS (Hong Kong)




Wireless Pos Terminal Industry Developments


1 Feb 2023: Ingenico and Splitit have teamed up to integrate white label, buy now pay later (BNPL) for physical checkout with a single tap.


Ingenico S.A. revealed its alliance with BharatPe in March 2022. The latter aims at deploying advanced payment and commerce services to Indian merchants as well as accelerating the adoption of POS devices in India.


18 January 2022: Verifone, a worldwide fintech leader and provider of payment technology to the world’s leading retail brands, announced that it has partnered with Affirm, the consumer-empowering payment network that helps merchants grow their businesses. This partnership will enable Affirm's payment options that are transparent and flexible to be widely available on both Verifone e-commerce platforms and card present solutions.


Adyen declared in January 2022 about the availability of mobile Android point-of-sale (POS) terminals throughout the USA. In terms of a change in function by turning into one complete entity instead of different cash registers, barcode readers, and customer-facing displays, these appliances are indicative.


Revolut stated in July 2022 that it would expand card reader capabilities into POS solution, thus giving larger suppliers more choices if they need to integrate Revolut card scanner with existing POS systems. The wireless card reader is battery-powered, can be charged and supports chip and pin cards and contactless payments like Apple Pay etc.


Samsung Electronics introduced Samsung Kiosk in June 2021 which is an all-in-one solution providing contactless ordering and payment capabilities. The kiosk currently available within America, including the US itself, Canada UK, Ireland, France, Sweden, Netherlands, Belgium, Spain, Austria, and Australia, plus twelve other countries across the globe; hence, day life includes kiosks offering easy interactive buying experiences for consumers while businesses can look at them as innovative approaches for rethinking offices enhancing productivity.


Wireless Pos Terminal Market Segmentation:


Wireless Pos Terminal Component Outlook




  • Hardware




  • Software




Wireless Pos Terminal TypeOutlook




  • Smart Pos




  • Others




Wireless Pos Terminal Industry Outlook




  • Retail




  • Hospitality




  • Healthcare




  • Transportation




  • Sports & Entertainment




Wireless Pos Terminal Regional Outlook




  • North America







    • US




    • Canada







  • Europe







    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe







  • Asia-Pacific







    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific







  • Rest of the World







    • Middle East




    • Africa




    • Latin America




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