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The wireless display market is seeing a number of significant shifts that are reshaping the market and affecting customer preferences. The growing use of 5G technology is one notable development. The Wireless Display Market gains from quicker and more dependable wireless communication as 5G networks spread around the world, allowing for smooth content streaming and mirroring across devices. The need for wireless display solutions is being driven by 5G's higher speed and reduced latency, which improves user experience.
The emergence of interactive and collaborative displays is another noteworthy development. Displays that enable interactive features and real-time information sharing are in high demand as the importance of remote work and virtual collaboration increases. This trend is pushing the development of wireless display solutions that enable engaging and collaborative experiences, in line with the changing demands of companies and educational institutions.
Wireless display systems are increasingly incorporating machine learning and artificial intelligence (AI) features. These clever features provide tailored content suggestions, improve user interactions, and maximize display performance. AI-powered wireless display solutions increase customer happiness and efficiency while also advancing the industry as a whole.
The developments in the wireless display market are also being influenced by augmented reality (AR) and virtual reality (VR). Immersion experiences are made possible by the incorporation of AR and VR technology with wireless displays. Whether AR and VR components are employed for professional, educational, or gaming applications, they improve the whole visual experience and broaden the market.
Sustainability and energy efficiency are becoming more and more crucial factors in the development of wireless display technology. Growing awareness of the effects on the environment is reflected in market trends, which drives manufacturers to create energy-efficient displays and use sustainable manufacturing methods. This environmentally friendly strategy influences customer choices and changes the course of the market by aligning with consumer values and regulatory objectives.
The aesthetics of wireless display systems are changing due to the move toward bezel-less and ultra-thin screens. Slick, minimalist designs that make the most of screen real estate are becoming more and more popular with customers. In response, producers are creating displays with thin profiles and little bezels, which is helping the wireless display market provide a more contemporary and aesthetically pleasing range of products.
In particular, in corporate settings, the idea of "bring your own device" (BYOD) is having an impact on the wireless display market. There is an increasing demand for wireless display solutions that smoothly support many platforms and operating systems as workers utilize a range of devices for work. Regardless of the device being used, this trend facilitates the development of cross-platform interoperability, allowing users to connect and exchange material with ease.
The market for wireless displays is expanding as smart homes and gadgets become more commonplace. Customers are looking for integrated solutions that let them connect several devices wirelessly and manage them all from one central display. The development of wireless display technologies, which act as central hubs for the management and monitoring of connected devices and so improve the entire smart home experience, is influenced by the smart home trend.
Concerns about security and privacy are becoming more and more significant trends in the wireless display market. People are becoming more conscious of the need to secure wireless connections and safeguard sensitive data as wireless display technologies proliferate in both personal and professional contexts. Market trends show initiatives to solve privacy and data protection issues by integrating strong security elements into wireless display systems.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | The business sectors were intensively using streaming to propel their growth, especially, the Live interviews which is considered to boost interaction and expand the exposure |
| Market Dynamics | The increasing usage of smart devices, smartphones, tablets computers. |
Wireless Display Market Highlights:
Global Wireless Display Market Overview:
Wireless Display Market Size was valued at USD 5.004 Billion in 2023. The Wireless Display industry is projected to grow from USD 5.56 Billion in 2024 to USD 11.69 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.73% during the forecast period (2024 - 2032). Increasing usage of smart devices, smartphones, tablets, computers, and the Rising adoption of Miracast technology in entertainment, businesses, and education purposes are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Wireless Display Market Trends
Rising adoption of wireless display technologies is driving the market growth
Increasing adoption of wireless display technologies in residential applications for streaming online content or mirroring content from external sources is projected to stoke the growth of the market. Availability of multiple wireless display options at low costs, rising disposable income, and growing preference to adopt evolving technologies in consumer electronics are further poised to bode well for the market CAGR over the forecast period.
Moreover, government initiatives and strategies in various countries, including the U.K., China, and India, aim to improve the adoption rate of digital multimedia devices. For instance, the Government of India recently launched the Smart Cities Mission that promotes the use of digital multimedia devices. These include LED unipolar, variable messaging signboards, and interactive wayfinding devices, which have increased the demand for wireless display solutions in public-private projects nationwide.
Additionally, The increasing advancements in display technologies, easy setup and connection, the rise in usage of smart TVs, smartphones, tablets, and computers, and the growing adoption of on-demand entertainment is the reason for the growing demand for the Wireless Display Market. Wireless technologies can perform advanced functions like streaming online content from external sources. Thus, the adoption trend of wireless display technologies is rapidly increasing in residential applications. The increase in visual advertising and promotional strategies in commercial projects has elevated the use of different wireless display technologies. These factors drive the growth of the wireless display market revenue and the overall market.
Wireless Display Market Segment Insights:
Wireless Display Offering Insights
Based on offering, the Wireless Display Market segmentation includes hardware, software, and services. The hardware segment holds this market in terms of market revenue. Increased availability of several devices like adapters, dongles, and other streaming devices at a cheaper price has been the major contributor to the growth of the hardware segment. The software & services segment is estimated to register the highest CAGR of 9.73% during the forecast period. This growth can be attributed to continuous software suite innovations catering to dynamic business environments.
Figure 1: Wireless Display Market, By Offering, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Wireless Display Technology Protocol Insights
Based on technology protocol, the Wireless Display Market segmentation includes wireless HD, WiDi, Miracast, AirPlay, Google Cast, and DLNA. The google cast segment is poised to register the highest CAGR of approximately 12.0% over the forecast period. Consumers prefer low-cost devices that are easily available as they are suitable for diverse applications, such as personal, business, and gaming. Google Cast provides better compatibility between low-cost consumer electronic devices and various resolution systems, including low, HD, and Ultra-HD systems. These benefits will likely support the segment's growth over the coming years.In 2020, Airplay held a substantial share of the global market. It is expected to witness a CAGR of 11.0% during the same period. Airplay is estimated to gain more popularity in gaming applications that require multiple screens and high-end graphics over the coming years. Airplay operates on iOS, which provides an attractive user interface with easy-to-understand control functions. While Google Cast supports cloud streaming applications, Airplay supports device-to-device streaming applications that involve hardware control devices.
Wireless Display Application Insights
Based on application, the Wireless Display Market segmentation includes consumer, commercial. The consumer segment covered almost half of the total market revenue. The cost-effective streaming devices accessible with wireless technologies provide enriching user experience, on-choice entertainment, and multiple platforms. These factors are anticipated to propel the demand furthermore during the forecast period.
January 2021: Apple released its new flagship, iPhone 13. A fingerprint scanner will be included in the upcoming model. The function will be a game-changer for the corporation, as it has never been seen before on any Apple product.
July 2021: Lenovo Corporation, a consumer electronics corporation located in China, debuted 2-in-1 laptops with detachable keyboards for the Indian market.
Wireless Display Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American wireless display market area will dominate this market, Due to urbanization and growing awareness of technology across the residential and commercial segments will boost the market growth in this Region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Wireless Display Market SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's wireless display market accounts for the second-largest market share due to theincreasing usage of smart devices, smartphones, tablets computers. Further, the German wireless display market held the largest market share, and the UK wireless display market was the fastest-growing market in the European Region.
The Asia-Pacific wireless display market is expected to grow at the fastest CAGR from 2024 to 2032. This is because the growth can be ascribed to increasing urbanization and growing awareness of technology across various industries in the Region. Moreover, China’s wireless Display market held the largest market share, and the Indian wireless display market was the fastest-growing market in the Asia-Pacific region.
Wireless Display Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the wireless display market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the wireless display industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global wireless display industry to benefit clients and increase the market sector. In recent years, the wireless display industry has offered some of the most significant advantages to the IT industry. Major players in the wireless display market, including General Apple Inc., Google LLC, Intel Corporation, Marvell Semiconductor Group Ltd., MediaTek Inc., Roku Inc., and others, are attempting to increase market demand by investing in research and development operations.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California. Apple is the world's largest technology company by revenue, with US$394.3 billion in 2022 revenue. As of March 2023, Apple is the world's biggest company by market capitalization. Apple released its new flagship, iPhone 13. A fingerprint scanner will be included in the upcoming model. The function will be a game-changer for the corporation, as it has never been seen before on any Apple product.
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$70 billion global revenue technology powerhouse, ranked 171 in the Fortune Global 500, employing 75,000 people worldwide, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into key growth areas, including server, storage, mobile, and services. Lenovo Corporation, a consumer Electronics Corporation in China, debuted 2-in-1 laptops with detachable keyboards for the Indian market.
Key Companies in the Wireless Display Market include
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Apple Inc.
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Google LLC
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Intel Corporation
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Marvell Semiconductor Group Ltd.
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Roku Inc
Wireless Display Industry Developments
January 2024: Microsoft's Volumetric Video technology is in the spotlight, given the recent advancements that were made during the Mixed Reality Capture Studios. The upgrades are aimed at making human interaction during entertainment, sports and education even more memorable. The purpose of these upgrades is to improve the fidelity and latency performance during the real time video capturing and rendering of human movements. Microsoft has certainly not been disappointed with advancements in AI that were made as that greatly affected the volumetric video and how, more realistically, actors & objects would appear in mixed reality and virtual reality platforms. This advancement is specifically meant for live performances or virtual ones, especially where audiences would expect much more than basic interaction with smooth transitions. Microsoft has further increased its collaborations with top content developers and studios creating high-end volumetric video content for entertainment, virtual training as well as telepresence.
January 2024: South Korean technology giant LG presented the world's first wireless television with a transparent display at the Consumer Electronics Show (CES) 2024. The Signature OLED T series was the first of its kind in the world.
It is equipped with cutting-edge screen technology that enables instantaneous transitions between displays that are opaque and those that are transparent.
In contrast to traditional televisions, which, when switched off, transform into an impenetrable black color, the screen of LG's television is able to become invisible, allowing it to fit in perfectly with the living room.
Within the new LG Signature OLED T series, a Zero Connect Box is included as standard equipment. The OLED TV is able to receive 4K pictures and sound thanks to LG's cutting-edge wireless transmission technology, which is included in this technology. Users are able to position their televisions anywhere they like, regardless of the location of the electrical outlets in the room, thanks to this characteristic.
The new Signature OLED T series television, which measures 77 inches and comes with a TV cabinet that was created specifically for it, can also be used as a divider between the kitchen and the living room.
Considering that there are no connections connecting the Zero Connect Box to the OLED T, consumers are able to take pleasure in a viewing environment that is free of cords.
The Always-On-Display (AOD) function allows the transparent display to be used as a digital canvas for the purpose of displaying artwork, films, or photographs. The material that is presented on the transparent screen will give the impression that it is floating in the air, while at the same time blending in perfectly with the space that is all around it, resulting in a visually captivating and ambient effect.
Wireless Display Market Segmentation:
Wireless Display Offering Outlook
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Hardware
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Software
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Services
Wireless Display Technology Protocol Outlook
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Wireless HD
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WiDi
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Miracast
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AirPlay
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Google Cast
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DLNA
Wireless Display Regional Outlook
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North America
- US
- Canada
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Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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