The Residential Water Softening Systems market industry is projected to grow from USD 4.19 Billion in 2024 to USD 5.91 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.39% during the forecast period (2024 - 2032). Residential Water Softening Systems Market Size was valued at USD 3.99 Billion in 2023. Increased concerns about safety and health and increasing technological improvements are the key market drivers contributing to market growth and expansion.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
January 2024: Culligan International – one of the water treatment giants – introduced its next-generation Aquasential Softwater system targeted at the residential water purification industry. The system encompasses IoT functionalities such as an application that monitors water resources, provides low salt levels notification, and offers remote service across the web.
Rising concerns about safety and health are driving market CAGR for residential water softening. Recently, particularly during the COVID-19 epidemic, the World Health Organization (WHO) has progressively organized several initiatives to increase individual health and safety awareness. Such efforts are frequently targeted at teaching people about the root causes of illness caused by water-borne infections. According to the WHO, poor water quality, cleanliness, and personal hygiene cause around 4 billion instances of diarrhea worldwide each year. Furthermore, drinking polluted or unclean water has been associated with the prevalence of various illnesses, including cholera, diarrhea, dysentery, and typhoid. The increasing prevalence of diarrhea and other deadly ailments, including the guinea worm illness, Typhoid fever and diarrhea, is encouraging people to consume clean water.
Additionally, the global market for residential water softener systems is very competitive, owing to the existence of several companies. These companies concentrate on research and development to provide clients with technologically superior household water-softening systems. In addition, the incorporation of advanced innovations that include the Internet of Things in-home water softening equipment is predicted to increase the use of intelligent water softening systems, particularly in residences. Also, the drugs, semiconductors, food and drink, and medical sectors have all experienced increased demand for extremely pure water in the past few years, projected to drive market expansion.
With the development of COVID-19 worldwide, producers of home water softening systems are implementing preventive measures such as plant shutdowns to slow the spread of COVID-19. Yet, the situation remains to be clarified as many European firms have ceased operations while factories in the United States and the Asia Pacific have prolonged their shutdown periods. COVID-19, designated a global epidemic by the WHO, has caused the governments of various nations to implement restrictions to slow its spread.
For instance, the Centers for CDC reports that 90% of Americans consume tap water from local water systems that have been treated to satisfy drinking water quality standards. Furthermore, the health hazards posed by pollution in drinking water urge producers to work on enhancements to products and technological breakthroughs to avoid ailments such as gastrointestinal illness and neurological disorders. Thus, it is anticipated that demand for Residential Water Softening will increase throughout the projected timeframe due to the rising concerns about safety and health. Thus, driving the water softener market revenue.
The Residential Water Softening Systems Market segmentation, based on type, includes Salt-Based and Salt-Free. The salt-based segment dominated the market, accounting for 62% of market revenue (USD 2.4 billion) in 2022. By exchanging magnesium (mg) and calcium (ca) ions with the ions of sodium (salt-based), these softening agents can eliminate ca & mg ions from hard water.
Figure 1: Global Residential Water Softening Systems Market, by Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The house water filtration and softener system Market segmentation is based on Retail, Online, Indirect, and Direct. The retail category Informatics category generated the highest market revenue of about 40% (USD 1.5 billion) in 2022. The desire for safe and clean water to consume in households drives growth in the water softener industry.
By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American residential water softener market area will dominate this market during the projected timeframe, owing to an increase in Water softener requirements due to the high frequency of water-borne diseases in this area, which will boost the market growth in the North American region.
Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Residential Water Softening Systems Market Share by Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe region’s Residential Water Softening Systems market has the second-highest market share. The market will likely be driven by tight water treatment rules and a rising need for softening agents in various sectors such as medicine, chemicals, and refineries. Further, the German Residential Water Softening Systems market holds the largest market share, and the UK Residential Water Softening Systems market is expected to grow and expand significantly in the European region during the projected timeframe.
The Asia-Pacific Residential Water Softening Systems Market is expected to grow quickly during the projected timeframe. This is owing to increased consumer knowledge of dangerous beverages & developing health risks due to their usage. Moreover, China’s Residential Water Softening Systems market dominates the market share, and the Indian Residential Water Softening Systems market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.
Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Residential Water Softening Systems market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their global footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Residential Water Softening Systems industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.
Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the global Residential Water Softening Systems industry to benefit customers and capture untapped market share and revenue. The Residential Water Softening Systems industry has recently offered significant advantages to the medicine and healthcare industry. Moreover, more industry participants are utilizing and adopting cutting-edge Technology has grown substantially. Major players in the Water Softening Systems market, including A.O Smith Water Technologies (US), 3M(US), Culligan(US), MARLO(US), Evoqua Water Technologies(US), Kinetic Incorporated(US), Eco Water Systems LLC(US), Pollet Water Group (Belgium), Judo(Germany), Clack Corporation(US), Fleck Systems(US), and Cantaure Water Group(US) are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.
Guardian Soft Water, an experienced water treatment company headquartered in Utah, revealed in April 2023 that it will offer specialist water filtering and softness system installation services to households in the greater Provo region. Due to a service release from Guardian Soft Water, additional residences within the greater Provo, UT region will now have access to customized water filtering and softening systems. Water softening systems from Guardian are intended to remove magnesium, calcium, and other undesirable ions from the water that feeds commercial and business operations and equipment.
A. O. Smith Corp is one of the world's largest producers of residential and business heating systems and boilers, with a diverse product portfolio that includes well-known brands from the United States, China, India, Vietnam, and Europe. Water-Right, Incorporation. (Water-Right), O. Smith bought a Wisconsin-based water filtration firm in April 2019. Water-Right's affiliates, property, and sister firm, Mineral-Right, Inc., are all included in the transaction. It is a supplier of high-quality water solutions, offering a full range of residential and business items and systems for various uses, particularly solutions for issues of well water.
April 2023: Guardian Soft Water, an experienced water treatment company headquartered in Utah, revealed in April 2023 that it will offer specialist water filtering and softness system installation services to households in the greater Provo region. Due to a service release from Guardian Soft Water, additional residences within the greater Provo, UT region will now have access to customized water filtering and softening systems.
March 2021: Kinetico Incorporated, an innovator in water treatment systems, partnered with Mike Holmes, an established skilled builder, constructor, & tv character, in March 2021 to raise consciousness about the need for more secure, more potable water in homes and businesses.
April 2019: Water-Right, Incorporation. (Water-Right), A O. Smith bought a Wisconsin-based water filtration firm in April 2019. Water-Right's affiliates, property, and sister firm, Mineral-Right, Inc., are all included in the transaction. It is a supplier of high-quality water solutions, offering a full range of residential and business items and systems for various uses, particularly solutions for issues with well water.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 3.99 Billion |
| Market Size 2024 | USD 4.19 Billion |
| Market Size 2032 | USD 5.91 Billion |
| Compound Annual Growth Rate (CAGR) | 4.39% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Sales Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Â A.O Smith Water Technologies (US), 3M(US), Culligan(US), MARLO(US), Evoqua Water Technologies(US), Kinetic Incorporated(US), Eco Water Systems LLC(US), Pollet Water Group (Belgium), Judo(Germany), Clack Corporation(US), Fleck Systems(US), and Cantaure Water Group(US) |
| Key Market Opportunities | Technological improvements are increasing. |
| Key Market Dynamics | Individuals' Growing Concerns About the Health and Safety Integration of modern technologies that include the IoT with domestic water softening systems |
Residential Water Softening Systems Market Highlights:
Frequently Asked Questions (FAQ) :
The Residential Water Softening Systems Market size was valued at USD 3.99 Billion in 2023.
The global market is projected to grow at a CAGR of 4.39% during the forecast period, 2024-2032.
North America had the largest share of the global market
The key players in the market are A.O Smith Water Technologies (US), 3M(US), Culligan(US), MARLO(US), Evoqua Water Technologies(US), Kinetic Incorporated(US), Eco Water Systems LLC(US), Pollet Water Group (Belgium), Judo(Germany), Clack Corporation(US), Fleck Systems(US), and Cantaure Water Group(US).
The Salt-Based category dominated the market in 2022.
Retail had the largest share of the global market.
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