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Residential Water Softening Systems Market Size

ID: MRFR//9489-CR | 128 Pages | Author: Snehal Singh| October 2022

The residential water softening systems market is driven by a number of factors related to the overall markets that have an impact on its dynamics. A central aspect is increasing consumer awareness concerning the adverse effects of hard water on plumbing systems and home appliances. With growing awareness of the advantages that water softeners have to offer in terms of preventing scale formation and increasing longevity levels for appliances, home based use continues.
More importantly, the high incidence of hard water in different places enhances market growth. Hard water problems affecting most households include soap scum, stained fittings, and lower efficiency of the domestic water supply systems. Therefore, the homeowners look for efficient solutions hence water softening systems gain a larger number of adoptions.
Another factor that significantly contributes to market dynamics is government regulations and the water quality standards. In regions where the water hardness is higher than allowable, regulatory agencies commonly suggest or require the construction of a softening system to improve liquid quality. This sets a conducive platform for market development as consumers adhere to these stipulations in order to maintain the healthy living of their families.
The market has been greatly affected by the development of technologies, as manufacturers are innovating regularly to make water softening systems more efficient and sustainable. Smart technologies including sensor-based monitoring and automation have enabled these systems to be user friendly as well energy efficient. The market grows towards innovation because of the increasing attraction to advanced features that bring comfort and environmental friendliness for consumers.
Finally, the residential water softening systems market is also driven by economic factors such as disposable income and housing trends. Since the disposable income level rises, consumers are ready to spend more on home improvement solutions like water softeners. In addition, in places where construction of new residential real estate is growing rapidly as well the adoption of water softening systems becomes a standard practice leading to even greater growth in market.
Market dynamics are also influenced by changing consumer preferences and lifestyle trends. People want to live in healthier and more comfortable environments, which leads them to purchase products that improve the quality of water. During the process of health awareness, consumers tend to prefer softeners that not only solve problems with hard water but also promote overall well-being. Consumer decision making is influenced by such competitive factors as the presence of key players, pricing strategies and product differentiation within the market.

Covered Aspects:

Report Attribute/Metric Details
Market Size Value In 2023 USD 3.99 Billion
Growth Rate 4.39% (2024-2032)

Global Residential Water Softening Systems Market Overview


The Residential Water Softening Systems market industry is projected to grow from USD 4.19 Billion in 2024 to USD 5.91 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.39% during the forecast period (2024 - 2032). Residential Water Softening Systems Market Size was valued at USD 3.99 Billion in 2023. Increased concerns about safety and health and increasing technological improvements are the key market drivers contributing to market growth and expansion.


Global Residential Water Softening Systems Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Residential Water Softening Systems Market Trends


The growing concerns about safety and health are driving the market growth


Rising concerns about safety and health are driving market CAGR for residential water softening. Recently, particularly during the COVID-19 epidemic, the World Health Organization (WHO) has progressively organized several initiatives to increase individual health and safety awareness. Such efforts are frequently targeted at teaching people about the root causes of illness caused by water-borne infections. According to the WHO, poor water quality, cleanliness, and personal hygiene cause around 4 billion instances of diarrhea worldwide each year. Furthermore, drinking polluted or unclean water has been associated with the prevalence of various illnesses, including cholera, diarrhea, dysentery, and typhoid. The increasing prevalence of diarrhea and other deadly ailments, including the guinea worm illness, Typhoid fever and diarrhea, is encouraging people to consume clean water.


Additionally, the global market for residential water softener systems is very competitive, owing to the existence of several companies. These companies concentrate on research and development to provide clients with technologically superior household water-softening systems. In addition, the incorporation of advanced innovations that include the Internet of Things in-home water softening equipment is predicted to increase the use of intelligent water softening systems, particularly in residences. Also, the drugs, semiconductors, food and drink, and medical sectors have all experienced increased demand for extremely pure water in the past few years, projected to drive market expansion.


With the development of COVID-19 worldwide, producers of home water softening systems are implementing preventive measures such as plant shutdowns to slow the spread of COVID-19. Yet, the situation remains to be clarified as many European firms have ceased operations while factories in the United States and the Asia Pacific have prolonged their shutdown periods. COVID-19, designated a global epidemic by the WHO, has caused the governments of various nations to implement restrictions to slow its spread.


For instance, the Centers for CDC reports that 90% of Americans consume tap water from local water systems that have been treated to satisfy drinking water quality standards. Furthermore, the health hazards posed by pollution in drinking water urge producers to work on enhancements to products and technological breakthroughs to avoid ailments such as gastrointestinal illness and neurological disorders. Thus, it is anticipated that demand for Residential Water Softening will increase throughout the projected timeframe due to the rising concerns about safety and health. Thus, driving the water softener market revenue.


Residential Water Softening Systems Market Segment Insights


Residential Water Softening Systems Type Insights


The Residential Water Softening Systems Market segmentation, based on type, includes Salt-Based and Salt-Free. The salt-based segment dominated the market, accounting for 62% of market revenue (USD 2.4 billion) in 2022. By exchanging magnesium (mg) and calcium (ca) ions with the ions of sodium (salt-based), these softening agents can eliminate ca & mg ions from hard water.


Figure 1: Global Residential Water Softening Systems Market, by Type, 2022 & 2032 (USD Billion)Residential Water Softening Systems Market, by Type, 2022 & 2032 Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


 Residential Water Softening Systems Sales Channel Insights


The house water filtration and softener system Market segmentation is based on Retail, Online, Indirect, and Direct. The retail category Informatics category generated the highest market revenue of about 40% (USD 1.5 billion) in 2022. The desire for safe and clean water to consume in households drives growth in the water softener industry.


Residential Water Softening Systems Regional Insights


By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American residential water softener market area will dominate this market during the projected timeframe, owing to an increase in Water softener requirements due to the high frequency of water-borne diseases in this area, which will boost the market growth in the North American region.


Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Residential Water Softening Systems Market Share by Region 2022 (USD Billion)Residential Water Softening Systems Market Share by Region 2022Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe region’s Residential Water Softening Systems market has the second-highest market share. The market will likely be driven by tight water treatment rules and a rising need for softening agents in various sectors such as medicine, chemicals, and refineries. Further, the German Residential Water Softening Systems market holds the largest market share, and the UK Residential Water Softening Systems market is expected to grow and expand significantly in the European region during the projected timeframe.


The Asia-Pacific Residential Water Softening Systems Market is expected to grow quickly during the projected timeframe. This is owing to increased consumer knowledge of dangerous beverages & developing health risks due to their usage. Moreover, China’s Residential Water Softening Systems market dominates the market share, and the Indian Residential Water Softening Systems market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.


Residential Water Softening Systems Key Market Players & Competitive Insights


Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Residential Water Softening Systems market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their global footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Residential Water Softening Systems industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.


Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the global Residential Water Softening Systems industry to benefit customers and capture untapped market share and revenue. The Residential Water Softening Systems industry has recently offered significant advantages to the medicine and healthcare industry. Moreover, more industry participants are utilizing and adopting cutting-edge Technology has grown substantially. Major players in the Water Softening Systems market, including A.O Smith Water Technologies (US), 3M(US), Culligan(US), MARLO(US), Evoqua Water Technologies(US), Kinetic Incorporated(US), Eco Water Systems LLC(US), Pollet Water Group (Belgium), Judo(Germany), Clack Corporation(US), Fleck Systems(US), and Cantaure Water Group(US) are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.


Guardian Soft Water, an experienced water treatment company headquartered in Utah, revealed in April 2023 that it will offer specialist water filtering and softness system installation services to households in the greater Provo region. Due to a service release from Guardian Soft Water, additional residences within the greater Provo, UT region will now have access to customized water filtering and softening systems. Water softening systems from Guardian are intended to remove magnesium, calcium, and other undesirable ions from the water that feeds commercial and business operations and equipment.


A. O. Smith Corp is one of the world's largest producers of residential and business heating systems and boilers, with a diverse product portfolio that includes well-known brands from the United States, China, India, Vietnam, and Europe. Water-Right, Incorporation. (Water-Right), O. Smith bought a Wisconsin-based water filtration firm in April 2019. Water-Right's affiliates, property, and sister firm, Mineral-Right, Inc., are all included in the transaction. It is a supplier of high-quality water solutions, offering a full range of residential and business items and systems for various uses, particularly solutions for issues of well water.


Key Companies in the Residential Water Softening Systems market include



Residential Water Softening Systems Industry Developments


April 2023: Guardian Soft Water, an experienced water treatment company headquartered in Utah, revealed in April 2023 that it will offer specialist water filtering and softness system installation services to households in the greater Provo region. Due to a service release from Guardian Soft Water, additional residences within the greater Provo, UT region will now have access to customized water filtering and softening systems.


March 2021: Kinetico Incorporated, an innovator in water treatment systems, partnered with Mike Holmes, an established skilled builder, constructor, & tv character, in March 2021 to raise consciousness about the need for more secure, more potable water in homes and businesses.


April 2019: Water-Right, Incorporation. (Water-Right), A O. Smith bought a Wisconsin-based water filtration firm in April 2019. Water-Right's affiliates, property, and sister firm, Mineral-Right, Inc., are all included in the transaction. It is a supplier of high-quality water solutions, offering a full range of residential and business items and systems for various uses, particularly solutions for issues with well water.


Residential Water Softening Systems Market Segmentation


Residential Water Softening Systems Type Outlook



  • Salt-Based

  • Salt-Free


Residential Water Softening Systems Sales Channel Outlook



  • Retail

  • Online

  • Indirect

  • Direct


Residential Water Softening Systems Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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