As per MRFR analysis, the Wi-Fi Analytic Market Size was estimated at 6.67 (USD Billion) in 2022.
The Wi-Fi Analytic Market Industry is expected to grow from 7.78 (USD Billion) in 2023 to 31.2 (USD Billion) by 2032. The Wi-Fi Analytic Market CAGR (growth rate) is expected to be around 16.68% during the forecast period (2024 - 2032).
Various factors push the worldwide Wi-Fi analytics market, including increased usage of Wi-Fi-enabled devices, greater need for network visibility and control and increasing uptake of location-based services. Moreover, the market is driven by the rising adoption of cloud-based Wi-Fi analytics solutions and an increasing number of IoT and BYOD (Bring Your Own Device) devices.
Wi-Fi analytics demand across a wide range of sectors, such as retail, healthcare and hospitality, presents good opportunities for players in the market. Also, emerging technologies like AI and machine learning can improve the accuracy and efficiency of Wi-Fi analytics solutions, which may further boost the growth of this market.
In recent years, there have been significant improvements in capabilities for Wi-Fi analytics, such as detailed insights on network performance, user behavior analysis or device fingerprinting, among others. As a result, firms have been able to identify their Wi-Fi networks better, thereby optimizing them for improved performance and user experience.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The healthcare industry is increasingly adopting Wi-Fi analytics to improve patient care and operational efficiency. Wi-Fi analytics can be used to track patient movement and behavior, identify areas of congestion, and optimize the allocation of resources. For example, a hospital can use Wi-Fi analytics to track the movement of patients and staff in real-time, which can help to improve patient flow and reduce wait times. Additionally, Wi-Fi analytics can be used to identify areas of congestion in the hospital, which can help to improve patient safety and comfort. The growing demand for Wi-Fi analytics in healthcare is expected to be a major driver of growth in the Wi-Fi Analytic Market Industry.
The adoption of Wi-Fi 6 and 6E is expected to drive the growth of the Wi-Fi Analytic Market Industry. Wi-Fi 6 and 6E are the latest Wi-Fi standards, and they offer a number of advantages over previous standards, including increased speed, capacity, and range. These advantages make Wi-Fi 6 and 6E ideal for use in a variety of applications, including video streaming, gaming, and data-intensive applications. As the adoption of Wi-Fi 6 and 6E increases, the demand for Wi-Fi analytics is also expected to increase.
The increasing focus on data privacy and security is another key driver of growth in the Wi-Fi Analytic Market Industry. Wi-Fi analytics can collect a variety of data about users, including their location, movement, and behavior. This data can be used to improve user experience and provide personalized services. However, it is important to ensure that this data is collected and used in a responsible and ethical manner. As a result, there is a growing demand for Wi-Fi analytics solutions that are compliant with data privacy and security regulations.
The Wi-Fi Analytic Market Segmentation by Deployment Model includes Cloud and On-premises. During the forecast period, The Cloud segment is expected to hold the largest market share. Expansion of this division is observed due to an increase in the adoption of cloud services across all businesses, irrespective of size. Many enterprises are opting for cloud-based solutions over on-premises due to their scalability, flexibility and cost-effectiveness. During the forecast period, therefore, the On-Premises segment is projected to experience a steady growth rate, and this could be attributed to the fact that it offers more security and control over data, which is a major concern for many businesses.
Still, the high cost of on-premises solutions remains one of the primary constraints for growth in this sector. This implies that by 2023, the Wi-Fi Analytic Market was worth $7.78 Billion USD. Therefore, the market has been growing because many businesses have installed Wi-Fi analytics systems within their premises. Insights about consumer behavior offered by Wi-Fi analytics help firms’ marketing teams create better campaigns that can optimize efficiency in operations or boost sales revenue, respectively at least three examples where available; otherwise, they are automatically generated. A number of companies offer a wide variety of solutions, making the Wi-Fi Analytic Market highly competitive.
Among the key vendors in the market are Aruba Networks, Cisco Systems, Hewlett Packard Enterprise, IBM and Juniper Networks. These vendors provide various solutions, such as simple Wi-Fi analytics and advanced alternatives that deliver deeper insights into customer behavior.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Wi-Fi Analytic Market is segmented by Application into Network Monitoring and Troubleshooting, User Experience Analytics, Location Analytics, and Security and Compliance. User Experience Analytics is also expected to witness significant growth, owing to the increasing focus on improving user satisfaction and engagement. Location Analytics is expected to gain traction in the coming years as businesses seek to leverage location data for customer insights and targeted marketing campaigns. Security and Compliance is another important segment, driven by the growing concerns over data breaches and cyber threats.
The Wi-Fi Analytic Market is segmented by industry vertical into healthcare, retail, manufacturing, education, and hospitality. The healthcare segment is expected to account for the largest share of the market in 2024 due to the increasing adoption of Wi-Fi analytics in hospitals and clinics to improve patient care and operational efficiency. The retail segment is expected to be the second-largest segment due to the growing use of Wi-Fi analytics in retail stores to track customer behavior and improve marketing campaigns. The manufacturing segment is expected to be the third-largest segment due to the increasing adoption of Wi-Fi analytics in factories and warehouses to improve production efficiency and safety.
The education segment is expected to be the fourth-largest segment due to the growing use of Wi-Fi analytics in schools and universities to improve student engagement and learning outcomes. The hospitality segment is expected to be the fifth-largest segment due to the increasing adoption of Wi-Fi analytics in hotels and restaurants to improve guest satisfaction and operational efficiency.
The Wi-Fi Analytic Market segmentation by region is expected to showcase significant growth in key regions like North America, Europe, APAC, South America, and MEA. Among these regions, North America is projected to dominate the market, with the region holding a substantial market share due to the presence of leading technology providers and early adoption of advanced Wi-Fi analytics solutions. Europe is anticipated to follow closely, driven by increasing investments in smart city initiatives and growing demand for Wi-Fi optimization in various industries.
The APAC region is expected to exhibit the fastest growth rate, primarily attributed to the rising adoption of Wi-Fi analytics in emerging markets like India and China. South America and MEA are also anticipated to contribute to the overall market growth, with increasing demand for Wi-Fi analytics solutions in sectors such as retail, healthcare, and manufacturing.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Major players in Wi-Fi Analytic Market industry are continuously developing and launching innovative products to meet the evolving needs of their customers. Leading Wi-Fi Analytic Market players are also focusing on expanding their geographic reach through strategic partnerships and acquisitions. Wi-Fi Analytic Market development has been fueled by the increasing adoption of Wi-Fi technology in various industries. The growing demand for data analytics and the need for better customer experience management has further contributed to the growth of Wi-Fi Analytic Market. Competitive Landscape of Wi-Fi Analytic Market is expected to remain highly competitive in the coming years. Arista Networks, a major player in Wi-Fi Analytic Market, provides a comprehensive suite of Wi-Fi analytics solutions that help enterprises optimize their Wi-Fi networks and improve the user experience.
The company's solutions include Wi-Fi heat mapping, traffic analysis, and device fingerprinting. Arista Networks has a strong presence in the Americas and EMEA regions and is rapidly expanding its reach in the APAC region. Cisco Systems, another leading player in Wi-Fi Analytic Market, offers a wide range of Wi-Fi analytics solutions that help enterprises gain insights into their network performance and user behavior. The company's solutions include Cisco Connected Mobile Experiences (CMX), which provides real-time visibility into the location and behavior of mobile devices on the network. Cisco Systems has a global presence and serves a wide range of industries, including healthcare, education, retail, and manufacturing.
The Wi-Fi Analytics Market is projected to grow from USD 7.78 billion in 2023 to USD 31.2 billion by 2032, at a CAGR of 16.68% from 2024 to 2032. The growth is attributed to the increasing adoption of Wi-Fi networks, the growing demand for location-based services, and the need for real-time data analytics. Recent news developments in the market include: In June 2023, Cisco Systems acquired Fluidmesh Networks, a provider of Wi-Fi mesh networking solutions, to enhance its Wi-Fi analytics capabilities. In May 2023, Aruba Networks, a Hewlett Packard Enterprise company, launched a new Wi-Fi analytics solution that provides real-time insights into network performance and user behavior. In April 2023, Extreme Networks announced a partnership with Google Cloud to integrate its Wi-Fi analytics platform with Google Cloud's data analytics services.
North America
Europe
South America
Asia Pacific
Middle East and Africa
| Report Attribute/Metric | Details |
| Market Size 2022 | 6.67(USD Billion) |
| Market Size 2023 | 7.78(USD Billion) |
| Market Size 2032 | 31.2(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 16.68% (2024 - 2032) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2023 |
| Market Forecast Period | 2024 - 2032 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Extreme Networks, Cisco Systems, Cradlepoint, HP Inc., Aruba Networks (a Hewlett Packard Enterprise company), Meraki (a Cisco company), Aerohive Networks, Cambium Networks, Ruckus Wireless, CommScope Inc., Juniper Networks, Aptilo Networks AB, Mist Systems, Huawei Technologies, Datto, Inc. |
| Segments Covered | Deployment Model, Application, Industry Vertical, Regional |
| Key Market Opportunities | 1 Personalized Marketing Campaigns2 Enhanced Customer Experience3 Improved Network Performance4 Predictive Analytics5 Security and Compliance |
| Key Market Dynamics | Growing demand for Wi-Fi analytics in retail Tracking customer behavior improving store layouts and enhancing personalized marketing campaignsIncreasing adoption of IoT devices Generating vast amounts of data that can be analyzed to improve network performance security and user experienceRising security concerns Wi-Fi analytics can detect and mitigate network threats protecting businesses from data breaches and cyberattacksGovernment regulations and data privacy Compliance with regulations such as GDPR and CCPA is driving the adoption of Wi-Fi analytics for data protection and user privacy |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Wi-Fi Analytic Market is expected to reach a valuation of USD 31.2 billion by 2032, exhibiting a CAGR of 16.68% during the forecast period (2024-2032). It was valued at USD 7.78 billion in 2023.
North America is anticipated to lead the Wi-Fi Analytic Market throughout the forecast period. The region's dominance can be attributed to the presence of key market players, advanced technological infrastructure, and a significant number of Wi-Fi-enabled devices.
Wi-Fi analytics finds applications in various domains, including network optimization, customer behavior analysis, location-based services, and security monitoring. It enables businesses to gain insights into user behavior, improve network performance, enhance customer engagement, and strengthen security measures.
Prominent players in the Wi-Fi Analytic Market include Cisco Systems, Aruba Networks (Hewlett Packard Enterprise), Extreme Networks, Juniper Networks, Ruckus Networks (CommScope), Meraki (Cisco Systems), Mist Systems (Juniper Networks), Aerohive Networks, and Datadog.
The increasing adoption of Wi-Fi-enabled devices, the growing need for network optimization, the rising demand for location-based services, and the increasing emphasis on data analytics are the key factors propelling the growth of the Wi-Fi Analytic Market.
The Wi-Fi Analytic Market faces certain challenges, including concerns over data privacy and security, the need for skilled professionals to analyze data, and the complexity of integrating Wi-Fi analytics solutions with existing network infrastructure.
Artificial intelligence (AI) and machine learning (ML) are gaining prominence in the Wi-Fi Analytic Market. These technologies enhance the accuracy and efficiency of data analysis, enabling businesses to derive more valuable insights from Wi-Fi data.
The COVID-19 pandemic has positively impacted the Wi-Fi Analytic Market. The increased reliance on remote work and online activities has led to a surge in Wi-Fi usage, driving the demand for Wi-Fi analytics solutions to optimize network performance and enhance user experience.
The integration of Wi-Fi analytics with other technologies, such as IoT and cloud computing, presents significant growth opportunities for the Wi-Fi Analytic Market. These integrations enable businesses to gain a comprehensive understanding of user behavior and network performance, leading to improved decision-making and service delivery.
Key strategies adopted by players in the Wi-Fi Analytic Market include product innovation, strategic partnerships, geographical expansion, and mergers and acquisitions. These strategies help companies strengthen their market position, expand their product offerings, and cater to the evolving needs of customers.
Research Analyst Level II With a technical background in information technology & semiconductors, shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. he is the poc for our clients, for their consulting projects running under the ict/semiconductor domain. shubham holds a bachelor’s in information and technology and a master of business administration (mba). shubham has executed over 150 research projects for our clients under the brand name market research future in the last 2 years. his core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. he is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. he has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. he has worked on the projects of top tech brands such as ibm, google, microsoft, aws, meta, oracle, cisco systems, samsung, accenture, vmware, schneider electric, dell, hp, ericsson, and so many others. he has worked on metaverse, web 3.0, zero-trust security, cyber-security, blockchain, quantum computing, robotics, 5g technology, high-performance computing, data centers, ai, automation, it equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.
Get in Touch
© 2024 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
