Whole Grain and High Fiber Food Market Research Report By Ingredient Type (Whole Wheat, Brown Rice, Oats, Barley, Rye, Quinoa, Buckwheat), By Product Type (Bread, Cereals, Pasta, Snacks, Baked Goods, Beverages, Dietary Supplements), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, Health Food Stores, Pharmacies, Foodservice Outlets), By Health Benefits (Improved Digestive Health, Reduced Risk of Chronic Diseases, Weight Management, Enhanced Immune Function, Lower Cholesterol Levels, Stabilized Blood

Whole Grain and High Fiber Food Market Overview

As per MRFR analysis, the Whole Grain and High Fiber Food Market Size was estimated at 96.75 (USD Billion) in 2022.The Whole Grain and High Fiber Food Market Industry is expected to grow from 99.11(USD Billion) in 2023 to 123.2 (USD Billion) by 2032. The Whole Grain and High Fiber Food Market CAGR (growth rate) is expected to be around 2.44% during the forecast period (2024 - 2032).Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Whole Grain and High Fiber Food Market Trends Highlighted

Key trends dictating the current state of the  Whole Grain and High Fiber Food Market include the changing lifestyle of customers all over the world, the growing market for functional foods, and the efforts of the authorities to promote proper nutrition. New product development, new market development, and new distribution methods appear to be avenues for further investigation. Recent trends indicate focus on plant-based diets, dietary plans tailored to the individual, and an upsurge in eating minimally processed foods. They are responding to these tendencies by producing a variety of products that range from whole grain and high fiber foods to even vegan, gluten free products, as well as custom meal services. As consumers grow increasingly conscious of the dietary advantages that such foods provide the industry will further expand.

Whole Grain and High Fiber Food Market Drivers

Rising Health Consciousness

Consumers are becoming increasingly aware of the health benefits associated with whole grain and high fiber foods. Whole grains are a good source of fiber, which is essential for maintaining a healthy digestive system. Fiber can also help to lower cholesterol levels and reduce the risk of heart disease, stroke, and type 2 diabetes. High fiber foods can also help to keep people feeling full longer, which can aid in weight management. As consumers become more aware of the health benefits of whole grain and high fiber foods, they are likely to increase their consumption of these foods, which will drive growth in the  Whole Grain and High Fiber Food Market Industry.

Increasing Demand for Convenience Foods

Consumers are increasingly looking for convenient food options that can fit into their busy lifestyles. Whole grain and high fiber foods can be easily incorporated into a variety of convenient food products, such as breakfast cereals, bread, pasta, and snacks. Food manufacturers are responding to this demand by developing new and innovative whole grain and high fiber food products that are convenient and appealing to consumers. The increasing demand for convenience foods is expected to drive growth in the  Whole Grain and High Fiber Food Market Industry.

Government Regulations

Governments around the world are increasingly recognizing the importance of whole grain and high fiber foods for public health. As a result, many governments are implementing regulations that encourage the consumption of these foods. For example, the US Department of Agriculture (USDA) recommends that adults consume at least 25 grams of fiber per day. The World Health Organization (WHO) recommends that adults consume at least 30 grams of fiber per day.These regulations are likely to drive growth in the  Whole Grain and High Fiber Food Market Industry.

Whole Grain and High Fiber Food Market Segment Insights

Whole Grain and High Fiber Food Market Ingredient Type Insights

The Whole Grain and High Fiber Food Market is segmented by Ingredient Type into Whole Wheat, Brown Rice, Oats, Barley, Rye, Quinoa, and Buckwheat. Among these, Whole Wheat held the largest market share of around 35% in 2023 and is expected to remain the leading segment throughout the forecast period. The growth of this segment is fueled by the rising popularity of whole wheat products such as whole wheat bread, pasta, and others. Brown Rice is the next major segment, sharing approximately a 25% market in 2023. Brown rice is rich in fiber, vitamins, and minerals thus, contributing to its rising demand as a healthier alternative to the regular white rice.Oats is another important segment, holding around a 20% market share in 2023. Oats can be used in many products such as oatmeal, granola bars, and other products. The rest of the segments including Barley, Rye, Quinoa, and Buckwheat accounted for around a 20% market share in 2023. All these remaining segments are projected to demonstrate average growth rates throughout the forecast period driven by rising awareness regarding the advantages of using whole grain and high-fiber foods. The Ingredient Type segment of the  Whole Grain and High Fiber Food Market is, overall, projected to grow at a constant pace throughout the forecast period increasing due to rising popularity of healthy and nutritious foods.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Whole Grain and High Fiber Food Market Product Type Insights

The Whole Grain and High Fiber Food Market segmentation by product type offers a comprehensive understanding of the diverse product offerings in the market. Bread holds a significant market share, driven by its widespread consumption as a staple food in many regions. Cereals also contribute a substantial portion to the market, owing to their convenience and nutritional value. Pasta has gained popularity as a healthier alternative to refined pasta, leading to its growing market presence. Snacks, such as granola bars and trail mixes, cater to the increasing demand for on-the-go and healthy snacking options.Baked goods, including muffins and cookies, offer a blend of taste and nutrition, contributing to the market's growth. Beverages infused with whole grains or high fiber are gaining traction as consumers seek healthier drink options. Dietary supplements, in the form of capsules and powders, provide a concentrated source of these nutrients for those with specific dietary needs. The  Whole Grain and High Fiber Food Market is expected to witness continued growth in the coming years, driven by rising health consciousness and the growing popularity of plant-based diets.

Whole Grain and High Fiber Food Market Distribution Channel Insights

Supermarkets/Hypermarkets dominated the  Whole Grain and High Fiber Food Market revenue in 2023, accounting for over 35% share. This can be attributed to the wide variety of whole grain and high fiber food products offered by these channels, as well as their convenient locations. Convenience Stores, Online Retailers, and Health Food Stores are also expected to witness significant growth in the coming years due to the increasing popularity of online shopping and the growing health consciousness among consumers. Pharmacies and Foodservice Outlets are expected to hold a smaller share of the market due to their limited product offerings and higher prices.The  Whole Grain and High Fiber Food Market is expected to continue to grow at a steady pace in the coming years, driven by the increasing awareness of the health benefits of whole grains and high fiber.

Whole Grain and High Fiber Food Market Health Benefits Insights

The  Whole Grain and High Fiber Food Market segmentation by Health Benefits offers valuable insights into the market's growth dynamics. The 'Improved Digestive Health' segment held a significant market share in 2023, owing to the increasing prevalence of digestive disorders and the growing awareness of the benefits of whole grains and high-fiber foods for gut health. The 'Reduced Risk of Chronic Diseases' segment is projected to grow at a CAGR of 2.6% during the forecast period, driven by the rising incidence of chronic diseases such as heart disease, stroke, and type 2 diabetes, and the growing body of evidence linking whole grains and high-fiber diets to a reduced risk of these conditions.Additionally, the 'Weight Management' segment is anticipated to witness steady growth, as consumers become increasingly health-conscious and seek natural and effective weight management solutions. The 'Enhanced Immune Function', 'Lower Cholesterol Levels', and 'Stabilized Blood Sugar Levels' segments are also expected to contribute to the overall growth of the  Whole Grain and High Fiber Food Market, as consumers recognize the numerous health benefits associated with these dietary components.

Whole Grain and High Fiber Food Market Regional Insights

The Whole Grain and High Fiber Food Market is segmented by region into North America, Europe, APAC, South America, and MEA. North America is the largest market for whole grain and high fiber food, followed by Europe. The APAC region is expected to grow at the highest CAGR during the forecast period. The growth of the  Whole Grain and High Fiber Food Market in North America is attributed to the increasing awareness of the health benefits of whole grains and high fiber. Consumers in the region are becoming more health-conscious and are looking for food products that are high in nutrients and low in calories.The market in Europe is also growing due to the increasing demand for whole grain and high fiber food products. The APAC region is expected to witness the highest growth in the  Whole Grain and High Fiber Food Market during the forecast period. The growth in this region is attributed to the increasing disposable income and the growing awareness of the health benefits of whole grains and high fiber. Consumers in the region are becoming more health-conscious and are looking for food products that are high in nutrients and low in calories. The market in South America and MEA is also expected to grow at a steady pace during the forecast period.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Whole Grain and High Fiber Food Market Key Players And Competitive Insights

All the major players in Whole Grain and High Fiber Food Market industry are continuously focusing on designing and developing new products to cater to the dynamic needs of the consumers. Leading players of Whole Grain and High Fiber Food Market are allocating heavy budget on research and development activity to create new and innovative products which are healthier, tastier and convenient. Growing shift of the consumers towards healthier and convenient food options is driving the Whole Grain and High Fiber Food Market development. Consumers across the globe are getting more health conscious, that is why, they are more interested in consuming high fiber food and whole grain. As these types of food items help in preventing various diseases, including heart disease, stroke and type 2 diabetes, they are getting more popular with time. The Whole Grain and High Fiber Food Market Competitive Landscape is anticipated to remain highly competitive in nature in the next few years as well. Leading players are spending notably on creating new product and promotion activity.Kellogg Company is one of the major Whole Grain and High Fiber Food Market player who enjoys a strong brand image and it has variety of products in its product portfolio including Kellogg’s, Kashi and Cheez-It. The inclusion of innovative products in the food category in the product offerings list has been the over the year’s strategy of Kellogg Company. The company has made considerable investment to ensure consumers remain healthy and they be provided with convenient food. Kellogg Company is directing towards research and development initiative on a continuous basis.General Mills is another big player operating in the Whole Grain and High Fiber Food Market which has strong brands including Cheerios, Nature Valley and Fiber One. For General Mills as well research and development activity has been the key to success. Whole Grain and High Fiber Food Market are other two categories where the company spend massive on creating innovative product.

Key Companies in the Whole Grain and High Fiber Food Market Include

• Kellogg Company


• Yamazaki Baking Co., Ltd


• Hain Celestial Group, Inc.


• Associated British Foods plc


• The Kraft Heinz Company


• Bob's Red Mill Natural Foods, Inc.


• General Mills


• Unilever PLC


• Post Holdings, Inc.


• Mondelez International


• Earth's Own Food Company Inc


• Grupo Bimbo SAB de CV


• Nestle S.A.


• PepsiCo, Inc.


• Nature's Path Foods, Inc.

Whole Grain and High Fiber Food Market Industry Developments

The Whole Grain and High Fiber Food Market is projected to reach USD 123.2 billion by 2032, exhibiting a CAGR of 2.44% from 2024 to 2032. Rising health consciousness, increasing prevalence of chronic diseases, and growing demand for convenience foods are driving market growth. Key players are investing in product innovation and expanding their  presence to capitalize on growth opportunities. Recent news developments include the launch of new high-fiber food products by major food manufacturers, as well as partnerships and acquisitions to strengthen market position. The market is expected to witness continued growth, driven by increasing demand for healthier food options and the growing popularity of plant-based diets.

Whole Grain and High Fiber Food Market Segmentation Insights

Whole Grain and High Fiber Food Market Ingredient Type Outlook

• Whole Wheat


• Brown Rice


• Oats


• Barley


• Rye


• Quinoa


• Buckwheat

Whole Grain and High Fiber Food Market Product Type Outlook

• Bread


• Cereals


• Pasta


• Snacks


• Baked Goods


• Beverages


• Dietary Supplements

Whole Grain and High Fiber Food Market Distribution Channel Outlook

• Supermarkets/Hypermarkets


• Convenience Stores


• Online Retailers


• Health Food Stores


• Pharmacies


• Foodservice Outlets

Whole Grain and High Fiber Food Market Health Benefits Outlook

• Improved Digestive Health


• Reduced Risk of Chronic Diseases


• Weight Management


• Enhanced Immune Function


• Lower Cholesterol Levels


• Stabilized Blood Sugar Levels

Whole Grain and High Fiber Food Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa