Wheat Germ Oil Market

• Increasing consumer awareness regarding health benefits and increasing preference for natural and organic products is driving the market growth

The rising trend towards sustainability is a significant driver for the Global Wheat Germ Oil Market Industry. As consumers become more environmentally conscious, the demand for sustainably sourced and produced oils is increasing. Wheat germ oil, derived from a byproduct of wheat milling, presents an opportunity for sustainable production practices. This aligns with the broader movement towards reducing waste and promoting eco-friendly products. The emphasis on sustainability is likely to influence consumer choices, encouraging the adoption of wheat germ oil in various applications. This trend may further enhance the market's growth as sustainability becomes a key consideration for consumers.

The cosmetic sector's burgeoning demand for natural ingredients is a crucial factor influencing the Global Wheat Germ Oil Market Industry. Wheat germ oil is recognized for its moisturizing and anti-aging properties, making it a favored ingredient in skincare formulations. As consumers gravitate towards products free from synthetic additives, the incorporation of wheat germ oil in cosmetics is expected to rise. This trend aligns with the overall growth of the cosmetic market, which is increasingly focusing on sustainability and natural ingredients. The anticipated growth in this sector may contribute to the market's expansion, enhancing its value significantly by 2035.

Innovations within the food industry are significantly impacting the Global Wheat Germ Oil Market Industry. As food manufacturers explore healthier alternatives to traditional oils, wheat germ oil is gaining traction due to its nutritional benefits and unique flavor profile. Its incorporation into various food products, such as salad dressings and baked goods, aligns with the growing consumer preference for healthier options. The market's value is expected to reach 0.62 USD Billion by 2035, reflecting the increasing acceptance of wheat germ oil in mainstream food applications. This trend underscores the potential for wheat germ oil to become a staple ingredient in health-focused culinary creations.

The Global Wheat Germ Oil Market Industry is projected to experience substantial growth, with a market value anticipated to reach 0.62 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate of 7.55% from 2025 to 2035. The increasing applications of wheat germ oil across various sectors, including food, cosmetics, and nutraceuticals, contribute to this optimistic outlook. As consumer preferences shift towards health-oriented and sustainable products, the demand for wheat germ oil is likely to rise. This market growth indicates a promising future for wheat germ oil, positioning it as a key player in the global oil market.

The integration of wheat germ oil into nutraceutical products is emerging as a vital driver for the Global Wheat Germ Oil Market Industry. With a growing emphasis on preventive healthcare, consumers are turning to nutraceuticals that offer health benefits beyond basic nutrition. Wheat germ oil, rich in vitamins and minerals, is increasingly utilized in dietary supplements aimed at enhancing overall well-being. This trend is supported by the projected compound annual growth rate of 7.55% from 2025 to 2035, indicating a robust market potential. The rising interest in functional foods and supplements is likely to bolster the demand for wheat germ oil in this context.

The increasing awareness regarding health and nutrition among consumers is a pivotal driver for the Global Wheat Germ Oil Market Industry. As individuals seek natural and organic products, wheat germ oil, known for its rich nutrient profile, garners significant attention. It contains essential fatty acids, vitamins, and antioxidants, which appeal to health-conscious consumers. This trend is reflected in the projected market value of 0.28 USD Billion in 2024, indicating a growing demand for health-oriented products. The shift towards healthier lifestyles is likely to propel the market further, as consumers increasingly prioritize functional foods and supplements.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The anticipated expansion of the Wheat Germ Oil market in North America can be attributed to several key factors. Another critical driver is the robust and diverse food and beverage industry in North America. A notable trend is the increasing consumption of plant-based foods, with more than half of consumers in the United States reporting higher consumption, and this trend is projected to continue in 2022. Plant-based diets have seen a remarkable 300% increase among Americans over the past 15 years.

Furthermore, the retail sales of plant-based food alternatives are anticipated to reach $162 billion by 2030, a substantial rise from $29.4 billion in 2020. Wheat germ oil is widely employed in various food products, including salad dressings, cooking oils, and functional foods. North America's culinary diversity and innovative food processing techniques have made it easier to incorporate wheat germ oil into a wide array of recipes and products.

This appeals to consumers who are seeking products that not only offer exceptional taste but also deliver significant nutritional value, aligning perfectly with the plant-based food trend and the broader food industry developments.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: WHEAT GERM OIL MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe's Wheat Germ Oil Market accounts for the second-largest market share as Europe has embraced a holistic approach to well-being, with consumers understanding the direct link between skincare practices and their overall health. According to a survey by Forea, skincare product sales, including cleansers and moisturizers, experienced a notable increase of 10% to 20% in the European region in 2020. During the COVID-19 pandemic, a striking 96% of consumers chose to invest in skincare products over makeup. Wheat germ oil, with its natural and nutrient-rich composition, aligns perfectly with this wellness perspective.

Moreover, data from CBI indicates that in 2020, the natural and organic cosmetic market in Europe reached a valuation of €3.89 billion, up from €3.64 billion in 2018. This growth rate of 7% exceeded the overall growth rate of the European cosmetic market. It's noteworthy that this segment, although growing rapidly, still constitutes only 5% of the total cosmetic market. Europe is not only a significant market for cosmetic ingredients but also a major exporter of high-quality cosmetics.

Beyond generating €80 billion in sales within Europe, the region also manufactured and exported an additional €24 billion worth of cosmetic products to the rest of the world. Wheat germ oil, with its potential to enhance skin health, promote hair quality, and provide overall nutritional value, can cater to these preferences. Consumers seeking integrated solutions for their well-being are more likely to choose products containing wheat germ oil. Further, the German Wheat Germ Oil Market held the largest market share, and the UK Wheat Germ Oil Market was the fastest-growing market in the European region.

The Asia-Pacific Wheat Germ Oil Market is expected to grow at the fastest CAGR from 2023 to 2032. Numerous countries in the Asia-Pacific region, including key players like China, South Korea, and Japan, are renowned for their groundbreaking innovations in the cosmetics and skincare industry. According to a recent 2022 consumer survey conducted by Statista, a noteworthy 28% of Chinese consumers have demonstrated a clear inclination for the purchase of luxury or premium cosmetic products.

China's cosmetic sector has demonstrated remarkable financial growth, with monthly retail trade revenue reaching 27.22 billion yuan in April 2021, and a substantial total revenue of 340 billion yuan recorded in 2020. Wheat germ oil, acclaimed for its skin-nourishing attributes, has been seamlessly integrated into various cosmetic formulations. With the cosmetics market in the region displaying sustained expansion, wheat germ oil is poised to take on a pivotal role in the development of skincare and beauty products.

Its use aligns with the evolving preferences of consumers in these thriving markets who seek the incorporation of natural and nutrient-rich ingredients in their cosmetic choices. Moreover, China’s Wheat Germ Oil Market held the largest market share, and the Indian Wheat Germ Oil Market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Wheat Germ Oil market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Wheat Germ Oil industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Wheat Germ Oil industry to benefit clients and increase the market sector. In recent years, the Wheat Germ Oil industry has offered some of the most significant advantages to the health and wellness sector, catering to the evolving needs and preferences of consumers seeking natural, nutrient-rich, and holistic solutions. Major players in the Wheat Germ Oil Market, including General Nutrition Centers Inc, ConnOils LLC, VIOBIN USA, Swanson Health Products, Grupo Plimon, Viobin, Agroselprom, Inlife Pharma Pvt.

Ltd., Henry Lamotte Oils GmbH, Country Life, LLC, NutriPlex Formulas Inc, Henan Kun Hua Technology, Kanta Enterprises Private Limited, Hebei Jiafeng Plant Oils, Henan Yuanquan, Navchetna Kendra, Herbal Biosolutions, Arista Networks, Inc, GNLD International, CONNOILS, Kunhua Bio-tech Co., Ltd, Grupo Plimon are attempting to increase market demand by investing in research and development operations.

CONNOils was established to enhance the quality of nutritional supplements previously produced by Cargill, Degussa, and Traco after Cargill departed from the nutritional supplement industry. Today, Connoils Oil Powders find applications in various sectors, including Foods, Supplements, Natural Agrotechnology Products, and Functional Beverages like Meal Replacements, Infant Nutrition, Senior Nutrition, Sports/Lifestyle, Personal Care, and Pet Nutrition Products. Distinguished by its innovative green technology, Connoils employs a unique approach that minimizes heat and airflow, deviating from traditional spray drying methods. This chemical-free technology transforms oils into stable microencapsulated ingredients, extending their shelf life to 12-36 months.

Notably, it enhances the nutritional value by up to 30% compared to traditional spray-dried powders. The application of this technology has been historically limited to two industries, with the fragrance industry being one of them. Connoils currently serves clients across 28 countries, spanning 6 continents. Their processing facility in Big Bend, Wisconsin, boasts certifications including FSMA – Food Safety/HACCP Certified, GMP Certified, FDA Registered, and Inspected, USDA Food Processor Certified, NOP Organic, Kosher, and Halal Certified.

Founded in 1936, Viobin has maintained a leadership position in nutritional extractions. The company is dedicated to upholding high standards throughout the manufacturing process, beginning with the quality of raw materials from suppliers and extending to the entire product lifecycle. Wheat Germ Oil is a prevalent component in cosmetics, hair care products, nutritional bars, and supplements for both humans and animals. The Defatted Wheat Germ is a crucial ingredient in well-known cereals, snacks, granola bars, and crackers.