The weight loss products market has undergone significant trends in recent years, reflecting the evolving preferences and concerns of consumers worldwide. One prominent trend is the increasing demand for natural and holistic weight loss solutions. Consumers are gravitating towards products that incorporate natural ingredients, such as herbs, plant extracts, and superfoods, in their formulations. This shift is driven by a growing awareness of the potential health risks associated with certain synthetic or chemically derived weight loss ingredients. As a result, there has been a surge in the popularity of herbal supplements, teas, and nutritional products that emphasize natural and sustainable weight management.
The rise of personalized nutrition has also left its mark on the weight loss products market. Consumers are seeking individualized approaches to weight management that consider their unique dietary needs, metabolism, and lifestyle. This trend has given rise to personalized meal plans, DNA-based diet recommendations, and customized supplements tailored to meet specific weight loss goals. Companies in the weight loss industry are leveraging technology and data analytics to provide personalized solutions, acknowledging the diverse and individualized nature of weight loss journeys.
The growing awareness of the importance of mental and emotional well-being in weight management has led to the integration of holistic approaches in weight loss products. Brands are recognizing the connection between stress, emotional eating, and weight gain, leading to the development of products that address not only physical aspects but also mental and emotional factors. This includes the introduction of stress-relief supplements, mindfulness-based weight loss programs, and products promoting a holistic approach to wellness.
In recent years, there has been a shift towards a more inclusive and body-positive approach within the weight loss industry. Instead of focusing solely on achieving a particular body size, there is a growing emphasis on overall health and body confidence. This shift is reflected in marketing campaigns that celebrate diversity and promote healthy lifestyles rather than unrealistic beauty standards. Brands are increasingly adopting a more empathetic and supportive tone, acknowledging that health and well-being are multifaceted and extend beyond physical appearance.
Technology and digital platforms are playing an increasingly vital role in the weight loss products market. Mobile apps, wearables, and online platforms offer consumers tools for tracking their diet, exercise, and overall health. These technologies provide real-time feedback, personalized recommendations, and a sense of community support, enhancing the overall weight loss experience. The convenience of accessing information and guidance through digital platforms has contributed to the integration of technology in weight management strategies.
The clean-label movement has influenced the weight loss products market, with consumers seeking products with transparent and easily understandable ingredient lists. There is a preference for products that are free from artificial additives, preservatives, and excessive sugars. Clean-label weight loss products, including shakes, bars, and supplements, are gaining popularity as consumers prioritize health and wellness and look for products that align with their clean-eating goals.
Government regulations and public health initiatives have also played a role in shaping the weight loss products market. Some regions have implemented policies to regulate marketing claims and ensure the safety and efficacy of weight loss products. Increased awareness of obesity-related health issues has prompted governments to promote healthy eating habits and encourage the development of products that support sustainable weight management.
Market CAGR for weight loss supplements is being driven by the rising number of obese people. A person who is obese has an abnormally high level of fat in their body, which could be harmful to their health. With a significant impact on worldwide mortality and morbidity, obesity has recently emerged as a public health concern on a scale. Since weight loss supplements are largely seen as healthy ways to lose weight, it is projected that the rising number of obese people would increase demand for them.
Additionally, large pharmaceutical companies are developing cutting-edge anti-obesity medications for weight loss and management. The quantity of clinical trials conducted on obesity has made it the subject of most research nowadays. There are 93 practices in the obesity medications channel, spanning all stages of clinical results. Governmental organizations have several crucial responsibilities in a national public health emergency, such as the rising rate of childhood obesity. By tackling general obesity as a crucial public health preference and coordinating the public and private domain response, it demonstrates leadership. Despite stricter government guidelines and greater personal commitment, obesity rates around the world continue to rise. Government regulations and levies may increase public awareness of weight control and compel the food and beverage industries to reduce the calorific value of their offerings.
The temporary closure of gyms, wellness centers, healthcare facilities, and sports academies also had a detrimental impact on industry growth. In the case, the importance of a healthy lifestyle and general welfare was more understood in 2021, which led to a sharp growth in online sales. The market is anticipated to be driven by a variety of products in different forms, such as Ready-to-Drink liquids, bars, gels, and powders. To increase the nutritional value of their products, manufacturers rely on novel flavors and useful components. Brands, for instance, enhance ready-to-drink products with natural ingredients while reducing their sugar and caffeine content.
For instance, the World Health Organization (WHO) estimates that over 1 billion people worldwide are obese as of 2022, including 650 million adults, 340 million adolescents, and 39 million children. As a result of being overweight or obese, 167 million people—adults and children—will be less healthy by 2025. As a result, it is anticipated that throughout the projection period, demand for weight loss supplements will increase due to the rising obesity rate. Thus, driving the weight loss products market revenue.
The weight loss products market segmentation, based on type includes food, beverages and supplements. The beverage segment dominated the market, accounting for 35% of market revenue (78.48 billion). In developing economies, category growth is driven by an expanding overweight population and increased consumer knowledge of low-calorie beverages.
The weight loss products market segmentation, based on distribution channel, includes store based and Non- store based channel. The store-based distribution channel category generated the most income (70.4%). Weight reduction supplements are widely available at retail pharmacies, drug stores, health and beauty stores, and department stores, which is fueling segment expansion. The term "ecosystem" refers to a group of people who work in the construction industry. Furthermore, store-based channels are always involved in boosting total customer engagement and experience in stores.Figure 1: Weight Loss Products Market, by Distribution channel, 2022 & 2030 (USD billion)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American weight loss market area will dominate this market, owing to an increase in the number of persons affected by cardiovascular devices and obesity. In addition, the growing number of establishing health clubs and fitness facilities will boost market growth in this region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: WEIGHT LOSS MARKET SHARE BY REGION 2022 (%)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe weight loss products market accounts for the second-largest market share due to the low cost of bariatric surgery and the rise in the number of diabetes people. Further, the German weight loss products market held the largest market share, and the UK weight loss products market was the fastest growing market in the European region.
The Asia-Pacific Weight Loss Products Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to expanding awareness of a healthy lifestyle and nutrition and rising per capita disposable income. Moreover, China’s weight loss products market held the largest market share, and the Indian weight loss products market was the fastest growing market in the Asia-Pacific region.
For instance, Americans are actively pursuing a physically active lifestyle and are becoming more health concerned. The expansion and growth of the industry have been aided by an increase in the number of health clubs and fitness facilities across the nation.
Leading market players are investing heavily in research and development to expand their product lines, which will help the weight loss products market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, weight loss product business must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the weight loss products industry to benefit clients and increase the market sector. In recent years, the weight loss products business has offered some of the most significant advantages to medicine. Major players in the weight loss products market, including General Mills Inc., Amway, Conagra Brands Inc., Cargill Incorporated, Abbott Laboratories, Kraft Foods Group Inc., and others, are attempting to increase market demand by investing in research and development operations.
Robert Atkins formed Atkins Nutritionals, Inc. to promote the Atkins diet's low carbohydrate packaged meals. It is now a subsidiary of The Simply Good Foods Company. Low-carbohydrate bars, shakes, and snacks are available from the company. Atkins Nutritionals, Inc. was formed in 1989 as Complementary Formulations. In 1998, the company was renamed Atkins Nutritionals. It was created to enhance the Atkins diet. Atkins created the plan after reading a research paper in the Journal of the American Medical Association. Alfred W. Pennington published the paper, "Weight Reduction," in 1958. Atkins used the study's findings to help him overcome his own obesity. In May 2019, A partnership agreement between Atkins and CHEF'D was signed. Our collaboration sought to create a low-carb meal solution for consumers concerned about their health and lifestyle.
Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American firm founded in 1845 that has been inventing, manufacturing, and distributing a wide range of products. Brunswick now employs over 13,000 people in 24 countries. Among the various boating brands owned by Brunswick are Sea Ray, Boston Whaler, Bayliner, Mercury Marine, Attwood, Lund, Crestliner, Mastervolt, MotorGuide, Harris Pontoons, Freedom Boat Club, Princecraft, Heyday, Lowe, Uttern, Quicksilver, and CZone. In June 2019, A partnership agreement was inked between BRUNSWICK Company and VIR zoom to launch a product called VIR zoom solution. This collaboration, if correctly executed, was expected to transform Life Fitness' se3 explore bikes into a virtual reality experience.
Weight Loss Products Industry Developments
In March 2022, KaraMD announced Pure Health Apple Cider Vinegar Gummies, a vegan gummy aimed to aid ketosis, digestion regulation, weight management, and encourage greater levels of energy.
In January 2022, Solace Nutrition, a US-based medical nutrition company, bought R-Kane Nutritionals' assets for an unknown sum. This asset acquisition enables Solace Nutrition to develop synergy between both brands, accelerate growth, and establish a position in an adjacent nutrition sector. R-Kane Nutritionals is a firm established in the United States that specializes in high protein meal replacement products for weight loss.
In February 2021, Hydroxycut's newest creation, CUT Energy, a delectable clean energy drink, was released. This powerful mix was carefully formulated for regular energy drink consumers, exercise enthusiasts, and dieters looking to lose weight.
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