Website Builder Tool Market Research Report: By Deployment Type (Cloud-based, On-premise), By End-User (Small and Medium-Sized Businesses (SMBs), Large Enterprises, Individuals), By Functionality (Drag-and-drop Interface, Mobile Optimization, E-commerce Integration, Analytics and Reporting), By Industry Vertical (E-commerce and Retail, Healthcare, Education, Non-profit), By Pricing Model (Subscription-based, Per-project, Freemium) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 20

Website Builder Tool Market Overview

As per MRFR analysis, the Website Builder Tool Market Size was estimated at 18.0 (USD Billion) in 2022.The Website Builder Tool Market Industry is expected to grow from 19.3(USD Billion) in 2023 to 36.2 (USD Billion) by 2032. The Website Builder Tool Market CAGR (growth rate) is expected to be around 7.23% during the forecast period (2024 - 2032).

Key Website Builder Tool Market Trends Highlighted

Cloud-based website builders are gaining prominence as businesses seek cost-effective and flexible options. Advancements in artificial intelligence (AI) and machine learning (ML) are transforming website building, enabling users to create sophisticated websites without extensive coding knowledge. Responsive design has become crucial in today's multi-device environment, allowing websites to adapt seamlessly across different screen sizes. Integration with popular e-commerce platforms and payment gateways is essential for businesses looking to establish an online presence and facilitate seamless transactions. Additionally, the growing demand for mobile-first website experiences and accelerated mobile pages (AMP) to enhance loading speeds and improve the user experience is shaping the market landscape.

Figure1: Website Builder Tool Market, 2018 - 2032 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Website Builder Tool Market Drivers

Increasing Demand for Online Presence

In today's digital age, having an online presence is crucial for businesses of all sizes. A website serves as a vital platform for showcasing products and services, engaging with customers, and driving sales. As more and more businesses recognize the importance of establishing an online presence, the demand for website builder tools has surged. These tools offer a user-friendly and cost-effective solution for businesses to create and manage their own websites without the need for extensive technical expertise.The growing adoption of website builder tools is expected to continue fueling the growth of the Global Website Builder Tool Market Industry in the coming years.

Advancements in Technology

Advancements in technology have significantly contributed to the growth of the Global Website Builder Tool Market Industry. The introduction of cloud-based website builder platforms has made it easier for users to create and manage their websites from anywhere with an internet connection. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) technologies into website builder tools has enhanced their functionality and ease of use.These advancements have made website builder tools more accessible and user-friendly, which has expanded their appeal to a wider range of users.

Growing Popularity of E-commerce

E-commerce development is one of the leading drivers of the Global Website Builder Tool Market Industry growth. With the increasing number of consumers resorting to online shopping, businesses must ensure that they have a strong online presence in order to be available to their target audience. Website builder tools present businesses with a cost-effective and efficient way of setting up and overseeing e-commerce websites. Considering the growing trend of e-commerce, it is likely to keep driving the development of the market in question.

Website Builder Tool Market Segment Insights

Website Builder Tool Market Deployment Type Insights  

Deployment Type Segment Insight and Overview The Global Website Builder Tool Market is segmented based on deployment type into cloud-based and on-premise. Among these, the cloud-based segment held a larger market share in 2023 and is projected to maintain its dominance throughout the forecast period. The growing adoption of cloud-based solutions due to their cost-effectiveness, scalability, and flexibility is a major factor driving the growth of this segment. The cloud-based deployment model offers several advantages over on-premise solutions. It eliminates the need for businesses to invest in hardware and software infrastructure, reducing upfront costs.

Additionally, cloud-based solutions are more scalable, allowing businesses to easily adjust their infrastructure to meet changing needs. The increasing popularity of software-as-a-service (SaaS) models is further fueling the growth of the cloud-based segment. However, on-premise deployment still holds a significant portion of the market. This is because some businesses prefer to have greater control over their data and security. Additionally, on-premise solutions can offer better performance in certain scenarios, such as when dealing with large amounts of sensitive data. Overall, the Global Website Builder Tool Market is expected to witness robust growth in the coming years, driven by the increasing adoption of cloud-based solutions and the growing demand for website builder tools among businesses of all sizes.

Figure2: Website Builder Tool Market, By Deployment Model, 2023 & 2032 (USD billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Website Builder Tool Market End-User Insights 

Based on end-user, the Global Website Builder Tool Market has been segmented into Small and Medium-Sized Businesses, Large Enterprises, and Individuals. In 2023, the SMBs segment accounted for more than 60% of the market share, thus representing the largest  part of the industry. The fact can be explained by the growing number of SMB owners who prefer to use such tools as the right instruments to boost their online presence and access more customers. During the forecast period 2023-2032, there is a premise that the market share of large enterprises could substantially rise as well. This includes the emerging need for such companies to utilize more powerful, customizable, flexible, and scalable website creation tools to address the complex nature of their digital products and services offerings. Additionally, the market share of individuals may also increase due to the growing number of bloggers, personal website owners, and freelancers who benefit from website builders as inexpensive, quick-to-use instruments to create high-quality online representations.

Website Builder Tool Market Functionality Insights  

The functionality segment of the Global Website Builder Tool Market offers a wide range of features that cater to the diverse needs of businesses and individuals. Drag-and-drop Interface, Mobile Optimization, E-commerce Integration, Analytics and Reporting are some of the key functionalities that contribute significantly to the growth of the market. Drag-and-drop Interface enables users to create and design websites without any coding knowledge, making it accessible to a broader audience. Mobile Optimization ensures that websites are responsive and optimized for mobile devices, which is crucial in today's mobile-first world.

E-commerce Integration allows businesses to seamlessly integrate e-commerce capabilities into their websites, facilitating online sales and payments. Analytics and Reporting provide valuable insights into website performance, allowing users to track metrics such as traffic, engagement, and conversions, and make data-driven decisions for website improvement. With the increasing demand for user-friendly, mobile-responsive, and data-driven websites, the functionality segment of the Global Website Builder Tool Market is expected to witness significant growth in the coming years.

Website Builder Tool Market Industry Vertical Insights  

E-commerce and retail, healthcare, education, and non-profit organizations are key industry verticals driving the growth of the global website builder tool market. In 2023, the e-commerce and retail segment held the largest market share of 32.8%, primarily due to the increasing adoption of online shopping and the need for businesses to establish a strong online presence. The healthcare segment is expected to witness significant growth in the coming years, owing to the rising demand for online healthcare services and patient engagement platforms. The education sector is also expected to contribute to the market growth, driven by the increasing adoption of online learning and the need for educational institutions to provide a seamless digital experience for students. Non-profit organizations are increasingly leveraging website builder tools to create and manage their online presence, communicate with donors, and promote their causes, contributing to the overall market growth.

Website Builder Tool Market Pricing Model Insights  

The Global Website Builder Tool Market is segmented based on pricing model into subscription-based, per-project, and freemium. The subscription-based model is expected to hold the largest market share in 2023, accounting for over 50% of the Global Website Builder Tool Market revenue. This is due to the growing popularity of subscription-based services across various industries, as they provide users with access to a wide range of features and tools at a fixed monthly or annual cost. The per-project model is expected to witness significant growth in the coming years, owing to the increasing demand for customized website development services. The freemium model, which offers basic features for free and charges for premium features, is expected to gain traction in emerging markets where cost-sensitive users are looking for affordable website builder solutions.

Website Builder Tool Market Regional Insights  

The regional segmentation of the Global Website Builder Tool Market provides insights into the market's geographic distribution and performance. North America is projected to hold a significant share of the market in 2023, owing to the presence of numerous tech giants and a mature digital infrastructure. Europe ranks second in terms of market share, driven by the increasing adoption of website builders by small and medium-sized businesses. The APAC region is expected to witness the highest growth rate during the forecast period, attributed to the rising internet penetration and economic development in countries like India and China. South America and MEA are also expected to contribute to the overall growth of the market, albeit at a slower pace.

Figure3: Website Builder Tool Market, By Regional, 2023 & 2032 (USD billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Website Builder Tool Market Key Players And Competitive Insights

Major players in Website Builder Tool Market industry are constantly striving to gain a competitive edge by offering innovative features and services. Leading Website Builder Tool Market players are focusing on developing user-friendly platforms with drag-and-drop functionality, mobile optimization, and e-commerce integrations. They are also investing in artificial intelligence (AI) and machine learning (ML) to enhance the user experience and provide personalized recommendations. The Website Builder Tool Market development is being driven by the increasing demand for online presence, the growing popularity of e-commerce, and the need for mobile-friendly websites. The competitive landscape is expected to remain intense in the coming years, with players competing on factors such as pricing, features, and customer support.Wix.com is a leading Website Builder Tool Market player that offers a comprehensive suite of tools for creating professional-looking websites. The company's platform is easy to use, even for beginners, and it includes a wide range of templates and features. Wix.com also provides a variety of paid plans that offer additional features, such as e-commerce functionality and unlimited storage.

Shopify is another leading Website Builder Tool Market player that focuses on e-commerce businesses. The company's platform is designed to make it easy for users to create online stores and sell products online. Shopify offers a variety of features, including customizable templates, payment processing, and shipping integrations. The company also provides a range of paid plans that offer additional features, such as advanced reporting and marketing tools.

Key Companies in the Website Builder Tool Market Include

• com


• Weebly


• Simvoly


• com


• com


• GoDaddy


• Jimdo


• com


• Squarespace


• com


• Duda


• Shopify

Website Builder Tool Market Industry Developments

The Website Builder Tool market is projected to grow from USD 19.3 billion in 2023 to USD 36.2 billion by 2032, at a CAGR of 7.23%. The growth of the market is attributed to the increasing adoption of website builders by small and medium-sized businesses (SMBs) and the growing demand for online presence. Recent news developments in the market include the acquisition of Wix.com by Squarespace in 2023, and the launch of new website builder tools by GoDaddy and Shopify. These developments indicate the increasing competition in the market and the growing importance of website builders in the digital landscape.

Website Builder Tool Market Segmentation Insights

Website Builder Tool Market Deployment Type Outlook

• Cloud-based


• On-premise

Website Builder Tool Market End-User Outlook

• Small and Medium-Sized Businesses (SMBs)


• Large Enterprises


• Individuals

Website Builder Tool Market Functionality Outlook

• Drag-and-drop Interface


• Mobile Optimization


• E-commerce Integration


• Analytics and Reporting

Website Builder Tool Market Industry Vertical Outlook

• E-commerce and Retail


• Healthcare


• Education


• Non-profit

Website Builder Tool Market Pricing Model Outlook

• Subscription-based


• Per-project


• Freemium

Website Builder Tool Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa