Website Builder Software Market Overview
As per MRFR analysis, the Website Builder Software Market Size was estimated at 2.01 (USD Billion) in 2022.
The Website Builder Software Market Industry is expected to grow from 2.08(USD Billion) in 2023 to 2.9 (USD Billion) by 2032. The Website Builder Software Market CAGR (growth rate) is expected to be around 3.74% during the forecast period (2024 - 2032).
Key Website Builder Software Market Trends Highlighted
Due to the growth of the trend of e-commerce and the implementation of new technologies, it can be anticipated that the Website Builder Software Market will record remarkable expansion. Integration of machine learning and Artificial Intelligence is improving the functionalities of many website builders, enabling customers with less expertise to design complex and custom websites. In addition, the increasing use of the mobile-first approach, as well as the increasing use of tablets and smartphones, is providing a window of opportunity for such website builders to address the responsive design requirements of businesses. Moreover, the growing number of enterprises need an online presence while the volume of new customers seeking to reach the target market through a website is growing steadily, earns a favorable outlook for the website builder software market.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Website Builder Software Market Drivers
Growing Demand for Online Presence
In today's digital age, having an online presence is crucial for businesses of all sizes. A website builder software empowers businesses to create and manage their own websites without the need for technical expertise. This ease of use has led to a surge in demand for website builder software, as businesses recognize the importance of establishing a strong online presence to reach their target audience and drive growth. The Website Builder Software Market Industry has experienced significant growth in recent years as a result of this increasing demand, and this trend is expected to continue in the coming years.
Advancements in Technology
The advancement in technology has been aiding in the substantial growth of the Website Builder Software Market Industry. With cloud-based website builders, it is getting more comfortable than ever for businesses to create and manage websites. Businesses are adopting cloud-based website builders as they don’t have to invest a huge sum of money in hardware purchases and software, making it cost-effective. In addition to this, with cloud-based website builders, businesses can also avail themselves of a variety of features and templates.Moreover, the popular use of mobile-friendly website builders has also been letting businesses create websites that are optimized to support all devices and appeal to the maximum target audience.
Increasing Adoption of E-commerce
The Website Builder Software Market Industry is being promoted by the rapid growth of e-commerce. Through the use of e-commerce platforms, business organizations can offer their products and services for sale over the Internet. A website builder software is necessary for creating an e-commerce website. These software are easy to use and highly affordable. This has enabled many small businesses and entrepreneurs to set up their own e-commerce stores.The growth in e-commerce will lead to a corresponding increase in the demand for website builder software.
Website Builder Software Market Segment Insights
Website Builder Software Market Deployment Mode Insights
The Website Builder Software Market by deployment mode has been segmented into cloud-based and on-premises solutions. In 2023, the cloud-based segment was already established as the dominant market force, and its dominance is expected to persist throughout the forecast period. The reason for the widespread implementation of cloud-based website builder software is the numerous benefits it offers. It is more scalable and cost-effective, as businesses select service bundles otherwise unavailable to on-premises users and can scale them up according to demand.Furthermore, cloud-based solutions are associated with greater flexibility and ease of use. They can be accessed from anywhere at any time and do not require IT professionals or extensive infrastructure.
Moreover, cloud-based website builder software offers automatic updates and backups. By contrast, the on-premises segment is expected to demonstrate a constant growth rate over the forecast period. On-premises solutions confer far greater control of data and processes, which is important for businesses operating in heavily regulated environments or handling high-security information.However, the segment is held back in terms of infrastructure costs and the frequency of updates and maintenance demands. In conclusion, the cloud-based segment is bound to capture an even larger share of the global market in the future based on the anticipated dominance of the trend premised on the balance of affordability and convenience.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Website Builder Software Market Business Size Insights
Key Conclusions Market Size The small and medium enterprises held a larger overall market share in 2023 providing approximately 60% of the global market size, with large businesses holding the rest. With the growing number of SMEs looking to establish a digital front for increased reach and sales, the small and medium-size segment is expected to maintain its dominance. The large enterprise one meanwhile will experience significant growth over the forecasted period as more large organizations adopt website builder software to improve their online presence and client engagement.
Website Builder Software Market Functionality Insights
The Functionality segment of the Website Builder Software Market is anticipated to exhibit a significant growth trajectory in the coming years. This segment encompasses a range of functionalities that empower users to create and manage websites with ease. Drag-and-drop Functionality allows users to effortlessly arrange and customize website elements, while Template Library provides a diverse selection of pre-designed templates to jumpstart the website building process. E-commerce Integrations enable businesses to seamlessly integrate online stores into their websites, facilitating seamless transactions. Content Management System (CMS) Integration allows users to manage website content efficiently, ensuring its accuracy and up-to-date status. Search Engine Optimization (SEO) Tools play a crucial role in enhancing website visibility in search engine results, driving organic traffic.
Website Builder Software Market Industry Vertical Insights
The Website Builder Software Market is segmented into various industry verticals, including Retail, Healthcare, Education, Hospitality, and Manufacturing. Among these, the Retail segment holds a significant market share, driven by the increasing adoption of e-commerce platforms and the need for businesses to establish a strong online presence. The Healthcare segment is also witnessing substantial growth due to the rising demand for patient portals and online medical information. The Education segment is expected to experience notable growth in the coming years, fueled by the increasing use of online learning platforms and educational websites.The Hospitality segment is benefiting from the growing trend of online hotel bookings and travel planning. The Manufacturing segment is leveraging website builder software to enhance products and provide detailed product information to customers. The Website Builder Software Market is expected to reach $3.2 billion by 2024, exhibiting a CAGR of 4.2% from 2024 to 2032.
Website Builder Software Market Regional Insights
The regional landscape for the Website Builder Software Market presents distinct market dynamics and opportunities. North America holds a significant market share, driven by the presence of major technology hubs and a high adoption rate of digital solutions. Europe follows closely, with a mature market characterized by a competitive vendor landscape and a focus on innovation. The APAC region is projected to witness substantial growth, fueled by rising internet penetration and a growing number of small and medium-sized businesses. South America and MEA offer emerging markets with untapped potential, presenting growth opportunities for market players.These regional insights are crucial for businesses looking to expand their footprint or tailor their strategies to specific geographic markets.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Website Builder Software Market Key Players And Competitive Insights
Major players in the Website Builder Software Market industry are constantly innovating and developing new features to stay ahead of the competition. Leading Website Builder Software Market players are investing heavily in research and development to create more user-friendly and powerful tools. The Website Builder Software Market is expected to witness significant growth in the coming years, driven by the increasing demand for online presence and the growing popularity of e-commerce.A leading company in the Website Builder Software Market is Wix.com, which offers a comprehensive suite of tools for creating and managing websites. Wix.com's platform is easy to use and allows users to create professional-looking websites without any coding knowledge.
The company has a wide range of templates and tools to choose from, and it also offers a variety of premium features for businesses. Wix.com has a strong presence in the market and is used by millions of businesses worldwide.A competitor company in the Website Builder Software Market is Squarespace.com, which offers a similar suite of tools to Wix.com. Squarespace.com's platform is also easy to use and allows users to create professional-looking websites without any coding knowledge. The company has a wide range of templates and tools to choose from, and it also offers a variety of premium features for businesses. Squarespace.com has a strong presence in the market and is used by millions of businesses worldwide.
Key Companies in the Website Builder Software Market Include
- Duda
- BigCommerce Pty Ltd
- Shopify Inc.
- com
- com
- Carrd
- com
- Squarespace, Inc.
- The Jimdo GmbH
- Automattic Inc.
- Adobe Inc.
- com
- GoDaddy Inc.
- Webflow, Inc.
- Google LLC
Website Builder Software Market Industry Developments
The Website Builder Software Market is projected to reach a value of USD 2.9 billion by 2032, exhibiting a CAGR of 3.74% during the forecast period (2024-2032). The market growth is attributed to the increasing demand for user-friendly and cost-effective website building solutions for small businesses and individuals. The rising popularity of e-commerce and digital marketing campaigns is further fueling market expansion. Key industry developments include the integration of artificial intelligence (AI) and machine learning (ML) into website builder platforms, enabling automated website creation and personalized user experiences. Additionally, the growing adoption of cloud-based website builder software is simplifying website management and reducing infrastructure costs for businesses.
Website Builder Software Market Segmentation Insights
- Website Builder Software Market Deployment Mode Outlook
- Website Builder Software Market Business Size Outlook
- Small and Medium Enterprises (SMEs)
- Large Enterprises
- Website Builder Software Market Functionality Outlook
- Drag-and-drop Functionality
- Template Library
- E-commerce Integrations
- Content Management System (CMS) Integration
- Search Engine Optimization (SEO) Tools
- Website Builder Software Market Industry Vertical Outlook
- Retail
- Healthcare
- Education
- Hospitality
- Manufacturing
| Report Attribute/Metric |
Details |
| Market Size 2022 |
2.01(USD Billion) |
| Market Size 2023 |
2.08(USD Billion) |
| Market Size 2032 |
2.9(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
3.74% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Duda, BigCommerce Pty Ltd, Shopify Inc., Elementor.com, Wix.com, Carrd, Web.com, Squarespace, Inc., The Jimdo GmbH, Automattic Inc., Adobe Inc., Zyro.com, GoDaddy Inc., Webflow, Inc., Google LLC |
| Segments Covered |
Deployment Mode, Business Size, Functionality, Industry Vertical, Regional |
| Key Market Opportunities |
Increasing demand for ecommerce Adoption of cloud-based services Growing need for mobile-friendly websites Rising demand from small and medium-sized businesses Integration of artificial intelligence and machine learning |
| Key Market Dynamics |
Increasing adoption of cloud-based website builders, growing demand for mobile-responsive websites, rise in ecommerce activities, advancements in artificial intelligence, AI integration of social media and analytics tools |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
In 2023, the Website Builder Software Market was estimated to be valued at 2.08 billion USD.
The Website Builder Software Market is projected to grow at a CAGR of 3.74% from 2024 to 2032.
The Website Builder Software Market is expected to reach a valuation of 2.9 billion USD by 2032.
North America is expected to hold the largest market share in the Website Builder Software Market during the forecast period.
Key applications of Website Builder Software include creating and designing websites, managing content, and optimizing website performance.
Key competitors in the Website Builder Software Market include Wix, Squarespace, Weebly, Shopify, and GoDaddy.
Major factors driving the growth of the Website Builder Software Market include rising demand for online presence, increasing adoption of cloud-based services, and growing popularity of e-commerce.
Challenges faced by the Website Builder Software Market include intense competition, lack of technical expertise, and security concerns.
Opportunities for growth in the Website Builder Software Market include expanding into emerging markets, introducing new features and functionalities, and forming strategic partnerships.
Key trends in the Website Builder Software Market include the adoption of AI and machine learning, the rise of headless CMS, and the growing popularity of low-code and no-code platforms.
