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    Website Builder Software Market

    ID: MRFR/ICT/26436-HCR
    100 Pages
    Ankit Gupta
    September 2025

    Website Builder Software Market Research Report By Deployment Mode (Cloud-based, On-premises), By Business Size (Small and Medium Enterprises (SMEs), Large Enterprises), By Functionality (Drag-and-drop Functionality, Template Library, E-commerce Integrations, Content Management System (CMS) Integration, Search Engine Optimization (SEO) Tools), By Industry Vertical (Retail, Healthcare, Education, Hospitality, Manufacturing) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2034

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    Website Builder Software Market Research Report — Global Forecast till 2034 Infographic
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    Website Builder Software Market Summary

    The Global Website Builder Software Market is projected to grow from 2.15 USD Billion in 2024 to 3.36 USD Billion by 2035.

    Key Market Trends & Highlights

    Website Builder Software Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 4.15 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 3.36 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 2.15 USD Billion, reflecting a strong demand for website building solutions.
    • Growing adoption of digital tools due to increasing online presence is a major market driver.

    Market Size & Forecast

    2024 Market Size 2.15 (USD Billion)
    2035 Market Size 3.36 (USD Billion)
    CAGR (2025-2035) 4.15%

    Major Players

    Wix.com, Squarespace.com, Duda, BigCommerce Pty Ltd, Shopify Inc., Carrd.com, The Jimdo GmbH, Automattic Inc., Adobe Inc., GoDaddy Inc., Webflow, Inc., Google LLC

    Website Builder Software Market Trends

    Due to the growth of the trend of e-commerce and the implementation of new technologies, it can be anticipated that the Website Builder Software Market will record remarkable expansion. Integration of machine learning and Artificial Intelligence is improving the functionalities of many website builders, enabling customers with less expertise to design complex and custom websites. In addition, the increasing use of the mobile-first approach, as well as the increasing use of tablets and smartphones, is providing a window of opportunity for such website builders to address the responsive design requirements of businesses.

    Moreover, the growing number of enterprises need an online presence while the volume of new customers seeking to reach the target market through a website is growing steadily, earns a favorable outlook for the website builder software market.

    The increasing accessibility of digital tools is reshaping the landscape of website creation, enabling a diverse range of users to establish an online presence with unprecedented ease.

    U.S. Department of Commerce

    Website Builder Software Market Drivers

    Market Growth Projections

    The Global Website Builder Software Market Industry is projected to experience substantial growth, with estimates suggesting a rise from 2.15 USD Billion in 2024 to 3.36 USD Billion by 2035. This growth trajectory indicates a CAGR of 4.15% from 2025 to 2035, reflecting the increasing reliance on digital platforms for business operations. The market's expansion is likely driven by the continuous evolution of technology and the growing need for businesses to establish a robust online presence. As such, stakeholders should closely monitor these trends to capitalize on emerging opportunities.

    Emergence of Mobile-First Design

    The Global Website Builder Software Market Industry is significantly influenced by the emergence of mobile-first design principles. With mobile internet usage surpassing desktop, website builders that prioritize mobile responsiveness are becoming increasingly vital. This shift necessitates that businesses adapt their online presence to cater to mobile users effectively. As a result, platforms that offer intuitive mobile design features are likely to gain traction. The growing reliance on mobile devices for browsing and shopping suggests that the market will continue to evolve, aligning with consumer preferences and technological advancements.

    Rising Demand for E-commerce Solutions

    The Global Website Builder Software Market Industry experiences a notable surge in demand for e-commerce solutions as businesses increasingly shift online. In 2024, the market is projected to reach 2.15 USD Billion, driven by the necessity for companies to establish a digital presence. This trend is particularly pronounced among small and medium-sized enterprises seeking cost-effective ways to create online stores. The growing consumer preference for online shopping further propels this demand, suggesting that website builders offering integrated e-commerce functionalities will likely capture a significant share of the market.

    Growing Importance of Digital Marketing

    In the Global Website Builder Software Market Industry, the increasing emphasis on digital marketing strategies is a critical driver. Businesses are increasingly leveraging websites as central hubs for their marketing efforts, necessitating robust website builder solutions. The integration of SEO tools, analytics, and social media capabilities within these platforms is becoming essential for attracting and retaining customers. As the market evolves, companies that provide comprehensive digital marketing features alongside website building capabilities are likely to thrive, potentially contributing to the market's projected growth to 3.36 USD Billion by 2035.

    Increased Adoption of No-Code Platforms

    The Global Website Builder Software Market Industry is witnessing a paradigm shift towards no-code platforms, enabling users without technical expertise to create websites. This trend appears to be fueled by the desire for rapid deployment and ease of use. As of 2024, the market's growth trajectory indicates a potential CAGR of 4.15% from 2025 to 2035, reflecting a broader acceptance of these tools across various sectors. Organizations are increasingly recognizing the value of empowering non-technical staff to contribute to digital initiatives, which may lead to enhanced productivity and innovation.

    Integration of AI and Automation Technologies

    The Global Website Builder Software Market Industry is experiencing a transformative phase with the integration of AI and automation technologies. These advancements enable website builders to offer personalized user experiences and streamline the website creation process. Features such as AI-driven design suggestions and automated content generation are becoming commonplace. This trend not only enhances user engagement but also reduces the time required for website development. As businesses increasingly seek efficient solutions, the incorporation of AI and automation is likely to play a pivotal role in shaping the future of the market.

    Market Segment Insights

    Website Builder Software Market Deployment Mode Insights

    The Website Builder Software Market by deployment mode has been segmented into cloud-based and on-premises solutions. In 2023, the cloud-based segment was already established as the dominant market force, and its dominance is expected to persist throughout the forecast period. The reason for the widespread implementation of cloud-based website builder software is the numerous benefits it offers. It is more scalable and cost-effective, as businesses select service bundles otherwise unavailable to on-premises users and can scale them up according to demand.Furthermore, cloud-based solutions are associated with greater flexibility and ease of use.

    They can be accessed from anywhere at any time and do not require IT professionals or extensive infrastructure. 

    Moreover, cloud-based website builder software offers automatic updates and backups. By contrast, the on-premises segment is expected to demonstrate a constant growth rate over the forecast period. On-premises solutions confer far greater control of data and processes, which is important for businesses operating in heavily regulated environments or handling high-security information.However, the segment is held back in terms of infrastructure costs and the frequency of updates and maintenance demands.

    In conclusion, the cloud-based segment is bound to capture an even larger share of the global market in the future based on the anticipated dominance of the trend premised on the balance of affordability and convenience.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Website Builder Software Market Business Size Insights

    Key Conclusions Market Size The small and medium enterprises held a larger overall market share in 2023 providing approximately 60% of the global market size, with large businesses holding the rest. With the growing number of SMEs looking to establish a digital front for increased reach and sales, the small and medium-size segment is expected to maintain its dominance. The large enterprise one meanwhile will experience significant growth over the forecasted period as more large organizations adopt website builder software to improve their online presence and client engagement.

    Website Builder Software Market Functionality Insights

    Website Builder Software Market Functionality Insights

    The Functionality segment of the Website Builder Software Market is anticipated to exhibit a significant growth trajectory in the coming years. This segment encompasses a range of functionalities that empower users to create and manage websites with ease. Drag-and-drop Functionality allows users to effortlessly arrange and customize website elements, while Template Library provides a diverse selection of pre-designed templates to jumpstart the website building process. E-commerce Integrations enable businesses to seamlessly integrate online stores into their websites, facilitating seamless transactions. Content Management System (CMS) Integration allows users to manage website content efficiently, ensuring its accuracy and up-to-date status.

    Search Engine Optimization (SEO) Tools play a crucial role in enhancing website visibility in search engine results, driving organic traffic.

    Website Builder Software Market Industry Vertical Insights

    Website Builder Software Market Industry Vertical Insights

    The Website Builder Software Market is segmented into various industry verticals, including Retail, Healthcare, Education, Hospitality, and Manufacturing. Among these, the Retail segment holds a significant market share, driven by the increasing adoption of e-commerce platforms and the need for businesses to establish a strong online presence. The Healthcare segment is also witnessing substantial growth due to the rising demand for patient portals and online medical information.

    The Education segment is expected to experience notable growth in the coming years, fueled by the increasing use of online learning platforms and educational websites.The Hospitality segment is benefiting from the growing trend of online hotel bookings and travel planning. The Manufacturing segment is leveraging website builder software to enhance products and provide detailed product information to customers. The Website Builder Software Market is expected to reach $3.2 billion by 2024, exhibiting a CAGR of 4.2% from 2024 to 2032.

    Get more detailed insights about Website Builder Software Market Research Report — Global Forecast till 2034

    Regional Insights

    The regional landscape for the Website Builder Software Market presents distinct market dynamics and opportunities. North America holds a significant market share, driven by the presence of major technology hubs and a high adoption rate of digital solutions. Europe follows closely, with a mature market characterized by a competitive vendor landscape and a focus on innovation. The APAC region is projected to witness substantial growth, fueled by rising internet penetration and a growing number of small and medium-sized businesses.

    South America and MEA offer emerging markets with untapped potential, presenting growth opportunities for market players.These regional insights are crucial for businesses looking to expand their footprint or tailor their strategies to specific geographic markets.

    Website Builder Software Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Website Builder Software Market industry are constantly innovating and developing new features to stay ahead of the competition. Leading Website Builder Software Market players are investing heavily in research and development to create more user-friendly and powerful tools. The Website Builder Software Market is expected to witness significant growth in the coming years, driven by the increasing demand for online presence and the growing popularity of e-commerce.A leading company in the Website Builder Software Market is Wix.com, which offers a comprehensive suite of tools for creating and managing websites.

    Wix.com's platform is easy to use and allows users to create professional-looking websites without any coding knowledge. 

    The company has a wide range of templates and tools to choose from, and it also offers a variety of premium features for businesses. Wix.com has a strong presence in the market and is used by millions of businesses worldwide.A competitor company in the Website Builder Software Market is Squarespace.com, which offers a similar suite of tools to Wix.com. Squarespace.com's platform is also easy to use and allows users to create professional-looking websites without any coding knowledge.

    The company has a wide range of templates and tools to choose from, and it also offers a variety of premium features for businesses. Squarespace.com has a strong presence in the market and is used by millions of businesses worldwide.

    Key Companies in the Website Builder Software Market market include

    Industry Developments

    The Website Builder Software Market is projected to reach a value of USD 2.9 billion by 2032, exhibiting a CAGR of 3.74% during the forecast period (2024-2032). The market growth is attributed to the increasing demand for user-friendly and cost-effective website building solutions for small businesses and individuals. The rising popularity of e-commerce and digital marketing campaigns is further fueling market expansion. Key industry developments include the integration of artificial intelligence (AI) and machine learning (ML) into website builder platforms, enabling automated website creation and personalized user experiences.

    Additionally, the growing adoption of cloud-based website builder software is simplifying website management and reducing infrastructure costs for businesses.

    Future Outlook

    Website Builder Software Market Future Outlook

    The Website Builder Software Market is projected to grow at a 4.15% CAGR from 2024 to 2035, driven by increasing digitalization, demand for e-commerce solutions, and user-friendly design tools.

    New opportunities lie in:

    • Develop AI-driven customization features to enhance user experience.
    • Expand subscription models targeting small businesses and freelancers.
    • Integrate advanced analytics tools for performance tracking and optimization.

    By 2035, the market is expected to reach substantial growth, reflecting evolving consumer needs and technological advancements.

    Market Segmentation

    Website Builder Software Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Website Builder Software Market Business Size Outlook

    • Small and Medium Enterprises (SMEs)
    • Large Enterprises

    Website Builder Software Market Functionality Outlook

    • Drag-and-drop Functionality
    • Template Library
    • E-commerce Integrations
    • Content Management System (CMS) Integration
    • Search Engine Optimization (SEO) Tools

    Website Builder Software Market Deployment Mode Outlook

    • Cloud-based
    • On-premises

    Website Builder Software Market Industry Vertical Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 2.24 (USD Billion)
    Market Size 2025 2.32 (USD Billion)
    Market Size 2034 3.24 (USD Billion)
    Compound Annual Growth Rate (CAGR) 3.74% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2034
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Duda, BigCommerce Pty Ltd, Shopify Inc., Elementor.com, Wix.com, Carrd, Web.com, Squarespace, Inc., The Jimdo GmbH, Automattic Inc., Adobe Inc., Zyro.com, GoDaddy Inc., Webflow, Inc., Google LLC
    Segments Covered Deployment Mode, Business Size, Functionality, Industry Vertical, Regional
    Key Market Opportunities Increasing demand for ecommerce Adoption of cloud-based services Growing need for mobile-friendly websites Rising demand from small and medium-sized businesses Integration of artificial intelligence and machine learning
    Key Market Dynamics Increasing adoption of cloud-based website builders, growing demand for mobile-responsive websites, rise in ecommerce activities, advancements in artificial intelligence, AI integration of social media and analytics tools
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What was the projected market size of the Website Builder Software Market in 2023?

    In 2025, the Website Builder Software Market was estimated to be valued at 2.32 billion USD.

    What is the projected CAGR of the Website Builder Software Market from 2025 to 2034?

    The Website Builder Software Market is projected to grow at a CAGR of 3.74% from 2025 to 2034.

    What is the expected market size of the Website Builder Software Market in 2034?

    The Website Builder Software Market is expected to reach a valuation of 3.24 billion USD by 2034.

    Which region is expected to hold the largest market share in the Website Builder Software Market?

    North America is expected to hold the largest market share in the Website Builder Software Market during the forecast period.

    Which are the key applications of Website Builder Software?

    Key applications of Website Builder Software include creating and designing websites, managing content, and optimizing website performance.

    Who are the key competitors in the Website Builder Software Market?

    Key competitors in the Website Builder Software Market include Wix, Squarespace, Weebly, Shopify, and GoDaddy.

    What are the major factors driving the growth of the Website Builder Software Market?

    Major factors driving the growth of the Website Builder Software Market include rising demand for online presence, increasing adoption of cloud-based services, and growing popularity of e-commerce.

    What are the challenges faced by the Website Builder Software Market?

    Challenges faced by the Website Builder Software Market include intense competition, lack of technical expertise, and security concerns.

    What are the opportunities for growth in the Website Builder Software Market?

    Opportunities for growth in the Website Builder Software Market include expanding into emerging markets, introducing new features and functionalities, and forming strategic partnerships.

    What are the key trends in the Website Builder Software Market?

    Key trends in the Website Builder Software Market include the adoption of AI and machine learning, the rise of headless CMS, and the growing popularity of low-code and no-code platforms.

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