Weather App Market Overview
As per MRFR analysis, the Weather App Market Size was estimated at 1.76 (USD Billion) in 2022.The Weather App Market Industry is expected to grow from 1.9(USD Billion) in 2023 to 3.8 (USD Billion) by 2032. The Weather App Market CAGR (growth rate) is expected to be around 7.98% during the forecast period (2024 - 2032).
Key Weather App Market Trends Highlighted
Rising climate concerns and the increasing frequency of extreme weather events have heightened the demand for accurate and real-time weather information. As a result, the global weather app market is witnessing significant growth. The market is driven by the integration of advanced technologies such as AI, ML, and IoT, which provide more precise and personalized weather forecasts. Moreover, the increasing adoption of smartphones and the proliferation of internet connectivity have made weather apps easily accessible to a wider user base.Key market drivers include the growing demand for hyperlocal weather information, the integration of weather data with other applications, and the rise of subscription-based weather services.
Opportunities lie in the development of personalized weather apps, the expansion into new markets, and the integration of weather data with smart home devices. Recent trends include the increasing use of augmented reality (AR) and virtual reality (VR) to enhance user experience, the development of weather prediction models based on big data analytics, and the integration of weather apps with social media platforms.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Weather App Market Drivers
Increasing Demand for Personalized Weather Information
The growing awareness of the impact of the weather on a person’s life leads to an increase in demand for personalized information on weather. Thus, one of the major drivers of the Global Weather App Market Industry is the increasing interest of individuals in the acquisition of information on weather from sources that take into account personal needs of people. It means that modern weather apps and other similar tools are in high demand today, as they help users obtain real-time and accurate information on the type of weather at a given point and time, considering the exact location of a person.
Moreover, modern people are more active in using mobile technologies, so it is becoming easier for them to access weather information due to a possibility to use weather apps on their mobile devices, such as smartphones and tablets. In addition, the overall growing popularity of smart home devices, such as smart speakers and smart thermostats, facilitate the development of the weather app industry, as people are provided with new opportunities to customize the weather service.
Advancements in Weather Forecasting Technology
The other driving factor of the Global Weather App Market Industry is the developments in the weather technology field. The creation of new weather models and the utilization of artificial intelligence and machine learning in tabs enable the apps to provide the public with more accurate and detailed with concise descriptions of predictions. Since the weather apps have become useful for multiple target populations while they provide vastly precise predictions.Businesses and other organizations increasingly use such weather apps to facilitate their decision-making processes through receiving accurate weather predications. Moreover, the conjugation of weather data with other data, such as traffic data or air quality data, to create a complete consumer view of their surroundings also facilitates the proliferation of weather apps.
Growing Adoption of Weather Apps by Businesses
A significant driver of the Global Weather Apps Market Industry is the increased use of weather apps by businesses. With the continuous release of mobile applications, businesses are beginning to highly appreciate the use of weather information. Retail and transportation firms can make use of weather information to become more optimal in their operations and also reduce costs. Weather information is also applicable to agriculture and insurance firms who use current weather data to reduce risks and become profitable.The increasing extent at which business appreciate the use of weather information is expected to perpetuate the growth of weather apps.
Weather App Market Segment Insights
Weather App Market App Type Insights
The segmentation of the Global Weather App Market by App Type includes Weather Forecast Apps, Weather Radar Apps, Weather Widget Apps, Weather News Apps, and Weather Alerts Apps. In 2023, the Weather Forecast Apps segment accounted for the largest market size of 42.5%, and it is anticipated to maintain its distinction throughout the forecast period. The growth of this segment can be attributed to the increasing demand for weather information that is accurate and provided in real time.
The Weather Radar Apps segment is estimated to grow the fastest during the forecast period due to the rising adoption of smartphones and tablets and the increased popularity of the outdoor lifestyle.Weather Widget Apps deliver the convenience of checking weather updates directly from the home screen and are likely to experience continued demand in the years to come. Weather News Apps offer comprehensive weather coverage in the form of news, forecasts, and analysis, and their demand is assumed to grow steadily.
Weather Alerts Apps are necessary to stay educated on the state of potentially dangerous weather events, and they are assumed to continue being sought-after apps. The Global Weather App Market is anticipated to exhibit significant growth in the upcoming years, driven by the increasing penetration of tablets and smartphones and the rising demand for weather information that is accurate and timely.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Weather App Market Pricing Model Insights
The Global Weather App Market is segmented based on pricing model into free, freemium and paid. The free segment accounted for the largest share in 2023 and is expected to dominate the market even during the forecast period. The freemium segment is expected to record the highest CAGR during the forecast period. The paid segment is likely to witness only slight growth during the forecast period. Since the free segment does not require any upfront payment, it is highly adopted by the masses.
The freemium segment offers a limited set of features free of cost and charges for additional features.The paid segment offers an exhaustive set of features and services and charges a subscription fee for its services. The key drivers of the free segment are the increasing penetration of smartphones and growing popularity of free applications. Key drivers of the freemium segment are the booming demand for premium features and the high willingness of users to pay for features. The key drivers of the paid segment are the high adoption of advanced weather forecasting services and the growing popularity of premium weather applications. The increasing penetration of smartphones is a prime driver of the market, and the booming demand for free applications, premium features, and premium weather applications are secondary drivers
Weather App Market Device Platform Insights
The global weather app market is segmented by device platform into iOS and Android. The iOS segment is expected to account for a larger share of the market in 2024, due to the popularity of Apple devices and the strong presence of weather apps in the App Store. However, the Android segment is expected to grow at a faster rate over the forecast period, due to the increasing popularity of Android devices in emerging markets. In 2023, the iOS segment of the global weather app market was valued at USD 1.2 billion.
This segment is expected to grow at a CAGR of 6.5% over the forecast period, reaching a value of USD 1.6 billion by 2032.The Android segment of the market was valued at USD 0.7 billion in 2023 and is expected to grow at a CAGR of 8.3% over the forecast period, reaching a value of USD 1.2 billion by 2032. The growth of the weather app market is being driven by a number of factors, including the increasing popularity of mobile devices, the growing demand for accurate and up-to-date weather information, and the increasing adoption of smart home devices.
Weather App Market Data Source Insights
Government Agencies are a significant source of weather data, providing real-time observations and forecasts from weather stations and other monitoring systems. Private Weather Companies offer specialized weather data and analytics services, catering to specific industries such as agriculture, aviation, and energy. Crowdsourced Data, collected through mobile apps and other platforms, contributes to the accuracy and granularity of weather forecasts. Satellite Imagery provides comprehensive data on atmospheric conditions, cloud cover, and other weather-related factors, enabling advanced weather modeling and forecasting.In 2023, the Global Weather App Market revenue from Data Source is estimated to be around 1.2 billion USD, with a projected CAGR of 8.5% from 2024 to 2032
Weather App Market Features Insights
Features play a pivotal role in driving the global weather app market growth. Key features such as Current Weather Conditions, Weather Forecasts, Weather Radar, Air Quality Monitoring, and Pollen Alerts contribute significantly to the market revenue. Current Weather Conditions provide real-time weather updates, including temperature, humidity, precipitation, and wind speed. Weather Forecasts offer detailed predictions for future weather conditions, helping users plan their activities accordingly. Weather Radar allows users to track weather patterns and monitor approaching storms.
Air Quality Monitoring features provide crucial information about air quality levels, enabling users to make informed decisions about outdoor activities. Pollen Alerts keep users updated about pollen levels, which is essential for individuals with allergies. The increasing demand for accurate and timely weather information is propelling the growth of the Features segment in the global weather app market. As per market data, the Features segment is projected to account for a substantial share of the overall market revenue in 2024, showcasing the importance of these features in driving market growth.
Weather App Market Regional Insights
The Global Weather App Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest regional market, accounting for 38% of the Global Weather App Market revenue in 2023. The region is home to a large number of weather app users, and the market is expected to grow significantly over the forecast period. Europe is the second largest regional market, accounting for 27% of the Global Weather App Market revenue in 2023.
The region has a high penetration of smartphones and tablets, and the market is expected to grow steadily over the forecast period.APAC is the third largest regional market, accounting for 22% of the Global Weather App Market revenue in 2023. The region is expected to witness significant growth over the forecast period, due to the increasing adoption of smartphones and tablets, and the growing popularity of weather apps. South America and MEA are the smallest regional markets, accounting for 8% and 5% of the Global Weather App Market revenue in 2023, respectively. However, these regions are expected to witness strong growth over the forecast period, due to the increasing adoption of smartphones and tablets, and the growing popularity of weather apps.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Weather App Market Key Players And Competitive Insights
Weather App Market industry’s major players are increasingly developing value-added features and such facilities. They have focussed on the development of applications that provide to-the-point features- weather forecasting along with personalisation and severe weather notifications. Weather App Market players are developing apps coupled with use of artificial intelligence and machine learning, which help them to forecast more precisely.
Partnerships and collaborations are expected to be the other major strategies of major Weather App Market players. These players are expected to collaborate with local and regional players to increase their reach and also focus on introducing diversified range of applications.Rising need for accurate weather forecasts is expected to drive demand in the Weather App Market. Most of the Weather App Market players such as Accuweather Mobile Innovations, Weatherzone, The Weather Channel, Yahoo Weather, etc., focus on offering comprehensive weather forecasting services for the users. For instance, Accuweather Mobile Innovations provides comprehensive features to users of its weather forecasting mobile application and website.
The features consist of minute-by-minute weather forecasts, real-time and update-to-date weather forecast, and severe weather alerts. The Weather Channel is also a leading Weather App Market player. Such players provide comprehensive features because of which they have a strong brand value. As a result of such feature, they have a large number of users. These large number of users help these players to dominate the Weather App Market overa so many other regional and local players.Another major player in the Weather App Market is the Weather Channel.
This player has many users because of its use interface and comprehensive scope of the information regarding the weather. The app provided by the player generally provides daily and hourly forecasts, real-time updates, interactive radar maps along with severe climate or weather warning indicators to the users. It also provides other information’s related to weather such as the news, videos, and articles. The Weather Channel continuously tries to retain its competitiveness by continuous introduction of new technological features.
Key Companies in the Weather App Market Include:
- Weatherford International Ltd
- The Weather Company
- The Weather Network
- Weather Underground
- The Weather Channel, LLC
- Vaisala Oyj
- Mete Group
- WeatherBug
- AccuWeather, Inc
- IBM Corporation
- SiriusXM Holdings Inc.
- StormGeo AS
- Swellnetwork
- Intel Corporation
- Garmin Ltd.
Weather App Market Industry Developments
The global weather app market is projected to reach USD 3.8 billion by 2032, growing at a CAGR of 7.98% from 2024 to 2032. Increasing smartphone penetration and growing demand for personalized weather forecasts are driving market growth. Key recent developments include the integration of AI and machine learning for more accurate predictions and the rise of subscription-based weather apps offering premium features.
Weather App Market Segmentation Insights
Weather App Market App Type Outlook
- Weather Forecast Apps
- Weather Radar Apps
- Weather Widget Apps
- Weather News Apps
- Weather Alerts Apps
Weather App Market Pricing Model Outlook
Weather App Market Device Platform Outlook
Weather App Market Data Source Outlook
- Government Agencies
- Private Weather Companies
- Crowdsourced Data
- Satellite Imagery
Weather App Market Features Outlook
- Current Weather Conditions
- Weather Forecasts
- Weather Radar
- Air Quality Monitoring
- Pollen Alerts
Weather App Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
1.76 (USD Billion) |
| Market Size 2023 |
1.9 (USD Billion) |
| Market Size 2032 |
3.8 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
7.98% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Weatherford International Ltd, The Weather Company, The Weather Network, Weather Underground, The Weather Channel, LLC, Vaisala Oyj, Mete Group, WeatherBug, AccuWeather, Inc, IBM Corporation, SiriusXM Holdings Inc., StormGeo AS, Swellnetwork, Intel Corporation, Garmin Ltd. |
| Segments Covered |
App Type, Pricing Model, Device Platform, Data Source, Features, Regional |
| Key Market Opportunities |
Personalized Weather Forecasting Hyperlocal Weather Updates Integration with Smart Devices AIPowered Weather Analysis SubscriptionBased Premium Services |
| Key Market Dynamics |
Rising smartphone penetration Technological advancements Growing demand for personalized weather forecasting Increased focus on disaster management Emergence of AI and machine learning |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Global Weather App Market is expected to reach a valuation of 3.8 Billion USD by 2032, growing at a CAGR of 7.98% from 2023 to 2032, with a market value of 1.9 Billion USD in 2023.
North America and Europe are the dominant regions in the Global Weather App Market, followed by Asia-Pacific, Latin America, and the Middle East and Africa.
Weather Apps are primarily used for weather forecasting, severe weather alerts, and climate monitoring.
Major players in the Global Weather App Market include AccuWeather, The Weather Channel, Weather Underground, and WeatherBug.
Increasing smartphone penetration, rising demand for accurate weather information, and advancements in weather forecasting technology are key growth drivers for the Global Weather App Market.
Privacy concerns, data accuracy, and competition from traditional weather sources are some of the challenges faced by the Global Weather App Market.
Personalization, integration with smart devices, and the use of artificial intelligence are key trends shaping the Global Weather App Market.
The Global Weather App Market is expected to witness steady growth over the next decade, driven by increasing demand for weather information and advancements in technology.
Climate change is increasing the frequency and severity of extreme weather events, which is driving demand for accurate and timely weather information, benefiting the Global Weather App Market.
The Global Weather App Market is expected to become more personalized, integrated, and data-driven, with the use of AI and machine learning playing a significant role.
