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Wearable Display Device Materials Market Share

ID: MRFR//6285-CR | 272 Pages | Author: Anshula Mandaokar| April 2019

In the Wearable Display Device Materials Market, strategic market share positioning is vital for companies to establish themselves as key players and secure a significant portion of the market. These positioning strategies involve deliberate efforts to differentiate products, target specific customer segments, and communicate value propositions effectively.

Specialization in High-Performance Materials: Companies can differentiate themselves in the Wearable Display Device Materials Market by specializing in the production of high-performance materials specifically designed for wearable displays. These materials may include advanced polymers, flexible substrates, and transparent conductive films that offer superior durability, flexibility, and optical properties. By focusing on materials tailored to meet the unique requirements of wearable displays, companies can attract customers seeking reliable and innovative solutions, thereby gaining a competitive edge in the market.

Customization and Tailored Solutions: Offering customization and tailored solutions can be a strategic positioning strategy in the Wearable Display Device Materials Market. Companies can work closely with wearable device manufacturers to develop materials that meet their specific design requirements and performance criteria. By providing personalized solutions, companies can address the diverse needs of customers and differentiate themselves from competitors offering off-the-shelf materials. Customization can also foster stronger relationships with customers, leading to long-term partnerships and increased market share.

Focus on Lightweight and Flexible Materials: Lightweight and flexible materials are highly desirable for wearable display devices due to their comfort and usability. Companies can position themselves as leaders in the market by focusing on the development of lightweight and flexible materials such as thin-film transistors (TFTs), organic light-emitting diodes (OLEDs), and flexible substrates. By offering materials that enable the design of sleek and comfortable wearable devices, companies can appeal to consumers' preferences and gain a competitive advantage in the market.

Investment in Research and Development: Investing in research and development (R&D) is essential for companies seeking to position themselves as innovators in the Wearable Display Device Materials Market. By continuously improving existing materials and developing new technologies, companies can stay ahead of market trends and meet evolving customer demands. Investing in R&D can also lead to the discovery of breakthrough materials with enhanced performance characteristics, enabling companies to differentiate their offerings and capture market share.

Partnerships with Device Manufacturers: Forming strategic partnerships with wearable device manufacturers can help companies strengthen their market position and expand their reach. By collaborating closely with device manufacturers, companies can ensure that their materials are integrated seamlessly into wearable devices and meet the manufacturers' quality standards. Partnerships can also provide companies with access to new markets, distribution channels, and customer insights, facilitating market expansion and increasing market share.

Emphasis on Environmental Sustainability: With growing concerns about environmental sustainability, companies can differentiate themselves in the Wearable Display Device Materials Market by emphasizing the use of eco-friendly materials and manufacturing processes. By offering materials that are recyclable, biodegradable, or sourced from sustainable materials, companies can appeal to environmentally conscious consumers and gain a competitive advantage. Emphasizing environmental sustainability can also enhance brand reputation and attract customers seeking ethical and responsible products, thereby increasing market share.

Global Market Expansion: Expanding into new geographical markets can be a strategic positioning strategy for companies looking to increase their market share in the Wearable Display Device Materials Market. By targeting emerging markets with growing demand for wearable devices, companies can tap into new customer bases and diversify their revenue streams. Global market expansion can also help companies mitigate risks associated with market fluctuations in specific regions and maintain a competitive edge in the rapidly evolving wearable technology industry.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Historical Data 2019 & 2020
Forecast Period   2022 to 2027
Growth Rate   2027: 13.05%

Global Wearable Display Device Materials Market Overview


The wearable display device materials market is expected to grow at a high CAGR of 13.05% and a valuation to USD 4,157.2 million during the forecasted period 2024-2032. The demand for wearable display device materials is expanding because of the rising use of consumer electronics and smart devices.


The global market for wearable display device materials has been spread across various regions like North America, the Middle East, Africa, Europe, Asia Pacific, and the rest of the world. Of these, the Asia Pacific regional market is estimated to lead the global market for wearable display device materials during the review period.


The market for wearable display device materials has been segmented based on substrate, coatings, adhesives, and end-use industry. Further, the substrates segment has been classified into glass, polycarbonates, fiber, and others. The coatings segment is segregated into perylene, piezoresistive, superhydrophobic, conductive, and others. The adhesives segment is categorized into silicone, acrylic, epoxy, and polyurethane. The end-user industry segment has been segmented into smart glass, wearable cameras, smartwatches, fitness trackers, and others.


COVID 19 Analysis


Owing to the global pandemic of COVID 19 the growth of the wearable display device materials market has shown a downfall in the global market which falls the economies into forced recession and due to this fact, the global market demand for wearable display devices has reduced many times because of manufacturing shutdown during lockdown period.


The wearable display device materials market is expected to recover from this global pandemic in the second quarter of the coming year.


Market Dynamics


Drivers


Owing to the increase in the phenomenon of the Internet Of Things (the IoT), and its interconnected capacity with various devices like computers, laptops, tablets, smartphones, etc it has to drive the wearable display device materials market in the global market. This has made the life of consumers easy and comfortable as it can easily be connected with smart sensors, drones, driving cars, and various wearable display devices.


Opportunity


The opportunity in the development of hybrid and multi-function wearable devices that will integrate all the functions in one compact device. The demand for these products will increase during the forecasted period.


Restraint


The wearable display device materials market is growing at a very fast speed but some factors restraints its growth like the high cost because of rapid evolution and development of consumer electronics and hence the products of old technology becomes obsolete within a short period. Also, it is a big challenge to update at the speed at which technology is growing. Also, consumers want their products to be of the latest technology as a result, more cost is incurred for the installation of new technology now and then. Also, it affects the production cycle of the products.


Value Chain Analysis


With the advent of wearable display devices market in the global market, the life of the consumers has become very easy and comfortable as now they have devices that can easily monitor their health all the time. This will reduce the burden of doctors and staff as now the health conditions can easily be monitored using wearable display devices to improve the treatment and diagnosis. These wearable display devices help in motivating the customers as they help in keeping the track of their goals and accomplishments and helps in self-improvement.


Market Segmentation


The wearable display device materials market in the global market is divided based on substrate, adhesives, coatings, and end-use industry.


Based on substrates


The wearable display device materials market in the global market is divided based on the substrate into glass, fiber, polycarbonates, and many others. The leading dividend in the substrate segment is the polycarbonates with a growth of a CAGR of 13.8% to reach the value of USD 2,267.5 million during the forecasted period.


Based on adhesives


The wearable display device materials market in the global market is divided based on adhesives into silicon, epoxy, acrylic, and polyurethane. Owing to the conductive coatings that prevent electric discharge and hence helps in preventing heating, silicon adhesive dividend is expected to reach a value of USD 1,017 million as it is used in appliances, electronics, and automobiles.


Based on coatings


The wearable display device materials market in the global market is divided based on coating into perylene, superhydrophobic,  piezoresistive, conductive, and others.


Based on the End-Use industry


The wearable display device materials market in the global market is divided based on the end-use industry into the smart glass, smartwatches, wearable cameras, fitness trackers, and many others. Owing to the increasing use of checking check pulse rate, calories consumed, heart-beat, and sleeping pattern are the factors leading to the growth of smartwatches.


Regional Analysis


The largest share in the global wearable display device materials market is held by the Asia-Pacific region which is expected to show a high CAGR of 14.5% during the forecasted period from 2021 to 2027. Under this region, China has the leading market. Indian market is also showing tremendous growth in the global market and is expected to rise more during the forecasted period from 2021 to 2027.


The second position is held by the North American region owing to an increase in disposable income of the people and a shifting trend towards smart devices has lead to the growth in the North American region.


Competitive Landscape


Some of the major key players in the wearable display device material market in the global market are as follows:



  • BASF SE (Germany)

  • DowDuPont (U.S.)

  • Wacker Chemie AG (Germany)

  • Arkema SA (France)

  • 3M (U.S.)

  • Eastman Chemical Company (U.S.)

  • Solvay (Belgium)

  • Covestro AG (Germany)

  • Henkel AG and Co. KGaA (Germany)

  • Master Bond Inc. (U.S.)


To increase the market share of the wearable display device materials market in the global market these prominent players use various strategies like product collaboration and launching and tapping the untapped market for the potential customer base.


Recent Developments


In January 2020


The smart-hearing company, namely Nuheara, has launched the IQbuds2 MAX earbuds. This product consists of many unique features like the cancellation of active noise, personalization, and soundscape, which is growing its demand among the consumers. Moreover, this product produces fine tunes that are helpful for the environment.


In May 2020


The prominent player Garmin has launched its quatix 6X Solar, which is a new feature in the marine GPS. This product has a unique feature that it uses solar energy rather than using electric charging with an aim to expand its battery life.


Report Overview


The global wearable display device materials market research report consists of the following aspects:



  • Market Overview

  • COVID 19 Analysis

  • Market Dynamics

  • Value Chain Analysis

  • Market Segmentation

  • Regional Analysis

  • Competitive Landscape

  • Recent Developments


This wearable display device research reports tell about the growth opportunities and drivers in the global market along with the impact of COVID 19 on the global market demand. The future expected growth rate and value are also estimated and mentioned.


Research Methodology


The research methodology has both primary and secondary data and top-down and bottom-up approaches to estimate the size of the market along with dependent submarkets. Key players in the wearable display device industry are identified through secondary research. It includes company press releases, annual reports, investor presentations of companies, and many others. All this study is verified using primary research and analyzed to get quantitative and qualitative data.


Users


Wearable display device material manufacturers, retailers, distributors, wholesalers, government agencies, associations, industrial bodies, investors, traders, and many others.

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