Wearable Breast Pump Market Size was valued at USD 0.2 Billion in 2023. The wearable breast pump industry is projected to grow from USD 0.22 Billion in 2024 to USD 0.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.78% during the forecast period (2024 - 2032). The rise in women's employment rates globally, rising consumer awareness of wearable breast pumps, and developing healthcare infrastructure in emerging nations are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Factors driving the wearable breast pump market's compound annual growth rate. Anxiety over the increased fertility rate has been high. The growth has made daily medical equipment necessary for live births easier to obtain. These days, wearable breast pumps are being utilized more often due to population growth. The rising density of population has led to the support of healthcare products. As a result, increased fertility is a key factor behind the development of vital medical devices.
Furthermore, the industry has expanded dramatically over the last several decades due to a variety of factors, such as the introduction of redesigned wearable breast pumps by key companies and a rise in research and development. For example, American mothers and expectant mothers ranked The Philips Avent Double Electric Breast Pump, Advanced as the top brand for mother and child care items in March 2021. With its powerful blend of nipple stimulation and suction, Natural Action technology allows the brand-new Philips Avent Double Electric Breast Pump, Advanced to mimic the unique wave-like tongue action that occurs when a baby is sucking. With this technology, moms can express their milk more successfully because it initiates the milk flow faster than previous models.
In October 2021, for instance, Willow introduced the Dairy Fairy's Perfect Pumping Bra. Because of the Willow pump bra's outstanding comfort, support, and ideal fit, moms may have the best pumping experience imaginable. When employing wearable pumps, a mother's milk flow may increase with the proper fit. Beautiful lace accents, an adjustable mesh panel, and adjustable straps are features of the Willow Perfect Pumping Bra. Additionally, a double extension clip is included. The wire-free bra's velvety material is machine washable, stretchy, and designed to securely retain the Willow pump for an amazing pumping experience. Therefore, over the course of the anticipated term, market expansion for these pumps is promoted by the release of products with additional features.
Thus, the rising population and the increasing fertility rate drive the wearable breast pump market revenue.
The wearable breast pump market segmentation, based on operation, includes automatic and manual. The automatic segment dominated the market, accounting for 55% of market revenue (0.11 Billion). Due to the growing number of women in the workforce, rising public interest in technologically advanced products, and improved healthcare systems in developing nations. These battery-powered breast pumps are helpful for mothers who pump rarely and do not favor manual pumps because they are lightweight, small, and take less time. Women can also easily conceal them in their bags, and they are hardly detectable.
The wearable breast pump market segmentation, based on weights, includes 55 to 1.99 Lbps and more than 2 Lbps. The 55 to 1.99 Lbps category generated the most income (70.4%) with the highest CAGR because people are choosing smaller, more portable devices more often.
The wearable breast pump market segmentation, based on application areas, includes personnel and hospitals. The personnel category generated the most income (75.9%), with the highest CAGR. The personal segment will expand the fastest due to the nature of the device, which was created specifically for working nursing mothers who require point-of-care milk pumping.
Figure 1: Wearable Breast Pump Market, by Application, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American wearable breast pump market will dominate this market, as the regional market has grown due to the strong female employment rates, high healthcare spending, and well-established healthcare infrastructure. The wearable breast pump market has developed rapidly.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: WEARABLE BREAST PUMP MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's wearable breast pump market accounts for the second-largest market share due to the European governments encouraging moms to breastfeed their children until they are six months old. Several organizations are also organizing campaigns to promote breastfeeding. The market is anticipated to be driven by these elements. People may now get information regarding breast pumps and related accessories thanks to social media sites like Facebook, Instagram, and YouTube. On these platforms, several businesses offer information. Further, the German wearable breast pump market held the second largest market share, and the UK wearable breast pump market was the second largest growing market in the European region.
The Asia-Pacific wearable breast pump market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to government backing, established healthcare facilities, and a declining infant mortality rate. For instance, the Workplace Gender Equality Agency in Australia estimates that women comprise 47.4% of all employed people. The Australian Breastfeeding Accessories Association also encourages using breast pumps and raises women's awareness, which helps the market grow at a forecasted 8.8% CAGR. Additionally, in 2019 Japan's newborn death rate dropped to 1.8. Therefore, the factors above are projected to drive the wearable breast pump market in the Asia Pacific. Moreover, China’s wearable breast pump market held the largest market share, and the Indian wearable breast pump market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the wearable breast pump market, grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The wearable breast pump industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the wearable breast pump industry to benefit clients and increase the market sector. In recent years, the wearable breast pump industry has offered some of the most significant medical advantages. Major players in the wearable breast pump market, including Pigeon Corporation, Chiaro Corporation, Ardo Medical Ltd, Medela AG, Ameda Inc., Elvie Curve Manual, Momcozy, Willow Innovations, Nature Bond., are attempting to increase market demand by investing in research and development operations.
In 1961, Medela AG was established. Manufacturing radiographic X-rays, fluoroscopic X-rays, and therapeutic X-ray equipment and tubes are among the company's areas of expertise. For instance, The new Freestyle Hands-free Breast Pump from Medela, a company whose products are trusted by millions of moms, was released in November 2022. The collection cups link to a portable pump motor based on Medela research to offer a great hands-free pumping experience. They are made to be small, light, and discrete. The pump also has Medela's research-based 105-degree breast shields and 2-Phase Expression technology, which provide an improved hands-free pumping experience.
Willow Technology Inc is a manufacturer of software products. The business provides sensors, mobile deployment platforms, MQ add-on solutions, and WebSphere MQ messaging middleware for various operating systems. Additionally, Willow Technology offers in-class training, educational programs, and technical support. For instance, Willow Innovations, Inc., a pioneer in Femtech that is reshaping the pumping industry with best-in-class technology, announced its entry into Canada in December 2022. In-bra wearable breast pumps were created by Willow to allow mothers to pump hands-free and without the hassle of wires, hanging bottles, or tangled tubing. Willow GO is a reliable, safe double-entry pump system that is effective and simple. It has cordless, hands-free pumping, a double pump for optimal comfort, ultra-powerful suction, flexible capacity, easy setup, and easy cleanup.
Wearable Breast Pump Industry Developments
In 2024, eufy, a major smart-home brand owned by Anker Innovations, will offer a fresh new product line of technologically superior wearable breast pumps. The business, well known for its baby monitors and smart home solutions such as cleaning appliances and security cameras, is expanding into lactation assistance with three new breast pumps: the S1 Pro, S1, and E10.
Lifelong Online, one of India's biggest e-commerce businesses for consumer products, has recently joined the thriving baby care industry in India with the debut of its all-new baby category. The brand is poised to transform the modern parenting experience with cutting-edge goods designed for both innovation and safety. This new collection includes wearable breast pumps, strollers, bottle warmers, folding baby bathtubs, anti-slip baby bathers, and baby car seats. The innovative goods are intended to improve convenience and provide peace of mind for modern young parents who require baby products that simplify their lives while prioritizing their children's safety and well-being in today's fast-paced environment.
January 2023: The official Apple Watch companion app for Willow 3.0 pumps has been released, according to Willow Innovations, Inc. The Willow 3.0 is the first wearable pump with smartwatch companion software, giving women more mobility while pumping.
January 2023: The official Apple Watch companion app for Willow 3.0 pumps has been released, according to Willow Innovations, Inc. The Willow 3.0 is the first wearable pump with smartwatch companion software, giving women more mobility while pumping.
October 2022: The wearable breast pump with long-lasting power backup, the S9 Pro, was introduced by Momcozy.
September 2021: Elvie unveiled Elvie Stride, a brand-new, ultra-quiet, hands-free breast pump that is also the company's first item to receive widespread insurance coverage in the United States. Only Americans will have access to this new product because the insurance sector accounts for 80% of breast pump sales in the U.S.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 0.2 Billion |
| Market Size 2024 | USD 0.22046 Billion |
| Market Size 2032 | USD 0.5 Billion |
| Compound Annual Growth Rate (CAGR) | 10.78% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | The operation, Weight, Application Areas, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Pigeon Corporation, Chiaro Corporation, Ardo Medical Ltd, Medela AG, Ameda Inc., Elvie Curve Manual, Momcozy, Willow Innovations, Nature Bond. |
| Key Market Opportunities | Population Growth and Increasing Fertility Rate |
| Key Market Dynamics | Rising Wearable Device Preferences Among Working Women |
Frequently Asked Questions (FAQ) :
The wearable breast pump market size was valued at USD 0.2 Billion in 2023.
The market is projected to grow at a CAGR of 10.78% during the forecast period, 2024-2032.
North America had the largest share of the market
The key players in the market are Pigeon Corporation, Chiaro Corporation, Ardo Medical Ltd, Medela AG, Ameda Inc., Elvie Curve Manual, Momcozy, Willow Innovations, and Nature Bond.
The automatic category dominated the market in 2022.
The 55 to 1.99 Lbps had the largest share in the market.
The personnel had the largest share of the market.
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