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    Water Treatment System Market

    ID: MRFR/CO/2232-CR
    188 Pages
    Varsha More
    February 2020

    Water Treatment System (Point of Use) Market Research Report Information By Device (Tabletop Pitchers, Counter-Top Units, Faucet-Mounted Filters), By Technology (Filtration, Distillation, RO, Disinfection), By End-Use (Residential, Non-Residential), And By Region (North America, Europe, Asia-Pacific, and Rest Of The World) –Market Forecast Till 2035

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    Water Treatment System Market Infographic
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    Water Treatment System Market Summary

    As per MRFR analysis, The Global Water Treatment System (Point of Use) was estimated at 25.67 USD Billion in 2024. The market is projected to grow from 27.75 USD Billion in 2025 to 60.48 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 8.1 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Global Water Treatment System (Point of Use) is experiencing a dynamic shift towards sustainability and technological integration.

    • Consumer awareness regarding water quality is rising, driving demand for effective treatment solutions.
    • Sustainability is becoming a focal point, influencing product development and consumer choices in the market.
    • The integration of smart technologies is enhancing user experience and operational efficiency in water treatment systems.
    • Increasing water scarcity and health regulations are major drivers propelling market growth, particularly in North America and the Asia-Pacific region.

    Market Size & Forecast

    2024 Market Size 25.67 (USD Billion)
    2035 Market Size 60.48 (USD Billion)
    CAGR (2025 - 2035) 8.1%

    Major Players

    Culligan International (US), Pentair plc (US), A. O. Smith Corporation (US), Eureka Forbes Limited (IN), Brita GmbH (DE), 3M Company (US), LG Electronics (KR), Honeywell International Inc. (US), Danone S.A. (FR)

    Water Treatment System Market Trends

    The Global Water Treatment System (Point of Use) is currently experiencing a notable transformation driven by increasing awareness regarding water quality and safety. Consumers are becoming more conscious of the contaminants present in their drinking water, which has led to a growing demand for effective filtration solutions. This trend is further fueled by the rising prevalence of waterborne diseases and the need for reliable purification methods. As a result, manufacturers are innovating and introducing advanced technologies that enhance the efficiency and effectiveness of point-of-use systems. Moreover, the market is witnessing a shift towards sustainable practices, with an emphasis on eco-friendly materials and energy-efficient designs. This shift aligns with global efforts to promote environmental sustainability and reduce carbon footprints. Companies are increasingly focusing on developing products that not only meet consumer needs but also adhere to stringent environmental regulations. The integration of smart technologies, such as IoT-enabled devices, is also becoming more prevalent, allowing users to monitor water quality in real-time. Overall, The Global Water Treatment System (Point of Use) appears poised for continued growth as it adapts to evolving consumer preferences and regulatory landscapes.

    Rising Consumer Awareness

    There is a growing recognition among consumers regarding the importance of water quality. This awareness is driving demand for point-of-use systems that effectively remove contaminants, ensuring safe drinking water.

    Sustainability Focus

    The market is increasingly leaning towards sustainable solutions. Manufacturers are prioritizing eco-friendly materials and energy-efficient technologies, reflecting a broader commitment to environmental responsibility.

    Integration of Smart Technologies

    The incorporation of smart technologies into water treatment systems is on the rise. IoT-enabled devices allow users to monitor and manage water quality, enhancing user experience and system efficiency.

    The increasing awareness of water quality and safety is driving a notable shift towards point-of-use water treatment systems, as consumers seek more efficient and sustainable solutions for their drinking water needs.

    U.S. Environmental Protection Agency (EPA)

    Water Treatment System Market Drivers

    Environmental Concerns

    Growing environmental concerns are a significant driver for the Water Treatment System (Point of Use) Market. As awareness of pollution and its impact on water quality rises, consumers are increasingly motivated to invest in water treatment solutions that reduce their ecological footprint. The market is witnessing a shift towards eco-friendly systems that utilize sustainable materials and energy-efficient technologies. This trend aligns with the global push for sustainability, as consumers seek products that contribute to environmental preservation. Furthermore, regulatory bodies are encouraging the adoption of green technologies, which is likely to further stimulate market growth as consumers become more environmentally conscious.

    Increasing Water Scarcity

    The rising concern over water scarcity is a pivotal driver for the Water Treatment System (Point of Use) Market. As populations grow and urbanization accelerates, the demand for clean water intensifies. According to recent data, nearly 2 billion people live in countries experiencing high water stress. This scarcity compels households and businesses to invest in point-of-use water treatment systems to ensure access to safe drinking water. The market is projected to grow as consumers seek reliable solutions to mitigate the effects of water shortages. Furthermore, regions facing severe drought conditions are likely to see a surge in demand for these systems, as they provide an immediate remedy to the pressing issue of water availability.

    Rising Disposable Incomes

    Rising disposable incomes in various regions are contributing to the expansion of the Water Treatment System (Point of Use) Market. As individuals and families experience increased financial flexibility, they are more inclined to invest in home improvement solutions, including water treatment systems. Market analysis suggests that households are prioritizing health and wellness, leading to a greater willingness to spend on high-quality water treatment options. This trend is particularly evident in emerging economies, where the middle class is expanding rapidly. The increased purchasing power is likely to drive demand for point-of-use systems, as consumers seek reliable and effective solutions for ensuring safe drinking water.

    Technological Advancements

    Technological advancements play a crucial role in shaping the Water Treatment System (Point of Use) Market. Innovations such as advanced filtration technologies, UV purification, and smart monitoring systems enhance the efficiency and effectiveness of water treatment solutions. The integration of IoT devices allows consumers to monitor water quality in real-time, fostering a proactive approach to water safety. Market data indicates that the adoption of smart technologies is expected to increase significantly, with a projected growth rate of over 15% in the coming years. This trend not only improves user experience but also drives market growth as consumers seek modern, efficient solutions for their water treatment needs.

    Health and Safety Regulations

    Stringent health and safety regulations are increasingly influencing the Water Treatment System (Point of Use) Market. Governments and health organizations worldwide are implementing rigorous standards to ensure water quality and safety. For instance, the World Health Organization has established guidelines that necessitate the treatment of drinking water to eliminate contaminants. This regulatory landscape drives consumers and businesses to adopt point-of-use systems that comply with these standards. The market is expected to expand as compliance becomes a priority for both residential and commercial sectors. Additionally, the growing awareness of waterborne diseases further propels the demand for effective treatment solutions, as consumers prioritize health and safety in their water consumption.

    Market Segment Insights

    By Technology: Filtration (Largest) vs. RO (Fastest-Growing)

    In The Global Water Treatment System (Point of Use), the market share distribution reveals that Filtration holds the largest share, making it a preferred choice for consumers seeking reliable water purification solutions. This segment includes various methods such as activated carbon filters and ceramic filters, widely accepted for their ease of use and effectiveness. Meanwhile, Reverse Osmosis (RO) systems are marked as the fastest-growing segment, driven by the surging demand for high-quality water supply in urban households and the increasing awareness of the contaminants present in tap water.

    Technology: Filtration (Dominant) vs. RO (Emerging)

    Filtration technology remains dominant in The Global Water Treatment System (Point of Use), with its simplicity and effectiveness resonating well with consumers. Filtration methods, particularly carbon and ceramic filters, are widely adopted due to their ability to reduce specific contaminants without altering the taste of water. Conversely, RO technology is emerging as a key player in the market, catering to users looking for advanced filtration solutions capable of removing more dissolved solids and contaminants from water. As awareness of water quality grows, the adoption of RO systems is rapidly increasing, offering higher purity levels and expanding market presence.

    By Device: Counter-Top Units (Largest) vs. Faucet-Mounted Filters (Fastest-Growing)

    In The Global Water Treatment System (Point of Use), the distribution of market share among device segments reveals that Counter-Top Units lead the category, driven by their effectiveness and user-friendly installation. Following closely are Faucet-Mounted Filters, which have gained a steady market presence due to their compact design and convenience, appealing particularly to urban dwellers. Tabletop Pitchers, while still popular, represent a smaller share of the segment as consumers increasingly seek more permanent solutions to water filtration.

    Counter-Top Units (Dominant) vs. Faucet-Mounted Filters (Emerging)

    Counter-Top Units are the dominant segment in The Global Water Treatment System (Point of Use), known for their efficiency and ability to filter large volumes of water with advanced filtration technologies. These units are ideal for households seeking comprehensive solutions, offering superior filtration compared to alternatives. Meanwhile, Faucet-Mounted Filters are emerging rapidly, capturing consumer interest due to their affordability and ease of use. They provide quick access to filtered water and require minimal installation, making them particularly appealing for consumers with limited kitchen space or those looking for temporary solutions. As environmental awareness grows, both segments are adapting to include sustainable materials and technologies.

    By End-Use: Residential (Largest) vs. Non-Residential (Fastest-Growing)

    The Global Water Treatment System (Point of Use) is significantly influenced by the end-use segment, particularly between residential and non-residential applications. The residential sector holds the largest share, as consumers increasingly prioritize water quality in households, driven by health concerns and the convenience of in-home solutions. Meanwhile, the non-residential segment, which includes commercial and industrial applications, exhibits robust demand due to stricter regulations and the need for safe water in workplaces, schools, and healthcare facilities. Growth trends in the end-use segment reveal an upward trajectory, especially for non-residential applications, which are projected to grow at a faster rate than their residential counterparts. Key drivers include heightened awareness of waterborne diseases, increasing food safety regulations, and innovation in water treatment technologies. As businesses recognize the importance of water quality in their operations, investments in point of use systems are expected to surge, complementing the already strong demand from residential users.

    End-Use: Residential (Dominant) vs. Non-Residential (Emerging)

    The residential water treatment system market is characterized by its focus on providing safe, high-quality water for everyday household use. Consumers are increasingly opting for point of use solutions such as under-sink filters and countertop devices, driven by concerns about contaminants in municipal water supplies. This segment benefits from the rising trend of health consciousness among consumers and the convenience of at-home filtration systems. Conversely, the non-residential segment, while currently emerging, is rapidly gaining significance. It encompasses a range of applications including commercial buildings, healthcare facilities, and educational institutions, where water quality is paramount. The growing focus on environmental sustainability and compliance with health standards is propelling investments in point of use water treatment systems within this sector, highlighting its potential for future growth.

    Get more detailed insights about Water Treatment System Market

    Key Companies in the Water Treatment System Market market include

    Industry Developments

    October 2021: Pureit is a new product range launched by Unilever PLC. The Pureit 5 series product contributed to high-performance filtration technology. This allows purification by lowering germs and bacteria and removing up to 90% of dissolved solids and heavy metals. July 2021: A.O. Smith Corporation disclosed the all-cash acquisition of Master Water Conditioning Corporation, a water treatment company based in Pennsylvania. The purchase by Master Water underscores the company's commitment to the North American water treatment system market, which is a key component of the company's mission of providing innovative, distinctive water heating and treatment solutions. December 2020: Pentair introduced the FreshPoint Easy Flow Under Counter Filtration Solution for residential use. This NSF-certified system provides refreshing, filtered water straight from the faucet for a year using a single filter. .webp

    Future Outlook

    Water Treatment System Market Future Outlook

    The Global Water Treatment System (Point of Use) is projected to grow at an 8.1% CAGR from 2024 to 2035, driven by increasing water quality concerns and technological advancements.

    New opportunities lie in:

    • Expansion into emerging markets with tailored solutions
    • Development of smart water treatment systems integrating IoT
    • Partnerships with local governments for sustainable water initiatives

    By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    Water Treatment System Market Device Outlook

    • Tabletop Pitchers
    • Counter-Top Units
    • Faucet-Mounted Filters

    Water Treatment System Market End-Use Outlook

    • Residential
    • Non-Residential

    Water Treatment System Market Technology Outlook

    • Filtration
    • Distillation
    • RO
    • Disinfection

    Report Scope

    MARKET SIZE 202425.67(USD Billion)
    MARKET SIZE 202527.75(USD Billion)
    MARKET SIZE 203560.48(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)8.1% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesIntegration of advanced filtration technologies to enhance water quality and consumer safety in The Global Water Treatment System (Point of Use).
    Key Market DynamicsRising consumer demand for clean water drives innovation and competition in point-of-use water treatment technologies.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Varsha More
    Research Analyst

    Experienced business professional with a demonstrated history of working in the CFnB industry. Skilled in market research, and market estimation. Strong professional with a Masters focused in marketing management.

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    FAQs

    How much is the water treatment system (point of use) market?

    Water Treatment System Market crossed a valuation of USD 25.67 Billion in 2024

    What is the growth rate of the water treatment system (point of use) market?

    Water Treatment System Market is expected to grow with a CAGR of 8.1% in the period 2025-2035

    Which region held the largest water treatment system (point of use) market share?

    North America had the largest revenue share of the water treatment system (point of use) market.

    Who are the key players in the water treatment system (point of use) market?

    The key players in the market are Pentair Plc (UK), Honeywell International Inc (US), LG Electronics (South Korea), COWAY CO. Ltd (South Korea), Panasonic Corporation (Japan), Hindustan Unilever Limited (UK), Eureka Forbes (India), Culligan (US), Tata Chemicals Ltd (India), BWT Aktiengesellschaft (Austria), and Whirlpool Corporation (US).

    Which technology led the water treatment system (point of use) market?

    The RO category dominated the water treatment system (point of use) market in 2022.

    Which device had the largest market revenue share in the water treatment system (point of use) market?

    Countertop units had the largest share of the water treatment system (point of use) market.

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