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The wallpaper market has seen several noteworthy trends in recent years, reflecting changes in consumer preferences, advancements in technology, and shifts in interior design trends. One significant trend in the market is the resurgence of wallpaper as a popular interior design choice. After years of being overshadowed by paint and other wall coverings, wallpaper has made a comeback as consumers seek to add personality and style to their living spaces. This resurgence is driven by a growing appreciation for the versatility and aesthetic appeal of wallpaper, which allows for a wide range of design possibilities, from bold patterns and textures to subtle, understated designs.
Construction sectors and experts of developed countries recommend vinyl-based wallpapers for houses as they provide long life. Vinyl-based wallpapers offer a lifetime of around 30 years and more. Other attractive characteristics like stain resistance, durability, and easy maintenance make them more cost-effective and add value to the apartment or the house.
Another key trend shaping the wallpaper market is the increasing demand for eco-friendly and sustainable products. With growing awareness of environmental issues, consumers are seeking products that minimize environmental impact and promote sustainability. In response, wallpaper manufacturers are developing eco-friendly wallpapers made from recycled materials, natural fibers, and non-toxic, water-based inks. Additionally, there is a rising demand for removable and reusable wallpapers, which offer the flexibility to change designs without damaging walls, thus reducing waste and environmental footprint.
Technological advancements are also driving innovation in the wallpaper market, with manufacturers leveraging digital printing technology to create highly detailed and customizable designs. Digital printing allows for greater flexibility in design, enabling manufacturers to produce wallpapers with intricate patterns, vibrant colors, and unique textures. Furthermore, advancements in adhesive technologies have led to the development of self-adhesive wallpapers, which simplify the installation process and reduce the need for additional adhesives or professional installation services.
Moreover, the wallpaper market is experiencing growth due to changing lifestyle trends and demographic shifts. Millennials and younger consumers, in particular, are driving demand for wallpapers that reflect their individuality and personal style. This demographic is more likely to embrace bold patterns, vibrant colors, and eclectic designs, fueling demand for statement-making wallpapers that serve as focal points in interior spaces. Additionally, the growing trend towards home renovation and DIY projects, especially in the wake of the COVID-19 pandemic, has contributed to increased sales of wallpaper as consumers seek to refresh and personalize their living spaces.
On the other hand, the wallpaper market faces challenges such as competition from alternative wall coverings, price sensitivity among consumers, and shifting design preferences. While wallpaper has regained popularity in recent years, it still faces competition from paint, wall decals, and other wall coverings that offer similar aesthetic benefits at lower costs. Additionally, price sensitivity among consumers, particularly in the wake of economic uncertainties, can impact purchasing decisions and limit market growth. Furthermore, shifting design preferences and evolving interior design trends pose challenges for manufacturers, requiring them to continuously innovate and adapt to changing consumer demands.
Wallpaper Market Highlights:
Global Wallpaper Market Overview
The Wallpaper Market Size was valued at USD 2.24 Billion in 2023. The Wallpaper industry is projected to grow from USD 2.37 Billion in 2024 to USD 3.438 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.7% during the forecast period (2024 - 2032). Wallpapers are decorative layers that are made of paper, plastic, vinyl, glass fiber, etc. They are sold as wallpaper rolls and are pasted onto the walls for decoration or to cover minor flaws. With diverse applications and utility, they are used in offices, schools, rooms, and airports. The advancement of technology in the industry has bolstered the market value in several developing countries. Interior paints are traditionally used in place of wallpapers, however, their characteristics such as eco-friendly, longer lifetime, and rigidity make the consumers opt for wallpapers instead of wall paints.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Wallpaper Market Trends
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Advancements in technology will drive the growth of the market
Technology is playing an increasingly important role in the wallpaper industry, with new printing techniques and digital tools enabling manufacturers to create more intricate and customizable designs. Digital printing technology, for example, has revolutionized the wallpaper industry by allowing manufacturers to produce high-quality, customizable designs at a faster pace and with greater precision than traditional printing methods. This has made it easier for manufacturers to produce custom wallpaper designs on a large scale, opening up new opportunities for designers and consumers alike. In addition to digital printing technology, other advancements in technology such as virtual reality and augmented reality are also expected to have a significant impact on the wallpaper industry. These technologies allow consumers to visualize how different wallpaper designs will look in their homes before making a purchase, which can help to increase sales. This is likely to result in increased demand for wallpaper products, driving market growth in the coming years.
Wallpaper Market Segment Insights
Wallpaper Type Insights
The market segmentation, based on Type, includes Vinyl, Nonwoven, Paper, and Fabric. The Vinyl segment may dominate the market. Vinyl wallpaper is a popular choice among consumers due to its durability, affordability, and ease of installation. Vinyl wallpaper is made of polyvinyl chloride (PVC), which makes it resistant to moisture, stains, and scratches, making it a popular choice for high-traffic areas such as kitchens, bathrooms, and entryways.
Wallpaper End-user Insights
Based on End-user, the global market segmentation includes Residential construction and Non-residential construction. The Residential construction application is holding the largest market share. Residential construction includes new homes, apartments, and remodeling projects, and is the largest end-use segment for wallpaper products. Wallpaper can also provide practical benefits such as sound insulation, thermal insulation, and moisture resistance, making it a popular choice for bedrooms, bathrooms, and other areas of the home where comfort and functionality are important.
Figure 2: Wallpaper Market, by End-user, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Wallpaper Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The market was led by Asia Pacific, driven by factors such as a growing middle class, rapid urbanization, and increased demand for home decor products. Several countries in the region, including China, India, and Japan, are experiencing significant growth in their construction industries, which is driving demand for wallpaper products in both residential and commercial applications. In addition to its large population and growing construction industry, the Asia-Pacific region is also home to several major wallpaper manufacturers and suppliers, which are contributing to the region's market growth and competitiveness. These factors suggest that the Asia-Pacific region may be a significant player in the market, although market share may vary depending on several factors such as market demand and competition.
Figure 3: WALLPAPER MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Wallpaper Key Market Players & Competitive Insights
The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their global presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Wallpaper industry must offer affordable products.
Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the global Wallpaper industry to benefit customers and expand the market sector. Major market players, including Asian Paints Ltd, Rasch, Peggy-Betty Designs, Walker Greenbank Group, and others, are attempting to increase market demand by funding R&D initiatives.
Asian Paints Ltd is an Indian multinational paint company. Asian Paints produces a wide range of paint products for both interior and exterior applications, including emulsions, enamels, distempers, wood finishes, and wall putty. The company also offers a range of decorative and industrial coatings, as well as ancillary products such as stencils, textured finishes, and waterproofing solutions. In addition to its paint manufacturing operations, Asian Paints is also involved in the home improvement and decor segment through its subsidiary, Sleek Kitchens. Sleek Kitchens offers a range of modular kitchen solutions and accessories and has a strong presence in the Indian market.
Rasch is a German company that specializes in the production of high-quality wallpaper and wall coverings. The company offers a wide range of wallpaper products for both residential and commercial applications, including plain, patterned, textured, and photographic wallpapers. The company's products are known for their high quality, durability, and easy installation, and are available in a range of colors, designs, and finishes to suit different interior design styles and preferences. In addition to its wallpaper products, Rasch also offers a range of complementary products such as borders, murals, and wall stickers. The company has a strong focus on sustainability and environmental responsibility and uses eco-friendly materials.
List of the Key Companies in the Wallpaper Market Includes
- York Wallpapers
- Lilycolor
- Marburg
- Shin Han Wall Covering
- Tapetenfabrik Gebr
- Rasch GmbH & Co. KG
- Sanderson Design Group
- Peggy-Betty Designs
- Walker Greenbank Group
- AS Creation
- Asian Paints Ltd
Wallpaper Industry Developments
May 2022: Sanderson Design Group PLC, a luxury interior design and furniture group announced that it signed a sponsorship deal with the Emery Walker Trust. Under the terms of the agreement, the company's Morris & Co. brand will present a collection of fabrics, wallpapers, bedding, and homewares based on the moving objects at Emery Walker's House, a museum of the Arts and Crafts movement.
March 2022: AS Creation launched its Hygge collection, Hygge is patterned wallpapers with pampas grass flowers, and reed grasses with gloss effects to support the naturalness of the color palette. Fine plain wallpapers complement the collection. The color scheme ranges from cream tones to grey, beige and green to brown, red, and warm ochre.
Wallpaper Market Segmentation
Wallpaper Type Outlook
- Vinyl
- Nonwoven
- Paper
- Fabric
Wallpaper End-user Outlook
- Residential construction
- Non-residential construction
Wallpaper Regional Outlook
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North America
- US
- Canada
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Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
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Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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