Voice Over WiFi (VoWiFi) Market Overview
As per MRFR analysis, the Voice Over WiFi VoWiFi Market Size was estimated at 7.7 (USD Billion) in 2022. The Voice Over WiFi VoWiFi Market Industry is expected to grow from 8.9(USD Billion) in 2023 to 32.82 (USD Billion) by 2032. The Voice Over WiFi VoWiFi Market CAGR (growth rate) is expected to be around 15.61% during the forecast period (2024 - 2032).
Key Voice Over WiFi (VoWiFi) Market Trends Highlighted
Key market driversThe growing demand for mobile data services, the increasing popularity of Voice over Internet Protocol (VoIP), and the rising adoption of cloud-based communication platforms are key drivers of the VoWi-Fi market.Opportunities to be explored or capturedOpportunities in the VoWi-Fi market include the development of new VoWi-Fi-enabled devices, the expansion of VoWi-Fi coverage, and the integration of VoWi-Fi with other communication platforms.Trends in recent timesRecent trends in the VoWi-Fi market include the growing adoption of VoWi-Fi by mobile operators, the increasing availability of VoWi-Fi-enabled devices, and the development of new VoWi-Fi-based applications.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Voice Over WiFi VoWiFi Market Drivers
Increasing Demand for Enhanced Mobile Connectivity
The steady advancement of mobile broadband communication services hand in hand with the surge of smartphone use has led users to develop an incessant need to be connected which in turn fuels the growth of the Voice Over WiFi VoWiFi Market Industry. The latter developments, however, made possible by the use of a technology known as VoWiFi, allow users to make and receive voice calls using Wifi as an alternative to normal cellular signals, which are more affordable and uninterrupted.
The implication for this is that mobile operators, whose objective lies in augmenting the capabilities of the network in order to be able to meet the ever-growing demand for enhanced service provision are driven to these techniques to improve the quality of signal thereby stimulating the growth of market industry.
WiFi VoWiFiGrowing Adoption of OTT Communication Services
The increasing popularity of over-the-top (OTT) communication services is another key factor propelling the growth of the Voice Over WiFi VoWiFi Market Industry. OTT services, such as WhatsApp, Skype, and Viber, allow users to make voice and video calls over the internet, often at no cost. The convenience and cost-effectiveness of OTT services have made them a preferred choice for many consumers, particularly in regions with limited or expensive cellular coverage.As OTT adoption continues to rise, mobile operators are integrating VoWiFi into their offerings to compete with these services and retain customers.
Government Initiatives and Regulatory Support
In addition to the aforementioned factors, government initiatives and regulatory support are driving the growth of the Voice Over WiFi VoWiFi Market Industry. Governments all around the world understand that dependable and affordable communication infrastructure is crucial for economic and social development. Consequently, many governments are focused on enacting policies and regulations that promote the deployment and adoption of voWiFi technology.For instance, these initiatives include subsidizing the deployment of voWiFi infrastructure, allocating unlicensed spectrum for voWiFi services, and developing regulatory frameworks that promote healthy competition and interoperability between mobile network operators and OTT providers.
Voice Over WiFi VoWiFi Market Segment Insights
Voice Over WiFi VoWiFi Market Technology Insights
The Technology segment in the Voice Over WiFi VoWiFi Market is estimated to experience considerable growth in the next few years. The Wi-Fi Calling and VoLTE are the key technologies boosting the growth of this segment. Wi-Fi Calling refers to a service that allows customers to make and receive calls using a Wi-Fi network. At present, the Voice Over WiFi VoWiFi Market for Wi-Fi Calling was valued at USD 4.2 billion in 2023, which is projected to rise to USD 12.1 billion by 2032, emerging at a CAGR of 12.4%. In the meantime, the VoLTE was worth USD 3.8 billion in 2023, which will be worth USD 10.5 billion by 2032, exhibiting a CAGR of 11.9%.
The major factor fuelling the growth of the Wi-Fi Calling market is the increasing level of smartphone penetration and the surging adoption of mobile data services. Additionally, Wi-Fi Calling is becoming more popular in comparison to traditional cellular networks as it provides better call quality and lower liable costs. The benefit of access to an increasing number of Wi-Fi hotspots in the public vicinity and the growing awareness of the functionalities of the Wi-Fi Calling are boosting the growth of this market.
Meanwhile, the surge in the deployment of LTE networks and the rising demand for better voice services are the major factors boosting the growth of the VoLTE market.Several benefits of VoLTE as a service in comparison to traditional networks include access to better voice quality, reduced time for call setup, and lower battery discharge. Key growth factors of the Technology segment in the Voice Over WiFi VoWiFi Market in the upcoming years will be the growing level of adoption of Wi-Fi Calling and the increasing deployment of LTE networks as well as the rising network of the coverage of VoLTE-enabled devices.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Voice Over WiFi VoWiFi Market Frequency Band Insights
Voice Over WiFi VoWiFi Market segmentation by Frequency Band can be divided into '2.4 GHz' and '5 GHz'. The 2.4 GHz band is the most common and widely used frequency band for Voice Over WiFi VoWiFi due to its long range and better penetration through obstacles. However, the 5 GHz band offers higher bandwidth and lower latency, making it more suitable for high-quality voice and data applications, such as video conferencing and online gaming. As a result, the 5 GHz band is expected to grow at a faster rate than the 2.4 GHz band in the coming years.In 2024, the Voice Over WiFi VoWiFi Market by Frequency Band revenue for 2.4 GHz is projected to be around 4.5 (USD Billion), while the revenue for 5 GHz is expected to be around 2.8 (USD Billion).
Voice Over WiFi VoWiFi Market End Device Insights
The Voice Over WiFi VoWiFi Market is segmented by End Device into Smartphones, Feature Phones, Wi-Fi-enabled Tablets, and Wi-Fi-enabled Laptops. Among these segments, Smartphones hold the largest market share due to their widespread adoption and increasing use of voice and video calling over Wi-Fi networks. The Voice Over WiFi VoWiFi Market revenue from Smartphones is projected to reach USD 34.5 billion by 2026, growing at a CAGR of 14.5% from 2023 to 2026. Feature Phones are expected to experience a steady growth rate, with a market value of USD 4.2 billion by 2026.Wi-Fi-enabled Tablets and Wi-Fi-enabled Laptops are also gaining traction, driven by the growing popularity of video conferencing and online collaboration.
Voice Over WiFi VoWiFi Market Application Insights
The Voice Over WiFi VoWiFi Market is segmented into Residential and Enterprise applications. The Enterprise segment is expected to hold a larger market share, growing at a CAGR of 16.11% during the forecast period. The growing demand for unified communications and collaboration solutions, coupled with the increasing adoption of cloud-based services, is driving the growth of the Enterprise segment. The Residential segment is also expected to witness significant growth, owing to the rising popularity of over-the-top (OTT) services and the increasing use of smartphones and tablets.In 2024, the Voice Over WiFi VoWiFi Market for Residential applications is expected to be valued at USD 12.34 billion, while the Enterprise segment is projected to reach USD 16.48 billion by 2024.
Voice Over WiFi VoWiFi Market Network Infrastructure Insights
The Voice Over WiFi VoWiFi Market is segmented into Network Infrastructure, which includes Macrocells and Small Cells. In 2023, the Macrocells segment held the largest market share of 62.4%, and is expected to continue its dominance throughout the forecast period. The growth of this segment is attributed to the increasing deployment of 4G and 5G networks, which offer higher bandwidth and lower latency for VoWi-Fi services. On the other hand, the Small Cells segment is expected to witness significant growth in the coming years. Small Cells are more cost-effective and easier to deploy than Macrocells, making them an attractive option for operators looking to expand their VoWi-Fi coverage in dense urban areas and indoor environments.The increasing adoption of Small Cells is expected to drive the growth of the Voice Over WiFi VoWiFi Market over the forecast period.
Voice Over WiFi VoWiFi Market Regional Insights
The Voice Over WiFi VoWiFi Market is segmented into North America, Europe, APAC, South America, and MEA. North America held the largest market share in 2023, accounting for over 35% of the global revenue. The region is expected to maintain its dominance throughout the forecast period, driven by the presence of major telecommunications companies and the high adoption of smartphones and mobile data services. Europe is the second-largest market for Voice Over WiFi VoWiFi, followed by APAC. The APAC region is expected to witness the fastest growth over the forecast period, due to the increasing adoption of mobile devices and the growing demand for wireless connectivity.South America and MEA are expected to contribute a relatively smaller share to the Voice Over WiFi VoWiFi Market, but they are also expected to witness significant growth over the forecast period.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Voice Over WiFi VoWiFi Market Key Players And Competitive Insights
Key players in the Voice Over WiFi VoWiFi Market are focusing on increasing their presence in emerging regions. Moreover, they are heavily pouring money into R to offer better products and services to their clients. In addition to this, leading players in the Voice Over WiFi VoWiFi Market are also adopting various strategies such as acquisitions and mergers and collaborative ventures among many others to expand their market share.
In the near future, the Voice Over WiFi VoWiFi Market is likely to undergo transformation and witness phenomenal growth over the assessment period due to surge in demand for mobile data and the increasing usage of smartphones and tablets.CiscoCisco is among the top players of VoWiFi services. Based in the US, the multinational technology conglomerate, develops and sells networking hardware, telecommunications equipment, and other high-tech services and products.
In VoWiFi field, it provides enterprise Wi-Fi solutions, carrier-grade Wi-Fi infrastructure, and managed Wi-Fi services, among others for various companies of all sizes, governments and government entities and service providers across the world. The enterprise Wi-Fi solutions help in increasing productivity and enhancing service experience, while managed Wi-Fi services secure the network while enabling businesses to achieve customer service goals. Reliable, manageable, secure and scalable, Cisco’s VoWiFi products and services are marketed to transform businesses, telecommunications operators, and government entities.
Cisco operates in more than 100 countries and with hundreds of other companies. Hence it is poised to extend its reach in the years to come.EricssonEricsson is one of the top players of the Voice Over Wifi Vowifi Market. The company is a provider of a wide range of telecom solutions such as LTE/5G technologies and others. With a strong global presence of almost of about 180 countries, Ericsson is well-placed to extend its share in the years to come.
Key Companies in the Voice Over WiFi VoWiFi Market Include
- AlcatelLucent Enterprise
- Samsung Electronics
- Cisco Systems
- Mavenir
- Nokia Networks
- Huawei Technologies
- Qualcomm Technologies
- VoiceCore
- Ericsson
- Ribbon Communications
Voice Over WiFi VoWiFi Market Industry Developments
The VoWi-Fi market is projected to witness significant growth in the coming years. In 2023, the market is valued at USD 8.9 billion and is expected to reach USD 32.82 billion by 2032, exhibiting a CAGR of 15.61%. The growing adoption of VoWi-Fi services by mobile network operators and the increasing demand for high-quality voice and data services are driving the market expansion. Additionally, government initiatives to improve network infrastructure and the rising popularity of over-the-top (OTT) communication services are contributing to the market growth. Furthermore, the emergence of advanced technologies such as 5G and Wi-Fi 6 is expected to further boost the market as these technologies enhance the quality and reliability of VoWi-Fi services.
Voice Over WiFi VoWiFi Market Segmentation Insights
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Voice Over WiFi VoWiFi Market Technology Outlook
- Wi-Fi Calling
- VoLTE (Voice over LTE)
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Voice Over WiFi VoWiFi Market Frequency Band Outlook
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Voice Over WiFi VoWiFi Market End Device Outlook
- Smartphones
- Feature Phones
- Wi-Fi-enabled Tablets
- Wi-Fi-enabled Laptops
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Voice Over WiFi VoWiFi Market Application Outlook
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Voice Over WiFi VoWiFi Market Network Infrastructure Outlook
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Voice Over WiFi VoWiFi Market Regional Outlook
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North America
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Europe
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South America
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Asia Pacific
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Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
7.7(USD Billion) |
| Market Size 2023 |
8.9(USD Billion) |
| Market Size 2032 |
32.82(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
15.61% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Alcatel-Lucent Enterprise, Samsung Electronics, Cisco Systems, Mavenir, Nokia Networks, Huawei Technologies, Qualcomm Technologies, VoiceCore, Ericsson, Ribbon Communications   |
| Segments Covered |
Technology, Frequency Band, End Device, Application, Network Infrastructure, Regional  |
| Key Market Opportunities |
Key Market Opportunities1 Rising mobile data consumption2 Growing demand for seamless connectivity3 Expansion of WiFi networks4 Increased adoption of VoLTE5 Integration with enterprise applications |
| Key Market Dynamics |
Increased smartphone penetration growing demand for VoIP services rising popularity of OTT platforms expanding 5G networks and government initiatives |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The global Voice over Wi-Fi (VoWiFi) market size was valued at USD 8.9 billion in 2023 and is expected to grow to USD 32.82 billion by 2032, exhibiting a CAGR of 15.61% during the forecast period.
North America held the largest market share in the global VoWiFi market in 2023, accounting for over 35% of the revenue share. The region's dominance can be attributed to the early adoption of VoWiFi technology by major carriers and the presence of a large number of smartphone users.
The growth of the global VoWiFi market is primarily driven by increasing smartphone penetration, rising demand for seamless connectivity, and growing adoption of cloud-based communication services. Additionally, the integration of VoWiFi technology with other communication platforms, such as instant messaging and video calling, is further fueling market expansion.
Major players in the global VoWiFi market include Ericsson, Qualcomm, Cisco, Huawei, and Nokia. These companies offer a range of VoWiFi solutions, including network equipment, software, and services, to mobile operators and enterprises worldwide.
VoWiFi technology is primarily used for voice and video calling over Wi-Fi networks. It enables users to make and receive calls even in areas with poor cellular coverage or when cellular networks are congested. VoWiFi is also increasingly being used for enterprise applications, such as providing seamless communication within corporate campuses and remote work environments.
The VoWiFi market can be segmented based on component, deployment mode, application, vertical, and region. The component segment includes hardware, software, and services. The deployment mode segment comprises on-premises and cloud-based solutions. The application segment consists of voice calling, video calling, and messaging. The vertical segment includes enterprise, consumer, and government.
The VoWiFi market faces certain challenges, including interoperability issues between different vendor solutions, security concerns related to data privacy and eavesdropping, and the need for seamless handover between cellular and Wi-Fi networks. Additionally, the availability of alternative communication technologies, such as OTT messaging and video calling services, may pose competitive challenges to VoWiFi adoption.
Key trends shaping the future of the VoWiFi market include the integration of artificial intelligence (AI) and machine learning (ML) for enhanced call quality and network optimization, the adoption of VoWiFi in 5G networks for improved performance and reliability, and the increasing use of VoWiFi for enterprise applications. Additionally, the growing demand for unified communications and collaboration solutions is expected to drive the adoption of VoWiFi as a key component of next-generation communication platforms.
The global VoWiFi market is expected to grow at a CAGR of 15.61% from 2024 to 2032, reaching a market size of USD 32.82 billion by 2032.
Key opportunities for growth in the VoWiFi market include the expansion of VoWiFi services to emerging markets, the integration of VoWiFi with new technologies such as edge computing and network slicing, and the development of innovative VoWiFi-based applications and services. Additionally, the increasing adoption of bring-your-own-device (BYOD) policies in enterprises and the growing demand for remote work solutions are expected to create significant growth opportunities for the VoWiFi market.
