Voice Assistant Market Share

Voice Assistant Market Share Analysis

Significant progress in the digital landscape is reshaping how we interact with the Internet. Voice search technology has evolved over the years, altering the way many individuals conduct online searches. Initially introduced by Google in 2011 as more of a novelty, voice search has now become a prominent feature in search marketing due to advancements in speech recognition technology. Current statistics reveal that 41% of Americans use voice search daily, showcasing its increasing reliance.

According to DBS Interactive research, over half of smartphone users are projected to utilize speech technology by 2020. The capabilities of voice assistants have also improved significantly, thanks to technological advancements fueled by the widespread adoption of Artificial Intelligence (AI) and the growing popularity of the Internet of Things (IoT). Voice searches offer users a range of benefits, including hands-free operation, computing assistance, and language translation. Major technology players, including Apple with Siri and Amazon with Echo, have developed their versions of voice assistants, enhancing the mobile user experience in terms of convenience and user-friendliness.

Market entry by companies like Orange SA, Google, and Amazon.com further reflects the expanding landscape. Apple's Siri, available on iOS, supports multiple languages, contributing to its user-friendly nature. The surge in mobile applications and smartphone usage has resulted in rapid growth in voice search utilization. Google's 2020 reports indicate that 27% of the global online population uses voice search on mobile devices. An Adobe Analytics survey reveals that common voice searches on smart speakers include music (70%), weather forecasts (64%), entertaining queries (53%), online searches (47%), news updates (46%), and directions requests (34%). 

Given the increasing prevalence of voice search, its impact is expected to contribute significantly to the growth of the global voice assistant market in the forecast period. The convenience and versatility offered by voice assistants, coupled with the integration of advanced technologies, position them as integral components in the evolving landscape of digital interactions, influencing the trajectory of the global voice assistant market.