Vitamins Minerals Supplement Market Trends

Global Vitamins & Minerals Supplement Market Overview

Vitamins & Minerals Supplement Market Size was valued at USD 51.36 billion in 2022. The Vitamins & Minerals Supplement Market Industry is projected to grow from USD 54.39 billion in 2023 to USD 84.90 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.57 % during the forecast period (2023 - 2030). The key factors driving the, growing demand for immunity-boosting products and increasing healthcare costs are some of the vital factors contributing to its market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Vitamins & Minerals Supplement Market Trends

• Growing demand for immunity-boosting products

The outbreak of the COVID-19 virus has induced an increased sense and focus on well-being and immunity. As a result, consumers have resorted to vitamin and mineral supplements as one of the primary resources to achieve immunity development. MRFR analysis on the vitamin and mineral supplements consumption in the American region revealed that around 30% of the 3/4th of the population who were already taking vitamin supplements before the pandemic have increased their vitamin supplements intake post the outbreak. One of the key reasons stated for the increased supplement intake by the respondents were attributed to the increased focus on overall body immunity and physical health. Similar were the results of the survey conducted by the DSM where the immunity boosting products are gaining popularity among the parent’s community post-pandemic. Health Food Manufacturers’ Association survey “Health of the Nation 2021; Lockdown Focus” data shows that around 20 million individuals in the country are incorporating supplements into their daily diet. In comparison to the 2019 survey, supplement intake has witnessed a growth of around 20%.

The escalating demand for immunity-boosting products is marked by the heightened sales and new product launches by some of the manufacturers in the market. According to MRFR analysis, the sales of vitamin and mineral supplements have witnessed a growth of around 16% in 2021 compared to 2020 in the US region. In 2021, Natural Grocers, one of the grocery chain parts of Vitamin Cottage, Inc in the United States has launched a range of vitamins & supplements under its brand. As part of the launch, the company has also rolled out a one-on-one virtual session with a nutritional health coach who would help in educating the customers regarding the vitamins & supplements product free of cost. In the same year, Bassetts Vitamins launched a new range of vitamin products that are targeted at the adult segment comprising pregnant women, men and women, and elderly people. The company spokesperson in a press release of the product mentioned that consumers are facing difficulties in selecting the right vitamin supplement product that caters to the intended age group and requirement and hence has launched the new range with clear demarcation that can be easily identified. Similarly, there were various vitamin and mineral supplements launched by other manufacturers in 2022 including the Vitamin Shoppe, GlaxoSmithKline Consumer Healthcare, etc.

Vitamins & Minerals Supplement Market Segment Insights

Vitamins & Minerals Supplement Product Type of Cover Insights

The Vitamins & Minerals Supplement Market segmentation, based on the product type, includes vitamins and minerals. The Vitamins segment held the majority share in 2022 contributing concerning the Vitamins & Minerals Supplement Market revenue. Vitamins are mostly organic compounds, which are utilized by the body in very little quantity, to perform various metabolic activities. The consumption of unprocessed foods is the best source of vitamins. Moreover, the additional vitamin requirement is not fulfilled by the consumption of healthy diets hence, it requires additional supplements of vitamins. Besides that, the vitamin segment is further segmented into Vitamin A, Vitamin B, Multivitamins, and Others. The vitamin supplements provide a practical method of ensuring that you get enough of the nutrients your body needs to operate properly. While a healthy diet is still the best source of vitamins and minerals for most people, supplements may be helpful for those who are deficient or have special needs. Before beginning a new supplement regimen, it is best to speak with a healthcare practitioner to identify the correct dose and to achieve the best possible health benefits.

Figure 2: Vitamins & Minerals Supplement Market, by Product Type, 2022 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Vitamins & Minerals Supplement Form Insights

The Vitamins & Minerals Supplement Market form data has been bifurcated by powder, capsule & tablets, liquid, and others. Tablets and capsules are considered the most common type of medication or pills, which is safer and more effective methods for the delivery of vital vitamins and minerals to individuals orally. The capsules & tablet forms of vitamins and minerals supplements are prepared from the compositions of powdered forms of several vital ingredients. The tables are available in the form of smooth, solid, & hard pills that easily get dissolved by the digestive system. Similarly, capsules are also solid pills that are prepared for oral doses and deliver various vital and lifesaving molecules to individuals. Some tablets and capsules contain a special coating that prevents their bursting inside the stomach. The coating makes sure that the tablet or the capsule only dissolves once it reaches the small intestine. Besides that, the capsule & tablet form is highly preferred by adults which mainly includes the geriatric population this is mainly due to the requirement of more amount of nutrition with growing age. This has further broadened the growth opportunity for the vitamins & minerals supplement industry.

Figure 2: Vitamins & Minerals Supplement Market, by Form, 2022 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Vitamins & Minerals Supplement End User Insights

Based on form, the global vitamins & minerals supplement industry has been segmented into men, women, and children. According to the survey of the National Health and Nutrition Examination, in 2020, 77% of adult females consume dietary supplements. Females obtain 1.89mg and 10.87 mg of vitamin B6 daily from food and beverages and supplements. The calculation as per age group is 20- 39 age of female has the highest consumption of vitamin B6 from both food and supplement and those above 60 ages take the highest amount of niacin supplements and consume the greatest quantity of niacin overall. The US Department of Agriculture noticed that female aged 30-39 years consumes 5%, 9.5%, 2.2%, and 3.6% less total fat, saturated fat, monounsaturated fat, and polyunsaturated fat, than a female in the age group of 20-29 age. Females of all ages consume a large number of nutrients from food and consume less than the recommended dietary allowance, and many more.

Vitamins & Minerals Supplement Regional Market Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific and the Rest of the World. The Asia-Pacific region has become a significant player in the global vitamins & minerals market, and the trend towards healthier consumption habits is continuing to grow. India, China, Japan, and Australia & New Zealand are the major countries that have been considered for the analysis of the Asia-Pacific vitamin & mineral supplement market. The region is the highest populated nation across the globe and has several growing economies at a rapid pace. China, India, Japan, and other Asian nations are the major producers of raw materials for vitamin & mineral supplements. Besides that, the region also has numerous small, local, and global producers of vitamin & mineral supplements that have a strong supply chain in the region and around the world. In Asia Pacific, the market for vitamin & mineral supplements is likely to observe continuous growth in revenues during the forthcoming years. Further, the major countries studied are U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, and Australia.

Figure 3: VITAMINS & MINERALS SUPPLEMENT MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The Europe vitamins & minerals supplements market is second of the largest regions in the global vitamins & minerals supplements market. The UK, Germany, France, Italy, Spain, and Rest of the Europe are the major countries that have been considered for the analysis of the Europe vitamin & mineral supplement market. Europe is likely to uphold a major share in the market for vitamin & mineral supplements, this is mainly due to the presence of a few of the key players having operations across the globe in the region followed by several strategies for the growth and development adopted by them to maintain their grip in the regional market. Furthermore, vitamin & mineral supplements have gained more popularity in the European market as the region has an increasing number of working populations. The hectic and desk-bound life are the major factors creating growth avenues for the vitamins & minerals supplements market in the region. Apart from that, the surging incidences of diabetes and obesity among the population of all age groups is the major factor that is bolstering the demand for vitamin & mineral supplement-based products in the region.

Vitamins & Minerals Supplement Key Players & Market Competitive Landscape

Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the vitamins & minerals supplements market's future expansion. Market participants are also introducing new products, signing agreements, buying businesses, raising investments, and working with other organizations to broaden their worldwide reach. To grow and survive in a more cutthroat and competitive market climate, high-intensity sweeteners business competitors must provide affordable product. The key factors driving the growth in the market are the increasing consumption of vitamin & mineral supplement in various regions and growing demand for immunity-boosting products among consumers. However, the increasing supply of counterfeit and fake product in the market is hampering the growth of the market during the forecast period. Nevertheless, the significant growth of the geriatric population and the rising e-commerce sales in the dietary supplement industry are expected to create lucrative opportunities for the players in the global market.

One of the primary business strategies adopted by manufacturers in the global vitamins & mineral supplement industry to benefit clients and expand the vitamins & minerals supplement market sector is to manufacture locally to reduce operating costs. In recent years, vitamins & minerals supplement have provided enormous benefits to its consumers.

Key Companies in the Vitamins & Minerals Supplement market include

• Bayer AG (Germany)


• Glanbia Plc (Ireland)


• Abbott (US)


• Pfizer, Inc (US)


• Amway Corp (US)


• GSK Plc. (UK)


• Herbalife International of America, Inc. (US)


• Otsuka Pharmaceutical Co., Ltd. (Japan)


• Nature's Way Brands(US)


• Nature's Bounty (US)

Vitamins & Minerals Supplemeny Industry: Market Developments

April 2023: Herbalife launched a SKUs of 106 products, across 95 markets worldwide. This launch supports the company’s ongoing commitment of expanding and evolving its quality product offerings for meeting consumer needs across numerous wellness categories and promoting healthy active lifestyles around the world.

March 2023: Nature’s Way launched a gummy supplement Brain Fuel. This supplement is formulated for supporting focus, short-term memory, and concentration in adults

September 2022: Abbott launched Ensure with HMB. The new product under Ensure is a nutritional supplement formulated with 32 vital nutrients such as calcium, protein, and vitamin D for helping in the improvement of muscle and bone strength. It contains an ingredient HMB or β-hydroxy-β-methyl butyrate – which helps in counteracting muscle loss and restore strength and energy.

Vitamins & Minerals Supplement Market Segmentation

Vitamins & Minerals Supplement Type of Cover Outlook

• Vitamins


• Minerals

Vitamins & Minerals Supplement Form Outlook

• Powder


• Capsules & Tablets


• Liquid


• Others

Vitamins & Minerals Supplement End User Outlook

• Men


• Women


• Unisex

Vitamins & Minerals Supplement Application Outlook

• Energy/Sports Nutrition


• Weight Management


• Immunity and Digestive Health


• Anti-Cancer


• Skin Care


• Glycemic & Diabetes Management


• Other

Vitamins & Minerals Supplement Distribution Channel Outlook

• Supermarkets & Hypermarkets


• Chemist/Pharmacies


• Drugstores/Paraharmacies


• Online


• Others

Vitamins & Minerals Supplement Regional Outlook

• 
  North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• 
  Europe
  
  
  
  • France
  
  
  • Germany
  
  
  • UK
  
  
  • Spain
  
  
  • Italy
  
  
  • Rest of Europe
  
  
  
  


• 
  Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia & New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• 
  Rest of the World
  
  
  
  • South America
  
  
  • Africa
  
  
  • Middle East